CHOICE Healthcare Services

What CHOICE Healthcare Services does

CHOICE Healthcare Services is a private Dental Support Organization (DSO) headquartered in Sacramento, California, that provides administrative and operational infrastructure to a network of 100+ pediatric dental and orthodontic clinics operating across five Southwestern U.S. states (California, Nevada, New Mexico, Arizona, and Colorado). The company serves approximately 600,000 patient visits annually through 1,100+ care team members, with a deliberate focus on underserved pediatric populations; 78% of patients are enrolled in Medi-Cal Dental, and the company explicitly tailors care for children with special needs. Service offerings span preventive and restorative pediatric dentistry, orthodontics (braces and aligners), oral surgery, and in-network general anesthesia, delivered through 20+ retained sub-brands including the flagship Children's Choice Dental Care, Premier Orthodontics, and DVPD.

The underlying technology stack is standard dental-care infrastructure: digital imaging, child-friendly clinical environments with in-room TVs and entertainment, and compliance-grade information handling under HIPAA, COPPA, and CCPA. No proprietary technology platforms, APIs, or AI/ML capabilities are disclosed in source materials. The revenue model is predominantly fee-for-service pediatric dental and orthodontic care billed through insurance (including Medi-Cal Dental), private pay, and government healthcare programs, supplemented by a managed-services layer acquired from transitioning independent practices that retain their local brands.

The go-to-market combines a direct-to-consumer model (phone, website, and walk-in scheduling at owned clinics, with same-day and weekend availability) and an enterprise field-sales motion (the Practice Transition Program, led by SVP Dan White) that acquires independent pediatric dental practices with flexible buyout structures, lease assumption, and continued operational support for sellers who remain. Marketing is multi-channel, anchored by community outreach in underserved markets, ribbon-cutting events with local officials, social media presence, and word-of-mouth driven by a 4.5+ Google star rating. Recent execution includes three new California openings (Bakersfield, Redding, Oceanside) in late 2024 to early 2025 and planned 2026 relocations/expansions in San Diego and Stockton, signaling continued physical densification within existing markets.

Name

CHOICE Healthcare Services

Legal name

Choice Healthcare Services

Website

https://choicehcs.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

CHOICE Healthcare Services is a private pediatric dental and orthodontic DSO operating 100+ clinics across five Southwestern U.S. states, serving 600,000+ visits annually with 78% Medi-Cal patients, focused on underserved children including those with special needs.

Ownership category

akta.pro rank

Product category

Pediatric Dental Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Medicaid/Community-Focused DSOs (HLABAKAM)

akta.pro secondary industries

Multi-Specialty DSOs (General + Specialty Networks) (HLABAKAA), Orthodontic Group Practices (HLABAKAC)

Keywords

• Pediatric dental services
• Dental support organization
• Orthodontic care
• Children's dentistry
• Medi-Cal dental provider

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Healthcare Services Revenue: Direct patient revenue from pediatric dental examinations, cleanings, orthodontics, oral surgery, and general anesthesia services. Billed through insurance (including Medi-Cal Dental), private pay, and government healthcare programs.
2. Practice Acquisition: Revenue model includes acquiring independent dental practices, providing administrative services, and generating economies of scale across the clinic network. Practices transition ownership to CHOICE while clinical staff often remain.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

CHOICE Healthcare Services is a Dental Support Organization (DSO) that operates a multi-brand network of 100+ pediatric dental and orthodontic clinics across five Southwestern U.S. states (California, Nevada, New Mexico, Arizona, Colorado). The company provides preventive and comprehensive pediatric dental care, orthodontic treatments, and general anesthesia services, with a focus on underserved communities—78% of patients are Medi-Cal beneficiaries. It also runs a practice transition program that acquires independent pediatric dental and orthodontic practices and integrates them into its network.

Product overview

CHOICE Healthcare Services operates a multi-brand pediatric dental and orthodontic network across five Southwestern U.S. states (California, Nevada, New Mexico, Arizona, and Colorado). The company manages a portfolio of 20+ branded practice sub-brands including Children's Choice Dental Care (primary brand), Premier Ortho (orthodontics), DVPD, and various regional pediatric dental practices. The organization provides pediatric dental care as its core service, supplemented by orthodontic services and general anesthesia services. CHOICE Healthcare Services also offers practice transition/acquisition services for dentists looking to partner with or sell to the network. With 100+ locations and 1,100+ care team members serving 600,000+ visits annually, the company handles administrative operations (marketing, finance, legal, HR) while clinical teams focus on patient care.

Differentiator

Problem solved

Functional benefit

Brands

• Children's Choice: Primary pediatric dental care brand operating across California with 26+ locations.
• Premier Orthodontics
• DVPD (Desert Valley Pediatric Dentistry)

Products and services

• Pediatric Dental Services High-quality preventative and comprehensive dental care services for children including routine check-ups, cleanings, fluoride treatments, dental sealants, and restorative procedures. Services are delivered at 100+ clinics across five Southwestern U.S. states, primarily targeting children in underserved communities and Medi-Cal-eligible families.
• Orthodontic Services Orthodontic treatments including braces and aligners for children and teens. Delivered through Premier Orthodontics and other affiliated brands within the CHOICE network across multiple states.
• General Anesthesia Services General anesthesia services for children with special needs or those requiring extensive dental work. Implemented across CHOICE Healthcare's clinics and led operationally by COO Homaira Mateen.
• Practice Transition Services Support services for independent pediatric dental and orthodontic practice owners seeking to transition their practice to CHOICE Healthcare Services. Includes practice buyout options, lease assumption, administrative support (marketing, HR, finance, legal), patient experience assistance, and flexible valuations. Sellers often remain with the practice post-transition under competitive salary and bonus structures.

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Benevis: Large pediatric-focused DSO supporting affiliated practices in underserved communities, including through Medicaid-heavy patient panels. Most direct comparable to CHOICE given the pediatric, community-health, and Medicaid orientation.
• InterDent / Gentle Dental: Multi-state DSO and CHOICE CEO John Steinbrun's former company. Operates a similar multi-state group practice model with both general and specialty dental services and is a direct functional and historical comparable.
• Western Dental & Orthodontics: Large California-anchored DSO with deep Medi-Cal acceptance and a strong pediatric and orthodontic offering. Directly comparable on geography (California concentration), payer mix, and pediatric/oral surgery services.
• Smile Brands: Multi-state dental support organization with group practices spanning general, specialty, and orthodontic services. Comparable in scale and multi-brand portfolio approach, though broader in scope than CHOICE's pediatric focus.
• Affordable Dentures & Implants: Multi-state DSO focused on a specific high-need dental service (dentures and implants) with strong value-based positioning. Comparable as a focused, multi-state DSO with centralized operations and an underserved-patient orientation.
• Great Expressions Dental Centers: Multi-state dental group practice offering general, specialty, and orthodontic care with broad insurance acceptance including Medicaid. Comparable on group practice structure, payer-mix breadth, and multi-state footprint.
• Dental Care Alliance: Multi-state DSO supporting general and specialty dental practices with both de novo growth and acquisition. Comparable in operating model, geographic diversification strategy, and specialty services overlay.
• Children's Dental Health (Children's Dental Management): Pediatric-focused group dental practice in the Mid-Atlantic with a Medicaid-heavy patient mix and orthodontic services. Highly comparable on pediatric-only positioning and Medicaid orientation, though geographically non-overlapping.

Broad incumbents

• Pacific Dental Services: One of the largest DSOs in the U.S., supporting thousands of dentists across general and specialty practices nationwide. Competes for the same practice acquisition and de novo growth opportunities, but with a much broader, non-pediatric focus.
• Heartland Dental: Largest U.S. DSO by supported office count, providing non-clinical support to general and specialty practices. Relevant comparable on platform scale and M&A appetite, though oriented to general (not pediatric) dentistry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/childrenschoicedental
• LinkedInlinkedin.com/company/choicehcs
• Instagraminstagram.com/mychildrenschoice

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHOICE Healthcare Services