behaviour innovations
Behaviour Innovations is a privately held Ontario-based health and wellness centre, founded in 1998, delivering evidence-based Applied Behaviour Analysis (ABA) and Intensive Behavioural Intervention (IBI) therapy to children and young adults with autism spectrum disorder and developmental disabilities across Southern Ontario.
- Company typePrivate
- Founded1998
- HeadquartersHamilton, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What behaviour innovations does
Behaviour Innovations is a privately held, founder-led health and wellness centre headquartered in Hamilton, Ontario, providing Applied Behaviour Analysis (ABA) and Intensive Behavioural Intervention (IBI) therapy to individuals with autism spectrum disorder (ASD) and other developmental disabilities. Founded in 1998 by BCBA-D psychologists Dr. Joel Hundert and Dr. Nicole Walton-Allen, the company operates across Southern Ontario through four locations — Hamilton, Toronto/Etobicoke, Oakville, and London — and serves both children (from 18 months through adolescence) and young adults. The service catalogue spans diagnostic assessments, intensive IBI (20–40 hours per week), social skills groups, ABA-based tutoring, parent coaching, and adult day programming via the Hub for Community Inclusion.
Service delivery is organized around three modalities — in-centre (Children's College in Toronto), in-home, and virtual/teleservices — enabling coverage of both urban cores and distal regions including Northern Ontario, Peterborough, and Fort Frances. The core technology is clinical methodology grounded in evidence-based ABA principles, supervised by Board-Certified Behaviour Analysts, with ongoing assessment and individualized goal adjustment; the company holds no disclosed AI/ML, software, or platform IP. Revenue is generated through fee-for-service professional billing, accepted across multiple payer channels: the Ontario Autism Program (OAP), Passport funding, private insurance, direct family fees, and a 50% Bursary of Hope subsidy for children under six.
The go-to-market is sales-led and referral-driven — families enter through consultation requests on behaviourinnovations.com, healthcare provider referrals, schools, and partnerships (most notably the Bursary of Hope for Autism since 2008). The company is privately held with no disclosed institutional investors, no funding rounds, and no M&A activity. Headcount is in the 11–50 range, with revenue undisclosed.
behaviour innovations firmographics
Firmographics- Name
- behaviour innovations
- Legal name
- Behaviour Innovations
- Website
- https://behaviourinnovations.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Behaviour Innovations is a privately held Ontario-based health and wellness centre, founded in 1998, delivering evidence-based Applied Behaviour Analysis (ABA) and Intensive Behavioural Intervention (IBI) therapy to children and young adults with autism spectrum disorder and developmental disabilities across Southern Ontario.
- Ownership category
- akta.pro rank
behaviour innovations industry classification
Industry- Product category
- Applied Behaviour Analysis Therapy Services
- NAICS
- Other Individual and Family Services (624190)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Behavioral Therapy (ABA/ESDM/Positive Behavior Support) (EDACAFAE)
- akta.pro secondary industries
- ABA Therapy Providers (Home-Based) (EDAKAHAB), Parent/Caregiver Training & Family Consultation (ABA) (EDAKAHAG), ABA Assessment & Diagnostic Support (Functional Assessments, VB-MAPP/ABLLS-R) (EDAKAHAE), Autism Early Intervention (Educational) (EDAKAKAB)
Keywords
Where behaviour innovations is headquartered
LocationHeadquarters
- HQ city
- Hamilton
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
behaviour innovations business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- ABA Therapy Services: Fee-for-service ABA therapy delivered in-centre, in-home, or virtually. Services include intensive programs (20-40 hours/week), social skills groups, tutoring, and parent coaching. Revenue is generated through direct client fees, Ontario Autism Program (OAP) funding, Passport funding, and private insurance.
- Bursary Program Revenue: Partnership with Bursary of Hope for Autism provides 50% bursary coverage for intensive ABA services for children under 6, offsetting costs for qualifying families.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Bursary of Hope - 50% offset for intensive ABA |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
behaviour innovations product offering
Product offeringCore offering
Behaviour Innovations delivers individualized Applied Behaviour Analysis (ABA) and Intensive Behavioural Intervention (IBI) therapy for children, youth, and adults with autism spectrum disorder and developmental disabilities. Services include diagnostic assessments, intensive 20-40 hour/week therapy, social skills groups, tutoring, parent coaching, and adult day programs, delivered in-centre, in-home, or virtually across Ontario.
Product overview
Behaviour Innovations provides a comprehensive suite of Applied Behaviour Analysis (ABA) and Intensive Behavioural Intervention (IBI) therapy services organized across three main pillars: Assessments and Diagnosis (Autism Spectrum Disorder and Psychoeducational assessments), Children's Programs (ABA, IBI, Social Groups, Tutoring, and Parent Coaching), and Adult Programs (Day Programs at the Hub for Community Inclusion and Adult ABA). Services are delivered flexibly through three modalities—in-centre at Children's College locations, in-home, and virtual/teleservices—allowing families to choose the approach that best fits their needs. The company also partners with the Bursary of Hope for Autism to provide financial assistance to qualifying families. Founded in 1998, the organization operates across Hamilton, Oakville, Etobicoke/Toronto, and London in Ontario.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- IBI programs range from 20-40 hours per week with BCBA supervision ensuring treatment fidelity and progress monitoring
- +2 more outcomes
Companies that use behaviour innovations
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
behaviour innovations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
behaviour innovations partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bursary of Hope for AutismcoreNon-profit charitable organization dedicated to raising funds to help families afford ABA therapy. Partnership offers financial assistance covering 50% of intensive ABA services costs for children under 6 years old for year-long programs. Since founding in 2008, the bursary has assisted many families in accessing critical services.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
behaviour innovations competitors and assessment
Company assessmentDirect peers
- Monarch House: Canada's largest network of ABA therapy centres with locations across multiple provinces including Ontario. Directly comparable as a multi-site ABA provider serving children and families with autism spectrum disorder using ABA, IBI, and related disciplines.
- Hopebridge: Multi-state US ABA therapy provider operating outpatient centres delivering ABA, occupational, and speech therapy to children with autism. Closely comparable operating model with centre-based services, diagnostic assessments, and applied behavior analysis programs.
- May Institute: Non-profit human services organization providing ABA-based services for children and adults with autism and developmental disabilities across multiple US states. Comparable as a long-tenured, BCBA-credentialed provider running centre-based and adult day programs.
- Positive Behavior Supports Corp. (PBS Corp): US-based ABA provider offering in-home, centre-based, and community-based services for individuals with autism and developmental disabilities. Comparable full life-span ABA model with similar in-home delivery and adult programming emphasis.
Broad incumbents
- Centria Healthcare: Large US-based ABA and behavioral health provider delivering in-home and centre-based ABA therapy across multiple states. Comparable in service model (intensive 1:1 ABA, IBI programs, multidisciplinary staff) though at materially larger scale and US payer mix.
Regional players
- Surrey Place Centre: Toronto-based developmental services provider offering autism services, ABA-informed programming, and clinical supports across Ontario. Comparable Toronto-area footprint and autism/developmental disability client base, though broader scope including medical and dental services.
- Kinark Child and Family Services: Ontario-based child and youth mental health and autism services provider offering behavioural and developmental programming including ABA. Comparable Ontario footprint and government-funded child services mission, though broader mental health scope.
- Strides Toronto: Toronto-based centre providing services for children and youth with autism and developmental disabilities, including ABA-based programming. Comparable Toronto-area autism services focus and family-centred delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
behaviour innovations social profiles
Digital presencebehaviour innovations financial estimates
Financial estimateRevenue estimate
Valuation estimate
behaviour innovations leadership team
Management profileNumber of profiles
Profiles12 records
behaviour innovations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
behaviour innovations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about behaviour innovations
What does behaviour innovations do?
Behaviour Innovations delivers individualized Applied Behaviour Analysis (ABA) and Intensive Behavioural Intervention (IBI) therapy for children, youth, and adults with autism spectrum disorder and developmental disabilities. Services include diagnostic assessments, intensive 20-40 hour/week therapy, social skills groups, tutoring, parent coaching, and adult day programs, delivered in-centre, in-home, or virtually across Ontario.
Is behaviour innovations a public or private company?
behaviour innovations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was behaviour innovations founded?
behaviour innovations was founded in 1998. It employs 11 to 50 people.
Where is behaviour innovations based?
behaviour innovations is headquartered in Hamilton, Canada, in the North America region.
How does behaviour innovations make money?
Two revenue lines are on record. ABA Therapy Services are the primary driver. The others are bursary Program Revenue.
Who are behaviour innovations's main competitors?
Direct peers on record are Monarch House, Hopebridge, May Institute and Positive Behavior Supports Corp. (PBS Corp). Centria Healthcare is listed as a broad incumbent. Regional players are Surrey Place Centre, Kinark Child and Family Services and Strides Toronto.
Does behaviour innovations have an API?
No public API is recorded for behaviour innovations.
What industry is behaviour innovations in?
behaviour innovations's product category is Applied Behaviour Analysis Therapy Services. Its primary akta.pro industry code is EDACAFAE, Behavioral Therapy (ABA/ESDM/Positive Behavior Support), with a secondary code of EDAKAHAB, ABA Therapy Providers (Home-Based). Its NAICS code is 624190 and its SIC code is 8200.