Name

Eugen König

Legal name

Eugen König GmbH

Website

https://eugen-koenig.de

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Koblenz

HQ country

Germany

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Product Wholesale Sales: Eugen König generates the majority of its revenue through the wholesale sale of sanitary, heating, ventilation (HVAC), and tools products to trade professionals (SHK Fachhandwerk) and industrial customers. The company stocks over 25,000 directly deliverable articles and serves customers from central warehouses and branch-level pickup warehouses.
2. Logistics and Delivery Services: The company provides two daily deliveries directly to construction sites or workshops via a fleet of over 50 company-owned delivery vehicles, generating revenue through logistics fees embedded in the B2B transaction model.
3. Technical Consulting and Planning Services: Eugen König provides technical support including heat demand calculations, pipe network calculations, underfloor heating layout plans, and building technology planning assistance, bundled with product sales.
4. Badpunkt Exhibition and Bathroom Planning Services: The company offers professional bathroom consultation and 3D planning services at its badpunkt showrooms, driving sales of sanitary products and directing end customers to trade partners for installation.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Eugen König GmbH is a family-owned German SHK wholesale distributor selling sanitary, heating, ventilation, air conditioning, installation, and hand tools products to trade professionals and industrial customers from over 25,000 directly deliverable articles. The company operates 30+ physical branch locations including Abhol-Express pickup warehouses and badpunkt bathroom showrooms offering 3D bathroom planning and professional consultation services. Its digital backbone is the König24 B2B customer portal with mobile app, supporting next-day delivery to construction sites via a 50+ vehicle company fleet and ERP integration with customer trade software.

Product overview

Eugen König GmbH is a family-owned wholesale company specializing in sanitary, heating, building technology, and tools for the plumbing, heating, and air conditioning (SHK) trade. The product portfolio is organized around exclusive sub-brands for bathrooms (Sanibel, SCALIDO, 4YOU, Villeroy & Boch ARTO, Vitales Generationen Bad), building technology (comfort by sanibel, Promat for tools), and core heating and installation products. The company operates the König24 digital platform combining a customer portal, mobile ordering app, and IDS integration with tradesman software, alongside physical services including over 30 locations, badpunkt showrooms with 3D bathroom planning, and a logistics network serving 25,000+ directly deliverable articles.

Differentiator

Problem solved

Functional benefit

Brands

• Sanibel: Exclusive artisan brand for bathrooms including ceramics, acrylic tubs, faucets, bathroom furniture, shower enclosures and accessories
• SCALIDO
• 4YOU
• Promat
• comfort by sanibel
• badpunkt

Products and services

• Sanibel Eugen König's exclusive handyman brand No. 1 for bathroom products, combining innovative design and highest quality across the entire bathroom space, including ceramics, acrylic tubs, faucets, bathroom furniture, shower enclosures, and accessories. Targeted at trade professionals and consumers seeking premium bathroom solutions.
• SCALIDO Bathroom Concept Design bathroom brand offering a systematic approach with a broad product range covering washbasin, WC, shower, and bathtub in one brand, enabling straightforward and precise bathroom fitting for every price level. Launched in all Eugen König BAD.LIVE showrooms.
• 4YOU Bathroom Design Individual bathroom design brand offering numerous options from functional and cost-effective to designer high-end solutions, with series AKTIV, TREND, and DESIGN for personalized combinations. Targeted at consumers seeking customizable bathroom configurations.
• Promat Tools and Workwear Exclusive handyman tools, work protection, and consumables brand offering particularly good price-performance ratio with effectiveness, reliability, and precision, manufactured according to DIN and ISO standards for over 30 years. Targeted at SHK trade professionals.
• comfort by sanibel Building Technology Brand for complete building technology covering installation, heating, air conditioning, and climate control with reliable products from brand manufacturers, including piping systems, heating valves, expansion vessels, and water treatment. Targeted at trade professionals.
• König24 Customer Portal and Mobile Ordering App Proprietary B2B e-business portal and mobile ordering app providing real-time article information and prices, orders until 10 PM delivered next day, simplified ordering via pre-configured order tables, IDS synchronization with tradesman software, manufacturer price lists in König-Bib, and barcode scanning for warehouse materials. Targeted at SHK trade professional customers.
• badpunkt Bathroom Exhibitions and 3D Planning Service Professional bathroom consultation and sales showrooms offering 3D bathroom planning, covering functional, practical, luxurious, and barrier-free bathroom designs across multiple locations including Koblenz, Altenkirchen, Bad Kreuznach, Frankfurt, Limburg, Mainz, Prüm, Trier, Worms, and Zweibrücken. Targeted at private consumers planning bathroom renovations.
• Heating Products (Heizung) Innovative heating technology product category from brand manufacturers for gas, oil, or renewable energies including heat pumps, biomass (wood pellets, wood chips, firewood), solar thermal, and gas hybrid systems, supporting the energy transition with professional building technology planning. Targeted at SHK trade professionals and end consumers.
• Installation Products (Haustechnik) Complete portfolio of installation articles meeting modern requirements for environmental friendliness, fire protection, and efficiency, including metallic pipe systems up to DN 108, innovative composite pipe systems, water treatment solutions, and fire protection products. Targeted at SHK trade professionals.
• Elektrowerkzeuge (Power Tools) Full range of power tools covering drilling, grinding, and milling for various materials, including hand-guided power tools, intelligent measurement technology, compressed air technology, cleaning technology, welding technology, and stationary machines for wood and metal processing. Targeted at SHK trade professionals.

Quantifiable outcome

• Deliveries placed before 22:00 are delivered the next business day (or Monday for weekend orders) with the first delivery tour in early morning hours

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core, major and moderate.

• HBG – Handwerk braucht GrößecoreStrategic or Co-development Partner · 1 March 2023Eugen König is a founding/partner member of the HBG group, a strategic alliance of six SHK wholesale companies (Börner, Elmer, Peter Jensen, Eugen König, Pietsch, and WIEDEMANN). Together they operate under the unified badpunkt bathroom exhibition brand, share logistics infrastructure (320+ Abholläger, 130+ Badausstellungen), and coordinate purchasing and digital strategies. The alliance enables nationwide delivery coverage for SHK trade customers through connected locations. Dr. Rolf-Eugen König serves as press spokesperson for HBG.
• HBG Group Partner Companies (Börner, Elmer, Jensen, Pietsch, WIEDEMANN)coreStrategic or Co-development PartnerEugen König collaborates with five other SHK wholesale companies within the HBG alliance, collectively operating under the badpunkt brand since March 2023. The six companies together employ over 6,000 people and maintain a nationwide network of pickup warehouses and bathroom exhibitions. While maintaining independent legal structures, the partners share branding, marketing, and logistics synergies.
• HBG-Partner (nationwide network)majorChannel Partner/ Reseller/ DistributorFor cross-regional construction site deliveries, Eugen König leverages the HBG partner network to ensure nationwide coverage. Customers can access any HBG location for pickup and delivery coordination, extending the company's effective service area across Germany through affiliated partners.
• IDS-Schnittstelle (SHK-Connect) Integration PartnersmoderateTechnology or IntegrationThe König24 portal integrates with trade professional software via the IDS-Schnittstelle (SHK-Connect), enabling seamless bidirectional data synchronization between Eugen König's ERP and customers' business management software. This integration is available to all trade customers using compatible SHK software.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EugenKoenigGmbH
• Instagraminstagram.com/eugenkoeniggmbh_offiziell

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eugen König