Booth University College

What Booth University College does

Booth University College is a private, non-profit Christian university college headquartered in Winnipeg, Manitoba, Canada. Founded in 1982 as Catherine Booth Bible College and owned by The Salvation Army in Canada, it serves undergraduate, graduate, and continuing studies students through five academic schools: Business, Social Work, Humanities and Social Sciences, Continuing Studies, and Graduate Studies. The institution awards certificates, diplomas, bachelor's degrees, and an MBA, alongside a Corporate Learning Academy that delivers workforce training to external organizations. Its student body is a mix of Canadian and international enrollees, with international recruitment supported by a network of education agents across multiple countries.

The college operates on a tuition-based revenue model with per-course pricing for undergraduate study (approximately $640/course for domestic students and $1,225/course for international students) and an MBA priced in the $30,000-$42,000 range. Its underlying technology infrastructure is conventional higher-education tooling: a Populi student information system, an LMS, SmartBoards, and video conferencing for remote instruction, with no disclosed AI/ML capabilities. Strategic posture is oriented toward modest expansion, evidenced by the 2023 relocation to a new campus at 290 Vaughan Street, the October 2022 launch of the Corporate Learning Academy, a November 2024 partnership with Asbury Theological Seminary, and active candidacy pursuit of U.S. MSCHE accreditation. The institution employs between 51 and 100 people and reported what was characterized as its largest graduating class on record in April 2026.

Name

Booth University College

Legal name

Booth University College

Website

https://boothuc.ca

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Booth University College is a private, non-profit Christian university college in Winnipeg, Manitoba, owned by The Salvation Army in Canada, offering undergraduate, MBA, and continuing studies programs across five schools to domestic and international students.

Ownership category

akta.pro rank

Product category

Private Christian Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Religiously Affiliated Liberal Arts Colleges (EDAHACAF)

akta.pro secondary industries

Christian Colleges with Theological Programs (EDAHAKAG), University/College Continuing Education (Extension) Programs (EDAAAEAA)

Keywords

• Higher education services
• Undergraduate degree programs
• Graduate business education
• Continuing studies certificates
• Theological education

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Undergraduate Tuition: Per-course tuition model for undergraduate studies. Canadian students pay $640/course plus $200 course fees and $75 general fees. International students pay $1,225/course plus fees. Textbook costs estimated at $1,200 additional per year.
2. Graduate Studies (MBA): Full program tuition for Master of Business Administration. Domestic students total $30,000 (tuition $22,575 + administrative fees $7,425). International students total $42,000 (tuition $34,575 + administrative fees $7,425). Program is 54 credit hours over 1.5 years.
3. School for Continuing Studies: Per-course tuition for certificate and degree programs. Sponsored Salvation Army students pay $903/course; Canadian public pay $903/course plus $200 deposit; International pay $903/course plus $500 deposit. Programs range from 4-14 courses.
4. Application Fees: International undergraduate applicants pay $150 non-refundable application fee. Domestic applicants apply free.
5. Hospitality Services: Booth Bistro food services open to public, venue rentals for meetings/conferences up to 200 guests, custom catering services
6. Donations and Fundraising: Charitable donations from alumni, supporters, and community. Manitoba Scholarships and Bursaries Initiative provides 50 cents matching per dollar donated (max $25,000). Special events include Honour and Hope Harvest Dinner fundraiser.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Booth University College is a private Christian post-secondary institution offering undergraduate degrees (Business, Social Work, Humanities and Social Sciences), a hybrid 18-month MBA program, and continuing studies certificates across leadership, chaplaincy, and theological disciplines. Programs are delivered in-person, online, and in hybrid formats, with academic operations supported by the Populi student information system and SmartBoard-enabled hybrid classrooms. The institution serves domestic Canadian students, international students from 20+ countries, Salvation Army officers, and working professionals seeking continuing education.

Product overview

Booth University College is a Christian higher education institution offering a portfolio of undergraduate degrees, graduate programs, and continuing education certificates through five academic schools: School of Business, School of Social Work, School of Humanities and Social Sciences, School for Continuing Studies, and School of Graduate Studies. The institution's core offerings include Bachelor and Associate degrees in business, social sciences, humanities, and theology, plus a hybrid MBA program with two concentrations. Supporting the academic mission are the John Fairbank Memorial Library, Centre for Salvation Army Studies (research institute), Corporate Learning Academy (online training platform), Booth Bistro (hospitality service), and the Academic Learning Centre. Students access courses and services through the Populi student information system. The institution serves both domestic and international students with programs delivered in-person, online, and in hybrid formats.

Differentiator

Problem solved

Functional benefit

Brands

• Corporate Learning Academy: An online learning platform for corporate partners offering professional development and training.
• Centre for Salvation Army Studies

Products and services

• School of Business Undergraduate business education offering Associate of Business Administration, Bachelor of Business Administration, and Business Administration degree completion for RRC Polytechnic graduates.
• School of Social Work Social work education including Bachelor of Social Work and Social Work After Degree programs preparing students for professional social work practice.
• School of Humanities and Social Sciences Liberal arts education offering degrees in Associate of Arts, Behavioural Sciences, Christian Studies, Community and Urban Transformation, English and Film Studies, Interdisciplinary Studies, Pre-Social Work, Psychology, and Religion.
• School for Continuing Studies Professional training in leadership, chaplaincy, and theological studies offering certificates including Advanced Leadership, Biblical and Theological Studies, Chaplaincy and Spiritual Care, Leadership Essentials, Not-For-Profit Management, Personal Support Worker, and Theological Studies in Salvation Army Studies.
• Master of Business Administration (MBA) Program 18-month hybrid MBA program with two concentrations (Values-Based Leadership and Social Enterprise Management) designed for working professionals, 54 credit hours including a final management project.
• Corporate Learning Academy Online learning platform launched in October 2022 for corporate and organizational partners, offering training programs for The Salvation Army with National and Global Partners portals.

Quantifiable outcome

• Nearly 1,500 graduates making transformative impact in Winnipeg, across Canada, and beyond
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Asbury Theological SeminarycoreStrategic or Co-development Partner · 12 November 2024Partnership with US-based Asbury Theological Seminary (Wesleyan-Arminian tradition, 100+ year history) provides Booth UC alumni with advanced standing in graduate degrees. This enables seamless transition for students pursuing advanced theological education.
• Tyndale University College and SeminarycoreStrategic or Co-development Partner · 1 January 2016Partnership with Tyndale University (then College and Seminary) to offer Master of Theological Studies Degree in Salvation Army Studies. Provides pathway for advanced theological education for Salvation Army officers and members.
• University of ManitobaminorStrategic or Co-development Partner · 1 January 1989Accepted as Approved Teaching Centre of The University of Manitoba in 1992. Launched degree-completion program for Salvation Army officers. Provides academic validation and pathways to university degrees.
• Red River College PolytechcoreStrategic or Co-development PartnerBusiness Administration: RRC Polytechnic Degree Completion program allows graduates of RRC's two-year Business Administration diploma to complete their bachelor's degree at Booth UC with grade point average of C or better (2.0).
• Heartland International English SchoolminorStrategic or Co-development PartnerPathway partner program for international students who do not meet English proficiency test requirements. Students complete Pathway 2 Course at Heartland International to qualify for admission to Booth UC. Must be completed within two years prior to intake.
• Immigration, Refugees and Citizenship Canada (IRCC)coreStrategic or Co-development PartnerDesignated Learning Institution (DLI # O19147992362) authorized to accept international students on study permits. Follows Province of Manitoba's International Education Act and Ministerial Code of Conduct. Graduates eligible for Post-Graduation Work Permit with CLB/NCLC minimum of 7.

Scale indicators8 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Redeemer University: Hamilton, Ontario-based Christian university offering undergraduate arts, science, and education programs. Comparable scale, Reformed-Christian identity, and small-class liberal arts model.
• Trinity Western University: British Columbia's largest Christian university, offering arts, business, education, and graduate programs. Comparable faith-based positioning and broader program portfolio, representing a more mature version of Booth UC's value proposition.
• Canadian Mennonite University: Winnipeg-based faith-based university offering arts, science, and theology programs. Closest geographic and faith-based peer; competes for similar Winnipeg domestic student pool and shares urban service-learning positioning.
• Huntington University: Ontario-based Christian liberal arts university. Comparable small-institution, faith-based, liberal arts model with similar undergraduate program breadth.
• Providence University College & Theological Seminary: Manitoba-based Christian college offering undergraduate and seminary programs. Comparable in scale, faith affiliation, and program mix, and competes for the same Manitoba Christian-student demographic.
• Asbury Theological Seminary: U.S.-based Wesleyan-Arminian theological seminary partnering with Booth UC for alumni advanced standing. Comparable Wesleyan theological tradition and continuation-education pathway for Booth UC graduates.
• Ambrose University: Calgary-based Christian university offering arts, science, education, and theology programs. Comparable as a smaller Canadian faith-based institution with continuing studies and undergraduate offerings similar to Booth UC's portfolio.
• Tyndale University: Toronto-based Christian university offering undergraduate and graduate theological programs. Directly comparable as a faith-based Canadian university with similar Wesleyan/evangelical orientation and an active academic partnership with Booth UC for the Master of Theological Studies.

Broad incumbents

• University of Winnipeg: Public undergraduate-focused university in downtown Winnipeg. Competes for the same Winnipeg student pool with broader program offerings and lower tuition, representing the primary secular incumbent alternative.
• University of Manitoba: Major Canadian research university and Booth UC's Approved Teaching Centre partner. Represents the dominant Manitoba higher-education incumbent against which Booth UC positions its smaller, values-based alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BoothUC
• Facebookfacebook.com/BoothUC
• LinkedInlinkedin.com/school/booth-university-college
• Instagraminstagram.com/booth_uc
• Xx.com/BoothUC

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Booth University College