Euro Japan Crossing

What Euro Japan Crossing does

Euro Japan Crossing (EJC) is a Paris-headquartered, privately held cross-border consulting and coordination firm founded in 2007 that helps Japanese local governments (prefectures and municipalities) and small-to-medium enterprises bring food, craft, and design products into France and the broader European market. Its service portfolio spans four interlocking practice lines: custom market research on European consumer demand and regulation, end-to-end event coordination at trade shows (Maison&Objet, SIAL Paris, Japan Expo) and own events, import-export logistics and supply-chain coordination, and ongoing sales-channel development including in-market representation to French buyers and retailers.

The company supplements its fee-for-service consulting with a set of wholly-owned media and retail assets that function as both direct revenue lines and marketing/lead-generation platforms. These include the annual C'est Bon le Japon food and tourism expo (now in its 10th edition), the Japanese Tea Selection Paris competition (the only one of its kind in France), the Takumi Flavours concept boutique inside the Maison de la Culture du Japon à Paris (opened 2020), and the long-running MOG MOG JAPON French-language Japanese restaurant guide (25+ issues, distributed across roughly 150 Paris locations). Together, these assets create a self-reinforcing ecosystem: the events and boutique surface Japanese products to French consumers and trade buyers, generating case studies and warm introductions that feed back into the consulting pipeline.

Commercially, Euro Japan Crossing operates on quote-based, project-by-project professional-services pricing with no public rate card. Its go-to-market is enterprise field sales, anchored by institutional relationships with JETRO Paris, CLAIR Paris, French ministries, and ten or more Japanese prefectures including Fukui, Hiroshima, Kyoto, Ibaraki, Hyogo, Akita, Osaka, Shizuoka, and Saitama. Revenue is derived from consulting fees, event participation and sponsorship, retail sales through Takumi Flavours, and publication-related income. The firm has no disclosed funding rounds, no parent company, and operates from a single Paris office at 62/66 Rue Amelot in the 11th arrondissement, with no proprietary software platform, API, or mobile applications.

Name

Euro Japan Crossing

Legal name

Euro Japan Crossing

Website

https://ejcrossing.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Euro Japan Crossing is a Paris-based consulting and coordination firm founded in 2007 that helps Japanese prefectures and SMEs enter French and European markets via market research, event coordination, logistics support, and sales channel development, complemented by owned events, retail, and media assets.

Ownership category

akta.pro rank

Product category

Cross-border business consulting services

NAICS

Advertising Agencies (541810)

akta.pro primary industry

Localization & Internationalization Services (Language/Currency/Pricing) (CRAFAJAI)

Keywords

• Market entry consulting
• Event management services
• Import export logistics
• Market research services
• Cross-border coordination

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Market Research Services: Custom market research for Japanese products entering European markets, including market size analysis, regulatory compliance, distribution structure, and consumer trends in France and EU.
2. Event Coordination: Full-service event planning and coordination including venue sourcing, interpreter/translation services, logistics management, and on-site coordination for trade shows (e.g., Maison&Objet, SIAL, Japan Expo) and company-organized events.
3. Transport/Logistics Support: Import-export logistics coordination from Japan to France/Europe, including transport, storage, and supply chain management ensuring compliance with regulations.
4. Ongoing Sales Channel Development: Sales representation and business development services in France, including buyer networking, test marketing, and ongoing sales support for Japanese products.
5. Publication and Media: Revenue from publishing MOG MOG JAPON restaurant guide and operating retail boutique Takumi Flavours.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Euro Japan Crossing is a Paris-based consulting and coordination firm that helps Japanese local governments and small/medium enterprises enter the French and European markets. It provides one-stop services spanning market research, event participation coordination, transport/logistics support, and ongoing sales channel development, eliminating the need for clients to manage multiple vendors. The company also operates its own proprietary events (C'est Bon le Japon, Japanese Tea Selection Paris), a retail boutique (Takumi Flavours), and a publication (MOG MOG JAPON) that serve as both revenue channels and demonstration platforms for potential B2B clients.

Product overview

Euro Japan Crossing is a consulting and coordination service company founded in 2007 in Paris, specializing in helping Japanese companies (particularly small and medium enterprises and local governments) expand into France and Europe. The company offers a portfolio of services including market research, event coordination, logistics/import-export support, and continuous sales channel development. Additionally, Euro Japan Crossing operates its own branded events and initiatives: the annual C'est Bon le Japon food and tourism exhibition, the Japanese Tea Selection in Paris competition, the Takumi Flavours retail boutique, and the MOG MOG JAPON restaurant guide publication. These products work together as a comprehensive ecosystem supporting Japanese product entry into European markets through market intelligence, event exposure, retail presence, and media promotion.

Differentiator

Problem solved

Functional benefit

Brands

• Takumi Flavours (タクミ・フレーバーズ): Terminal shop for Japanese rich products and culture, located at Maison de la Culture du Japon à Paris
• C'est Bon le Japon (セボンルジャポン)
• Japanese Tea Selection Paris (ジャパニーズティーセレクション・パリ)
• MOG MOG JAPON (モグモグジャポン)

Products and services

• Market Research Services Custom consulting engagements for Japanese companies and local governments to evaluate product perception, market size, regulatory compliance, distribution structure, and consumer trends in France and the EU through targeted surveys, tasting-sales, and promotional activities.
• Event Coordination Services Complete coordination of trade show and event participation for Japanese clients, including venue research, stakeholder connections, interpretation, translation, logistics management, and on-site coordination at events such as Maison&Objet, SIAL, and Japan Expo, as well as client-organized events.
• Logistics & Import-Export Support Handling of all logistics and import-export operations from clients' premises in Japan to destinations in France or Europe, including transport, storage, regulatory compliance, and supply chain flow coordination.
• Continuous Sales Channel Development Ongoing sales representation and business development services in France for Japanese products, including buyer networking, test marketing, and dedicated sales support across food and craft/design product categories.
• C'est Bon le Japon Company-organized annual Japanese food and tourism expo in Paris, serving as a showcase event for Japanese products targeting French consumers and buyers. The event provides exhibitors with access to French consumer audiences and B2B buyers, and functions as a lead-generation and demonstration platform for the company's consulting business.
• Japanese Tea Selection Paris Annual Japanese tea competition and tasting event in Paris, positioned as the only Japanese tea competition in France. Provides Japanese tea producers with exposure to French tea professionals and consumers, and serves as a promotional platform for tea-sector clients.
• Takumi Flavours Company-operated concept store (terminal shop) located within the Maison de la Culture du Japon à Paris, retailing Japanese craft products and food items. Functions as both a direct retail revenue channel and a testing ground for Japanese products before wider European distribution.
• MOG MOG JAPON French-language printed guide to authentic Japanese restaurants in Paris, published since 2012, with 25+ issues and approximately 40,000 copies distributed to about 150 Paris locations. Features regional Japanese cuisine and traditional craft introductions and generates brand visibility for the company.

Quantifiable outcome

• 12,507 visitors at C'est Bon le Japon 2025
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, flagship and major.

• JETRO Paris (日本貿易振興機構)coreStrategic or Co-development PartnerLong-standing partnership for market research and European expansion support for Japanese companies. JETRO委托 Euro Japan Crossing for market research on EU food markets, French buyer surveys, and support for Japanese traditional craft companies attending European trade shows including Maison&Objet.
• CLAIR Paris (一般財団法人自治体国際化協会)coreStrategic or Co-development PartnerPartnership for promoting Japanese local government products and traditional crafts in Europe. Euro Japan Crossing serves as local coordinator for CLAIR-organized events such as the 'Tradition and Innovation' exhibition showcasing Japanese regional crafts.
• Japanese Prefectures (Fukui, Hiroshima, Kyoto, Ibaraki, Hyogo, Akita, etc.)coreGTM or Marketing PartnerOngoing partnerships with Japanese prefectures for promoting regional products in European markets. Services include market research, event coordination, test sales, and ongoing sales representation for prefecture-branded products.
• Takumi Flavours (タクミ・フレーバーズ)coreStrategic or Co-development PartnerCompany-operated concept store within Maison de la Culture du Japon à Paris, opened in 2020. Serves as retail outlet for Japanese products and testing ground for products before wider European distribution.
• Japanese Tea Selection Paris PartnersflagshipStrategic or Co-development PartnerAnnual Japanese tea competition and tasting event. Partners include Japanese tea producers, French tea retailers, and hospitality businesses. The event is the only Japanese tea competition in France.
• Various French Retailers and RestaurantsmajorChannel Partner/ Reseller/ DistributorNetwork of French restaurants, food stores, and retailers that stock Japanese products promoted by Euro Japan Crossing. Includes Paris Japanese food stores, French gourmet retailers, and restaurants featuring Japanese cuisine.
• Maison de la Culture du Japon à PariscoreStrategic or Co-development PartnerPartnership to operate Takumi Flavours retail boutique within the Japanese cultural center in Paris, opened in 2020.
• French Government Bodies (Ministry of Agriculture, METI, etc.)majorStrategic or Co-development PartnerImplementation of various government-sponsored projects including OECD ministerial council events, Ministry of Agriculture Japanese food promotion events, and Ministry of Economy trade missions.
• SIAL ParismajorStrategic or Co-development PartnerWorld-class food trade show where Euro Japan Crossing coordinates Japanese exhibitor participation, including logistics, on-site support, and buyer networking.
• Maison&ObjetmajorStrategic or Co-development PartnerMajor interior and home fashion trade show in Paris. Euro Japan Crossing provides ongoing support for Japanese exhibitors through JETRO委托 including exhibition guidance, export advice, and market reports.
• Japan ExpocoreStrategic or Co-development PartnerOfficial partner for Europe's largest Japanese pop culture event held annually near Paris. Coordinates Japanese exhibitor booth reception, guest artist booking, and media support.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hakuhodo: Japan's second-largest advertising agency with a global network providing integrated marketing, PR, and consulting services. Comparable as a Japanese-rooted communications firm with international reach, though at significantly larger scale and broader service portfolio than EJC.
• Business France: French national agency supporting French companies internationally and attracting foreign investment. Comparable in being a Paris-headquartered organization facilitating cross-border business development, though operating at much larger scale and with a broader mandate than EJC's Japan-specific focus.
• DENTSU: One of the world's largest advertising and public relations groups headquartered in Tokyo with extensive global presence. Comparable as a Japanese-origin marketing/PR firm serving international clients, though operating at vastly larger scale across multiple sectors versus EJC's Japan-France niche.

Others

• Maison de la Culture du Japon à Paris: Japanese cultural center in Paris that hosts EJC's Takumi Flavours boutique. Functions as both a venue partner and adjacent ecosystem participant promoting Japanese culture, though not a direct commercial competitor to EJC's market entry consulting services.
• Comexposium: Major French event organizer that runs SIAL Paris, one of the world's largest food trade shows where EJC coordinates Japanese exhibitor participation. Functions as a trade show infrastructure partner rather than a direct competitor, but operates in the same French trade show ecosystem.
• Japan Foundation: Japanese government-affiliated organization promoting Japanese culture internationally with offices worldwide including Paris. Comparable in promoting Japanese cultural and product visibility in Europe, though focused on cultural exchange rather than commercial market entry like EJC.

Direct peers

• CLAIR Paris (Council of Local Authorities for International Relations): Japanese government-affiliated organization promoting local government international exchanges including economic promotion. EJC has a formal strategic partnership with CLAIR Paris for events like 'Tradition and Innovation' exhibitions, making them directly comparable in serving Japanese prefectures seeking international visibility.
• JETRO (Japan External Trade Organization): Japan's government-affiliated trade promotion organization with a Paris office providing market research, trade support, and business matching for Japanese companies expanding overseas. EJC is a JETRO委托 partner, making them highly comparable in scope of services (market research, trade show support, buyer introductions) though EJC operates as a private coordinator while JETRO is a public agency.

Regional players

• Intermark: Japan-based trade and marketing firm providing cross-border services for Japanese companies. Comparable business model in facilitating international market entry, though primarily serves different geographic markets and lacks the Paris-based European event/retail infrastructure EJC has built.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EuroJapanCrossing

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euro Japan Crossing