New Homes Mortgage Services

What New Homes Mortgage Services does

New Homes Mortgage Services LLP, trading as Newhomes Mortgage Advice, is a UK-based mortgage brokerage founded in 1996 and headquartered in Cannock, Staffordshire. The company operates as an appointed representative of Sesame Ltd under FCA regulation (register number 681344) and provides fee-free mortgage advice across residential purchase, remortgage, buy-to-let, shared ownership, Help to Buy, and specialist lending for self-employed and complex-credit borrowers. Its core offering is intermediation rather than proprietary technology: it connects customers to a panel of 75+ UK lenders, including Barclays, Halifax, NatWest, Santander, HSBC, and Nationwide, supplemented by online calculators, a mortgage rate comparison tool, and an educational blog. The company serves first-time buyers, home movers, remortgagors, buy-to-let investors, and complex-case borrowers, with particular emphasis on the new build segment.

The business model is commission-based: Newhomes is paid by the lender when a mortgage completes, so no advice fee or service fee is charged to the customer. Go-to-market is sales-led and advisor-driven, with multi-channel customer contact (phone, email, contact forms, in-person), seven-day availability, employer and referral partnerships (e.g., Orbital Homes, Royal Mail), and customer loyalty programs (Refer a Friend paying £100 per referral up to £300/year, £100 Customer Loyalty Cashback). Distribution is digital-first via newhomesadvice.co.uk, supported by SEO, content marketing, and email. Recent strategic activity includes two acquisitions in 2025-2026 (Barron Financial Solutions Ltd and Clark Marshall Associates, the latter advised by Crowe), expansion of the business development team following reported record growth, and third-party recognition through the 2025 What Mortgage Awards and Feefo Platinum Trusted Service Award. Headcount is reported at 101-250 employees, and cumulative completions exceed 56,000 mortgages across roughly three decades of operation.

Name

New Homes Mortgage Services

Legal name

New Homes Mortgage Services LLP

Website

https://newhomesadvice.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

New Homes Mortgage Services is a UK-based, FCA-regulated mortgage brokerage founded in 1996 that provides fee-free mortgage and protection advice to consumers, accessing over 75 UK lenders and arranging more than 56,000 mortgages across nearly 30 years.

Ownership category

akta.pro rank

Product category

Mortgage Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

akta.pro secondary industries

Mortgage & Loan Introducers (Residential & Commercial) (FSAEAMAA), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Mortgage brokerage services
• Residential mortgage advice
• New build mortgages
• Remortgage advisory services
• Protection insurance advice

Headquarters

HQ city

Cannock

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Lender Commission: Newhomes is paid a commission by the lender when a customer's mortgage completes. This means no advice fee or service fee is charged to the customer directly. Third-party costs such as solicitor or valuation fees may still apply.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

New Homes Mortgage Services LLP is a UK mortgage brokerage that provides fee-free, whole-of-market mortgage and protection advice to individual consumers across first-time buyer, home-mover, remortgage, buy-to-let, shared ownership, Help to Buy and self-employed segments, with particular specialization in new-build property mortgages. The firm connects borrowers with 75+ UK lenders (including Barclays, Halifax, NatWest, Santander, HSBC and Nationwide) and arranges protection products such as life insurance, critical illness cover, income protection and home insurance, operating as an appointed representative of Sesame Ltd under FCA regulation.

Product overview

New Homes Mortgage Services LLP (trading as Newhomes Mortgage Advice) operates as a UK-based mortgage broker offering fee-free mortgage advisory services through their website newhomesadvice.co.uk. Their core offering is mortgage brokerage connecting customers with 75+ UK lenders, supported by digital tools including mortgage rate comparison, borrowing calculators, stamp duty calculator, and overpayment calculator. The company also provides insurance and protection products (life insurance, critical illness cover, income protection, home insurance), specialized advisory for shared ownership and Help to Buy schemes, and self-employed mortgage guidance. Their product suite is complemented by customer loyalty programs (Refer a Friend, Customer Loyalty Cashback) and educational content through their blog and guides section.

Differentiator

Problem solved

Functional benefit

Products and services

• Newhomes Mortgage Advice (whole-of-market mortgage brokerage) Fee-free mortgage advisory service that connects individual UK borrowers with a panel of 75+ lenders (including Barclays, Halifax, NatWest, Santander, HSBC and Nationwide) to arrange first-time buyer, home-mover, remortgage, buy-to-let, shared ownership, Help to Buy and self-employed mortgages.
• Protection and Insurance Products Advisory and arrangement service for protection products including life insurance, critical illness cover, income protection and home insurance, offered alongside mortgage advice to UK individual borrowers.
• Shared Ownership Mortgage Advice Specialist mortgage advice for individuals purchasing or refinancing shared ownership properties, with access to lenders willing to underwrite shared ownership transactions.
• Help to Buy Remortgage Advice Specialist remortgage advice for borrowers whose Help to Buy equity loan is approaching its repayment window, including guidance on repaying the equity loan, refinancing the main mortgage and minimising transition costs.
• Self-Employed Mortgage Advice Specialist mortgage advice for self-employed borrowers, including contractors, freelancers and company directors, helping them navigate non-standard income documentation at UK lenders.

Quantifiable outcome

• Supporting homebuyers for nearly 30 years with over 56,000 mortgages arranged
• +1 more outcomes

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Crowe (Corporate Finance Team)minorOthers · 12 May 2026Crowe's Midlands and South West corporate finance team provided buy-side support for New Homes Mortgage Services in its acquisition of Clark Marshall Associates.
• Sesame LtdcoreImplementation/ SI/ Consulting PartnerNewhomes is an appointed representative of Sesame Ltd, which is authorised and regulated by the Financial Conduct Authority. Sesame provides regulatory oversight and compliance infrastructure for the mortgage brokerage operations.
• 75+ UK LenderscoreChannel Partner/ Reseller/ DistributorNewhomes works with over 75 leading UK lenders including Barclays, Halifax, NatWest, Santander, HSBC, Nationwide, Skipton Building Society, Virgin Money, and others to provide mortgage products to customers.
• St Giles HospiceminorGTM or Marketing PartnerNewhomes supports St Giles Hospice through charitable giving and fundraising activities, with a dedicated JustGiving page for donations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mortgage Advice Bureau: UK's largest publicly-listed mortgage broker network (MAB PLC). Offers whole-of-market lender access with a fee-free/sales-led model very similar to New Homes Mortgage Services, including protection products and a focus on advised, intermediated distribution.
• John Charcol: Long-established UK specialist mortgage broker with deep expertise in complex income, self-employed, and high-value lending. Comparable in specialisation-led positioning and advisor-driven distribution, though serving a more affluent client base.
• L&C Mortgages (London & Country): One of the UK's largest fee-free mortgage brokers with a national panel of lenders and focus on first-time buyers, remortgages, and home movers. Closely comparable service model, customer segments, and revenue mechanism to New Homes Mortgage Services.
• SPF Private Clients: UK mortgage broker with offices across regions providing whole-of-market advice on residential, buy-to-let, and high-value mortgages. Comparable fee structure and segment coverage to New Homes Mortgage Services, including the self-employed/buy-to-let niches.
• First Mortgage Direct: UK mortgage broker established in the 1990s, focused on residential purchase and remortgage advice with a panel of mainstream and specialist lenders. Comparable whole-of-market intermediation model to New Homes Mortgage Services.
• Trussle: Online UK mortgage broker targeting first-time buyers and remortgage customers via a digital advice experience. Comparable end customer segments to New Homes Mortgage Services but with a different channel mix (digital-first vs. telephone/advisor-led).
• Habito: Digital-first UK mortgage broker offering whole-of-market and direct lender products through an online platform. Competes for the same first-time buyer and home mover segments as New Homes Mortgage Services, but via a tech-led rather than advisor-led experience.

Others

• MoneySupermarket Group: UK price comparison platform providing mortgage comparison and lead-generation services. Not a direct competitor but an alternative customer acquisition channel that competes for the same borrower queries and could divert traffic away from broker sites like New Homes Mortgage Services.

Broad incumbents

• Connells Group: Large UK estate agency group with an in-house mortgage and protection advisory arm. Overlaps with New Homes Mortgage Services on home mover mortgage distribution but operates at far larger scale and as part of a multi-service property platform.
• Countrywide (Connells-owned) Mortgage Services: UK-wide estate agency network with an associated in-house mortgage broking arm. Competes for home mover mortgage leads but bundled into a broader property services offering rather than pure-play mortgage advice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/Newhomesadvice

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Homes Mortgage Services