Parahita Diagnostic Center

What Parahita Diagnostic Center does

Parahita Diagnostic Center, operating under the legal entity PT Cita Mulia and doing business as Klinik Parahita, Lab Parahita, and Hai Parahita, is an Indonesian diagnostic healthcare provider founded in 2007 and headquartered in Surabaya. The company runs a network of 30+ clinic and laboratory branches concentrated in Java (Jabodetabek, West Java, Central Java, Yogyakarta, East Java) with additional presence in Sulawesi (Makassar) and Sumatra (Palembang). Its core services span integrated diagnostics — clinical consultation, laboratory testing (hematology, biochemistry, microbiology, biomolecular/PCR), radiology and electromedicine (X-ray, USG, CT scan, EKG, EEG, spirometry, treadmill, audiometry), genomics/DNA testing, Home Service sample collection, and general and corporate medical check-ups (MCU) — positioned as a single-provider ecosystem requiring no referrals.

The company serves four principal customer segments: individual consumers (routine testing, preventive screening, chronic disease monitoring, genomics), corporate/B2B clients (employee MCU, occupational health/K3 compliance, domestic-worker screening), children and adolescents, and pre-marriage (pranikah) couples. Its business model is predominantly fee-for-service — customers pay per test or purchase pre-packaged, tiered bundles (e.g., General Checkup Silver/Gold/Bronze, Healthy Lifestyle, Pranikah, Skrining Kesehatan) — supplemented by B2B corporate MCU contracts priced per employee screened and time-limited promotional pricing tied to national events (Imlek, HUT Parahita in May, Hari Kemerdekaan in August, Hari Kesehatan Nasional in November). Disclosed promotional package prices range from Rp 855,000 (Paket HOKI) to Rp 1,445,000 (Paket CUAN); standard pricing is largely gated behind WhatsApp or in-branch inquiry.

Go-to-market is a hybrid of physical branch walk-in traffic and digital self-serve channels: the labparahita.com website and the Hai Parahita mobile app (Android/iOS) enable online booking, digital results access and storage, rescheduling, and doctor consultation, while WhatsApp direct messaging serves as the primary acquisition and support channel. Marketing is digital-first, combining SEO-oriented blog content, Instagram (@labparahita), downloadable catalogs, and event-driven seasonal promotions. Revenue figures are not publicly disclosed; the company is privately held with no external institutional investors or parent company referenced, and is led by Director Mizan Tamimy Sulthon.

Name

Parahita Diagnostic Center

Legal name

PT Cita Mulia

Website

https://labparahita.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Indonesian diagnostic healthcare provider (PT Cita Mulia) running 30+ clinic and lab branches offering laboratory testing, radiology, genomics, home service, and medical check-ups to individual consumers, families, pre-marriage couples, and corporate clients via branches, a mobile app, and WhatsApp.

Ownership category

akta.pro rank

Product category

Diagnostic Laboratory Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Independent Diagnostic Testing Facilities (IDTFs) & Multi-Specialty Diagnostic Centers (HLAFAKAN)

Keywords

• Diagnostic laboratory services
• Medical health checkups
• Clinical pathology testing
• Health screening packages
• Corporate medical checkups

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Offices31 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Individual Diagnostic Examinations: Fee-for-service model where customers pay per diagnostic test or examination. Includes blood tests, urine tests, radiology, electromedicine, and genomics. Results delivered digitally via app or in-person. This is the primary revenue stream for walk-in and app-based customers.
2. Health Screening Packages: Pre-packaged bundles of diagnostic tests designed for specific use cases (Healthy Lifestyle, General Checkup, Prenikah, Health Screening). Customers purchase bundled packages at fixed prices offering价比 over individual tests. Packages range from basic (Mini Bronze) to comprehensive (Gold, Executive).
3. Corporate MCU (Medical Check Up) Services: B2B contracts with companies for employee health examinations. Includes General MCU and specialized corporate MCU packages. Revenue generated per employee screened under company contracts.
4. Promotional Campaigns and Seasonal Offers: Time-limited promotional pricing on MCU packages tied to national events (Imlek, HUT Parahita, Hari Kemerdekaan, Hari Kesehatan Nasional). Drives volume purchases during promotional periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Parahita Diagnostic Center (legally PT Cita Mulia) operates a network of clinical diagnostic laboratories providing medical testing, laboratory analysis, and health screening packages (MCU) to individual consumers and corporate clients across Indonesia. The company runs 30+ branches primarily in Surabaya and other Indonesian cities, supported by a mobile application (Hai Parahita) for booking and result access.

Product overview

Parahita Diagnostic Center operates as a multi-service healthcare diagnostic platform with a network of clinic branches across Indonesia. The core offering consists of integrated diagnostic services including clinical consultations, laboratory testing (blood, urine, microbiology, biomolecular), radiology and electromedicine imaging (X-ray, ultrasound, CT scan, EKG, EEG), genomics testing, and comprehensive medical check-up packages. Services are organized into main categories (Klinik, Laboratorium, Radiologi & Elektromedis, Genomics, Home Service, General MCU, MCU Perusahaan, Riset & Referral) and specialized health packages (Healthy Lifestyle, General Checkup, Pranikah, Skrining Kesehatan) targeting individuals, families, and corporate clients. The platform is accessible through physical branch locations and a mobile application (Hai Parahita) enabling digital appointment booking and results access.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Check-Up (MCU) - Individual

Quantifiable outcome

• Results available within 10 minutes for basic laboratory tests (per customer testimonial)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Prodia: Indonesia's largest and IDX-listed clinical laboratory and diagnostic chain with the broadest nationwide branch network. Direct peer to Parahita across lab, radiology, MCU, and corporate B2B services in the same Indonesian market, with deeper scale and longer operating history.
• Cito: Established Indonesian diagnostic laboratory chain with multi-city branch presence. Direct peer to Parahita in clinical lab, radiology, and MCU services for individual and corporate customers in the same Indonesian consumer market.
• Kimia Farma Diagnostika: Diagnostic-services arm of state-owned pharmacy chain Kimia Farma, operating clinical labs across Indonesia. Comparable to Parahita as a multi-branch diagnostic provider with strong B2C walk-in flow, leveraging pharmacy-network distribution advantages Parahita lacks.
• Laboratorium Klinik Westerindo: Indonesian clinical laboratory chain operating a multi-branch network of diagnostic centres. Direct peer competing with Parahita across lab testing, MCU packages, and corporate health screening in overlapping Indonesian metros.

Regional players

• Metropolis Healthcare: Listed Indian diagnostic chain with pan-India lab and service-centre network. Comparable to Parahita across routine pathology, preventive health packages, and corporate B2B contracts; provides a regional benchmark for digital booking and home-collection economics.
• Dr. Lal PathLabs: Indian diagnostic chain with national lab-and-collection-centre footprint and strong digital booking. Comparable to Parahita in clinical lab services, packaged preventive screenings, and home sample collection, though operating in India rather than Southeast Asia.
• SRL Diagnostics: One of India's largest diagnostic laboratory chains with a network of labs and collection centres. Comparable to Parahita in lab-and-MCU service model and B2B corporate contracts, but operates in India — a relevant regional reference rather than a direct Indonesian competitor.

Broad incumbents

• Synlab: Europe's largest clinical laboratory services provider, operating broad diagnostic networks across multiple countries. Comparable to Parahita as a multi-modal diagnostics incumbent but at much larger scale, serving as a reference point for lab consolidation strategy rather than a direct Indonesian competitor.
• Sonic Healthcare: Global diagnostics provider with operations across Australia, Europe, and the US, spanning laboratory, radiology, and pathology. Comparable to Parahita across multi-modality diagnostics (lab + imaging) but at vastly larger scale and primarily outside Indonesia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/labparahita
• Xx.com/parahita_dc
• Facebookfacebook.com/labparahitamakassar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parahita Diagnostic Center