Murrayshall

What Murrayshall does

Murrayshall is a luxury 17th-century country house hotel and integrated resort operating across a 365-acre private estate near Scone, Perth, Scotland, owned by Stellar Murrayshall LLP. Originally built in 1664 and converted to a hotel in 1973, the property offers 62 keys spanning rooms, suites, woodland luxury pods, and dog-friendly options, alongside two parkland golf courses (27 holes total) with a pro shop and floodlit driving range. F&B operations include the 2 AA Rosette Eòlas restaurant (Best UK Boutique Hotel Restaurant 2022), Cairns casual dining, Barossa Bar, afternoon tea, and private dining venues, with a 10% service charge across bills.

Revenue is generated through six interconnected streams: accommodation, food and beverage, golf operations (visitor fees, memberships up to £1,050, corporate memberships from £5,000), events and celebrations (exclusive-use hire from £25,000/day, weddings up to 150 guests, corporate meetings in five meeting rooms), spa and wellness (Ishga Scottish seaweed treatments at the Gate Lodge), and outdoor pursuits (canyoning, quad biking, archery, river activities, stag/hen packages from £70/person). The estate runs a direct-to-consumer model via its own cloud-based reservation platform (cloud-reservations.net), phone, and email, supplemented by an exclusive AF Noble vehicle-hire partnership extending the guest journey. A £30 million masterplan announced in 2024 funds a new Spa & Leisure Club, a Golf Academy with 17 bays, luxury pods, and grounds upgrades, positioning the property for an upmarket repositioning.

The company targets six primary customer segments — leisure/luxury travelers, golf enthusiasts, wedding and celebration couples, corporate event buyers, wellness seekers, and adventure/stag-hen groups — and markets primarily through its website, Facebook, and Instagram, with awards from VisitScotland, the AA, Boutique Hotelier Awards, National Club Golfer, and Master Chef of Great Britain supporting brand positioning.

Name

Murrayshall

Legal name

Stellar Murrayshall LLP

Website

https://murrayshall.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Murrayshall is a luxury 365-acre country house estate near Perth, Scotland, offering 62-room accommodation, two golf courses, fine dining, spa, weddings, and outdoor pursuits to leisure travelers, golfers, couples, and corporate groups.

Ownership category

akta.pro rank

Headquarters

HQ city

New Scone

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Accommodation: Revenue from 62 elegant rooms, suites, and secluded luxury pods across the 365-acre estate. Accommodation types include Cosy Rooms, Estate Rooms, Superior Rooms (including accessible rooms), Deluxe Rooms, Suites (Miller Suite, Lynedoch Suite, Fairway Suites, Junior Fairway Suite, Deluxe Suite), and one/two-bedroom luxury pods.
2. Food & Beverage: Multiple dining venues including Eòlas (2 AA Rosette fine dining restaurant with AA Notable Wine List), Cairns Bar & Restaurant (casual all-day dining), Barossa Bar (whisky, gin, cocktails), Afternoon Tea service, Sunday Lunch, Private Dining, and The Courtyard alfresco dining. A discretionary 10% service charge is added to all bills.
3. Golf Operations: Two parkland golf courses (Murrayshall Championship 18-hole and Lynedoch 10-hole) totaling 27 holes. Revenue from visitor green fees (summer £70), memberships (£65 to £1,050), open day entries (£25-£50), corporate memberships (from £5,000/annum), driving range tokens, pro shop sales, PGA tuition, and buggy/trolley hire.
4. Events & Celebrations: Wedding packages (Kinnoull, Lynedoch, Murray, Intimate, Winter Wedding), exclusive use venue hire (from £25,000/day), celebrations (birthdays, anniversaries, engagements, baby showers, christenings, graduations), and corporate events with five meeting rooms and team building activities.
5. Spa & Wellness: Spa treatments using Ishga Scottish organic seaweed products including body treatments, facials, and massages. Treatments priced individually with a Combo Offer (60-minute + 30-minute treatment for £105). Pamper day packages for bridal parties available.
6. Outdoor Pursuits & Activities: Adventure activities including canyoning, gorge walking, river tubing, white water rafting, quad bike trekking, archery, axe throwing, paddle boarding, kayak tours, guided walks, river fishing, bungee jumping, zip park, off-road driving, packrafting, and mountain biking. Stag/hen party activity packages from £70/person for three hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Murrayshall operates a 365-acre luxury country estate in Perthshire, Scotland, offering 62 keys of accommodation (rooms, suites, and secluded woodland pods), award-winning dining at multiple on-site restaurants, two parkland golf courses with a driving range and pro shop, Ishga seaweed-based spa treatments, wedding and corporate event hosting across five function rooms, and a programme of outdoor pursuit activities. Revenue is generated primarily through room nights, food and beverage covers, golf green fees and memberships, event hire, spa treatments, and activity bookings.

Product overview

Murrayshall Country Estate is a luxury 17th-century country house hotel set across 365 acres of private Perthshire countryside. The estate offers an integrated portfolio of hospitality products centered around accommodation, fine dining, golf, spa & wellness, weddings & events, and outdoor pursuits. Accommodation includes 62 elegant rooms, suites, and newly introduced luxury pods. Dining comprises Eòlas (2 AA Rosette refined dining), Cairns (casual dining), Barossa Bar, afternoon tea, and private dining. Golf facilities feature 27 holes across two parkland courses with pro shop and driving range. Spa services use Ishga Scottish seaweed products. The estate also hosts weddings up to 150 guests, corporate meetings and events, and various outdoor activities through its Pursuits program.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Accommodation 62 elegant rooms, suites, and secluded woodland pods offering overnight stays across the 365-acre estate for leisure travelers, couples, families, and corporate guests.
• Luxury Pods Secluded woodland pod accommodations with smart technology, underfloor heating, super king beds, and en-suite facilities, available in one-bedroom and two-bedroom configurations.
• Suites Luxury suites including Deluxe Suite, Junior Fairway Suite, Fairway Suite, Lynedoch Suite, and Miller Suite located in Balvaird House and the main house, featuring separate lounges and countryside views.
• Eòlas Restaurant Award-winning refined Scottish dining venue awarded 2 AA Rosettes and named Best Boutique Hotel Restaurant in the UK at the Boutique Hotelier Awards 2022; open Friday to Sunday for breakfast and dinner.
• Cairns Restaurant Casual family-friendly all-day dining with views of the golf course, serving grill, curries, burgers, and fish & chips; open 7 days from 9am to 9pm.
• Barossa Bar Relaxed bar featuring Scottish whisky, gin, and classic cocktails with Perthshire views and a roaring fire; serves afternoon tea and small plates from 10am to late.
• Afternoon Tea Classic afternoon tea featuring hand-cut sandwiches, savoury bites, freshly baked scones, and sweets; £25 per person, served 7 days from 12pm to 4pm.
• Private Dining Bespoke private dining experiences for functions, birthday celebrations, and anniversaries with custom menus crafted by the estate's chefs.
• Golf Courses Two parkland golf courses across 365 acres: the Murrayshall Championship Course (18-hole, ranked No.34 in Top 100 UK & Ireland by National Club Golfer) and the Lynedoch Course (10-hole), totaling 27 holes plus driving range.
• Golf Membership Annual golf membership categories including Joint Courses (7-day access, £65–£1,050), Lynedoch Course only, Country/Overseas, Corporate (from £5,000/annum), and Junior memberships.
• Golf Open Days Competitive open golf events throughout the year, including Senior Open, Gents Open, Ladies Tri-Am, Junior Open, Veterans Open, and Mixed Open competitions.
• Golf Tuition PGA-qualified golf instruction led by Head PGA Professional Robin Smith, offering individual and group lessons and Junior/Ladies summer academies using video swing analysis.
• Spa & Wellness Spa treatments using Ishga Scottish organic seaweed products, located at the Gate Lodge with three treatment rooms including a couples/dual room; facials, massages, body treatments, and hot stone therapy.
• Weddings Wedding services across the estate accommodating up to 150 guests, including indoor/outdoor ceremonies, multiple packages (Kinnoull, Lynedoch, Murray, Winter, Intimate Wedding), and exclusive use from £25,000/day.
• Meetings & Events Corporate meeting and event facilities across five meeting rooms with natural daylight and AV equipment, plus exclusive use packages including 62 bedrooms, restaurants, bar, and spa treatment rooms.
• Pursuits Outdoor leisure activities including quad bike trekking, archery, axe throwing, canyoning, gorge walking, river tubing, white water rafting, bungee jumping, off-road driving, packrafting, mountain biking, river fishing, guided walks, paddleboarding, and kayak tours.

Quantifiable outcome

• Ranked No.34 by National Club Golfer within Top 100 UK & Ireland Golf Resorts, No.11 in Scotland
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• AF NobleminorStrategic or Co-development PartnerExclusive vehicle hire partnership with AF Noble providing guests with luxury vehicles (Land Rover Defender, Subaru, hybrid) delivered directly to their home, airport, or chosen location. Vehicles include professional preparation, roadside assistance, and full handover for seamless arrival experience. Extends the luxury guest journey beyond the estate.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Murrayshall
• Instagraminstagram.com/murrayshallcountryestate
• Xx.com/Murrayshall

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murrayshall