What Grigg Brothers does

Grigg Brothers (GRIGG) is a specialty turfgrass nutrition brand owned by BRANDT, Inc. Founded in 1995 by brothers Mark and Gary Grigg and acquired by BRANDT in 2014, the company develops and markets foliar fertilizers, granular nutrients, and turf pigments for golf course superintendents, sports turf managers, lawn care professionals, and ornamental/horticultural growers. Its product portfolio spans three lines — Proven Foliar Nutrients (e.g., Gary's Green, Ultraplex, Kelplex, Carboplex, MegAleX), GreenSpec Granular (Seven Iron, Turf Rally, CK-Balance), and Pigments (GreenPIG, GreenPIG Ultra) — underpinned by amino acid complexed nutrient technology, sea plant extracts, and proprietary surfactant systems.

The company's underlying technology leverages patented glycoregulatory mechanisms (BRANDT iHammer) targeting the bond between lectins and glucose, enabling enhanced plant access to energy reserves for stronger root development and stress tolerance. This technology was integrated into the GRIGG portfolio in 2024 through three new product launches (MegAleX, Advantage, Upplause Plus), alongside the launch of GRiftopia for turf resilience. Research and development is supported by an extensive library of university and independent agronomic studies, with scientific leadership under Dr. Arthur Nonomura (Chief Science Officer) and Mike McBride (President, BRANDT iHammer).

GRIGG operates an exclusive distributor-based go-to-market model, selling products through licensed distributors across the U.S., Canada, Europe, Asia, Australia, and New Zealand. Five territory sales managers (Southeast, Midwest, Mountain Region, Northeast, West) provide agronomic support and channel coverage. Revenue is transactional with repeat purchase dynamics driven by typical 7-14 day foliar application intervals, creating recurring replenishment cycles. The company benefits from parent BRANDT's manufacturing footprint (four U.S. facilities plus plants in Brazil, Spain, and Australia) and a broad portfolio of OMRI Listed products, while retaining the GRIGG brand identity in the turf professional market.

Name

Grigg Brothers

Legal name

BRANDT, Inc.

Website

https://grigg.co

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Grigg Brothers is a specialty turfgrass nutrition brand of BRANDT, Inc., providing foliar fertilizers, granular nutrients, and pigments to golf course superintendents, sports turf managers, lawn care professionals, and ornamental growers worldwide through licensed distributors.

Ownership category

akta.pro rank

Product category

Specialty Turfgrass Nutrition

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

akta.pro secondary industry

Golf Equipment & Accessories Distribution (CRAOAJAK)

Keywords

• Turfgrass nutrition products
• Foliar fertilizer solutions
• Golf course turf management
• Specialty granular fertilizers
• Sports turf maintenance

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Specialty Turf Nutrition Products: GRIGG generates revenue through the sale of specialty foliar and granular nutrition products for turfgrass management. Products are sold through licensed distributors to golf courses, sports turf facilities, and lawn care professionals. Revenue is transactional with repeat purchase dynamics driven by application schedules (typically 7-14 day intervals).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

GRIGG Brothers (operating as a brand of BRANDT, Inc.) develops and sells specialty foliar and granular nutrition products designed specifically for turfgrass management. The portfolio includes liquid foliar fertilizers, granular nutrients, and turf pigments formulated with amino acid complexed nutrients, sea plant extracts, and patented BRANDT iHammer glycoregulatory technology. Products are sold through licensed distributors to golf course superintendents, sports turf managers, lawn care professionals, and ornamental growers across the U.S., Canada, Europe, Asia, Australia, and New Zealand.

Product overview

GRIGG is a brand of BRANDT, Inc. specializing in turfgrass nutrition products. The product portfolio consists of three main categories: Proven Foliar Nutrients (liquid fertilizers including Advantage, Carboplex, Gary's Green, Gary's Green Ultra, Kelplex, MegAleX, Micro Burst, Nutra Green, P-K Plus, Kal-B, Tuff Turf, Ultraplex, Upplause Plus, and Turftopia), GreenSpec Granular (dry fertilizers including CK-Balance, Seven Iron, and Turf Rally), and Pigments (GreenPIG and GreenPIG Ultra). In 2024, GRIGG expanded to include BRANDT iHammer Technologies (MegAleX, Advantage, Upplause Plus) which feature patented glycoregulatory technology for plant energy management. The products are designed for golf courses, sports turf, and lawn care, with formulations emphasizing amino acid complexed nutrients, sea plant extracts, and high-efficiency nutrition delivery.

Differentiator

Problem solved

Functional benefit

Brands

• GRIGG Proven Foliar Nutrients: The turfgrass industry's premier line of foliar fertilizers that supply highly efficient, reliable nutrition and have been rigorously tested in independent and university trials.
• GRIGG GreenSpec Granular
• GRIGG Pigments
• BRANDT iHammer

Products and services

• GRIGG Advantage A liquid foliar fertilizer that builds vibrant turf and adds vigor to all plants by supplying macro and micronutrients. Contains no phosphates and stays suspended in tank for even applications. Contains BRANDT iHammer Technology.
• GRIGG Carboplex Contains three sources of nitrogen, phosphate, potassium, amino acid complexed micronutrients and sea plant extract (Ascophyllum nodosum). Helps boost turf strength, vigor and hardiness for winter turfgrass preparation.
• GRIGG Gary's Green
• GRIGG Gary's Green Ultra
• GRIGG Kelplex
• GRIGG MegAleX A liquid foliar formulation that helps build strong, green, vibrant turf for optimal course playability. Contains BRANDT iHammer Technology. Effective in both sun and shade areas with no phosphate.
• GRIGG Micro Burst
• GRIGG Nutra Green
• GRIGG P-K Plus
• GRIGG Kal-B
• GRIGG Tuff Turf
• GRIGG Ultraplex
• GRIGG Upplause Plus A 10% liquid nitrogen fertilizer for establishing vibrant greens and vigorous turf. Contains BRANDT iHammer Technology. Stable source of nitrogen that resists soil tie up.
• GRIGG Turftopia A proprietary solution to keep turf resilient during tough conditions.
• GRIGG CK-Balance
• GRIGG Seven Iron
• GRIGG Turf Rally
• GRIGG GreenPIG
• GRIGG GreenPIG Ultra

Quantifiable outcome

• Foliar feeding provides faster nutrient absorption and uptake compared to soil application
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Andersons: The Andersons is a U.S. specialty fertilizer and turf products company with a Plant Nutrient Group serving golf courses, sports turf, and lawn care. Direct overlap with GRIGG in foliar and granular turf nutrition, with broader scale and an established distribution footprint.
• Lebanon Seaboard Corporation (Lebanon Turf): Lebanon Turf is a specialty fertilizer manufacturer focused on golf course and professional turf markets, offering controlled-release and foliar nutrition products. Direct competitor in turf nutrition with similar B2B channel and golf-course superintendents as primary customers.
• Koch Agronomic Services: Koch Agronomic Services produces controlled-release and stabilized nitrogen fertilizers serving turf, ornamental, and agricultural markets. Comparable to GRIGG in specialty turf nutrition chemistry with greater scale and broader geographic reach.
• PBI-Gordon Corporation: PBI-Gordon is a manufacturer of turf and ornamental products including fertilizers, herbicides, and specialty plant care products sold to golf courses and lawn care operators. Direct peer in B2B turf inputs serving golf superintendents.

Broad incumbents

• Syngenta (Turf & Landscape): Syngenta is a global agrochemical major with a Turf and Landscape segment offering fungicides, herbicides, and plant health products for golf courses. Overlaps with GRIGG on golf course end-customers, but as part of a much broader crop protection portfolio.
• Corteva Agriscience (Turf & Ornamental): Corteva operates a Turf & Ornamental segment offering herbicides, fungicides, and select nutrition products serving golf and professional turf. Comparable end-market focus but as part of a global seed and crop protection portfolio.
• Loveland Products (Nutrien Ag Solutions): Loveland Products, part of Nutrien, manufactures and distributes specialty fertilizers, plant nutrition, and crop protection products including for turf and ornamental markets. Comparable product overlap with GRIGG but at much greater scale through parent Nutrien's distribution network.
• Nufarm Americas: Nufarm is a global crop protection and seed company with a turf and ornamental segment offering herbicides and specialty plant care products. Comparable end customer (golf and professional turf) but broader portfolio and global scale.
• Helena Agri-Enterprises: Helena Agri-Enterprises distributes specialty fertilizers, crop protection, and plant nutrition products across ag, turf, and ornamental markets. Comparable product positioning in turf nutrition with a broader distributor footprint and ag focus.

Emerging players

• Suståne Natural Fertilizer: Suståne produces natural and organic-based fertilizers used in turf, golf, and specialty agriculture. Overlaps with GRIGG in the organic-compatible (OMRI Listed) turf nutrition niche the parent BRANDT/GRIGG pursues, though at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/griggco

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grigg Brothers