Zöld-Ker

What Zöld-Ker does

Zöld-Ker Kft. is a Hungarian privately-held FMCG wholesale distributor founded in 1991 and headquartered in Szolnok. The company purchases consumer goods from major international manufacturers — including Procter & Gamble, Unilever, Henkel, Beiersdorf, and Johnson & Johnson — and resells them to more than 3,000 independent retail stores (kiskereskedelmi boltok) across 10 Hungarian counties and Budapest. Its core value proposition is stock-depletion-based replenishment: ten dedicated territorial representatives monitor partner inventory levels in person and route orders to the company's three operational sites, where 15,000 m² of warehouse capacity supports a 48-hour own-fleet delivery SLA and approximately 250,000 orders per year.

The business runs on a wholesale distribution platform that combines a newly implemented QLM-WaPro warehouse management system with a B2B webshop for partner ordering and an integrated inventory-replenishment workflow. In June 2025, Zöld-Ker signed a strategic AI partnership with AISSISTME to bring AI-based operational support into daily processes, representing a meaningful but early-stage technology modernization. Revenue is generated through product margin on resale to retailers (transaction-based B2B wholesale), with no publicly disclosed pricing. The group also operates the Home and Wash online retail sub-brand (launched 2021) and, following the 2018 majority acquisition of Debrecen-based Hajdú-Coop, the Zöldker-Hajdú-Coop corporate group reports combined revenue exceeding 20 billion HUF and 500+ employees. Customer relationships are characterized by long tenure — averaging roughly 20 years — and the company has received consecutive Jász-Nagykun-Szolnok County TOP 50 rankings (2021, 2023, 2026) and a Dun & Bradstreet AAA credit rating (2023, 2024).

Name

Zöld-Ker

Legal name

Zöld-Ker Kft.

Website

https://zoldker.hu

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Zöld-Ker is a Hungarian privately-held FMCG wholesale distributor founded in 1991, reselling major international brands (P&G, Unilever, Henkel, Beiersdorf, J&J) to 3,000+ independent retail stores across 10 Hungarian counties and Budapest through own-warehouse, own-fleet 48-hour delivery and dedicated territorial sales representatives.

Ownership category

akta.pro rank

Product category

FMCG Wholesale Distribution

NAICS

Grocery and Related Product Merchant Wholesalers (4244), Other Grocery and Related Products Merchant Wholesalers (42449)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Regional/Local Broadline Foodservice Distributors (AFAIAAAB)

Keywords

• FMCG wholesale distribution
• B2B retail supply
• Consumer goods wholesale
• Inventory replenishment services
• Warehouse distribution services

Headquarters

HQ city

Szolnok

HQ country

Hungary

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale distribution and resale: Zöld-Ker operates as a primary wholesale distributor (nagykereskedelem) purchasing goods from manufacturers (P&G, Henkel, Beiersdorf, Unilever, etc.) and reselling to ~3,000+ independent retail stores across Hungary. Revenue is generated through product margin on resale, with high order volumes (250,000 orders/year) and broad geographic coverage (10 counties + Budapest).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Zöld-Ker is a Hungarian B2B FMCG wholesale distributor that purchases branded consumer goods (cosmetics, detergents, personal care, household products) from international manufacturers such as P&G, Henkel, Beiersdorf, and Unilever, and resells them to approximately 3,000+ independent retail stores across 10 Hungarian counties and Budapest. The company provides stock-based replenishment, store inventory optimization, and personalized offers through 10 dedicated territorial representatives and an own-fleet 48-hour delivery network backed by 15,000 m² of warehouse capacity across three sites in Szolnok.

Product overview

Zöld-Ker is a Hungarian FMCG wholesale company offering a portfolio of services centered on B2B distribution and retail support. The core offering consists of stock-based product replenishment and delivery services, store inventory optimization, and personalized offers—all delivered through dedicated territorial representatives across 10 counties. The company distributes consumer goods brands including P&G, Beiersdorf, Henkel, and other international manufacturers. In 2025, Zöld-Ker expanded its service capabilities through a strategic AI partnership with AISSISTME for business operations support.

Differentiator

Problem solved

Functional benefit

Brands

• Home and Wash (homeandwash.hu): Online retail store launched in 2021 for household and personal care products with automated operations.

Products and services

• Stock-depletion-based product replenishment and delivery

Quantifiable outcome

• 250,000 orders processed annually
• +4 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Bridge BudapestminorStrategic or Co-development Partner · 1 January 2026Zöld-Ker Kft. joined the Bridge Budapest leadership community in January 2026. CEO Erdős Gábor participates in the 'Hosszú Távon' (Long-term) series, aligning with the community's values of value-based, long-term planning and commitment to future generations.
• AISSISTMEcoreTechnology or Integration · 2 June 2025Strategic AI partnership announced June 2, 2025. AISSISTME provides AI-based operational support integrated into Zöld-Ker's daily business processes. The collaboration aims to strengthen Zöld-Ker's operations using artificial intelligence tools and methodology.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Eurocash S.A. Largest FMCG wholesale distributor in Poland serving independent retail; closely comparable to Zöld-Ker in business model (B2B wholesale to small retailers) but operates in Poland rather than Hungary, making it a regional peer rather than direct competitor.

Broad incumbents

• METRO AG: Germany-headquartered broadline wholesale and foodservice distributor with extensive Central and Eastern European operations including Hungary; competes for HoReCa and small-business FMCG volumes on a much larger, multi-country scale than Zöld-Ker.
• Bidfood: UK- and Europe-focused foodservice and wholesale distributor serving out-of-home eating and independent retail channels; comparable in operating model (multi-category wholesale, own logistics, supplier-brand breadth) but at significantly larger scale.
• Auchan Magyarország Kft. Hungarian subsidiary of Auchan Retail operating hypermarkets and supermarkets with integrated supply; a broad incumbent whose modern-trade share gain represents the primary structural threat to Zöld-Ker's independent-retail partner base.
• SPAR Magyarország Kereskedelmi Kft. Hungarian subsidiary of SPAR International operating a national chain of supermarkets and hypermarkets with integrated distribution; a broad incumbent that competes for both consumer spend and FMCG volumes that would otherwise flow through independent wholesalers like Zöld-Ker.
• Sysco Corporation: Global broadline foodservice distributor; comparable to Zöld-Ker in the core mechanics of buying from FMCG principals and distributing to small/independent buyers, though operating at vastly larger scale and in different geographies.

Direct peers

• HAGRI (Hungarian Agricultural Cooperative): Hungarian agricultural and food cooperative network with wholesale and retail operations serving regional independent partners; directly comparable cooperative-style wholesale model targeting Hungarian kiskereskedelmi boltok in overlapping rural geographies.
• CBA Hungary (CBA Kereskedelmi Kft.): Central Buying Association organizing procurement and supply for a network of independent Hungarian retailers; operates a comparable B2B wholesale model targeting the same kiskereskedelmi boltok segment as Zöld-Ker.
• Reál Hungária Élelmiszer Kft. Hungarian retail and wholesale group serving independent grocers across the country; directly comparable FMCG distribution model to independent retailers, overlapping with Zöld-Ker's partner base.
• COOP Hungary (Coop Hungary Zrt.): Hungarian cooperative retailer and wholesaler serving a national network of independent member stores; competes directly with Zöld-Ker for FMCG distribution to kiskereskedelmi boltok across overlapping Hungarian geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zöld-Ker