Mamitas Tequila Seltzer

What Mamitas Tequila Seltzer does

Mamitas Tequila Seltzer is a US-based hard seltzer brand founded in 2021 and headquartered in Chicago, Illinois, operating as a subsidiary of Phusion Projects. The company produces canned alcoholic beverages made with real tequila, sparkling water, and natural flavors, positioning against competitors that use malt-brewed alcohol bases. The core product line spans 95-calorie, 5% ABV, gluten-free seltzers with under 2g of sugar in flavors including Lime, Mango, Pineapple, Paloma, Spicy Marg, Classic Marg, and Tequila Sunrise, plus a higher-ABV (8%) non-carbonated Espresso Martini canned cocktail launched in March 2024. Distribution occurs through US retail liquor and grocery stores (via a store locator), on-premise bars and restaurants (via direct wholesale contact), and direct-to-consumer e-commerce on drinkmamitas.com.

The brand differentiates via its authentic real-tequila base and a category-first Tequila & Soda positioning, supported by event-driven marketing at major US music festivals (Innings Festival, Tortuga, Windy City Smokeout, Minnesota Yacht Club, Sea Hear Now, When We Were Young), social media presence across Twitter, Instagram, and TikTok, and a recipe-driven content strategy. Revenue is generated almost entirely through unit-priced beverage sales of 4-pack and 8-pack formats across multiple flavor and variety pack SKUs; no subscriptions, licensing, or other recurring revenue streams are disclosed. Mamitas has raised $3.5M in disclosed funding since founding and operates with 51-100 employees under the strategic and operational umbrella of its parent company.

Name

Mamitas Tequila Seltzer

Legal name

Mamitas Beverages

Website

https://drinkmamitas.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Mamitas Tequila Seltzer is a Chicago-based hard seltzer brand, owned by Phusion Projects, that produces canned alcoholic beverages made with real tequila, sparkling water, and natural flavors for US adult consumers through retail, on-premise, and DTC channels.

Ownership category

akta.pro rank

Product category

Hard Seltzer / Tequila Beverages

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)

Keywords

• Hard seltzer beverages
• Tequila seltzer
• Canned cocktails
• Ready-to-drink alcohol
• Tequila mixed drinks

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Beverage Sales: Mamitas generates revenue through the sale of canned hard seltzer beverages. Products are sold in 4-packs and 8-packs across multiple flavor variants including Lime, Mango, Pineapple, Paloma, Spicy Marg, Classic Marg, Tequila Sunrise, and Espresso Martini. Distribution occurs through retail stores, bars, restaurants, and direct-to-consumer online sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Mamitas Tequila Seltzer produces and sells canned hard seltzer beverages made with real tequila, sparkling water, and natural flavors. The portfolio includes flavored seltzers (Lime, Mango, Pineapple, Paloma, Spicy Marg, Classic Marg, Tequila Sunrise, Espresso Martini) sold in 4-pack and 8-pack formats, plus variety packs, distributed through retail, bars/restaurants, and direct-to-consumer e-commerce.

Product overview

Mamitas Tequila Seltzer is a hard seltzer brand made with real tequila, sparkling water, and natural flavors. The product line consists of individual flavored hard seltzers (Lime, Paloma, Mango, Pineapple, Spicy Marg, Tequila Sunrise, Classic Marg, Espresso Martini) along with variety packs (Variety 8 Pack featuring the original flavors, and Cocktail 8 Pack featuring pre-mixed cocktail-style drinks). All standard flavors are 95 calories, 5% ABV, gluten-free, and made with less than 2 grams of sugar. The Espresso Martini is a newer addition at 12oz, 8% ABV, and non-carbonated. The company also maintains a recipes section featuring cocktail recipes using their products.

Differentiator

Problem solved

Functional benefit

Products and services

• Mamitas Lime Hard Seltzer Hard seltzer made with real tequila, sparkling water, and a splash of lime. Simple and refreshing; 95 calories, 5% ABV, gluten-free, less than 2g sugar.
• Mamitas Mango Hard Seltzer Hard seltzer made with real tequila, sparkling water, and a splash of mango; 95 calories, 5% ABV.
• Mamitas Pineapple Hard Seltzer Hard seltzer made with real tequila, sparkling water, and a splash of pineapple; 95 calories, 5% ABV.
• Mamitas Paloma Hard Seltzer Hard seltzer made with real tequila, sparkling water, and a splash of grapefruit, inspired by the classic Paloma cocktail; 95 calories, 5% ABV.
• Mamitas Spicy Marg Hard Seltzer Hard seltzer made with real tequila, sparkling water, and a spicy kick, offering a margarita twist; 95 calories, 5% ABV.
• Mamitas Classic Marg Hard Seltzer Hard seltzer made with real tequila and natural flavors, evoking a classic margarita; 95 calories, 5% ABV.
• Mamitas Tequila Sunrise Hard Seltzer Hard seltzer made with real tequila, sparkling water, and a splash of orange, inspired by the Tequila Sunrise cocktail; 95 calories, 5% ABV.
• Mamitas Espresso Martini Canned Cocktail Canned cocktail combining bold espresso flavor with tequila; 12oz format, 8% ABV, ultra smooth, non-carbonated.
• Mamitas Variety 8 Pack Eight-pack containing the four classic Mamitas flavors: Lime, Paloma, Mango, and Pineapple.
• Mamitas Cocktail 8 Pack Eight-pack featuring classic cocktail flavors from the Mamitas line, designed for variety sampling.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• High Noon Sun Sips: High Noon is a vodka-based hard seltzer that uses real vodka, sparkling water, and natural flavors — closely mirroring Mamitas' production philosophy but with vodka instead of tequila. It is the most direct comparable in the 'real-spirit hard seltzer' category and has seen rapid growth.
• Topo Chico Hard Seltzer: Topo Chico Hard Seltzer, owned by Coca-Cola, is one of the first major tequila-based hard seltzers (launched 2021). It competes head-to-head with Mamitas in retail and on-premise venues, with the advantage of Coca-Cola's massive distribution and marketing budget.
• Cutwater Spirits: Cutwater Spirits produces canned cocktails including tequila-based varieties (Paloma, Margarita) that directly overlap with Mamitas' cocktail-inspired flavors. Both occupy the premium ready-to-drink cocktail space with multi-flavor portfolios.
• 1800 Tequila Canned Cocktails: 1800 Tequila's canned margarita and tequila RTD line competes directly with Mamitas in the ready-to-drink tequila cocktail category. The brand has stronger tequila heritage and brand recognition, similar to Mamitas' authentic tequila positioning.
• Jose Cuervo Canned Cocktails: Jose Cuervo's canned margarita and tequila cocktail line directly competes with Mamitas in ready-to-drink tequila-based beverages. Both target the same consumer looking for convenient tequila cocktail experiences, though Jose Cuervo has stronger brand recognition and broader distribution.
• On The Rocks Cocktails: On The Rocks produces premium canned cocktails including tequila-based offerings like the Hornitos Margarita. It directly competes for the cocktail-occasion consumer and is expanding into the same on-premise and retail channels as Mamitas.

Broad incumbents

• Truly Hard Seltzer: Truly is the second-largest hard seltzer brand (Boston Beer Company), competing in the same retail channels and consumer occasions as Mamitas. Though malt-based, it competes directly for hard seltzer share and shelf placement.
• White Claw Hard Seltzer: White Claw is the dominant hard seltzer brand in the US, made from malt base. While it uses malt alcohol rather than tequila, it commands the same shelf space, distribution channels, and consumer occasions as Mamitas and defines the broader category in which Mamitas competes.
• Smirnoff Seltzer: Smirnoff Seltzer is a major flavored hard seltzer brand competing in the same mass-market channels as Mamitas. Though vodka-based, it competes for the same light-refreshment occasion and shares retail shelf space across the US.

Regional players

• Four Loko: Four Loko is a sister brand under Phusion Projects (Mamitas' parent) and a flavored malt beverage. While different in product positioning (higher ABV, malt base), it shares manufacturing, distribution, and corporate resources with Mamitas and offers a strategic comparison point for portfolio-level synergies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/drinkmamitas
• Instagraminstagram.com/drinkmamitas
• TikToktiktok.com/@drinkmamitas
• Facebookfacebook.com/DrinkMamitas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mamitas Tequila Seltzer