The Roanoke Group

What The Roanoke Group does

The Roanoke Group, Inc. is a privately held, full-service real estate brokerage founded in 1987 and headquartered at 9505 Roosevelt Way NE in Seattle, Washington. The firm operates three integrated service lines: residential real estate brokerage for buyers and sellers in the greater Seattle area; property management of single-family rentals, multiplex rentals, small apartment buildings, and small office/commercial/mixed-use properties within the cities of Seattle and Shoreline; and association management for homeowner associations covering records, procedures, budgeting, dues collection, and tax-filing coordination.

The company is owner-operated by two principals — Mark Pennucci (Designated Broker) and Steve Link (Designated Broker Emeritus) — each with more than 30 years of real estate experience, supported by associates averaging over 20 years in the business. Total headcount is reported at 11–50 employees, organized as a small boutique team. There is no proprietary technology platform, no disclosed digital product, and no AI/ML capability; service delivery is conducted in-person and by phone from the Seattle headquarters. Go-to-market is sales-led and direct, with no documented external marketing channels beyond word-of-mouth and long-standing local relationships.

The revenue model combines transaction-fee commissions on residential brokerage deals with recurring management fees on managed rental and association portfolios. The firm is incorporated in Washington State as The Roanoke Group, Inc., is privately held with no external investors or parent company, and shows no history of funding rounds, mergers, acquisitions, or partnerships in the available data. Operating geographies are restricted to Seattle, Shoreline, and the greater Seattle area.

Name

The Roanoke Group

Legal name

The Roanoke Group, Inc.

Website

https://roanokegroup.net

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

The Roanoke Group is a privately held, boutique Seattle real estate brokerage founded in 1987, providing residential brokerage, property management, and homeowner association management services to clients in Seattle and Shoreline.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage and Property Management

NAICS

Offices of Real Estate Agents and Brokers (53121), Business Associations (813910)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Membership Organizations (8600)

akta.pro primary industry

Association Compliance, Governance & Board Support Services (BPAJAHAN)

Keywords

• Residential real estate brokerage
• Property management services
• Homeowner association management
• Rental property management
• Real estate advisory

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Real Estate Brokerage Services: Commissions earned on residential property buying and selling transactions in the greater Seattle area.
2. Property Management Services: Ongoing management fees for rental properties including single family rentals, multiplex rentals, small apartment buildings, and small office/commercial/mixed use properties in Seattle and Shoreline.

Go-to-market motion1 record

Distribution channels1 record

Core offering

The Roanoke Group, Inc. is a full-service real estate brokerage founded in 1987 that provides residential buying and selling brokerage services to clients in the greater Seattle area, alongside property management services for single family, multiplex, small apartment, and small commercial/mixed-use properties within Seattle and Shoreline. The firm additionally offers homeowner association management covering documentation, procedures, budgeting, dues collection, and tax filing assistance.

Product overview

The Roanoke Group, Inc. is a full-service real estate brokerage offering three integrated core services: Real Estate Brokerage for residential buying and selling in the greater Seattle area, Property Management for various property types (single family, multiplex, small apartments, and small office/commercial/mixed use) in Seattle and Shoreline, and Association Management for homeowner associations including administrative, financial, and maintenance support. The company operates as a unified service provider with principals having over 30 years of experience and associates averaging 20 years in the business.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Brokerage Services
• Property Management Services
• Association Management Services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Windermere Real Estate: Seattle-headquartered residential real estate brokerage and property management firm with deep Pacific Northwest roots and a multi-service model closely aligned with The Roanoke Group's brokerage + property management focus on residential and small commercial assets.
• John L. Scott Real Estate: Pacific Northwest-based residential brokerage with a long operating history and significant Seattle presence; competes directly for residential buyer/seller clients and landlord property management accounts in the same geography.
• Associa: Largest US HOA and community association management firm; competes directly with The Roanoke Group's association management line for HOA board contracts in Seattle and across the broader Pacific Northwest market.

Emerging players

• Redfin: Seattle-based tech-enabled residential brokerage that operates in the same geographic market and overlaps on buyer/seller services, but competes via a technology-driven, lower-commission model that pressures traditional boutique brokerages.

Broad incumbents

• Keller Williams Realty: Large national residential brokerage franchise with established Seattle-area teams; overlaps on brokerage services and franchise-model associate structure but operates at much greater scale and with different economics.
• Compass: National tech-enabled real estate brokerage with a growing Seattle presence; competes for residential buyers and sellers and pressures commission economics via platform-driven lead generation and marketing tooling.
• Coldwell Banker: Long-established national residential brokerage brand with Seattle-area affiliates; competes for the same residential seller and buyer pool and overlaps on small commercial and property management referrals in select markets.
• FirstService Residential: National residential and community association management provider with a sizable Pacific Northwest footprint; competes for HOA management contracts and offers scale advantages over boutique local managers.
• RE/MAX: Global residential real estate franchise with brokerages across the Seattle metro; competes for residential brokerage clients and operates a network model similar in spirit to local multi-service boutique firms.

Others

• Zillow: Seattle-based residential real estate platform and Zillow Homes brokerage; primarily indirect competition via marketplace and lead-generation impact on traditional brokerages' inventory and client pipelines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-roanoke-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Roanoke Group