Picoty

What Picoty does

Picoty is a French family-owned multi-energy distribution company headquartered in La Souterraine, Creuse, founded in 1922 by André Picoty and now in its fourth generation of family ownership. The company operates a dense territorial network spanning 60+ departments across western France, comprising 21 wholly-owned distribution subsidiaries, nearly 300 AVIA-branded service stations covering motorway, urban, and rural locations, and several diversification subsidiaries. Picoty distributes approximately 2 million m³ of petroleum products and over 3,000 tonnes of lubricants annually, serving roughly 200,000 professional and individual customers with a fleet of 350 distribution vehicles, 300 drivers, and 30+ qualified heating technicians.

The company's product portfolio spans the full energy value chain: traditional fuels (diesel, gasoline, GNR, AdBlue, GPL), alternative and low-carbon energies (HVO biofuel, GNV, green hydrogen via the AVIA station at Maché, Vendée, and EV charging infrastructure under the IRVE framework), and heating solutions (heating oil, biofioul F30, wood pellets, natural gas). Supporting services include the AVIA Carte multi-energy fleet management card, telemetry services for consumption monitoring (developed with IoT partner Four Data), heating system installation and maintenance, waste management through the Aloe Environnement subsidiary (used oils, used cooking oils, industrial waste, sanitation, tank cleaning), and the Maguy e-commerce platform. Emerging offerings include the OÏKA Solaire solar PV joint venture with AKENA and the Station A urban proximity service concept.

Picoty generates revenue primarily through transaction-based sales of fuel and heating products across its distribution subsidiaries, AVIA service station retail operations (fuels, shop, restaurant, car wash), B2B professional delivery contracts, fleet management subscriptions via the AVIA Carte, and professional services for waste collection and environmental compliance. Pricing is volume-based and not publicly disclosed. Go-to-market is executed through a multi-channel model combining direct field sales to professionals and farmers, subsidiary-based B2B delivery, retail service stations, e-commerce, and partnerships with entities such as Point S (tire/automotive centers at AVIA stations), CAPEB Nouvelle-Aquitaine, and the Cyclevia eco-organization for lubricant lifecycle management.

Name

Picoty

Legal name

PICOTY, Société par Actions Simplifiée à directoire et conseil de surveillance

Website

https://picoty.fr

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

Picoty is a French family-owned multi-energy company (founded 1922) operating nearly 300 AVIA service stations and 21 distribution subsidiaries across western France, supplying fuels, heating, lubricants, EV charging, hydrogen, solar, and waste management services to roughly 200,000 professional and individual customers.

Ownership category

akta.pro rank

Product category

Energy Distribution Services

NAICS

Fuel Dealers (4572)

akta.pro primary industry

Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI)

akta.pro secondary industries

Biofuel Distribution & Fuel Marketing (Wholesale/Retail) (EUAAAHAI), Bulk Fuel, Propane & Energy Supply for Farms (Retailer-Operated) (AFABAJAL)

Keywords

• Fuel distribution services
• Heating oil supply
• Petroleum products distribution
• Service station operations
• Lubricants distribution

Headquarters

HQ city

La Souterraine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Distribution: Distribution of petroleum products including diesel (gazole), gasoline (essence), HVO, GNR (non-road diesel) through service stations and direct delivery to professionals and individuals
2. Heating Products: Sale and delivery of heating fuels (fioul), biofioul, wood pellets, and natural gas for residential and professional heating
3. Lubricants: Distribution of over 3,000 tonnes of lubricants annually through distribution subsidiaries
4. Waste Collection Services: Collection of used industrial oils, waste, and wastewater management services under Aloe Environnement brand
5. Service Station Operations: Operation of AVIA branded service stations offering fuel, shop, restaurant, and car wash services
6. Renewable Energy Solutions: Solar energy solutions through OIKA Solaire joint venture, electric vehicle charging infrastructure installation (IRVE)

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Picoty distributes petroleum products and energy solutions across western France under a family-owned structure dating back to 1922. The company supplies motor fuels (gazole, essence, HVO, GNV), heating fuels (fuel oil and biofioul), wood pellets and firewood, lubricants (AVIA Lubricants), natural gas, GPL/LPG, and AdBlue through its depot and AVIA service station network. Beyond traditional fuels, Picoty has expanded into electric vehicle charging (IRVE), green hydrogen, solar energy (OÏKA Solaire), and waste management (Aloe Environnement), serving both individual consumers and professional customers.

Product overview

Picoty is a family-owned French energy company (established 1922, four generations) operating as a multi-energy specialist through a platform-plus-services model. The core offering centers on the AVIA service station network (nearly 300 stations across highway, urban, and rural western France), which provides diversified energy products including traditional fuels (diesel, gasoline), alternative energies (HVO, GNV, green hydrogen, electric charging), and heating solutions (heating oil, bioheating oil, wood pellets, natural gas). Supporting services include the AVIA Carte multi-energy fleet management card, telemetry for consumption monitoring, heating installation and maintenance, waste management through Aloe Environnement brand (used oils, industrial waste, cooking oils), and the Maguy e-commerce platform for online ordering. The company also operates 21 distribution subsidiaries and several diversification subsidiaries including Picoty Solaire (now OÏKA Solaire joint venture).

Differentiator

Problem solved

Functional benefit

Brands

• AVIA: The AVIA brand for gas stations operated by Picoty across western France, representing nearly 300 stations-service in the region.
• Maguy
• Aloe Environnement
• Station A
• OÏKA Solaire

Products and services

• AVIA-branded Service Station Network

Quantifiable outcome

• Distribution of 2 million m³ of petroleum products annually
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AKENAcoreStrategic or Co-development Partner · 10 February 2025French companies AKENA and PICOTY founded OIKA Solaire as a joint venture at equal shares, dedicated to solar solutions for individuals. The company combines photovoltaic solutions with roof installation and structures such as verandas, aiming to help customers with their energy transition and reducing energy bills.
• Four DatacoreTechnology or Integration · 23 April 2024Partnership with Four Data, an SME specializing in connected IoT (Internet of Things) to facilitate monitoring of product consumption for customers, specifically developing telemetry services.
• CAPEB Nouvelle-AquitaineminorStrategic or Co-development Partner · 28 June 2023Strategic partnership between CAPEB Nouvelle-Aquitaine (Confederation of Artisans and Small Construction Enterprises) and Picoty Group, a leader in energy and business services.
• Point S GlasscoreChannel Partner/ Reseller/ Distributor · 15 June 2023Point S, global specialist in tires and automotive maintenance, and Picoty AVIA opened their 15th Point S Glass center in a service station, building on a partnership established the previous year.
• CycleviaminorOthersCyclevia is the only state-approved eco-organization for the lubricants sector, managing eco-contributions from new lubricant sales to fund optimization of the oil lifecycle and end-of-life management. Picoty supports this initiative by subscribing to the Cyclevia convention.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• ENGIE: ENGIE is a major French energy utility with significant gas and renewable energy supply operations; it is comparable to Picoty's natural gas, biomass heating and renewable energy lines, but at far larger scale and across all of France.
• Rubis SCA: Rubis is a French-listed energy distribution group with downstream fuel retail and LPG operations across multiple geographies, comparable to Picoty in its downstream energy distribution focus but with broader international reach.
• Esso Société Anonyme Française: Esso SAF is the French downstream arm of ExxonMobil, operating a national service station network and lubricant business that competes head-on with Picoty's AVIA stations and lubricant distribution in western France.
• Siplec (Centre Leclerc): Siplec is the central purchasing arm of the Leclerc retail group and a major French fuel distributor/retailer; it competes with Picoty across both retail fuel and B2B supply, but operates at national scale with significantly larger procurement.
• TotalEnergies Marketing & Services: TotalEnergies' Marketing & Services division operates the largest French service station network and a broad B2B energy supply business; it is the dominant incumbent in the same downstream fuel and lubricants categories Picoty serves, but at national/international scale.

Direct peers

• Thevenin & Ducrot: Thevenin & Ducrot is a long-established French family-owned fuel and lubricant distributor with a similar regional B2B delivery model and proximity service orientation, directly comparable to Picoty's distribution subsidiary network.
• Dyneff: Dyneff is a French regional fuel distributor and multi-energy retailer operating service stations across southern France, with a comparable mix of traditional fuels, heating products and alternative energies — making it a direct peer to Picoty in the regional French fuel distribution space.

Others

• AVIA International: AVIA International is the European fuel brand cooperative under which Picoty operates its ~300 service stations; it is an ecosystem partner rather than a competitor and provides brand, supply and network benefits to Picoty's retail business.

Emerging players

• Séché Environnement: Séché Environnement is a French specialist in industrial and hazardous waste management, directly comparable to Picoty's Aloe Environnement division in used-oil collection and waste regeneration.
• HysetCo: HysetCo is a French hydrogen mobility company operating hydrogen refuelling stations in the Paris region; it is comparable to Picoty's hydrogen station pilot as a peer in the emerging low-carbon fuel infrastructure space, though focused on a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PicotyEnergies
• YouTubeyoutube.com/c/picoty/videos?app=desktop
• Facebookfacebook.com/PicotyEnergies
• LinkedInlinkedin.com/company/picoty-sa
• Instagraminstagram.com/picoty.energies

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Picoty