What Bake My Day AB does

Bake My Day AB is a Swedish artisanal bakery wholesaler operating from its production facility at Lindberghs Gata 2-5 in Arlandastad. The company bakes fresh bread and pastries from scratch, by hand, seven days a week, using traditional methods and carefully selected raw materials including organic flour and real butter. Its catalog comprises roughly 37 bread SKUs (sourdough, rye, farmhouse loaves, baguettes, specialty loaves, organic and conventional varieties) and approximately 74 pastry and cake SKUs including Prinsesstårta in multiple colors and dietary variants, chocolate and mousse cakes, the White Lady line, and assorted coffee pastries.

The company generates revenue primarily through a B2B wholesale delivery model, shipping fresh and frozen bakery products directly to warehouses of major Swedish grocery chains (dagligvarukedjor) and restaurant wholesalers (restauranggrossisterna). It maintains regular delivery schedules across Sweden's three largest metropolitan areas: Stockholm, Göteborg, and Malmö. Pricing is not publicly disclosed; business customers contact the sales team for quotes and a dedicated order department handles onboarding. Beyond wholesale, the company also reaches individual consumers through branded sub-lines such as the rescued FriendsofAdam gluten-free range, vegan and lactose-free variants of signature products, and SE-EKO-01 organic-certified bread SKUs.

Strategic positioning emphasizes handcrafted quality, dietary-accommodating product extensions, and B2B distribution scale. Key disclosed corporate actions include the 2019 rescue/acquisition of the FriendsofAdam gluten-free brand, the June 2019 launch of five fresh gluten-free bread SKUs, and the October 2024 launch of a partnership with global medical charity Operation Smile. The company is privately held under the Swedish Aktiebolag structure, with Moses Isik listed as VD (CEO) and no institutional investors, parent company, or funding rounds disclosed.

Name

Bake My Day AB

Legal name

Bake My Day AB

Website

https://bakemyday.se

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Bake My Day AB is a privately held Swedish artisanal bakery wholesaler that produces handcrafted fresh and frozen bread and pastries seven days a week from its Arlandastad facility, distributing B2B to major grocery chains and restaurant wholesalers across Stockholm, Göteborg, and Malmö.

Ownership category

akta.pro rank

Product category

Wholesale Bakery / Artisan Bread and Pastry Manufacturing

NAICS

Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Bakery Products (2050)

akta.pro primary industry

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

akta.pro secondary industries

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI), Frozen Bakery Products Manufacturing (AFAKAAAF)

Keywords

• Artisan bakery wholesale
• Fresh bread delivery
• Gluten-free bakery
• Wholesale pastries
• Organic bakery products

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. B2B Wholesale Bread Distribution: Bake My Day operates as a bakery wholesaler, delivering fresh and frozen bread directly to warehouses of major grocery chains (dagligvarukedjor) and restaurant wholesalers (restauranggrossisterna). The company produces a wide range of bread and pastry products on a wholesale basis for business customers.
2. Direct Business Deliveries: Regular deliveries of freshly baked bread and pastries directly to business customers including stores and restaurants in Stockholm, Göteborg, and Malmö areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bake My Day AB is a Swedish artisan bakery wholesaler that produces and delivers fresh and frozen bread, pastries, and cakes to major grocery chains and restaurant wholesalers. Operating from its bakery in Arlandastad, it bakes seven days a week from scratch using carefully selected Swedish raw materials, with a broad assortment covering classic breads, pastries, cakes, plus specialty gluten-free (via the rescued FriendsofAdam brand), vegan, lactose-free, and organic (SE-EKO-01) lines, delivered to business customers across Stockholm, Göteborg, and Malmö.

Product overview

Bake My Day AB is a craft bakery wholesale company operating from Arlandastad, Stockholm, that bakes fresh bread and pastries seven days a week. The company operates two main product lines: (1) Bröd (Bread) - packed bread products including sourdough, rye, farmhouse loaves, baguettes, and organic varieties totaling approximately 37 products; and (2) Bakelser/Tårtor (Pastries and Cakes) - offering approximately 74 products including Princess cakes, chocolate cakes, cheesecakes, and mousse cakes. Additional specialized lines include gluten-free breads and pastries (rescued FriendsofAdam brand), vegan products (chocolate pastries, Princess cake, chocolate mousse), lactose-free options, and an organic bread range (SE-EKO-01 certified). The company also provides wholesale delivery services to major grocery chains and restaurant wholesalers across Sweden, with operations in Stockholm, Gothenburg, and Malmö.

Differentiator

Problem solved

Functional benefit

Brands

• FriendsofAdam: A gluten-free bread brand that Bake My Day rescued, offering fresh gluten-free classic products

Products and services

• Bröd (Bread) - Packat matbröd Hand-crafted fresh packed bread baked daily from scratch using carefully selected ingredients, including sourdough breads, rye breads, farmhouse loaves, baguettes, and specialty loaves in both organic and conventional varieties, supplied wholesale to grocery chains and restaurant wholesalers.
• Bakelser - Tårtor & bakverk (Pastries, Cakes & Confectionery) Wide range of pastries and cakes including Princess cakes (Prinsesstårta), chocolate cakes, cheesecakes, mousse cakes, and traditional Swedish pastries, available in standard, vegan, gluten-free, and lactose-free variants for retail and foodservice channels.
• Kaffebröd (Coffee Bread/Pastries) Assorted packed coffee pastries including cinnamon buns, chocolate muffins, kanelknut, hallongrotta, macarons, brownies, and traditional Swedish small cakes, with vegan and gluten-free coffee pastry options, supplied wholesale.
• Glutenfritt bröd (Gluten-Free Bread) Gluten-free bread line for consumers with dietary restrictions, including formfranska, baguettes, sourdough bread, sunflower bread, rye bread, hamburger buns, and gluten-free cinnamon buns.
• Vegan Bakery Products Vegan versions of classic bakery items, including vegan chocolate pastries (Vegansk Chokladbakelse), vegan Princess cake (Vegansk Prinsesstårta), and vegan chocolate mousse cake, targeted at vegan consumers and foodservice menus.
• Laktosfri / Låglaktos Products (Lactose-Free Products) Lactose-free versions of popular products including Gräddtårta LÅGLAKTOS, Schwarzwald LÅGLAKTOS, and Prinsesstårta LÅGLAKTOS for lactose-intolerant consumers.
• Stenugnsbröd (Stone Oven Bread) Artisan sourdough bread baked in stone oven style, made with wheat and rye flour, containing 16% wheat sourdough.
• Prinsesstårta (Princess Cake) - Multiple Variants Classic Swedish Princess Cake available in multiple colors (green, pink, white, blue), sizes (4, 8, 12, 20 pieces), and dietary versions including vegan, gluten-free, and lactose-free options.
• White Lady Cake & Pastries White marzipan cake on chocolate base filled with chocolate mousse, decorated with cocoa powder and marzipan rose, available as whole cake, slices, and individual pastries.
• Ekologiska produkter (Organic Products) Organic bread products including Ekologisk Lantbröd SE-EKO-01 and Ekologisk Rågbröd SE-EKO-01, made with organic ingredients in compliance with Swedish organic standards.
• FriendsofAdam (Gluten-Free Sub-Brand) Rescued gluten-free sub-brand offering 12 fresh gluten-free classic bakery products, now part of Bake My Day's specialty product portfolio.
• Brödleverans & Partihandel (Bread Delivery & Wholesale Service) Delivery bakery service delivering fresh and frozen bread directly to grocery store warehouses and restaurant wholesalers across Sweden, covering the Stockholm, Gothenburg, and Malmö metropolitan areas with regular recurring delivery schedules.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Operation SmilecoreStrategic or Co-development PartnerBake My Day has launched a new partnership with Operation Smile, a global medical charity organization. Two-thirds of the world's population lacks access to safe surgery. The partnership aims to support Operation Smile's mission of providing surgical care to those in need.
• FriendsofAdamminorStrategic or Co-development PartnerBake My Day rescued the FriendsofAdam brand, offering 12 fresh gluten-free classics from FriendsofAdam's product range. This partnership preserves the gluten-free brand and expands Bake My Day's gluten-free offerings.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Polarbröd: Major Swedish bread manufacturer with national grocery distribution and a strong regional identity. Comparable as a B2B wholesale bakery competitor serving Swedish retailers, though more focused on traditional/regional bread SKUs than Bake My Day's specialty dietary positioning.
• Lantmännen Cerealia: Swedish grain-based food manufacturer producing bread, flour mixes, and breakfast products for grocery and B2B channels. Comparable as a Swedish bakery/food manufacturer supplying major retailers with branded and private-label bakery SKUs.
• Fazer Bageri: Nordic bakery division of Fazer Group producing bread, pastries, and cakes for retail and food service in Sweden and the wider Nordics. Comparable B2B bakery manufacturer competing for the same wholesale retail and restaurant customer base.
• Schulstad: Danish-owned industrial bakery with broad Nordic retail distribution of bread, pastries, and cakes. Closely comparable wholesale bakery business model serving grocery and food service across the Nordics, including Sweden.
• Pågen: Sweden's largest industrial bakery producing branded bread and pastries with national distribution to grocery and food service. Directly comparable as a wholesale bakery supplier to the same Swedish retail customers Bake My Day serves, but at vastly greater scale and a more commodity product mix.

Others

• Cederroth (kakor och bröd): Swedish food company producing packaged bakery and confectionery for grocery retail. Comparable as a packaged bakery supplier to Swedish grocery customers, though more focused on shelf-stable than fresh-baked categories.

Regional players

• Hatting Bageri: Danish industrial bakery supplying bread and pastries primarily to Danish retail and food service. Comparable B2B wholesale bakery operation with overlapping craft and dietary product positioning, but geographically concentrated outside Sweden.
• Brödfabriken: Swedish craft/wholesale bakery producing artisan breads for grocery and food service. Comparable craft bakery competitor focused on quality and freshness, though smaller in distribution footprint than Bake My Day.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bake My Day AB