What State Industries, Inc. does

State Industries, Inc. operates the State Water Heaters brand, a wholly-owned subsidiary of A.O. Smith Corporation (NYSE: AOS) producing residential and commercial water heating equipment in Ashland City/Nashville, Tennessee since 1946. The product portfolio spans gas and electric tank and tankless water heaters, hybrid and split-system heat pump units, combi boilers, solar storage tanks, pressure tanks, and commercial systems including the Ultra Force™ modulating gas line, organized under the tiered ProLine® (entry), ProLine Master® (mid), and ProLine XE® (premium) brand architecture. Proprietary technology centers on the X3® Scale Prevention system claimed to extend heat exchanger life by up to 300%, with ENERGY STAR-certified premium condensing models achieving a 0.95 UEF and select models compliant with Ultra-Low NOx emissions standards.

The company sells exclusively through professional channels: licensed independent plumbing contractors across all 50 US states, supported by the Contractor Rewards loyalty program, the LeadConnect contractor locator portal, manufacturer sales reps, and plumbing wholesalers. Commercial customers are served through a dedicated National Accounts team offering 24/7 same-day rapid-response service, while end consumers engage via the iCOMM™ mobile application for connected-unit monitoring and control. Pricing is not publicly disclosed; the revenue model is hardware unit sales supplemented by replacement parts, accessories, and Service Provider Program volume discounts, with no recurring software or service revenue disclosed. The business is entirely US-domestic, with no international operations or AI/ML capabilities disclosed in the source material.

Name

State Industries, Inc.

Legal name

State Industries, Inc.

Website

https://statewaterheaters.com

Company type

Private

Founded year

1946

Operating status

Operating

Short description

State Industries, Inc. operates the State Water Heaters brand, a subsidiary of A.O. Smith Corporation, manufacturing residential and commercial gas, electric, tankless, and heat pump water heaters distributed exclusively through licensed plumbing contractors across all 50 US states.

Ownership category

akta.pro rank

Product category

Water Heating Equipment

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Power Boiler and Heat Exchanger Manufacturing (332410)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Heat Exchangers & Thermal Transfer Equipment (IMAHAKAC)

akta.pro secondary industries

Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF), Commercial Water Heater & Boiler Service (HSAOACAJ)

Keywords

• Residential water heaters
• Commercial water heaters
• Tankless water heaters
• Heat pump water heaters
• Water heating equipment

Headquarters

HQ city

Ashland City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Water Heater Sales: Revenue generated from the sale of residential and commercial water heaters including gas tank, electric tank, tankless, hybrid heat pump, split system heat pump, and combi boiler models. Products are sold exclusively through professional distribution channels and require professional installation.
2. Replacement Parts & Accessories: Sales of replacement parts, accessories, and add-on components for water heaters including X3 scale prevention cartridges, venting components, outdoor vent caps, and remote temperature controls.
3. Service Provider Program: Volume parts discounts offered to contracted service providers enrolled in the Service Provider Program, generating ancillary revenue through trade customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

State Industries, Inc., operating as State Water Heaters, manufactures and distributes a comprehensive portfolio of residential and commercial water heating equipment including gas tank, electric tank, tankless, hybrid heat pump, split system heat pump, combi boiler, solar storage tanks, and modulating commercial units marketed under the ProLine, ProLine Master, ProLine XE, Adapt, and Ultra Force brands. Products are sold exclusively through authorized independent plumbing contractors, plumbing wholesalers, and a dedicated commercial National Accounts team, with all units requiring professional installation.

Product overview

State Industries, Inc. (operating as State Water Heaters) is a water heater manufacturer offering a comprehensive portfolio of residential and commercial water heating solutions. The company sells products through three main sub-brands: ProLine (entry-tier commercial-grade residential), ProLine Master (mid-tier enhanced durability), and ProLine XE (premium tier with cutting-edge technology like tankless and heat pump). Product categories include gas and electric tank and tankless water heaters, hybrid/heat pump systems, combi boilers, solar water heater tanks, and commercial-scale units including Ultra Force modulating gas water heaters. The company also offers proprietary X3 Scale Prevention Technology in select tankless models to prolong heat exchanger life. Installation is performed through a network of independently-owned contractor partners, with tools including a Contractor Rewards loyalty program and LeadConnect contractor locator platform. Mobile connectivity is available via the iCOMM app for monitoring connected units.

Differentiator

Problem solved

Functional benefit

Brands

• ProLine®: Commercial-grade residential water heaters available in standard, Master, and XE tiers
• ProLine® XE
• ProLine® Master
• Adapt®
• Ultra Force™

Products and services

• ProLine XE Water Heaters Premium tier commercial-grade residential water heaters featuring cutting-edge technologies such as tankless and heat pump systems with the highest efficiency ratings and ENERGY STAR certification across multiple models.
• ProLine Master Water Heaters Mid-tier commercial-grade residential water heaters with enhanced components for greater durability and reliability, available only through professional distribution.
• ProLine Water Heaters Entry-tier commercial-grade residential water heaters providing dependable hot water performance, sold exclusively through professional distribution channels.
• Adapt Series Tankless Water Heaters Premium condensing and non-condensing gas tankless water heaters delivering on-demand hot water with flexible indoor/outdoor installation, field-convertible between natural gas and propane, and available with integrated X3 Scale Prevention Technology.
• Residential Gas Tank Water Heaters Traditional gas-fired storage tank water heaters for residential applications, available in multiple capacities and configurations.
• Residential Electric Tank Water Heaters Electric storage tank water heaters for residential use delivering reliable hot water for household needs.
• Residential Electric Tankless Water Heaters Electric on-demand tankless water heaters providing continuous hot water without a storage tank for residential applications.
• Hybrid Electric Heat Pump Water Heaters High-efficiency residential water heaters using heat pump technology, offering significant energy savings over traditional electric units and qualifying for ENERGY STAR federal tax credits.
• Split System Heat Pump Water Heaters Split configuration heat pump water heaters with separate indoor and outdoor units for flexible residential installation.
• Combi Boiler Water Heaters Combination boilers providing both residential space heating and domestic hot water from a single integrated unit.
• Solar Water Heater Tanks Storage tanks engineered for residential solar water heating systems.
• Residential Pressure Tanks Pump storage tanks and expansion tanks for residential water systems.
• Commercial Gas Tank Water Heaters Heavy-duty gas-fired storage water heaters designed for high-demand commercial applications such as restaurants, hotels, and multi-family buildings.
• Commercial Electric Tank Water Heaters Commercial-grade electric storage water heaters for high-demand commercial settings.
• Commercial Heat Pump Water Heaters Commercial-sized heat pump water heaters providing energy-efficient hot water production for businesses.
• Commercial Tankless Water Heaters High-capacity tankless water heaters for commercial environments requiring continuous hot water supply.
• Commercial Oil-Fired Water Heaters Commercial water heaters powered by oil fuel for locations without natural gas access.
• Commercial Storage Tanks Large-capacity storage tanks for commercial hot water systems.
• Ultra Force Commercial Gas Water Heaters Modulating commercial gas water heaters delivering superior, high-efficiency performance with cutting-edge technology for commercial water heating applications.
• Parts and Accessories Replacement parts and accessories for State residential and commercial water heaters including X3 scale prevention cartridges, venting components, outdoor vent caps, and remote temperature controls.

Quantifiable outcome

• Save up to $116/year on annual operating costs when compared to a standard 50-gallon atmospheric natural gas tank water heater
• +3 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Independent Plumbing ContractorscoreChannel Partner/ Reseller/ DistributorThousands of licensed independent plumbing contractors across all 50 US states form the core distribution and installation channel. Contractors enroll in the Contractor Rewards loyalty program to gain authorization for listing in the Where to Buy directory and access benefits including points for installations, parts discounts, and priority caller support.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Stiebel Eltron: Stiebel Eltron is a German manufacturer specializing in high-efficiency electric tankless water heaters and heat pump water heaters marketed to professional and residential customers in the US. It is an emerging competitor in the heat pump and electric tankless categories where State is expanding.

Direct peers

• Navien: Navien manufactures high-efficiency condensing tankless water heaters and combi-boilers for residential and light commercial US markets. It competes directly with State's premium Adapt+ condensing line and is a technology-led challenger in the tankless category.
• Bosch Thermotechnology: Bosch Thermotechnology produces residential and commercial water heaters including tankless, heat pump, and electric models under the Bosch and Buderus brands in North America. It is a direct competitor to State's tankless and heat pump product lines.
• Bradford White: Bradford White is a privately held US manufacturer of residential and commercial water heaters sold exclusively through professional plumbing wholesalers and contractors. Its professional-only channel strategy, residential/commercial mix, and product breadth closely mirror State Water Heaters' go-to-market.
• Rinnai: Rinnai is a leading manufacturer of tankless water heaters in the US, with growing commercial and condensing product lines. It directly competes with State's Adapt+ and ProLine XE tankless offerings and pushes the category toward condensing and high-efficiency units.
• Reliance Water Heaters: Reliance Water Heaters manufactures residential gas, electric, and tankless water heaters distributed through retail and professional channels in North America. It competes with State's entry-level ProLine and electric tank portfolio, particularly at value-oriented price points.
• Rheem Performance Platinum / EcoNet: Rheem's connected water heater lineup (EcoNet) competes directly with State's iCOMM™ connected platform. Both companies are building service- and connectivity-anchored differentiators on top of traditional water heating hardware.
• Rheem: Rheem is one of the largest US manufacturers of residential and commercial water heaters, offering tank, tankless, and heat pump products through professional and wholesale channels. It is the most direct head-to-head competitor to State Water Heaters in the US replacement and new-construction markets.

Others

• Ferguson Enterprises: Ferguson is the largest US distributor of plumbing supplies, including State, Rheem, Bradford White, and Rinnai water heaters. As the dominant wholesaler in the State distribution channel, Ferguson shapes contractor preferences and represents both a route-to-market and a channel-power risk for State.

Broad incumbents

• A. O. Smith Corporation: A. O. Smith is the publicly traded parent company of State Industries and operates the flagship A. O. Smith water heater brand globally, alongside water treatment solutions. The flagship brand overlaps directly with State in residential and commercial water heating in the US, making the parent both owner and internal competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/stateindustries
• YouTubeyoutube.com/user/StateWaterHeaters
• Facebookfacebook.com/StateIndustries
• LinkedInlinkedin.com/company/a.-o.-smith-corporation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about State Industries, Inc.