Norfolk

What Norfolk does

Norfolk Group is an Australian-founded, privately held real estate development and hospitality company operating across Vietnam and Australia since 1991, headquartered in Ho Chi Minh City. The company pioneered international-standard real estate development in Vietnam, opening Norfolk Hotel in November 1991 as the first foreign-owned hotel in Ho Chi Minh City. Over three decades, Norfolk Group has built a curated portfolio of seven owned properties including Norfolk Hotel (boutique 4-star), Norfolk Mansion (126 luxury serviced apartments, opened 1998), PDD Building (2,629 sqm CBD office, 1994), Tan Da Court (premium apartments, 2006), Six Senses Con Dao (5-star resort with 50 private pool villas, operated since 2010), and two Sydney luxury residential developments (Norfolk Penthouses at Neutral Bay and Norfolk Darling Point). The company also operates four award-winning F&B venues including Shang Palace (Cantonese fine dining), Terrazzo Café, Corso Steakhouse & Bar, and Elephant Bar.

Norfolk Group operates a vertically integrated platform covering investment, architecture and design, project management, property management, and sales and marketing — enabling oversight from inception through operation. The company monetizes through real estate sales and long-term leases (e.g., Norfolk Darling Point penthouse sold for $16.8m at $66,403/sqm), recurring hospitality revenue from Norfolk Mansion serviced apartments, Norfolk Hotel, and Six Senses Con Dao, and professional services consultancies to joint venture partners. Distribution combines direct booking through property websites and third-party platforms (Roiback, SynXis/Sabre, Booking.com, Agoda, Hotels.com, TripAdvisor), with earned media amplification through Travel + Leisure, Tatler, ELLE, and National Geographic.

The company targets high-net-worth property investors, affluent travelers, business travelers, expatriates, and eco-conscious luxury travelers. Beyond its owned assets, Norfolk Group extends its capabilities through consultancy services and strategic partnerships including AusCham Vietnam, Con Dao National Park (marine turtle conservation with an 83% hatching success rate), and Six Senses Hotels Resorts Spas (now part of IHG). The company has received the President's Third-class Labour Order (2013) and Second-class Labour Order (2021) from the Vietnamese government, plus over 20 industry and consumer awards across TripAdvisor, Travel + Leisure, AusCham, Agoda, and Hotels.com.

Name

Norfolk

Legal name

Công Ty TNHH Norfolk Development Group (Vietnam)

Website

https://thenorfolkgroup.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Norfolk Group is an Australian-founded private real estate developer and hospitality operator with a 30+ year presence in Vietnam and Australia, managing luxury hotels, serviced apartments, a 5-star resort, and high-end residential developments targeting high-net-worth travelers and property investors.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Development & Hospitality

NAICS

Real Estate Property Managers (53131), Nonresidential Property Managers (531312), Rental and Leasing Services (532)

SIC

Real Estate Dealers (For Their Own Account) (6532), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)

akta.pro secondary industries

Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Luxury & High-End Residential Brokerage (BPAJAAAC), Luxury Beachfront & Waterfront Villas (THAMAEAE), Luxury Villa Property Management & Concierge Services (THAMAEAJ), Luxury Vacation Homes & Residences (THAMAEAB)

Keywords

• Luxury real estate development
• Boutique hospitality services
• Luxury serviced apartments
• Property management consultancy
• Commercial real estate investment

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Development and Sales: Develops and sells/long-term leases boutique commercial real estate projects including luxury residences, penthouses, and office buildings. Revenue from property sales (e.g., Norfolk, Darling Point penthouse sold for $16.8m) and leasing (e.g., PDD Building 2,629 sqm for leasing).
2. Hospitality and Hotel Operations: Operates luxury hotel (Norfolk Hotel), serviced apartments (Norfolk Mansion), and a 5-star resort (Six Senses Con Dao) generating room revenue, food & beverage, and ancillary services.
3. Project and Property Management Consultancy: Provides project and property management consultancy services to partners, including joint ventures such as Norfolk Hotel, Norfolk Mansion, PDD Building, and Tan Da Court.
4. Food and Beverage Operations: Operates dining venues including Shang Palace (Cantonese cuisine), Terrazzo Café, Corso Steakhouse & Bar, and In-Room Dining at Norfolk properties, generating restaurant revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Norfolk Group develops, owns, and operates a boutique portfolio of luxury commercial real estate and hospitality properties in Vietnam and Australia, including Norfolk Hotel (4-star boutique hotel), Norfolk Mansion (126 luxury serviced apartments), Six Senses Con Dao (50-villa 5-star resort), PDD Building (CBD office), and Sydney luxury residences (Norfolk Darling Point, Norfolk Penthouses). The group also provides four end-to-end professional services to partners — Architecture & Design, Project Management, Property Management, and Sales & Marketing — covering the full real estate lifecycle from investment through operation.

Product overview

Norfolk Group is an international private equity real estate company operating a diversified portfolio of real estate assets and hospitality services across Vietnam and Australia since 1990. The portfolio consists of two core property brands — Norfolk Hotel (boutique 4-star hotel, opened 1991) and Norfolk Mansion (5-star luxury serviced apartments, 126 units, opened 1998) in Ho Chi Minh City — alongside Six Senses Con Dao (5-star luxury beach resort with 50 villas, operated since 2010). Development projects include Norfolk Penthouses and Norfolk Darling Point in Sydney. On-site dining brands include Shang Palace (Cantonese restaurant), Terrazzo Café, and Corso Steakhouse & Bar. Norfolk Group also provides four professional services (Architecture & Design, Project Management, Property Management, Sales & Marketing) to external clients, making it a platform offering both owned project operations and consultancy services.

Differentiator

Problem solved

Functional benefit

Products and services

• Norfolk Hotel Boutique 4-star hotel in Ho Chi Minh City's District 1, Norfolk Group's first international-standard hotel in Vietnam. Serves business and leisure travelers seeking 4-star city-center accommodation.
• Norfolk Mansion 5-star luxury serviced apartments in Ho Chi Minh City with 126 apartments ranging from studios to penthouses, featuring Indochine-style interiors, open-air pool, health club, and on-site dining (Shang Palace, Terrazzo Café). Serves HNW travelers, business travelers, and long-stay guests.
• PDD Building CBD office building at 162 Pasteur Street, Ho Chi Minh City, offering 2,629 sqm of commercial leasing space for corporate tenants in the central business district.
• Six Senses Con Dao 5-star luxury beach resort on Con Dao Islands, Vietnam, featuring 50 private pool villas, award-winning spa and wellness village, multiple dining options, and marine turtle conservation programs. Serves affluent eco-conscious travelers and wellness tourists.
• Norfolk Penthouses (Sydney) Luxury penthouse residences under development at 117 Kurraba Road, Neutral Bay NSW 2089, Australia. Four penthouses with scenic harbour views targeting HNW residential buyers.
• Norfolk Darling Point (Sydney) Luxury residential development at 22 Yarranabbe Road, Darling Point NSW 2027, Australia. Three exclusive full-floor residences with Sydney Harbour views, designed by PopovBass. A penthouse achieved a record $16.8m sale.
• Corso Steakhouse & Bar On-site steakhouse and bar at Norfolk Hotel offering seasonal menus with fine cuts and festive dining experiences for hotel guests and walk-in diners.
• Shang Palace Fine-dining Cantonese restaurant at Norfolk Mansion featuring private VIP rooms and an all-you-can-eat dim sum buffet. Award-winning venue (AusCham Best Hospitality Venue – Southern Region).
• Terrazzo Café Casual open-air terrace café at Norfolk Mansion serving international cuisine and festive seasonal menus for hotel guests and external visitors.
• Six Senses Spa & Wellness Village Spa and wellness center at Six Senses Con Dao recognized among the 'Best Spas in the World' by ELLE Spa Guide 2025. Offers holistic wellness programs integrating movement, nutrition, recovery, and mindfulness.
• Architecture & Design Services End-to-end architecture and design services for real estate projects, leveraging three decades of global real estate experience. Delivered to partner projects and joint ventures.
• Project Management Services Project management services covering development and operation stages of real estate projects, ensuring quality control from inception through completion. Delivered to partners including joint ventures such as Norfolk Hotel, Norfolk Mansion, PDD Building, and Tan Da Court.
• Property Management Services Property management services for owned and partner real estate assets, overseeing daily operations and maintenance.
• Sales & Marketing Services Sales and marketing services for real estate projects, covering the full commercial lifecycle from pre-launch through ongoing operations.
• Tan Da Court Premium apartment complex in Saigon Chinatown, expanded Norfolk Group's residential portfolio in Ho Chi Minh City.

Quantifiable outcome

• Six Senses Con Dao hatching success rate of 83%, well above the general 50-80% range
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• IOSEA (Indian Ocean-Southeast Asia Marine Turtle Conservation Network)minorOthers · 1 November 2020Con Dao National Park, in collaboration with Six Senses Con Dao, was officially recognized as the 11th member of the IOSEA marine turtle conservation network in November 2020.
• AusCham Vietnam (Australian Chamber of Commerce in Vietnam)coreGTM or Marketing Partner · 1 November 2019Norfolk Group is a proud member of AusCham Vietnam and has received multiple awards from AusCham including Business Excellence Winner 2019 and Best Hospitality Venue/Resort awards across multiple years. AusCham serves as an important bridge promoting Australian-Vietnamese business and cultural relations.
• Con Dao National ParkcoreStrategic or Co-development Partner · 1 June 2018Six Senses Con Dao collaborates with Con Dao National Park on marine turtle conservation, operating the 'Let's Get Cracking' turtle egg incubation center. Nests are relocated by the National Parks team to protect eggs from poaching, and the resort maintains an 83% hatching success rate.
• Six Senses Hotels Resorts Spas (IHG)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2016Norfolk Group operates Six Senses Con Dao, a luxury 5-star resort, under the Six Senses brand. Six Senses became part of IHG (InterContinental Hotels Group) family in February 2019. Six Senses manages 18 hotels and resorts across 14 countries with 18 more in development pipeline.
• Ben Thanh GroupminorStrategic or Co-development Partner · 1 January 2016Ben Thanh Group cited as a key national partner providing outstanding support and cooperation throughout Norfolk Group's 25+ years of operation in Vietnam.
• Nagecco CompanyminorStrategic or Co-development Partner · 1 January 2016Nagecco Company mentioned as a key national partner providing support and cooperation during Norfolk Group's development journey in Vietnam.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Six Senses Hotels Resorts Spas (IHG): Norfolk Group operates the flagship Six Senses Con Dao under the Six Senses brand, which is now part of IHG. Both companies share the same ultra-luxury resort positioning and ESG-led wellness philosophy across Asia-Pacific resort markets.
• Aman Resorts: Aman operates ultra-luxury boutique resorts in Asia-Pacific including Vietnam (Amanoi). Comparable to Norfolk's Six Senses Con Dao in target customer (UHNW travelers), pricing tier, and boutique-resort operating model.
• Banyan Tree Holdings: Singapore-based operator of luxury resorts and branded residences across Asia. Comparable to Norfolk's combination of luxury hospitality and branded residential development, with parallel exposure to Vietnamese and broader SEA markets.
• Capella Hotel Group: Operates boutique luxury hotels including Capella Saigon (Ho Chi Minh City) and Capella Sydney — directly comparable to Norfolk's Norfolk Hotel and Norfolk Mansion in property type, location, and luxury positioning.
• Minor International: Thailand-based hospitality group operating luxury brands (Anantara, Four Seasons) and serviced residences across Southeast Asia. Comparable to Norfolk's mix of luxury hospitality, residences, and F&B in the region.
• Lanson Place: Hong Kong-based operator of luxury serviced apartments across Asia-Pacific. Directly comparable to Norfolk Mansion's serviced apartment product, target customer (long-stay executives and HNW travelers), and CBD luxury positioning.

Broad incumbents

• Mandarin Oriental Hotel Group: Global luxury hotel operator with strong Asia presence including Hanoi and Bangkok. Comparable to Norfolk Group as an incumbent luxury hotelier serving HNW travelers, but at substantially greater scale and broader geographic footprint.
• Hyatt Hotels Corporation (Park Hyatt): Operates Park Hyatt Saigon in Ho Chi Minh City — a direct luxury competitor to Norfolk Hotel and Norfolk Mansion. Comparable in customer base and luxury positioning, though Hyatt operates at substantially greater global scale.

Regional players

• Lendlease: Australian-headquartered property developer with luxury residential and mixed-use projects. Comparable to Norfolk's Darling Point and Neutral Bay ultra-luxury residential pipeline in geography and high-end segment, though at significantly greater scale.
• Meriton: Australia's largest owner-operator of luxury residential apartments with a Sydney concentration. Comparable to Norfolk's Sydney luxury residential pipeline (Norfolk Penthouses, Norfolk Darling Point) in geography and high-end apartment product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Norfolk-Group-Home-160071540679777
• LinkedInlinkedin.com/company/norfolkgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norfolk