Perpetos
Perpetos is a privately held Belgian commercial excellence consultancy, founded in 2006, that helps mid-market and enterprise B2B organizations improve sales effectiveness through its proprietary Buying Clock® buyer-alignment methodology, Sales Academy training, coaching, and diagnostic tools, serving 100+ clients across Belgium and Western Europe.
- Company typePrivate
- Founded2006
- HeadquartersZaventem, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Perpetos does
Perpetos is a privately held Belgian commercial excellence consultancy founded in 2006 and headquartered in Zaventem, with operations spanning Belgium, the Netherlands, France, and Germany. The firm helps B2B organizations improve sales effectiveness through a buyer-aligned methodology built around proprietary frameworks, most notably the trademarked Buying Clock® model for visualizing buyer decision stages and the Account Development Audit™ for mapping sales-team DNA to performance outcomes. Its service portfolio is delivered across three interlocking lines: custom consulting (Go-to-Market strategy, customer-centric organization design, sales messaging); training and coaching (Sales Academy builds, Train-Transfer-Sustain methodology, public open-enrollment programs in the Brussels SalesLoft priced at €550-€1,050 per participant, and ongoing coaching); and diagnostic tools (LeadScan assessment, QuickScan, and a SiriusDecisions-derived marketing-funnel calculator), which double as top-of-funnel lead generation. Perpetos claims more than 100 enterprise clients and 41,000 professionals trained, with named accounts spanning telecom (Telenet, Proximus), industrial (Bekaert, Picanol, Continental), healthcare (Agfa), media (Mega), supply chain (Zetes), and life sciences (Ellab).
The underlying technology stack is methodology-and-content-led rather than software-led. Perpetos combines its own IP (Buying Clock®, Account Development Audit™, Game Plan Template) with partner technology (Qstream microlearning for spaced reinforcement) and content distribution across blog, webinars, Vimeo, LinkedIn, and email. The company employs 11-50 people including CEO Pascal Persyn and senior experts Luc Vanheule and Els Costers. The go-to-market is sales-led and hybrid: a free diagnostic funnel feeds into custom enterprise engagements, while open-enrollment programs provide a transactional SMB tail.
Commercially, Perpetos runs a professional-services model with quote-based multi-year corporate contracts for Sales Academy builds and transformation engagements, and fixed-price open-enrollment training for individual professionals. Revenue is not publicly disclosed; based on headcount and benchmark rates, the business most plausibly sits in the single-digit million-Euro annual revenue range, serving as a long-tenured but boutique Belgian consultancy rather than a scaling software-enabled business.
Perpetos firmographics
Firmographics- Name
- Perpetos
- Legal name
- Perpetos
- Website
- https://perpetos.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Perpetos is a privately held Belgian commercial excellence consultancy, founded in 2006, that helps mid-market and enterprise B2B organizations improve sales effectiveness through its proprietary Buying Clock® buyer-alignment methodology, Sales Academy training, coaching, and diagnostic tools, serving 100+ clients across Belgium and Western Europe.
- Ownership category
- akta.pro rank
Where Perpetos is headquartered
LocationHeadquarters
- HQ city
- Zaventem
- HQ country
- Belgium
- HQ region
- Europe
Offices4 records
Markets served
Perpetos business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consulting & Advisory Services: Strategic consulting engagements to improve go-to-market strategies, build customer-centric organizations, and optimize sales messaging. Custom engagements tailored to client needs.
- Training & Coaching Programs: Open enrollment training programs and custom corporate training. Programs include Effective Selling Skills (€1050, 2 days), Key Account Management, Complex Negotiations, Sales Coaching, and Intervision (€550, 1 day). Also includes implementation tracks and ongoing coaching.
- Sales Academy: Custom sales academy programs for B2B organizations. Includes curriculum development, just-in-time learning methodology, and ongoing competency development.
- Diagnostic & Assessment Tools: LeadScan (12-question assessment for lead generation performance), QuickScan, and Account Development Audit. Often offered as free entry points to engage prospects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Open Enrollment Training - Effective Selling Skills |
| One time/ perpetual license | Multi-year contract | Open Enrollment Training - Intervisie en Sales Teamcoaching |
| One time/ perpetual license | Multi-year contract | Open Enrollment Training - Various Programs |
| Subscription | Multi-year contract | Custom Corporate Training & Consulting |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Perpetos product offering
Product offeringCore offering
Perpetos is a Belgian sales and commercial excellence consultancy that helps B2B organizations improve go-to-market strategies, build customer-centric selling organizations, and develop sales teams. It delivers its services through custom consulting engagements, structured training and coaching programs (including a Sales Academy and open enrollment courses), proprietary frameworks such as the Buying Clock® and Account Development Audit™, and supporting learning technology such as Qstream microlearning.
Product overview
Perpetos is a Sales and Commercial Excellence consultancy offering an integrated portfolio of training, consulting, and assessment tools. The core offerings include a Sales Academy for company-specific internal training programs, Qstream Microlearning for ongoing knowledge reinforcement, and Training & Coaching services. These are complemented by Consulting services (Go-to-Market improvement, customer-centric organization development, sales messaging), the LeadScan assessment tool, the Reverse Engineer Marketing Funnel Calculator based on SiriusDecisions methodology, and proprietary frameworks like the Buying Clock® and Account Development Audit™. The company also offers Open Training Programs in Brussels for mixed groups and downloadable resource checklists. The portfolio is designed to help B2B organizations improve commercial performance through buyer-aligned selling, effective negotiation, and sustained behavioral change.
Differentiator
Problem solved
Functional benefit
Products and services
- Consulting Services (Advies)
Quantifiable outcome
- 15% faster business growth
- +4 more outcomes
Companies that use Perpetos
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
Perpetos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Perpetos partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
Perpetos competitors and assessment
Company assessmentBroad incumbents
- Korn Ferry: Global organizational consulting firm with a sizable sales effectiveness and sales training practice. Competes with Perpetos on enterprise sales transformation mandates but as part of a much broader talent, rewards, and consulting portfolio.
Direct peers
- Wilson Learning: Global sales and leadership development company offering customized training, content licensing, and consulting. Comparable in serving multinational B2B clients with research-based sales training and capability programs.
- ValueSelling Associates: Sales training and consulting firm built on the ValueSelling Framework, helping B2B sales teams adopt consultative, value-based selling approaches. Directly comparable in methodology, training-led delivery, and mid/large B2B focus.
- Mercuri International: Swedish-origin global sales performance consultancy offering customized sales training, coaching, and commercial excellence programs to B2B clients. Most direct European peer to Perpetos in methodology, customer base, and delivery model.
- Richardson: US-headquartered global sales training and performance consultancy delivering customized sales training, coaching, and sales readiness programs. Comparable in content depth, target buyer, and buyer-aligned methodology.
- Huthwaite International: UK-headquartered sales performance research and training firm (originators of SPIN® Selling) that delivers buyer-aligned selling methodology and negotiation training. Closely matches Perpetos's buyer-aligned, behavior-change approach.
- Force Management: US B2B sales transformation consultancy built around the Forceful Selling methodology, value-based selling frameworks, and sales enablement programs. Strong methodological overlap with Perpetos's Buying Clock and value-selling positioning.
- Imparta: London-based sales and account management training consultancy offering proprietary methodologies and capability-building programs for B2B sales organizations. Comparable scope, target buyer, and methodology-led positioning.
- Vantage Point Performance: Sales training and consulting firm specializing in consultative and insight-led selling for complex B2B sales. Comparable in targeting enterprise sales organizations seeking buyer-aligned, skill-based transformation programs.
- BTS Group: Swedish global professional services firm focused on sales force effectiveness, leadership development, and strategy execution programs. Direct peer in delivering experiential sales and commercial excellence learning to large enterprises.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Perpetos social profiles
Digital presencePerpetos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perpetos leadership team
Management profileNumber of profiles
Profiles3 records
Perpetos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perpetos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perpetos
What does Perpetos do?
Perpetos is a Belgian sales and commercial excellence consultancy that helps B2B organizations improve go-to-market strategies, build customer-centric selling organizations, and develop sales teams. It delivers its services through custom consulting engagements, structured training and coaching programs (including a Sales Academy and open enrollment courses), proprietary frameworks such as the Buying Clock® and Account Development Audit™, and supporting learning technology such as Qstream microlearning.
Is Perpetos a public or private company?
Perpetos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Perpetos founded?
Perpetos was founded in 2006. It employs 11 to 50 people.
Where is Perpetos based?
Perpetos is headquartered in Zaventem, Belgium, in the Europe region.
How does Perpetos make money?
Four revenue lines are on record. Consulting & Advisory Services are the primary driver. The others are training & Coaching Programs, sales Academy and diagnostic & Assessment Tools.
Who are Perpetos's main competitors?
Korn Ferry is listed as a broad incumbent. Direct peers are Wilson Learning, ValueSelling Associates, Mercuri International, Richardson, Huthwaite International, Force Management, Imparta, Vantage Point Performance and BTS Group.
Does Perpetos have an API?
No public API is recorded for Perpetos.