Name

Trulock Chokes

Legal name

Whigham Enterprises, Inc.

Website

https://trulockchokes.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Shotgun Choke Tubes and Shooting Accessories

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Hunting, Shooting Sports & Archery Retail (CRAMABAK)

akta.pro secondary industries

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE), Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI)

Keywords

• Shotgun choke tubes
• Hunting accessories
• Shooting sports gear
• Precision machined chokes
• Firearms accessories

Headquarters

HQ city

Whigham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Choke Tube Sales: Primary revenue stream from sale of shotgun choke tubes. Trulock offers over 3,000 different shotgun chokes for various shooting activities including turkey hunting, waterfowl hunting, clay targets, deer/hog hunting, and tactical applications.
2. Accessories Sales: Sale of related shooting accessories including choke wrenches, choke cases, cleaning tools, bronze shotgun brushes, Clenzoil gun care products, and branded merchandise (caps, t-shirts, patches, koozies).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Trulock Chokes designs and manufactures precision shotgun choke tubes and related shooting accessories, primarily from 17/4 stainless steel bar stock that is heat-treated and CNC-machined to tight tolerances. The company offers over 3,000 choke SKUs compatible with shotguns from nearly every major manufacturer, organized by hunting and shooting activity (turkey, waterfowl, clay targets, deer/hog, upland bird, predator, tactical). It also sells wrenches, choke cases, cleaning tools, bronze brushes, Clenzoil gun care products, and branded apparel.

Product overview

Trulock Chokes is a precision manufacturing company offering shotgun choke tubes and related accessories. Their product portfolio includes over 3,000 different choke tube designs organized by shooting activity: Turkey Hunting, Waterfowl Hunting, Clay Targets (competitive shooting), Deer/Hog Hunting, Upland Bird/Small Game Hunting, Predator Hunting, and Tactical applications. The core products are choke tubes made from 17/4 stainless steel bar stock, heat-treated for high strength, offered in various constriction levels from cylinder bore through extra-full/turkey chokes. They also manufacture a line of accessories including choke wrenches, padded storage cases, cleaning tools, bronze brushes, and Clenzoil gun care products, plus branded apparel. Their chokes feature conical parallel internal design and are precision-machined on CNC equipment with tight tolerances, marked on head and body with constriction names and exit diameters.

Differentiator

Problem solved

Functional benefit

Brands

• Chad Hodge Signature Series: A specialized line of choke tubes co-developed with Pro Staff member Chad Hodge, targeting turkey hunting and competitive shooting applications.

Products and services

• Pattern Plus Choke Tubes Standard flush-style choke tubes designed for competitive shooting and hunting applications, offered in various constrictions from cylinder to full. Intended for shotgun owners seeking a reliable general-purpose choke.
• Precision Hunter Extended Choke Tubes Extended-style choke tubes with longer conical sections for improved pattern density and reduced pellet deformation, suited to hunting applications where denser, cleaner patterns are desired.
• Super Waterfowl Choke Tubes Specialized choke tubes designed for steel shot and environmentally friendly ammunition used in waterfowl hunting, rated for patterns of 80% or higher at 40 yards.
• Turkey Choke Tubes Extra-full constriction chokes (45+ thousandths under bore) designed for dense patterns with premium turkey loads at extended ranges, intended for turkey hunters.
• Tactical Choke Tubes Chokes designed for breaching rounds, buckshot, and rifled slugs with a crenulated muzzle for standoff tool use and improved downrange accuracy. Targeted at law enforcement and tactical shotgun users.
• Predator Choke Tubes Specialized 4-inch chokes with 3-inch forcing cones designed for #4 buckshot and large-diameter tungsten loads used in predator hunting, intended to minimize shot distortion and deliver dense patterns.
• Deerstroyer Choke Tubes Chokes specifically designed for 00 and 000 buckshot sizes for big game hunting, with 4-inch overall length and .030 nominal constriction.
• Boar Blaster Choke Tubes Chokes with 5-step internal design and 6 parallel sections for improved pattern density with 00 and 000 buckshot loads, intended for wild boar hunting.
• C3 Competition Choke Tubes Competition-grade choke tubes designed for clay target shooting sports including skeet, trap, and sporting clays, targeted at competitive shooters.
• Chad Hodge Signature Series Chokes Pro-staff endorsed choke tubes developed with competitive shooter Chad Hodge, targeting turkey hunting and competitive shooting applications.
• Winchester Long Beard XR Turkey Choke Tubes Shot-size specific chokes optimized for Winchester Long Beard XR buffered lead shells, providing 10% greater penetration and twice the pellets in a 10-inch circle out to 60 yards.
• Federal #7 Turkey Choke Tubes Specialized turkey chokes designed for Federal Heavyweight #7 tungsten loads, offering the killing power of #5 lead at 40 yards.
• Choke Wrench - Machined, All Gauges Universal choke wrench compatible with all gauge chokes for installation and removal, priced at $8.99 each.
• Choke Wrench - Machined, 12/20/28 Gauge Gauge-specific choke wrenches for precise choke tube installation and removal, priced at $21.99 each for 12, 20, and 28 gauge.
• Trulock Choke Case (3 Place) Padded case with three compartments for safe storage and transportation of choke tubes, priced at $12.99.
• Trulock Choke Case (6 Place) Padded case with six compartments for storing extended chokes, featuring a hinged lid for easy access, priced at $14.99.
• Choke Tube Cleaning Tool Fixed-handle cleaning tool with 2-inch black oxide steel shaft and set screw for choke maintenance, priced at $20.99.
• Bronze Shotgun Brushes (.410, 12, 20, 28 Gauge) Bronze shotgun brushes with brass core and no-harm bristles available in all standard gauges for choke and barrel cleaning, priced at $4.99 each.
• Clenzoil Gun Care Products Complete line of gun cleaning and lubrication products distributed by Trulock, including Field & Range Needle Oiler 1oz ($7.99), Pump Sprayer 2oz ($9.99), Foaming Aerosol 4oz ($17.99), Patch Kit ($14.99), Synthetic Gun Grease Syringe ($13.99), and 8oz Bottle ($24.99).
• Trulock Apparel (Caps, T-Shirts, Koozies, Patches) Branded Trulock merchandise including embroidered caps ($16.50-$18.50), t-shirts in various colors and sizes ($17.00-$28.00), koozies ($4.25), and logo patches ($6.95).

Quantifiable outcome

• Pattern percentages improved from 40% to 91% when switching from factory to Trulock Precision Hunter chokes
• +2 more outcomes

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered minor and core.

• BrownellsminorChannel Partner/ Reseller/ DistributorBrownells is listed as an authorized retailer of Trulock Chokes products on their links page.
• ShotgunWorldminorOthersTrulock maintains a presence on the ShotgunWorld online forum for customer discussions and community engagement.
• Chad HodgecoreOthersChad Hodge is a pro staff member and sponsored athlete for Trulock. He is an NWTF turkey calling contest Champion with extensive hunting experience across multiple states.
• Dan FaddencoreOthersDan Fadden is a pro staff member and 2023 New York State champion in 16 yard singles, 1000 target high overall, and 400 target high all-around in trap shooting.
• Owen HaascoreOthersOwen Haas is a pro staff member and Master Class NSCA shooter, 1st team Junior All American in both Sporting and FITASC, with multiple national championship wins.
• Jared SingletarycoreOthersJared Singletary manages The Ranges at Oakfield shooting facility in Thomasville GA, is a Range Master and NRA Shooting Instructor, and head coach for the Brookwood Shooting Team.

Scale indicators1 record

Direct peers

• Indian Creek: Indian Creek manufactures specialty chokes optimized for sabot slugs and turkey loads, directly overlapping with Trulock's tactical/slug and turkey-choke product categories.
• Carlson's Choke Tubes: Carlson's is the leading direct competitor in the aftermarket shotgun choke tube category, offering a similarly broad SKU range of stainless-steel choke tubes for sporting, hunting, and tactical applications — directly comparable to Trulock's core product set.
• Patternmaster: Patternmaster designs and sells specialty shotgun chokes (notably the Code Black and Wad Wizard series) for waterfowl and turkey hunting, competing directly with Trulock's Super Waterfowl and turkey choke lines on premium performance claims.
• Kick's Industries: Kick's is a long-established aftermarket choke tube manufacturer offering flush and ported chokes across gauges, overlapping with Trulock's Pattern Plus and Precision Hunter product lines in hunting and sporting applications.

Broad incumbents

• Beretta: Beretta is a global shotgun manufacturer that sells Optima-Choke and Mobilchoke systems, making it a broad incumbent whose proprietary choke standards shape the addressable aftermarket for Trulock's Beretta-fit chokes.
• Browning: Browning is a major shotgun OEM that ships factory Invector/Invector-Plus choke tubes with its shotguns; its choke accessories compete with Trulock's aftermarket SKUs for Browning-fit shotguns specifically.
• Benelli: Benelli is a major shotgun OEM whose Crio chokes and Comfortech platforms ship with factory choke tubes; it competes with Trulock in the Benelli-fit aftermarket choke segment.
• Remington Ammunition: Remington manufactures shotguns and factory choke tubes and competes with Trulock in the Remington-fit aftermarket segment; it is a broad incumbent in the same end market.
• Winchester Ammunition: Winchester is both a shotgun OEM and ammunition manufacturer; its Long Beard XR turkey loads are paired with Trulock co-branded choke tubes, making it a partner-and-incumbent competitor in the turkey-hunting category.

Emerging players

• Hevi-Shot: Hevi-Shot (now part of Winchester) produces premium non-toxic shotgun shells and often co-develops or recommends compatible chokes, partially overlapping with Trulock's waterfowl and predator choke product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TrulockChokes
• Facebookfacebook.com/trulockchoke
• LinkedInlinkedin.com/company/trulock-chokes
• Instagraminstagram.com/trulockchokes
• Xx.com/trulockchokes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trulock Chokes