What Green Jakobsen does

Green-Jakobsen A/S is a Danish privately held maritime human performance consultancy founded in 2001 and headquartered in Frederiksberg C, Copenhagen, with regional offices in Athens, London, Hamburg, and Makati City (Manila). The firm develops and delivers a suite of human performance solutions to shipping companies, ship managers, and maritime organisations, organised around five interconnected pillars: Behaviour (the Safety I's framework), Leadership (the Maritime Leadership Programme and bespoke courses), Work Structure, Review (Review Tools), and HR Architecture. Its customer base comprises enterprise maritime and offshore operators, with named logos including TORM, BW LNG, Utkilen, Hafnia, Navigator Gas, Stena, Hapag-Lloyd, Maersk, Synergy Marine, Star Bulk, Berge Bulk, Oldendorff, Thenamaris, Angelicoussis, Tsakos, Essberger, RioTinto, and Orsted. The company is co-founded and partner-led by Erik Green and Bjarke Jakobsen (both partners since 2001) alongside Thomas Schmidt (partner since 2006), with a management bench of Master Mariners, PhD researchers, certified Thomas PPA / Predictive Index / SHL OPQ practitioners, and DMA-authorised safety instructors.

The company monetises through a hybrid of professional services and recurring subscriptions. Custom consulting engagements (safety culture development, HR architecture, leadership development, organisational performance improvement) are delivered as bespoke engagements; the Performance Delta platform — a recurring, subscription-based human performance assessment and development tool that runs a Diagnosis-Dialogue-Development cycle across ship-shore — provides continuous revenue and is the company's flagship recurring product, rebranded from "Safety Delta" in 2024. Standardised training is sold through instructor-led and self-paced courses, with Danish Maritime Authority (DMA)-accredited courses for seafarers on Danish-flagged vessels priced at EUR 560 (Safety and Health §16, 3-day), EUR 649 (Danish Maritime Legislation for Senior Officers, 4-day), and EUR 821 (Danish Shipping Legislation for Masters, 5-day). Distribution runs through direct enterprise field sales via regional commercial representatives, supported by an online self-serve platform for DMA courses, plus event-led engagement at maritime conferences and joint sessions with industry bodies such as Britannia P&I, OCIMF, and Intertanko.

Quantified client outcomes cited in case studies include a 42% reduction in Lost Time Accident Frequency (0.76 to 0.44) for TORM, narrowed performance gaps between sister ships for BW LNG, demonstrable TMSA Element 14 compliance during oil major audits, and 800+ senior officers trained through BW LNG's Visible Leadership Course since 2019. The firm's claimed data foundation spans 100,000+ survey responses used to inform methodology, supporting claims of a 25+ year track record in maritime human performance consulting.

Name

Green Jakobsen

Legal name

Green-Jakobsen A/S

Website

https://green-jakobsen.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Green-Jakobsen A/S is a Danish maritime human performance consultancy serving shipping and offshore-energy clients with a five-pillar offering spanning behavioural frameworks, leadership programmes, recurring Performance Delta subscriptions, and DMA-accredited seafarer training.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Learning & Development Courses: Professional development and training courses for maritime personnel including leadership development, safety training, and compliance courses (DMA-certified courses). Delivered through online platforms and facilitator-led sessions.
2. Consulting Services: Strategic consultancy engagements focused on HR architecture, safety culture development, leadership development, and organizational performance improvement. Customized solutions tailored to client challenges.
3. Performance Delta Platform: Human performance assessment and monitoring tool with ongoing surveys, reporting, and development modules for continuous improvement.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Green Jakobsen is a maritime human performance consultancy that delivers consulting, training, and a proprietary performance assessment platform to shipping companies, ship managers, and maritime organizations. Its core offerings include the Performance Delta assessment platform, Safety I's behavioural framework, Maritime Leadership Programme courses, DMA-accredited flag-state courses, HR Architecture advisory, and Work Structure methodology. Services target leadership development, safety culture transformation, and regulatory compliance for maritime crews and shore-based staff.

Product overview

Green-Jakobsen is a maritime consultancy offering a suite of human performance solutions built around five interconnected pillars: Behaviour (Safety I's), Leadership (Maritime Leadership Programme), Work Structure, Review (Review Tools), and HR Architecture. The core flagship products include Performance Delta (formerly Safety Delta), an ongoing human performance development tool; Safety I's, a behavioural framework with five core behaviours; and the Maritime Leadership Programme consisting of five modular courses. Additional offerings include flexible course modules (Leadership, Soft Skills, Behaviour-Based Safety, Health and Well-Being, Performance Assessment, Cultural Awareness), Danish Maritime Authority accredited DMA Courses, Work Structure methodology, HR Architecture services, and Review Tools. The company also develops custom/tailor-made courses for specific client needs.

Differentiator

Problem solved

Functional benefit

Brands

• Performance Delta: A continuous human performance development tool that helps organisations identify, discuss, and address performance challenges through a cycle of Diagnosis, Dialogue, and Development. Previously called Safety Delta.
• Safety I's

Products and services

• Performance Delta An ongoing human performance development tool that helps maritime organisations identify, discuss, and address performance challenges before incidents occur through a continuous cycle of Diagnosis, Dialogue, and Development. Combines quantitative survey data with qualitative dialogue frameworks and is delivered as a subscription platform with ship-shore collaboration features.
• Safety I's A behavioural framework providing a clear, shared guide to daily behaviours — Insight, Innovation, Influence, Intervention, and Integration — that build openness and trust, drive safety, and elevate performance in maritime organisations. Delivered as a methodology embedded in training and consulting engagements.
• Maritime Leadership Programme A comprehensive five-course leadership development path covering Understanding Your Leadership Role, Communicating Effectively, Building Your Team, Getting Things Done, and Developing Your Team. Designed for maritime officers, senior officers, and shore-based managers.
• Learning & Development Courses Suite of modular training courses covering Leadership, Soft Skills and Communication, Behaviour-Based Safety, Health and Well-Being, Performance Assessment and Management, and Cultural Awareness. Delivered to maritime personnel through online and facilitator-led formats.
• DMA Courses (Danish Maritime Authority) Online Danish Maritime Authority accredited courses for seafarers working on Danish-flagged vessels, including Safety and Health, Danish Maritime Legislation for Senior Officers, and Danish Shipping Legislation for Masters. Available globally via self-paced and facilitator-led delivery.
• Work Structure A methodology providing a shared way of working that builds clarity, consensus, and confidence through three phases — Preparation, Execution, and Finalisation — with risk management integrated throughout. Delivered to maritime teams as a consulting framework.
• HR Architecture Consulting service that transforms fragmented HR efforts into a cohesive, performance-driven system tied directly to organisational mission, vision, and values, covering recruitment, development, and retention. Engagements are customised to each maritime client's HR challenges.
• Review Tools Performance review tools that combine quantitative data and qualitative insights to help maritime organisations reflect, discuss, and act proactively on human performance, supporting the Performance Delta methodology.
• Visible Leadership Course (BW LNG custom) A tailored leadership course developed jointly with BW LNG to create a shared leadership approach across the fleet and between ship and shore, combining BW's values with Green-Jakobsen's human performance approach.

Quantifiable outcome

• 42% reduction in LTAF (from 0.76 to 0.44) for TORM fleet
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship.

• Britannia P&IflagshipStrategic or Co-development Partner · 3 June 2026Co-hosting session at Posidonia 2026 on practical application of Performance Influencing Factors (PIFs) to improve safety and human performance. Session joined by OCIMF and Intertanko, focusing on participant-driven content delivery.
• OCIMF (Oil Companies International Marine Forum)flagshipStrategic or Co-development PartnerParticipating in joint session at Posidonia 2026 alongside Britannia P&I and Intertanko on Performance Influencing Factors and human performance in maritime operations.
• IntertankoflagshipStrategic or Co-development PartnerParticipating in joint session at Posidonia 2026 alongside Britannia P&I and OCIMF on practical application of Performance Influencing Factors.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• DNV: DNV is a global classification society and maritime advisory firm that has expanded into safety culture, human factors, and training services, offering overlapping capabilities to Green Jakobsen but as part of a much broader class and assurance portfolio.
• Lloyd's Register: Lloyd's Register is a major classification society offering maritime advisory, human factors, and digital training services alongside its core class business, addressing the same safety-culture and compliance buyer at shipowners.
• Wärtsilä Land & Sea Academy: Wärtsilä operates a global maritime training network (Wärtsilä Land & Sea Academy) covering engine, automation, and increasingly safety/operational topics, addressing the same maritime L&D budgets as Green Jakobsen but from a much broader technology-and-services base.
• RINA: RINA provides classification, certification, and advisory services to maritime and energy clients, including safety management systems and training — competing with Green Jakobsen in advisory work but with a much larger institutional footprint.

Direct peers

• Videotel: Videotel (acquired by KVH) provides maritime training videos and e-learning for safety, operational, and regulatory topics; it competes for the same training budget at shipowners and ship managers that Green Jakobsen targets.
• Seagull Maritime: Seagull Maritime delivers on-board training software and maritime e-learning content for crews, closely mirroring Green Jakobsen's blended learning-plus-consulting approach to seafarer competence and safety behavior.
• MTM (Maritime Training & Management): MTM (Denmark-based) provides maritime consultancy and training focused on human factors, resource management, and safety culture, making it one of the closest direct competitors to Green Jakobsen's maritime human-performance practice.
• Safebridge: Safebridge offers maritime-specific online training, competence assurance, and human factors programs for crews and maritime professionals, overlapping with Green Jakobsen's DMA-accredited and behavioural training portfolio.
• Ocean Technologies Group: Ocean Technologies Group operates one of the largest maritime e-learning and crew competence platforms (incorporating Seagull, Marlins, and Videotel), directly competing with Green Jakobsen in delivering training, assessments, and digital tools to seafarers and ship managers globally.
• Marlins: Marlins, now part of Ocean Technologies Group, provides maritime language testing, crew training, and human factors programs to commercial shipping companies, overlapping with Green Jakobsen's leadership, cultural awareness, and safety culture offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/greenjakobsen
• LinkedInlinkedin.com/company/green-jakobsen-as
• Xx.com/greenjakobsen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Jakobsen