OrganiQ

What OrganiQ does

OrganiQ is an Australian privately-held, bootstrapped natural skincare brand founded in 2015 by Sally Paech, a sixth-generation Kangaroo Island resident. The company produces and sells a focused catalogue of eight vegan, organic personal-care SKUs centred on body scrubs (Organic Coconut, Cacao Glow, Native Honey), facial mists (Calming Lavender, Hydrating Rose), a Pink Clay Exfoliating Mask, and two bundled collections (Daily Ritual trio and a five-scrub set). Formulations are built around native Australian and Kangaroo Island-sourced ingredients — including Ligurian Bee Honey from the world's oldest bee sanctuary, hand-collected sea salt, and island-grown botanicals — and are positioned as multi-functional (cleansing, exfoliating, and moisturizing in a single step), chemical-free, and edible-quality. There are no patents, no proprietary software, and no AI/ML components in the product or operations stack.

The business operates a hybrid go-to-market model. Direct-to-consumer online sales are run through a Shopify storefront shipping from Australia to domestic customers as well as the United States, United Kingdom, and Canada, with prices ranging from A$25 to A$40 for individual products and A$70 to A$120 for bundles. Wholesale and retail distribution is concentrated in South Australia through specialty food retailers (Frewville, Norwood, and Pasadena Foodland), eco-lifestyle stores (Ecolateral), beauty boutiques and salons (Ocea Beauty Bar, Mickey Fine Pharmacy), the Adelaide Central Markets Kangaroo Island stall, tourism retail (Sealink at Penneshaw Terminal), and a professional aesthetics channel (Tox Aesthetics). A 2022 co-development partnership with The Hershey Company produced a Hershey-branded OrganiQ Cacao Scrub and represents the brand's first major cross-category collaboration.

The company is founder-owned and operated with a team of 1–10 employees, no disclosed institutional funding, and no public revenue figures. Its strategic posture centres on authentic storytelling around Kangaroo Island provenance and female entrepreneurship, regional earned media (Brand SA, Glam Adelaide, Adelaide Loves), content marketing across an 18+-page blog, and selective retail partnerships aligned with natural and sustainable positioning. Customer concentration is low, with revenue predominantly driven by long-tail DTC transactions rather than enterprise anchor accounts.

Name

OrganiQ

Legal name

OrganiQ_AU

Website

https://organiqaustralia.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

OrganiQ is an Australian bootstrapped natural skincare brand founded in 2015 by Sally Paech, producing vegan body scrubs, facial mists, and a clay mask from Kangaroo Island-sourced botanicals and selling them via Shopify DTC and select South Australian stockists.

Ownership category

akta.pro rank

Product category

Natural Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro industry

PRIMARYCRABAAAH

Natural/Organic & Clean Skincare

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRABAAAD

Body Skincare (Lotions, Creams, Body Oils)

Consumer Products & Retail/Beauty & Personal Care/Skincare

Keywords

• Natural skincare products
• Organic body scrubs
• Facial mists
• Vegan beauty products
• Clay face masks

Headquarters

HQ city

Penneshaw

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct E-commerce Sales: Online sales through Shopify platform directly to consumer. Products include body scrubs, facial mists, clay masks, and bundled ritual sets. Transactional e-commerce with standard shipping.
2. Wholesale to Retail Partners: Distribution to independent retail stockists including specialty food stores, beauty boutiques, and pharmacies across South Australia.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

OrganiQ manufactures and sells natural, vegan, organic skincare products including body scrubs, facial mists, and clay masks formulated with Australian native ingredients sourced from Kangaroo Island. The brand offers a focused portfolio of multi-functional skincare products designed to cleanse, exfoliate, and moisturize using ingredients pure enough to consume. Distribution occurs through a direct-to-consumer Shopify e-commerce store and a network of specialty retail stockists across South Australia.

Product overview

OrganiQ is a direct-to-consumer natural skincare brand offering a focused portfolio of eight distinct products. The core offering consists of body scrubs (Coconut, Cacao Glow, and Native Honey variants), facial mists (Calming Lavender and Hydrating Rose), and a Pink Clay Exfoliating Mask. These individual products are complemented by bundled collections including the DAILY RITUAL (curated trio of bestsellers) and the Nourished Bodies Christmas Set (five-scrub bundle). All products are formulated with natural ingredients sourced from Kangaroo Island and Australia, with an emphasis on being pure enough to consume. The brand positions its body scrubs as multi-functional, serving as cleansers, exfoliants, and moisturisers in a single application.

Differentiator

Problem solved

Functional benefit

Products and services

• Calming Lavender Mist
• Hydrating Rose Facial Mist Cooling and hydrating facial mist with pure rose extract, suitable for all skin types including mature and sensitive skin. Used daily to protect, refresh and restore complexion.
• OrganiQ Coconut Body Scrub Vegan organic body scrub (260g) designed for sensitive skin that instantly reveals radiant skin and improves tone. The formula softens, refreshes and conditions skin, acting like a full body facial.
• Cacao Glow Body Scrub Vegan body scrub featuring raw cacao as its key ingredient. Instantly reveals radiant skin, softens, refreshes and conditions. One handful in bath or shower cleanses, exfoliates and moisturises.
• Native Honey Body Scrub Body scrub containing Kangaroo Island Ligurian Bee Honey and Australian grown cane sugar. The pristine formula instantly softens and conditions skin, revealing radiant and fresh tone with no impurities.
• Pink Clay Exfoliating Mask Facial mask combining pure pink clay and mineral sea salt to cleanse and nourish skin. Draws out toxins, minimises blackheads, and promotes a radiant and balanced complexion.
• DAILY RITUAL Curated collection of three best-selling products: Native Honey Scrub, Pink Clay Mask, and Hydrating Rose Mist. Designed as a complete skincare regime for fresher, younger, healthier skin.
• Nourished Bodies Christmas Set Bundle of 5 scrubs for $120 (regularly $150), allowing customers to select any combination of body scrubs.

Quantifiable outcome

• Instantly reveals radiant skin and improves tone day after day
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• The Hershey CompanyflagshipStrategic or Co-development Partner · 1 January 2022Collaborative product development creating The Hershey OrganiQ Cacao Scrub - a first-of-its-kind body treatment combining OrganiQ's natural skincare formulations with Hershey's chocolate ingredients. Packed in 100% curbside recyclable packaging. Represents global brand expansion and cross-category partnership bringing chocolate skincare to mainstream consumers.
• Adelaide Central Markets (Kangaroo Island Stall)coreChannel Partner/ Reseller/ DistributorDedicated retail stall at Adelaide Central Markets featuring Kangaroo Island products including OrganiQ skincare, supporting local producers and artisan makers.
• Tox AestheticscoreChannel Partner/ Reseller/ DistributorProfessional dermal therapy clinic in Adelaide using OrganiQ products in facials, featuring products under steam and incorporating Pink Clay Mask with rose quartz roller massage treatments.
• Studio Pilates (Henley Beach, Norwood, Adelaide City, Unley)minorGTM or Marketing PartnerFitness studio chain featuring OrganiQ products and brand mentions in wellness content, cross-promoting natural skincare with Pilates lifestyle community.
• House of Health (Adelaide Central Markets)minorChannel Partner/ Reseller/ DistributorLocal supplier of organic coconut oil sourced from elderly South African supplier using traditional hand-pressing methods in Vanuatu. Part of OrganiQ's commitment to sustainable, ethical ingredient sourcing.
• Clifford's Honey (Kangaroo Island)minorChannel Partner/ Reseller/ DistributorLocal Kangaroo Island honey producer supplying Ligurian Bee Honey used in OrganiQ's Native Honey Body Scrub, sourced from world's oldest bee sanctuary.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jurlique: Australian-born natural skincare brand built on botanically farmed ingredients from the Adelaide Hills. Most directly comparable to OrganiQ on heritage, Australian provenance and clean positioning, but at significantly larger scale and global distribution.
• Aesop: Australian premium natural skincare brand with botanical-led formulations and a strong retail-boutique identity. Comparable to OrganiQ on Australian origin and ingredient-led storytelling, though operating at a luxury price tier and now owned by L'Oréal.
• endota spa: Australian wellness and natural skincare brand with a salon-spa distribution network. Comparable to OrganiQ on natural positioning and Australian origin, and shares the professional-services channel overlap (Tox Aesthetics, Ocea Beauty Bar).
• Trilogy Skincare: Australian natural skincare brand built around rosehip oil and natural ingredients, sold via pharmacies and D2C. Comparable to OrganiQ on natural-positioning and Australian origin, with deeper pharmacy and export distribution.
• Dr. Roebuck's: Australian clean beauty brand founded by two doctors offering vegan, cruelty-free skincare with a focus on simple, transparent formulations. Directly comparable to OrganiQ on Australian origin, clean-beauty ethos, and D2C-plus-stockist distribution.
• Sukin: Mass-market Australian natural skincare brand offering vegan, cruelty-free formulations sold through major supermarkets and chemists. Comparable to OrganiQ on product category and clean-beauty positioning, with much broader retail penetration.

Broad incumbents

• Lush: Global handmade cosmetics brand focused on natural ingredients, minimal packaging and ethical sourcing. Comparable to OrganiQ on the natural/edible-grade positioning and sustainability narrative, but operating at significantly larger scale across retail, manufacturing and global markets.
• Burt's Bees: Mass-market natural personal care brand, owned by Clorox, with honey and beeswax-based formulations. Directly comparable to OrganiQ on the use of honey as a hero natural ingredient and the natural-positioning messaging, though operating at vastly larger scale.
• The Body Shop: Established global natural and ethically sourced beauty retailer with strong D2C and franchise retail presence. Comparable to OrganiQ on natural ingredients and ethical positioning, though now owned by Natura &Co and operating at much broader scale.

Emerging players

• Herbivore Botanicals: US-based clean beauty brand with botanical-led formulations sold through Sephora, DTC and premium retailers. Comparable to OrganiQ on natural ingredients, minimalist branding and D2C-led growth, though with stronger social-media presence and a broader product portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OrganiQkangarooisland
• LinkedInlinkedin.com/company/organiqaustralia
• Instagraminstagram.com/organiqaustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OrganiQ