Dale!

What Dale! does

Dale! Publicidad Creativa is a private, full-service creative advertising agency founded in 2004 and headquartered in Buenos Aires, Argentina, with a secondary presence in Uruguay. The firm offers a modular service stack built around a core Publicidad Creativa offering, including Brand Identity (Identidad de Marca), Graphic Design, Online Marketing (Google Ads via Google Partner certification), Audiovisual Production (Reels, spots in FULL HD/4K, live streaming), Integrated Brand Campaigns, Social Media Management, and Branding and Packaging. There is no proprietary technology platform; delivery is built on the in-house multidisciplinary team's creative, strategic, and production capabilities under founding partner and General Creative Director Joaquin Gomez.

Dale! serves mid-to-large enterprise brands across diverse verticals — healthcare (Medical Hair), telecommunications (Telecom, Conextube), consumer electronics and cybersecurity (Samsung, Norton), pharmaceuticals (GSK), financial services (Rapicuotas), beverages (Café Martínez, Ha), food/restaurant (Mostaza, Krachitos), beauty (Maybe Ecuador, Beauty Forever), home/furniture (Arredo), industrial textiles (Aram), and government/associations (SSJ). The agency has delivered international campaigns spanning Europe, Latin America, and the United States for Medical Hair, and has completed cross-border brand and packaging projects in Ecuador.

The business operates on a project-based professional services model with sales-led direct client engagement, primarily acquired through portfolio showcasing, industry festival recognition (WINA Awards GOLD, Eagle Awards GOLD Mexico, Diente del CCA, FEPI Bronze), and direct inquiry via email. Pricing is custom and quote-based. The company is bootstrapped with no external funding rounds and no disclosed revenue. Geographic footprint expanded in 2024 with the launch of Dale! Uruguay.

Name

Dale!

Legal name

Dale! Publicidad Creativa

Website

https://daleagencia.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Dale! Publicidad Creativa is a Buenos Aires-based full-service creative advertising agency founded in 2004 that serves enterprise brands across Argentina, Uruguay, and selected international markets with brand identity, graphic design, audiovisual production, online marketing, and social media management services.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Creative advertising services
• Brand identity development
• Digital marketing campaigns
• Audiovisual production
• Social media management

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Advertising Services: Full-service advertising agency providing brand strategy, creative development, graphic design, audiovisual production, digital campaigns, and social media management. Revenue is generated through project-based engagements and ongoing client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Dale! is a creative advertising agency with over 20 years of experience that transforms brands through strategic thinking, creative development, graphic design, online marketing (Google Ads campaigns), audiovisual production, social media management, and integrated brand campaigns. Services are delivered through project-based engagements and ongoing client relationships for enterprise brands in Argentina, Uruguay, and internationally. The agency's full-service offering spans brand identity, packaging, digital campaigns (Google Partner certified), and audiovisual content production.

Product overview

Dale! is a creative advertising agency offering a comprehensive suite of advertising and marketing services. The core offering is Publicidad Creativa (Creative Advertising), which encompasses strategic thinking, creative development, and complete advertising solutions. This is supported by specialized service modules including Identidad de Marca (Brand Identity), Diseño Gráfico (Graphic Design), Marketing Online (Online Marketing with Google), Producciones Audiovisuales (Audiovisual Production), Campañas Integrales de Marca (Integrated Brand Campaigns), Social Media Management, and Branding y Packaging. The agency operates across Argentina and Uruguay, serving international clients with a multidisciplinary team of professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Publicidad Creativa (Creative Advertising) Core advertising agency service combining strategic thinking, creative development, and comprehensive advertising solutions to help enterprise brands transform and achieve results. Includes brand strategy, creative direction, and full campaign execution.
• Identidad de Marca (Brand Identity) Brand identity development service that defines the brand concept, develops the creative proposal, and anchors the brand's values and communication axes for enterprise clients.
• Diseño Gráfico (Graphic Design) Graphic design service focused on corporate identity and the first impression of each brand, delivered for enterprise clients across Argentina and Uruguay.
• Marketing Online (Online Marketing) Online marketing service that designs Google Ads campaigns from scratch to optimize investment, generate returns, and provide ongoing tracking; backed by Google Partner certification.
• Producciones Audiovisuales (Audiovisual Production) Audiovisual production service spanning Reels and social media content (9:16 and 16:9 formats), full HD and 4K commercial spots, and live streaming for enterprise brand campaigns.
• Campañas Integrales de Marca (Integrated Brand Campaigns) Comprehensive integrated brand campaign service encompassing graphic design, social media, point-of-purchase (P.O.P.) materials, and multi-channel distribution for enterprise clients.
• Social Media Management Social media and digital campaign management service including community management and creative content development for enterprise brand clients.
• Branding y Packaging Brand identity and packaging design service including image creation and identity development for new brands and product packaging (e.g., bottle packaging with interactive experience in 250ml increments).

Quantifiable outcome

• Won WINA Awards GOLD for Medical Hair campaign targeting 18-25 year olds
• +2 more outcomes

Named customers17 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Wieden+Kennedy:

Broad incumbents

• Leo Burnett Argentina: Argentine office of Leo Burnett Worldwide (Publicis Groupe), a major full-service creative network. Directly competes with Dale! for Argentine enterprise brand work but with significantly greater scale and global reach.
• BBDO Argentina: Argentine office of BBDO Worldwide, part of Omnicom Group, offering full-service advertising to major enterprise clients in the region. Competes with Dale! in the same Argentina-based enterprise RFPs but with global holding-company backing.
• Grey Argentina: Argentine operation of the Grey Global Network, serving enterprise clients with full-service creative and media capabilities. Competes with Dale! for the same enterprise client roster but with holding-company scale and global network reach.
• Mercado McCann: Largest advertising agency group in Argentina and a regional McCann Worldgroup hub serving enterprise clients across LatAm. Comparable end-market but operates at significantly greater scale with broader service portfolio than Dale!.
• TBWA\Buenos Aires: Argentine office of TBWA\Worldwide, the Omnicom-owned disruption-focused network. Competes for the same enterprise creative accounts as Dale! with global network resources and multinational client access.

Direct peers

• David Buenos Aires: Buenos Aires-based independent creative agency recognized for Burger King, Coca-Cola, and other global brand work. Directly comparable to Dale! in geography, independent positioning, and integrated brand campaign focus, though operating at a larger scale.
• Santo Buenos Aires: Independent Argentine creative agency with a strong portfolio of integrated brand campaigns for major LatAm and global clients. Direct peer to Dale! in independent positioning, geographic focus, and creative-led model.
• Madre Buenos Aires: Independent creative agency in Buenos Aires known for emotionally-driven brand work for major regional and global brands. Comparable to Dale! as a similarly-sized independent Argentine shop pursuing the same enterprise client pool.
• The Juju Argentina: Independent creative agency in Buenos Aires with a focus on integrated campaigns and brand storytelling. Direct peer in size, geography, and service offering overlap with Dale!.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/daleagencia
• Facebookfacebook.com/daleagencia
• LinkedInlinkedin.com/company/daleagencia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dale!