Givens Highland Farms

What Givens Highland Farms does

Givens Highland Farms is a nonprofit Life Plan Community (Continuing Care Retirement Community) located on a 75-acre campus in Black Mountain, North Carolina, serving nearly 375 active senior residents. Established in 1971 as a 60-bed nursing facility and acquired by Asheville-based Givens Communities in December 2012, the community provides independent living residences across nine property types (Vista Ridge South, Brookside & Vista Ridge, Garden Apartments, Prentice Lodge, Cluster Homes, Condos, Meadowmont, Cottage Homes, and Twin Oaks) alongside a 5-Star CMS-rated skilled nursing facility, a licensed home care program, and life enrichment services. The organization employs 251-500 staff and is led by Executive Director Matt Sharpe with a full C-suite and director-level management team.

The business model combines three revenue streams: one-time entrance fees with three refund schedule options (0%, 50%, or 90% refundable after 48, 23, or 3 months respectively, with a 10% deposit at reservation), recurring monthly service fees covering housing, utilities, housekeeping, dining, security, transportation, and amenities, and fee-for-service healthcare revenue from skilled nursing (Medicare A/B, private insurance, Medicare Advantage accepted) and home care. The go-to-market motion is a dedicated nine-person Sales and Marketing team driving campus tours, waitlist management, and move-in coordination, supplemented by community event sponsorships (Blue Ridge Pride, Asheville Symphony Masterworks Series title sponsorship), earned media, and a relationship-driven referral channel.

The community supports its operations with 36+ resident-led interest groups, a 5,000-volume library, a recently launched Brain Health Studio featuring Dividat and SmartFit cognitive-physical exercise systems funded by the Givens Foundation, McCall College classes on campus, and 16 walking trails. Givens Highland Farms is supported by a Fitch A-minus credit rating, has been named to Newsweek's Best of senior living list in both 2024 and 2026, and was recognized as a Senior Care Best Places to Work 2026 by Activated Insights.

Name

Givens Highland Farms

Legal name

Givens Highland Farms

Website

https://givenshighlandfarms.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

251–500 employees

Short description

Givens Highland Farms is a nonprofit Life Plan Community in Black Mountain, NC, serving nearly 375 active senior adults on a 75-acre campus with independent living residences, a 5-Star skilled nursing facility, home care, and a recently launched Brain Health Studio.

Ownership category

akta.pro rank

Product category

Senior Living Services

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

Keywords

• Senior living services
• Continuing care retirement
• Independent living residences
• Skilled nursing care
• Life plan community

Headquarters

HQ city

Black Mountain

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Entrance Fees: Residents pay an upfront Entrance Fee upon moving in, with three refund plan options: 0% Refund (after the 48th month of occupancy), 50% Refund (after the 23rd month of occupancy), or 90% Refund (after the 3rd month of occupancy). This is a key financial entry point for independent living residences.
2. Monthly Service Fees: Residents pay recurring monthly fees that cover a wide range of services including weekly housekeeping, all utilities (cable, landline telephone, private wireless internet), maintenance of interiors and exteriors, emergency pendant system, 24/7 security, scheduled transportation, pharmacy delivery, and access to dining plans with flexible monthly dining dollars.
3. Healthcare and Ancillary Services: Revenue is generated from Skilled Nursing (Medicare A and B, Private Insurance, and Medicare Advantage Plans accepted), Home Care services (for an additional fee beyond the monthly service fee), and short-term rehabilitation services. These ancillary healthcare services provide fee-for-service revenue on top of base residency fees.
4. Additional Fee-Based Services: Residents can purchase additional services for an extra cost, including window washing (twice a year), carpet cleaning as needed, extra meals beyond the declining meal plan balance, and custom upgrades and options for residences.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Givens Highland Farms is a non-profit Life Plan Community (Continuing Care Retirement Community) that provides independent living residences, a full continuum of on-site healthcare (skilled nursing, rehabilitation, home care), life enrichment programming, and dining services on a 75-acre campus in Black Mountain, NC. Residents pay an entrance fee plus monthly service fees for maintenance-free living, with priority access to higher levels of care as their needs evolve.

Product overview

Givens Highland Farms is a nonprofit Life Plan Community (Continuing Care Retirement Community) offering a comprehensive senior living experience on a 75-acre campus. The organization provides independent living residences (Vista Ridge South, Brookside & Vista Ridge, Garden Apartments, Prentice Lodge, Cluster Homes, Condos, Meadowmont, Cottage Homes, and Twin Oaks) along with a full continuum of healthcare services including Skilled Nursing and Home Care. Additional services include Life Enrichment Programs, Dining Services, and the newly launched Brain Health Studio. Residents receive maintenance-free living with access to amenities including a library, woodworking shop, arts studio, fitness facilities, dog parks, and 16 walking trails. The community serves nearly 375 active senior adults and was established in 1971, acquired by Givens Communities in 2012.

Differentiator

Problem solved

Functional benefit

Products and services

• Vista Ridge South Apartments Newest apartment community at Givens Highland Farms featuring modern design with mountain views, targeted at active senior adults seeking independent living.
• Brookside & Vista Ridge Apartments Apartment residences offering independent living options for active senior adults within the Givens Highland Farms community.
• Garden Apartments Spacious garden-style apartments with views of Black Mountain and access to beautiful outdoor spaces for senior residents.
• Prentice Lodge Independent living residence option within the Givens Highland Farms community.
• Cluster Homes One- to three-bedroom cluster homes designed for active independent retirement living on the 75-acre Givens Highland Farms campus.
• Condos Condominium-style residences within the Givens Highland Farms senior living community.
• Meadowmont Bungalows Neighborhood featuring bungalows with lifestyle-enhancing features, large windows, and private outdoor spaces for senior residents.
• Cottage Homes Bungalow-style homes with lifestyle-enhancing features taking advantage of natural surroundings at Givens Highland Farms.
• Twin Oaks Residences Residential living option within the Givens Highland Farms senior living community.
• Skilled Nursing and Rehabilitation 5-Star rated Medicare- and Medicaid-certified skilled nursing facility providing short-term rehabilitation, long-term care, and short-term respite stays to residents and community members.
• Home Care Services Licensed home care program supporting residents with additional in-home services for an additional fee, enabling them to remain in their residences as long as possible.
• Dining Services Main dining room for sit-down service and a deli for grab-and-go items, both serving beer and wine, with residents receiving a monthly meal plan amount on a declining balance.
• Life Enrichment Programs Wellness programs including arts and culture, fitness classes (yoga, Tai Chi, line dancing, strength and stretching), lifelong learning, volunteering, social activities, and spiritual programming for senior residents.
• Brain Health Studio Innovative wellness space launched in June 2026 featuring Dividat and SmartFit systems for cognitive and physical exercise, with progress-tracking capabilities that residents can share with their physicians.

Quantifiable outcome

• Nearly 375 senior residents live at Givens Highland Farms, drawn from backgrounds across the country and around the world.
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Asheville SymphonycoreGTM or Marketing Partner · 12 June 2026Beginning with the 2026-2027 season, Givens Communities became the first-ever title sponsor of the Asheville Symphony's Masterworks Series. The series will be officially known as 'The Givens Communities Masterworks Series,' featuring 14 performances annually with more than 10,000 attendees. The partnership includes expanded collaborative programming, an on-campus Music and Wellness program with performances and engagement opportunities by Asheville Symphony musicians, leadership engagement, and outreach involving the Asheville Symphony Youth Orchestra. The partnership reflects a shared commitment to community enrichment, lifelong learning, wellness through the arts, and intergenerational connection. The announcement was made June 12, 2026.
• Montreat College (McCall College)minorStrategic or Co-development PartnerMcCall College, a program of Montreat College, offers classes on the Givens Highland Farms campus. This educational partnership provides residents with lifelong learning opportunities and access to college-level courses without leaving the community. The partnership is listed as a community amenity feature in marketing materials.
• Activated InsightsminorStrategic or Co-development PartnerActivated Insights conducted the third-party survey and benchmarking process that resulted in Givens Communities being named one of Senior Care's Best Places to Work 2026. Activated Insights utilizes objective third-party survey data to assess, certify, and rank organizations for awards in senior care, healthcare, and human services.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Acts Retirement-Life Communities: One of the largest non-profit Life Plan Community operators in the US, with multiple campuses across the Mid-Atlantic and Southeast. Closely comparable in non-profit CCRC model, entrance-fee structure, and full continuum of care offerings.
• Otterbein SeniorLife: Non-profit senior living organization operating multiple Life Plan Communities, skilled nursing, and home health services in the Midwest. Closely comparable in non-profit CCRC structure, continuum of care, and faith-based community mission.
• A.G. Rhodes: Non-profit operator of skilled nursing and rehabilitation communities in the Atlanta area. Highly comparable in non-profit mission, CMS-rated skilled nursing focus, and Atlanta/Southeast regional orientation.
• Erickson Senior Living: Large non-profit operator of Continuing Care Retirement Communities with multiple large campuses in the eastern US. Comparable in scale, campus size, full continuum of care, and entrance-fee Life Plan model.
• LCS (Life Care Services): One of the largest CCRC management companies in the US, managing both non-profit and for-profit Life Plan Communities. Highly comparable in operating model and target resident, though LCS is primarily a management/partner rather than a community owner.

Emerging players

• Belmont Village Senior Living: Privately held operator of senior living communities focused on independent living, assisted living, and memory care, often in urban and affluent markets. Comparable resident profile and amenity-rich community model but operates for-profit and primarily outside the CCRC structure.

Broad incumbents

• Five Star Senior Living: Public senior living management and operating company with communities across the US. Comparable in independent living, assisted living, and skilled nursing service categories though structured as a fee-based management company rather than a non-profit CCRC owner.
• Brookdale Senior Living: Largest US senior living operator with hundreds of communities offering independent living, assisted living, memory care, and skilled nursing. A public, for-profit broad incumbent whose service portfolio overlaps with Givens' independent living and skilled nursing offerings.
• Atria Senior Living: Major private senior living operator with communities across the US offering independent living, assisted living, and memory care. Comparable customer segment and service categories, but operates for-profit and outside the CCRC entrance-fee model.
• Sunrise Senior Living: Established national senior living operator offering independent living, assisted living, and memory care across the US and UK. Overlaps with Givens in independent and assisted living offerings but operates a for-profit, multi-site model rather than a non-profit CCRC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCuvospsyKTegfJ5YbQROsrA
• Facebookfacebook.com/givenshighlandfarms
• LinkedInlinkedin.com/company/givens-highland-farms
• Instagraminstagram.com/givenshighlandfarms
• Xx.com/ghighlandfarms

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Givens Highland Farms