HollandFit

What HollandFit does

HollandFit B.V., founded in 2005 and headquartered in Rotterdam, is a Dutch corporate health and vitality consultancy that delivers preventive medical examinations (PMO/PAGO), the MOOV digital wellbeing platform, intervention programs, workshops, on-site vitality advisors, and the DI-Organisatiescan to organizations across the Netherlands. Its core technical assets are a PMO questionnaire set validated with Tilburg University, a PowerBI organizational analytics layer, and the MOOV platform delivered in white-label variants (Vitaal, MyCompany, DI) with e-coach access, self-tests, challenges, and a booking module; ISO 27001 and GDPR/UAVG compliance underpin handling of employee health data.

Revenue is generated through a mix of on-site professional services (PMO examinations, coaching, workshops, on-site advisor days) sold via consultative enterprise sales to HR and management, and recurring subscriptions to MOOV and the entry-level e-PMO digital scan (starting at €35 per employee per year). Pricing for full PMO, intervention programs, and advisor services is quote-based, with multi-year contracts, 3-month termination notice, and 50% deposits at commencement. The customer base spans aviation (Transavia), food innovation (Unilever), shipping (Vroon), higher education (Hogeschool Rotterdam), regional government (Provincie Noord Holland, Gemeente Hoeksche Waard), social housing (Rochdale), aerospace/defense (Airbus DS), and manufacturing (Eurocaps).

The go-to-market is direct enterprise field sales targeting Dutch organizations, supported by content marketing (website, knowledge bank, customer stories), direct phone and Calendly scheduling, and a digital self-serve channel for e-PMO. Partnerships with Tilburg University, Blik op Werk, and various sports providers supply scientific validation, benchmarking against Dutch workforce data, and activation content within MOOV.

Name

HollandFit

Legal name

Holland Fit B.V.

Website

https://hollandfit.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

HollandFit is a Rotterdam-based B2B vitality consultancy, founded in 2005, that delivers preventive medical examinations, the MOOV digital wellbeing platform, coaching, and on-site advisor services to Dutch enterprises across aviation, education, government, housing, and industrial sectors.

Ownership category

akta.pro rank

Product category

Corporate Wellness and Vitality Services

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Management Services (8741)

akta.pro primary industry

Occupational Health & Worksite Health Virtual Care (fit-for-duty, RTW) (HLALADAM)

akta.pro secondary industry

Labor, Social Protection & Occupational Safety Standards Cooperation (BPADANAM)

Keywords

• Corporate health checks
• Workplace wellness programs
• Preventive medical examinations
• Vitality coaching services
• Sustainable employability programs

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Health Check / PMO Services: On-site health examinations conducted at client locations, including physical measurements (BMI, blood pressure, cholesterol, glucose), online questionnaires, and personal advisory conversations. Billed per participant with minimum capacity reservations. Requires 50% deposit at commencement.
2. MOOV Vitality Platform: Annual license subscription for digital vitality environment with 12-week lifestyle programs, monthly challenges, coach access, and organizational activation tools. Minimum 1-year contract with 3-month termination notice. Auto-renews annually.
3. e-PMO Online Vitality Scan: Basic online prevention medical examination starting at €35 per employee per year with unlimited use. Validated questionnaire covering PSA, work ability (WAI), engagement, work demands, lifestyle, resources, and work organization.
4. Intervention Trajectories: Group and individual coaching programs (12 weeks) including workshops, activities, personal coaching sessions, and MOOV platform access. Includes Fit & Vitaal (physical health), Mentaal & Vitaal (mental resilience), Vitale & Energieke Leider (leadership), and Leefstijl coaching.
5. Workshops & Training: Workshop sessions lasting 90-150 minutes for groups of up to 15 participants. Topics include work-life balance, night shift fitness, energy management, healthy nutrition, sleep, weight management, ZitFit (sitting ergonomics), mindfulness, stress management, and hybrid working. Custom pricing based on organizational requirements.
6. On-site Vitality Advisor: Vitality advisor present at client location 1 day per half-week, providing energy talks, vitality conversations, good intentions measurements, HRV testing, lifestyle coaching, hearing tests, and fitness assessments. Monthly planning coordinated with client.
7. DI-Organisatiescan: Organizational sustainability assessment scan taking approximately 20 minutes per employee. Qualitative research covering culture, personal development, leadership, connection, and work ability dimensions. Scientifically validated in partnership with Tilburg University using constructs including Wilmar Schaufeli's Energy Compass.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

HollandFit provides preventive medical examinations (PMO/Healthcheck on-site and E-PMO online), the MOOV digital vitality platform, and a suite of intervention programs (Fit & Vitaal, Mentaal & Vitaal, Vitale & Energieke Leider, Leefstijlcoaching), workshops, training sessions, and on-site vitality advisors. All services are delivered to Dutch organizations to improve employee health, work ability, and sustainable employability while meeting Arbowet compliance requirements.

Product overview

HollandFit is a Dutch corporate health and vitality consultancy founded in 2005, operating a platform-plus-modules model built around two core pillars: a periodic preventive medical examination (PMO / PAGO / Healthcheck — available as an on-site physical examination or as a fully digital E-PMO from €35/employee/year) and the MOOV digital wellbeing platform (available in Vitaal, MyCompany, and DI tiers). These core services are augmented by a suite of intervention programs (Fit & Vitaal, Mentaal & Vitaal, Vitale & Energieke Leider, Leefstijlcoaching), workshops and training catalogs, an on-site advisor offering, and the DI-Organisatiescan developed with Tilburg University. All offerings are delivered in Dutch workplaces across industries including housing, education, healthcare, transport, industry, government, and non-profit. Results are aggregated into group reports and Power BI dashboards for organizational-level analysis.

Differentiator

Problem solved

Functional benefit

Brands

• MOOV: Online vitality platform/program that provides employees with tools to work on their vitality and employability independently
• E-PMO
• Euro Caps Topfit
• HR Vitaal
• Vitaal Centraal

Products and services

• PMO (Preventief Medisch Onderzoek) / Healthcheck On-site preventive medical examination (PMO/Healthcheck) conducted at company premises, consisting of a validated online questionnaire and physical measurements (BMI, blood pressure, cholesterol, fitness). Delivers individual reports and group-level analysis with follow-up recommendations for employees and organizations.
• E-PMO (Online Vitaliteitsscan)

Quantifiable outcome

• 2.4 point increase in work ability (WAI) through coaching trajectory
• +8 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Tilburg UniversitycoreStrategic or Co-development PartnerAcademic partnership for validation of PMO and vitality scan questionnaires. HollandFit developed questionnaires in collaboration with Tilburg University, ensuring scientific rigor and reliability of assessment tools. The validated instruments measure work ability (WAI), engagement, work demands, lifestyle factors, and organizational characteristics. This partnership provides credibility and differentiation through academic endorsement.
• Blik op WerkcoreStrategic or Co-development PartnerPartnership for Work Ability Index (WAI) measurement integration. HollandFit incorporates Blik op Werk's validated WAI questionnaire to assess physical and mental work capacity. The partnership enables benchmarking against Dutch workforce data and provides scientifically grounded work ability assessments for organizational clients.
• Sport Partners (Various)minorChannel Partner/ Reseller/ DistributorSports partners facilitating employee access to physical fitness activities. The MOOV platform includes partnerships with sports providers enabling employees to engage in physical and mental conditioning activities. Partners help activate employees in movement and exercise as part of holistic vitality programs.

Scale indicators15 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• OpenUp: Dutch-founded mental wellbeing platform offering digital access to psychologists and wellbeing content for employees. Comparable to the digital/coaching portion of HollandFit's MOOV offering and an emerging alternative for enterprise buyers prioritizing scalable mental health support.
• Ikigai: Dutch provider of online vitality and resilience programs for employees, focused on sustainable employability. Comparable to HollandFit's MOOV platform and intervention trajectories, with a more digitally-native delivery model and overlap on enterprise HR buyer.

Direct peers

• Beter (Beter Bedrijf): Dutch corporate vitality and sustainable employability provider offering PMO, vitality scans, coaching, and online wellbeing programs. Closely aligned with HollandFit in target buyer (HR departments), product mix (PMO + interventions + digital platform), and Dutch enterprise focus.
• Wellbe (formerly NIPED): Dutch provider of validated online vitality scans and workplace wellbeing platforms built on academic research. Highly comparable to HollandFit's e-PMO and MOOV digital offering, with similar evidence-based positioning and enterprise HR buyer focus.
• Mentaal Beter: Dutch provider of workplace mental health programs including resilience, stress management, and coaching — directly overlapping with HollandFit's Mentaal & Vitaal intervention trajectory and broader mental resilience offerings.

Regional players

• Stigas: Sectoral occupational health service for the Dutch agricultural and green sectors offering PMO, health checks, and vitality programs. Comparable in PMO delivery and Dutch employer focus, but specialized to a single sector where HollandFit plays only opportunistically (e.g., Vroon in maritime).
• Bedrijfsartsen Groep: Dutch occupational physician group providing PMO, verzuim, and workplace health services regionally. Comparable in core PMO/health check delivery to Dutch employers, but with a more physician-led model than HollandFit's vitality-advisor-led approach.

Broad incumbents

• HumanTotalCare: Major Dutch occupational health and employee wellbeing provider offering arbodienst, verzuim management, and vitality programs. Comparable in PMO/health check delivery and broader workforce wellbeing, with scale and breadth well beyond HollandFit.
• ArboNed: One of the largest Dutch occupational health service providers (arbodienst) offering PMO/PAGO, verzuim, and bedrijfsarts services nationwide. Directly comparable to HollandFit's compliance-driven PMO offerings but at significantly greater scale and with bundled service breadth.
• Zorg van de Zaak: Large Dutch network of occupational health, verzuim, and re-integratie service providers offering PMO and vitality services to enterprises. Comparable in PMO/health check delivery and Dutch employer buyer, with broader arbodienst scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hollandfit
• Instagraminstagram.com/kidspots_nl (mentioned in employee bio but not company official)

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HollandFit