What Gun StoreMaster does

Gun StoreMaster is a cloud-based ATF compliance software platform purpose-built for U.S. Federal Firearms Licensees (FFLs), including retailers, gunsmiths, manufacturers, and pawn shops. Its core product automates the Acquisition & Disposition (bound book) record, ATF Form 4473, ATF Form 3310 multi-firearm sales reporting, and NICS background checks via the FBI LEEP portal, with specialized workflows for Type 07 FFL manufacturers and multi-store operators. Underlying technology is a cloud-hosted web application on AWS across multiple U.S. availability zones, with a Windows-only InStore component for local bound book backup to satisfy ATF 2016-1. The platform holds SOC 2 Type 2 audited security and integrates with Celerant point-of-sale systems, DYMO label printers, barcode scanners, and FBI/Colorado CBI background-check portals.

The company monetizes through a three-tier SaaS subscription: BASIC at $10/month, STANDARD at $30/month, and PRO at $50/month, with annual and bi-annual prepay discounts on the PRO tier (down to $37.50/month equivalent). It operates on a hybrid self-serve and inside-sales GTM motion, offering a 30-day free trial, free demo accounts, free live training, free records import, and a support portal. Distribution is direct online subscription via gunstoremaster.net for SMBs and inside-sales outreach for larger accounts. The product is developed by Three Circle Software, LLC (an Austin, TX-headquartered LLC, with secondary operations in Newport Beach, CA), which the company describes as part of a $400 million group of companies. Headcount is in the 1–10 range, no outside funding rounds are disclosed, and customer references span at least 15 U.S. states.

Name

Gun StoreMaster

Legal name

Three Circle Software, LLC

Website

https://gunstoremaster.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Gun StoreMaster is a cloud-based SaaS platform that automates ATF compliance for U.S. Federal Firearms Licensees, covering electronic bound books, Form 4473, Form 3310, and NICS background checks across retail, gunsmith, and manufacturer segments.

Ownership category

akta.pro rank

Product category

Firearm Compliance Software

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industry

Reloading & Gunsmithing Supplies Retail (CRAMAKAF)

Keywords

• FFL compliance software
• Electronic bound book
• ATF 4473 automation
• Firearms retail software
• Firearm inventory management

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Licensing - PRO: Monthly subscription at $50/month for PRO tier. Includes unlimited open inventory, limitless 4473 transaction levels, 25 staff accounts, advanced manufacturing workflow, and multi-store capability. Discounts available for longer term pre-payments: Yearly at $540/year ($45/month equivalent), Bi-ennial at $900/2 years ($37.50/month equivalent).
2. Subscription Licensing - STANDARD: Monthly subscription at $30/month for STANDARD tier. Includes 150 open firearm limit, 5 staff accounts, fast4473, fast3310, fastINVENTORY, and most core features.
3. Subscription Licensing - BASIC: Monthly subscription at $10/month for BASIC tier. Provides foundational electronic Acquisition & Disposition record (bound book) without supplemental features.
4. Paperless fast4473 Add-on: Upcoming optional add-on for digital 4473 storage per ATF 2022-01 requirements. Will generate additional subscription revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Gun StoreMaster is a cloud-based ATF compliance SaaS platform sold to Federal Firearms Licensees (FFLs) on a tiered monthly subscription (BASIC $10/mo, STANDARD $30/mo, PRO $50/mo). The core product is the eSAFE electronic bound book, with bundled modules for automated ATF Form 4473 processing (fast4473), multi-firearm Form 3310 reporting (fast3310), barcode-driven inventory audits (fastINVENTORY), FBI LEEP portal background checks (WebAssist), local-PC backups (InStore), Type 07 FFL manufacturing workflows, multi-store oversight, point-of-sale integrations, and contact/consignment/repair management.

Product overview

Gun StoreMaster is a cloud-based firearm ATF compliance software platform developed by Three Circle Software LLC. The platform operates on a three-tier subscription model (BASIC, STANDARD, PRO) offering a unified compliance solution with modular add-on features. The core platform centers on the eSAFE electronic bound book with integrated form automation including fast4473 for ATF Form 4473 processing, fast3310 for reporting forms, and fastINVENTORY for physical audits. Additional modules include WebAssist for NICS/LEEP portal integration, Manufacturing Workflow for Type 07 FFLs, Staff Management, TouchPoints contact management, Consignments, Gunsmithing, and Multi-Store oversight. The STANDARD tier bridges BASIC and PRO with a 150 firearm inventory limit, while PRO offers unlimited inventory, 25 staff accounts, and all features including advanced manufacturing and multi-store capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• fast4473™: Electronic 4473 form system for ATF firearm transaction processing, includes English and Spanish versions.
• fast3310™
• fastreceive™
• fastinventory™
• eSAFE™
• WebAssist
• InStore™
• TouchPoints

Products and services

• Gun StoreMaster PRO Cloud-based ATF compliance subscription tier priced at $50/month (or $540/year, $900/two years) for FFLs requiring unlimited inventory and full feature access including advanced manufacturing workflow and multi-store management.
• Gun StoreMaster STANDARD Cloud-based ATF compliance subscription tier priced at $30/month with a 150-firearm inventory limit, 5 staff accounts, and core modules including fast4473, fast3310, fastINVENTORY, WebAssist, consignments, repairs, and transfers.
• Gun StoreMaster BASIC Entry-level cloud-based ATF compliance subscription tier priced at $10/month providing the foundational electronic Acquisition & Disposition bound book without supplemental features.
• eSAFE Bound Book Electronic bound book (Acquisition & Disposition record) module that automates firearm logbook management and supports ATF compliance for FFLs.
• fast4473 Automated electronic ATF Form 4473 processing module with English and Spanish versions, designed to reduce errors and speed up firearm transfer background check completion.
• fast3310 Automated Form 3310 generation module for multi-firearm sales reporting, eliminating manual tracking across staff and shifts.
• fastINVENTORY Physical inventory audit module for FFLs that compares scanned firearms against bound book records via barcode scanning or manual data entry.
• fastreceive FFL-to-FFL transfer processing module that scans shipment documents between GSM network users for efficient receiving.
• WebAssist Module that fast-tracks NICS e-check processing through the FBI LEEP portal and supports Colorado CBI InstaCheck for state-level background checks.
• InStore Local-PC backup module that synchronizes online bound book records to a Windows computer to satisfy ATF 2016-1 backup requirements.
• Manufacturing Workflow Manufacturing workflow module for Type 07 FFLs that documents acquisition-disposition movement through firearm assembly processes and supports AMFER reporting. Included at no additional charge for PRO users.
• TouchPoints Contact management module that automatically creates and organizes contacts for FFLs from acquisitions, dispositions, and transactions, with fast-entry, favorites, email notifications, and exportable marketing lists.
• Consignments Consignment management module for FFLs that tracks authorized price range, hold and release dates, duration, fees (percentage and flat), additional charges, and printable consignment term documents.
• Gunsmithing (Repair Module) Workflow module for firearm repair and customization businesses that helps manage repairs while maintaining ATF-compliant records.
• Multi-Store Centralized management module that allows a single login to oversee multiple Gun StoreMaster PRO accounts across many store locations.
• FFL Lookup FFL validation and auto-population tool that validates, looks up, and integrates valid FFL information into transfer workflows.
• Staff Management Access control module providing unique logins per staff member and recording auditable staff actions within the system.
• Batch Processing Batch operations module that processes multiple acquisitions, dispositions, or manufacturing entries simultaneously to save time.
• Paperless fast4473 Optional add-on module for digital storage of ATF Form 4473 in accordance with ATF 2022-01, eliminating the need for printed form storage. Marked 'Coming Soon' on the website.

Quantifiable outcome

• Zero violations in three-day ATF audit with three agents - attributed directly to Gun StoreMaster software
• +6 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature13 records

Partnerships

Six partnerships are on record, tiered core and major.

• Amazon Web Services (AWS)coreTechnology or IntegrationGun StoreMaster cloud infrastructure is hosted entirely on Amazon Web Services in the United States across multiple availability zones. AWS provides the scalability and reliability backbone for the compliance software platform.
• DYMOcoreTechnology or IntegrationGun StoreMaster supports DYMO LabelWriter 450 and 550 series printers (including DYMO 550 Turbo) for barcoded label and price tag printing. Windows OS only integration.
• FBI (Federal Bureau of Investigation)coreTechnology or IntegrationGun StoreMaster integrates with FBI's NICS (National Instant Criminal Background Check System) via the LEEP (Law Enforcement Enterprise Portal) for instant background check processing through WebAssist feature.
• CelerantmajorTechnology or IntegrationGun StoreMaster integrates with Celerant's point-of-sale system. The integration allows firearms for sale to be entered once at POS, automatically sent to GSM after each sale, with bound book updated immediately without manual entry.
• Colorado CBI (Colorado Bureau of Investigation)coreTechnology or IntegrationWebAssist feature includes support for Colorado CBI InstaCheck system in addition to FBI LEEP, enabling fast-tracked state-level background checks for Colorado dealers.
• AICPA (American Institute of Certified Public Accountants)coreOthersGun StoreMaster undergoes independent SOC 2 audits under AICPA (American Institute of Certified Public Accountants) standards for service organizations. SOC 2 reports cover security, availability, processing integrity, and confidentiality controls.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Acuant (GBG): Acuant (now part of GBG) provides identity verification and KYC solutions used by firearms retailers for buyer background checks. While more horizontally focused, Acuant's regulatory compliance capabilities compete with portions of Gun StoreMaster's WebAssist background check workflow.
• Celerant Technology: Celerant is a retail point-of-sale provider with a specialized firearms retail vertical and a documented integration partnership with Gun StoreMaster. While primarily a POS player, Celerant competes for the firearms retail technology wallet and overlaps with GSM in inventory and transaction workflows.

Broad incumbents

• KORONA POS: KORONA POS is a cloud-based retail point-of-sale provider used by specialty retailers including firearms shops. While not ATF-compliance specialized, KORONA competes for the broader firearms retail software budget and overlaps with inventory and reporting features.
• Lightspeed Retail: Lightspeed is a broad retail POS and commerce platform that serves firearms retailers among many other verticals. While not specialized for ATF compliance, Lightspeed competes for the overall firearms retail technology budget and overlaps with inventory and transaction management features in Gun StoreMaster.

Direct peers

• FastBound: FastBound is the most direct competitor to Gun StoreMaster, offering cloud-based ATF compliance software for FFL holders including bound book management, electronic 4473 processing, NICS integration, and inventory tools. Targets the same SMB firearms retailer and gunsmith customer base with a comparable SaaS pricing model.
• Bound Book Online: Bound Book Online provides electronic bound book and ATF compliance software for firearms dealers. Competes head-to-head with Gun StoreMaster in the SMB FFL retailer segment with similar core functionality around A&D record management.
• EZ Arms Software: EZ Arms provides firearms dealer software including bound book management, ATF 4473 processing, and inventory tracking. Targets the same small-to-mid-size FFL retailer market as Gun StoreMaster with a comparable compliance-focused SaaS offering.
• Orchid Advisors (Orchid eBound): Orchid Advisors offers ATF compliance software (Orchid eBound) and consulting services targeted at firearms manufacturers, distributors, and retailers. Competes in the same regulatory-compliance niche with particular strength in manufacturer and dealer workflows comparable to Gun StoreMaster's Type 07 FFL manufacturing features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gun StoreMaster