What pewag does

pewag is a privately-held Austrian industrial chain manufacturer headquartered in Klagenfurt, with operations tracing back to the 15th century, making it one of the world's oldest chain producers. The company operates an integrated portfolio of safety-critical chain and lifting hardware across five product divisions: Lifting Solutions (Grade 10 and Grade 12 chains, fire-resistant and stainless-steel Inox systems, levo automatic crane hooks, beams, clamps, jacks, magnets, pro points lashing points, offshore equipment, shackles, slings, fittings, chain cutters, load monitoring); Snow Chains for passenger, commercial, off-road, special, and excavator vehicles; Forestry Technique (chains, tracks, harvester bars); Conveyor Systems and Hoist Chains (conveyor chains, connection links, attachments, sprockets, hoist chains); and Tyre Protection Chains for mining, tunneling, quarrying, and slag handling. Underlying manufacturing is built around heat treatment in continuous working systems with state-of-the-art production machines for dimensional accuracy and uniform link hardness, plus a five-digit identification traceability system covering every chain from raw material to finished product.

The business model is hardware-centric B2B with a diversified multi-vertical sales approach. Revenue is generated through direct sales, a regional office network spanning 40+ countries, a global distributor/dealer channel, and a self-serve e-commerce platform (shop.pewag.com). Pricing is not publicly disclosed; B2B customers register by segment (commercial vs individual) and purchase against negotiated terms. Customer segments are vertically aligned — Industrial & Manufacturing, Mining & Quarrying, Forestry, and Automotive & Transport are primary, with Construction, Wind Energy, Oil & Gas, Defence, Public Administration, Aquaculture, Moulding, and Waste Water as secondary verticals. A complementary digital services layer (peTAG tracking software, online configurators and advisors, the pewag academy training platform) is being layered on top of the hardware base to support customer self-service, certification, and equipment management.

The corporate structure consists of pewag International GmbH (parent) with operating subsidiaries including pewag austria GmbH, pewag Schneeketten GmbH, pewag austria Vertriebsgesellschaft GmbH, pewag Engineering GmbH, and pewag polska Sp. z o.o., alongside sub-brands such as levo, pro points, bluetrack, peTAG, pewag Academy, pewag Racing Team, and the recently introduced Serea bicycle locks. The company has stated a CO2-neutral production target by 2030 in alignment with the Paris Agreement and EU Climate Law, supported by an 83% recycling rate achieved by 2023. Distribution is fully global — Europe, North America, Latin America, and Asia-Pacific — and the firm operates with 1,001-5,000 employees, though no revenue figure is publicly disclosed in the input material.

Name

pewag

Legal name

pewag International GmbH

Website

https://pewag.com

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

pewag is a privately-held Austrian industrial chain manufacturer, founded in the 15th century, producing safety-critical lifting chains, snow chains, forestry chains, conveyor and hoist chains, and tire protection chains for mining, industrial, automotive, and construction customers across more than 40 countries.

Ownership category

akta.pro rank

Product category

Industrial Chains & Lifting Equipment

NAICS

Mining Machinery and Equipment Manufacturing (333131), Other Building Material Dealers (44418)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

akta.pro secondary industry

Conveying, Hoisting & Materials Handling Systems (Conveyors, Stackers/Reclaimers, Winches) (IMAKANAE)

Keywords

• Industrial chain manufacturing
• Lifting equipment solutions
• Snow chain systems
• Tire protection chains
• Forestry chains tracks

Headquarters

HQ city

Klagenfurt

HQ country

Austria

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Chain Products: Sale of lifting chains, conveyor chains, hoist chains, forestry chains, and associated equipment. Products are sold in various grades (G10, G12) and configurations including stainless steel and fire-resistant variants.
2. Snow Chains: Sale of snow chains for passenger vehicles, commercial vehicles, buses, off-road vehicles, and special vehicles including excavators.
3. Tyre Protection Chains: Specialized chains for protecting tyres in mining, quarrying, and industrial applications.
4. Digital Services: Software solutions including peTAG, configurators, and digital advisors that support product selection and management.
5. Engineering Solutions: Custom engineering solutions and specialized products for industrial applications.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

pewag manufactures and sells industrial chains and related equipment across five core product lines: lifting solutions (Grade 10 and Grade 12 chains, stainless steel and fire-resistant systems, automatic crane hooks, clamps, beams, magnets, lashing points, shackles, slings), snow chains for passenger, commercial, off-road, and special vehicles, forestry chains, tracks, and harvester consumables, conveyor systems and hoist chains, and tire protection chains for mining and quarrying applications. The company also provides digital services including product configurators, the peTAG software solution, and the pewag academy training platform to support product selection and lifecycle management.

Product overview

pewag is a global industrial chain manufacturer offering an integrated portfolio of physical products and digital services. The core product lines include Lifting Solutions (Grade 10 and Grade 12 lifting chains, fire-resistant systems, stainless steel Inox systems, automatic levo crane hooks, lifting beams, clamps, jacks, magnets, pro points lashing points, offshore equipment, shackles, textile slings, wire rope fittings, chain cutters, and load monitoring systems), Snow Chains for vehicles (passenger/SUV, bus/commercial, off-road/tractor, special vehicles, excavators), Forestry Technique (chains, tracks, harvester bars and chains), Conveyor Systems & Hoist Chains (conveyor chains, connection links, attachments, wheels and sprockets, hoist chains), and Tire Protection Chains for mining (open pit, underground, quarrying, slag handling). Digital services include configurators for snow chains, chain slings, lifting beams, clamps, and pro points, plus the peTAG software solution and pewag academy training platform.

Differentiator

Problem solved

Functional benefit

Brands

• levo: Automatic crane hooks product line
• pro points
• bluetrack
• pewag racing team
• pewag academy
• peTAG
• Serea

Products and services

• Grade 10 Lifting Chains & Equipment

Quantifiable outcome

• 83% of waste recycled by 2023
• +1 more outcomes

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

Four partnerships are on record, tiered minor.

• Kungsbacka Reklambyrå ABminorGTM or Marketing PartnerSwedish marketing agency with access to customer data for marketing purposes. Acts as a data processor handling personal data in accordance with GDPR requirements.
• EN GARDEminorImplementation/ SI/ Consulting PartnerWebsite implementation partner responsible for development and maintenance of pewag websites.
• ModuliftminorOthersReferenced as an adjacent product brand to discover on the pewag UK shop, suggesting cross-promotional relationship for lifting equipment solutions.
• Load Monitoring Systems (LMS)minorOthersReferenced as an adjacent product brand to discover on the pewag UK shop, suggesting cross-promotional relationship for load monitoring solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Columbus McKinnon: US-listed designer and manufacturer of material handling products including hoists, cranes, chain, and rigging. Comparable to pewag's hoist chains and lifting equipment business, but with much broader product breadth and a publicly-traded profile.
• Bridon-Bekaert: Global steel wire rope and synthetic rope producer with adjacent lifting and mining offerings. Overlaps with pewag's wire rope fittings, lifting slings, and industrial chain end markets, with much larger scale and broader portfolio.

Direct peers

• RUD Ketten Rieger & Dietz: German family-owned chain manufacturer and direct competitor across industrial chains, snow chains, lifting equipment, and tyre protection chains. Closest like-for-like peer given overlapping product range and European heritage.
• Kiswire: South Korean manufacturer of steel wire ropes, industrial chains, and tyre protection chains. Direct competitor in industrial chains and mining tyre protection, particularly in Asia-Pacific markets where pewag is expanding.
• Gunnebo Industries: Swedish-headquartered supplier of lifting equipment, chain slings, and material-handling solutions. Comparable in product mix and customer base to pewag's lifting solutions and lashing business.
• Kito Group: Japanese manufacturer of chain hoists, electric hoists, cranes, and lifting accessories. Comparable to pewag's hoist chains and lifting solutions portfolio, particularly for industrial and manufacturing buyers.
• Thiele GmbH & Co. KG: German chain manufacturer producing round-link chains, lifting chains, and chain accessories for mining, offshore, and industrial applications. Direct peer to pewag in industrial chain manufacturing with overlapping end markets.
• The Crosby Group: Global manufacturer of rigging, lifting, and material-handling hardware including chain, hooks, and shackles. Directly overlaps with pewag's lifting solutions portfolio for industrial and offshore customers.

Regional players

• Laclede Chain Manufacturing: US-based manufacturer of welded and weldless chain for industrial, agricultural, and automotive applications. Comparable product set to pewag's chains business, primarily serving North American markets.

Emerging players

• ESCO Corporation: Provider of engineered wear products and ground engaging tools for mining and infrastructure. Overlaps with pewag's mining tyre protection chains and quarrying products for shared heavy-equipment end customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PL3F37A18EF5CCA39E
• Facebookfacebook.com/pewag.international
• Xx.com/pewag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pewag