Bob Ward's Sports & Outdoors

What Bob Ward's Sports & Outdoors does

Bob Ward's Sports & Outdoors is a regional sporting goods retailer serving general consumers engaged in outdoor recreation. Per the firmographic record, the company is headquartered in Missoula and operates with 101-250 employees; input website material, however, surfaces content for Al's Sporting Goods (als.com), a Utah-based multi-store retailer marketed as a 'Utah Proud Brand Since 1921,' reached via a URL parameter labeled 'bob-wards-redirect' — suggesting a possible consolidation, acquisition, or shared platform arrangement between the two entities that is not explicitly documented in the sources.

Operationally, the business runs a multi-category retail model spanning apparel (men's, women's, kids'), footwear, camping and hiking, fishing (including a specialized fly fishing sub-brand carrying Simms), biking (including eBikes), general sports, hunting, snow, water, climbing, and shooting. The product mix is sourced from third-party brands including Nike, Hoka, The North Face, Patagonia, Arc'teryx, Columbia, Under Armour, and YETI. Distribution combines physical storefronts (regional, with a 'Find A Store' locator) and a direct-to-consumer e-commerce storefront, with free shipping on orders above $50. Marketing is conducted through the company website, email newsletter, and social channels on Instagram, Facebook, and YouTube.

Revenue mechanics are conventional retail: resale of third-party brand merchandise at unit prices ranging from approximately $12.99 to $220 on the items sampled (caps, footwear, apparel), with no subscription or recurring-revenue component disclosed. The technology layer is described as an 'E-commerce retail platform with integrated storefront functionality' with no listed proprietary features. No revenue figure, headcount trend, funding data, or ownership structure is disclosed in the available material.

Name

Bob Ward's Sports & Outdoors

Legal name

Al's All Rights Reserved (inferred from footer: ©2026 Al's All Rights Reserved)

Website

https://bobwards.com

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

51–100 employees

Short description

Bob Ward's Sports & Outdoors is a regional multi-store sporting goods retailer serving outdoor enthusiasts across camping, hiking, fishing, hunting, biking, snow, water, climbing, and shooting, through combined brick-and-mortar and e-commerce channels stocking major third-party outdoor and athletic brands.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAMABAB

Outdoor & Adventure Multi-Category Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAFADAJ

Sporting Goods & Outdoor Inventory-led Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

SECONDARYCRAMAMAA

Camping, Hiking & Backpacking Gear Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Camping, Hiking & Climbing Retail

Keywords

• Outdoor sporting goods
• Apparel and footwear retail
• Camping and hiking gear
• Fishing and hunting equipment
• Bicycles and snow sports

Headquarters

HQ city

Missoula

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels5 records

Core offering

Bob Ward's Sports & Outdoors is a multi-category sporting goods retailer selling outdoor recreation and athletic gear, apparel, and footwear directly to consumers through physical retail stores and an e-commerce storefront. The assortment spans men's, women's, and kids' apparel; camp & hike, fishing, biking, hunting, shooting, snow sports, water sports, and climbing equipment; and specialty departments such as fly fishing, lawn games, knives & multitools, tents & shelters, and eBikes. The company carries premium third-party brands (Nike, Hoka, The North Face, Patagonia, Arc'teryx, Columbia, Under Armour, YETI, Simms, etc.) and offers free shipping on orders over $50.

Product overview

Al's Sporting Goods is a Utah-based sporting goods retailer offering a comprehensive multi-category product portfolio spanning outdoor recreation, athletic apparel, and specialized sports equipment. The core offering includes Men's, Women's, and Kids' apparel categories alongside specialized departments for Camp & Hike, Fishing, Bike, Sports, Hunting, Snow, Water, Climbing, and Shooting. The product range extends to add-on categories like Footwear, Clothing, Lawn Games, Knives & Multitools, Tents & Shelters, and eBikes. The company carries major outdoor and athletic brands including Nike, Hoka, The North Face, Patagonia, Kuhl, On, Arc'teryx, Columbia, Under Armour, and YETI. As a full-service outdoor retailer, Al's also offers rental services for equipment alongside their retail operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Apparel Men's clothing and footwear department offering athletic wear, casual apparel, and specialized outdoor clothing for individual consumers.
• Women's Apparel Women's clothing and footwear department offering athletic wear, casual apparel, and specialized outdoor clothing for individual consumers.
• Kids' Apparel Children's clothing and footwear department for outdoor activities and sports.
• Camp & Hike Camping and hiking gear including tents, sleeping bags, camp chairs, and camp cooking equipment for outdoor recreation consumers.
• Fishing Fishing equipment including fly rods, fly fishing reels, waders, and related accessories for recreational anglers.
• Bike Bicycles and cycling gear including eBikes and bike frames for recreational and utility cycling.
• Sports General sports equipment and athletic gear for individual consumers and recreational athletes.
• Hunting Hunting equipment including knives and multitools for hunters and outdoor users.
• Snow Winter sports equipment and gear for snow activities such as skiing and snowboarding.
• Water Water sports equipment including kayaks, paddleboards, and related water sports gear.
• Climbing Climbing gear and equipment for rock climbing and mountaineering.
• Shooting Shooting sports equipment and accessories for recreational and sport shooters.
• Footwear Athletic and outdoor footwear including hiking shoes, running shoes, and casual shoes from brands like Nike, Hoka, Brooks, Salomon, and Vans.
• Clothing Athletic and outdoor clothing including shirts, shorts, and apparel.
• Lawn Games Outdoor lawn games and recreational equipment for home, yard, and gatherings.
• Knives & Multitools Hunting knives, multitools, and cutting instruments.
• Tents & Shelters Camping tents and shelters for outdoor camping activities.
• eBikes Electric bicycles for recreational and utility cycling.
• Fly Fishing Specialized fly fishing equipment including rods, reels, and waders from Simms Fishing for fly anglers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• REI Co-op: Member-owned outdoor and sporting goods cooperative operating physical stores and a large e-commerce platform. Directly comparable as a multi-category outdoor retailer carrying premium brands like Patagonia, Arc'teryx and The North Face, serving the same camping/hiking/climbing/snow customer base.
• Backcountry: Online outdoor specialty retailer (owned by TSG Consumer Partners) with deep assortment in premium outdoor brands and gear. Directly comparable in product mix and brand portfolio (Patagonia, Arc'teryx, Hoka, The North Face), differing mainly as pure-play e-commerce versus hybrid retail.
• Sportsman's Warehouse: Regional outdoor sporting goods retailer with stores across the western U.S. carrying hunting, fishing, camping, shooting and outdoor apparel. Closest comparable in footprint, store count, regional density and category mix.
• Cabela's: Outdoor specialty retailer (now under Bass Pro) focused on hunting, fishing, camping and outdoor apparel. Comparable in hunting, fishing, shooting, and outdoor gear categories with a strong regional-store heritage analogous to Bob Ward's regional positioning.
• Bass Pro Shops: Large outdoor specialty retailer operating destination superstores with deep assortment in fishing, hunting, camping and water sports. Highly comparable in hunting, fishing, shooting and outdoor recreation categories; differs in scale and destination-store format.

Broad incumbents

• Dick's Sporting Goods: Largest U.S. sporting goods retailer with broad multi-category assortment including outdoor, fitness, team sports and apparel. Comparable in sporting goods retail and many overlapping categories (camping, hunting, biking) but much broader in scope and scale.
• Patagonia (Retail): Premium outdoor brand with its own DTC retail and wholesale channels. Comparable as a distribution channel for many of the same products Bob Ward's stocks; relevant as a brand partner and competitive threat via brand-direct stores.

Emerging players

• Moosejaw: Outdoor and active-lifestyle specialty retailer (now part of Walmart) carrying premium outdoor brands with strong e-commerce focus. Comparable in outdoor apparel and gear assortment; smaller specialty positioning similar to a regional outdoor retailer.
• Evo: Action sports and outdoor retailer combining e-commerce with a flagship experiential store, with categories spanning ski/snowboard, bike, skate, surf and outdoor. Comparable in outdoor/multi-category specialty retail with a hybrid store-plus-online model.
• Sierra (TJX Companies): Off-price online and outlet retailer of outdoor, sporting and active apparel/footwear from premium brands. Comparable in carrying excess inventory of the same premium brands (Nike, Patagonia, Columbia, North Face) at value pricing; differs as off-price.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AlsSportingGoodsInc
• Facebookfacebook.com/AlsSportingGoods
• Instagraminstagram.com/als_sporting_goods

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bob Ward's Sports & Outdoors