Simon Family

What Simon Family does

Simon Family Jewish Community Center (Simon Family JCC) is a private non-profit community organization founded in 1952 and headquartered at 5000 Corporate Woods Drive, Virginia Beach, on the Reba and Sam Sandler Family Campus of the Tidewater Jewish Community. Operating under the United Jewish Federation of Tidewater (UJFT) as its parent organization, the JCC serves as the only comprehensive Jewish community center in the Tidewater/Hampton Roads region of Virginia, providing a multi-generational hub for Jewish cultural, educational, recreational, and social programming. The center is open 362 days a year and employs between 11 and 50 staff.

The JCC's product portfolio spans ten core offerings: JFIT (fitness and wellness facility with group classes, personal training, and Silver Sneakers), Aquatics (swim lessons, lifeguard certification, lap lanes), Camp JCC (year-round day camp), Cardo Cafe (on-site kosher restaurant), Arts + Ideas (Book Festival, Film Festival, Israel Fest, Leon Family Gallery), Children + Family Programs (Maccabi Games, PJ Library, youth athletics), Adults + Seniors Programs (Senior Club, pickleball, volunteer mentoring), Jewish Innovation (Konikoff Center For Learning, Melton School), Membership (standard and military tiers), and NextGen 757 (young professional division). Technology infrastructure includes the MyJ mobile app for member services, a FEDWEB-powered website, and SkyTab integration for cafe online ordering. Sub-brands include JFIT, Camp JCC, Cardo Cafe, and the affiliated Strelitz International Academy (K-8 educational institution).

The business model is a hybrid non-profit membership and fee-for-service structure. Revenue is generated through three primary streams: recurring membership fees (standard and military tiers, billed monthly), program fees (swim lessons, personal training, group fitness, camp sessions), and transactional food service revenue from Cardo Cafe via the SkyTab online ordering platform. Pricing is not publicly disclosed; inquiries are handled through a quote-based process via phone or membership request. The go-to-market motion is community-led and event-driven, with a year-round programming calendar (festivals, fitness challenges, holiday celebrations, educational courses) driving both member acquisition and retention. Marketing channels include the website, Instagram (@simonfamilyj), Facebook, email newsletters, community events, and Google Reviews. Key partnerships include UJFT (parent), Tidewater Jewish Foundation (major donor), United Way of South Hampton Roads, and Strelitz International Academy.

Name

Simon Family

Legal name

Simon Family Jewish Community Center

Website

https://simonfamilyjcc.org

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

51–100 employees

Short description

Simon Family Jewish Community Center is a non-profit Jewish community center in Virginia Beach serving the Tidewater/Hampton Roads region, offering fitness, aquatics, cultural programming, Jewish education, youth and senior services, and a kosher cafe under a membership-based model.

Ownership category

akta.pro rank

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Fees: Annual and monthly membership fees providing access to fitness facilities, programs, and community events. Offers standard and military membership tiers.
2. Program Fees: Fees for specific programs including swim lessons, personal training, group fitness classes, youth athletics leagues, and camp sessions.
3. Cardo Cafe Food Service: Kosher cafe operating on-site, serving Tidewater's tastiest Kosher cuisine. Orders placed through online ordering system.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Simon Family JCC operates a physical Jewish community center delivering fitness, aquatics, summer day camp, kosher dining, cultural arts, and family/adult/senior programming to its members and the broader Tidewater community. Programs are delivered on-site at the Virginia Beach facility and supported through a member mobile app, point-of-sale system for cafe operations, and a federation-hosted website.

Product overview

Simon Family Jewish Community Center is a multi-faceted community organization offering a diverse portfolio of programs and services. The center operates as a unified platform providing fitness and wellness through JFIT, aquatics programs, cultural programming via Arts + Ideas, and year-round Camp JCC. Key offerings include the Cardo Cafe kosher restaurant, children and family programs, adult and senior programming, and Jewish educational initiatives through the Konikoff Center For Learning. Membership provides access to all facilities and programs, with specialized tracks including military membership and NextGen 757 young adult programming.

Differentiator

Problem solved

Functional benefit

Brands

• JFit: State-of-the-art wellness facility offering fitness programs, group classes, personal training, and aquatic fitness
• Camp JCC
• Cardo Cafe
• JFIT

Products and services

• Community Center Membership Membership granting individuals and families access to the Simon Family JCC facility and its suite of fitness, aquatic, cultural, and community programs; supports military family discounts.
• JFIT Fitness and Wellness Branded fitness center and wellness programming operated on-site at the Simon Family JCC for members and the community.
• Aquatics Pool-based aquatic programming including swim lessons, lap swimming, and recreational swim for members and program participants.
• Camp JCC Summer Day Camp Summer day camp for children operated at the Simon Family JCC, providing supervised recreational and educational programming during the summer season.
• Cardo Cafe On-site kosher cafe serving food and beverages to members and visitors, with point-of-sale transactions processed through the SkyTab system.
• Arts + Ideas Cultural Programming Cultural programming series featuring arts, ideas, and community-oriented events for members and the Tidewater community.
• Jewish Innovation Educational programming focused on Jewish innovation and engagement offered to members and community participants.
• Children + Family Programs Programming for children and families, including youth engagement activities delivered at the community center.
• Adults + Seniors Programs Programming tailored to adult and senior community members, complementing fitness and cultural offerings.
• NextGen 757 Young adult engagement and social programming serving the next generation of Jewish community members in the Tidewater region.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• United Jewish Federation of Tidewater (UJFT)coreStrategic or Co-development PartnerParent organization and primary partner. UJFT operates the Simon Family JCC as part of the Tidewater Jewish Community. The JCC website and federation website share branding and cross-promotion.
• Tidewater Jewish FoundationcoreStrategic or Co-development PartnerMajor donor and supporter of JCC programming. Links on website for newsletter sign-up and donation support.
• United Way of South Hampton RoadsminorGTM or Marketing PartnerCommunity partner with logo displayed on JCC website footer, indicating collaborative community support initiatives.
• Strelitz International AcademyminorStrategic or Co-development PartnerEducational partner located within the JCC ecosystem. Referenced as part of the Children + Family programming section.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sid Jacobson JCC: Long Island-based JCC providing fitness, aquatics, arts, adult education, and senior services for a regional Jewish community. Operates on a similar membership-plus-program-fee model and serves a comparable suburban demographic profile.
• 92nd Street Y (92Y): New York-based Jewish community and cultural center offering programming across arts, education, fitness, and family engagement. Directly comparable as a flagship JCC-style organization with a broad mission spanning cultural, educational, and recreational services.
• Jewish Community Center of Greater Baltimore: Mid-Atlantic regional JCC with multi-site fitness, aquatics, camp, and Jewish cultural programming. Comparable regional scale and integrated community-center operating model to Simon Family JCC.
• Jewish Community Center of Greater Boston: Regional JCC operating fitness centers, aquatics, summer camps, cultural programming, and Jewish education in Greater Boston. Comparable in scope and revenue model (membership + program fees) to Simon Family JCC's integrated offerings.
• JCC Chicago (Bernard Horwich JCC): Chicago-area JCC offering fitness, aquatics, early childhood, adult programming, and Jewish education across multiple locations. Comparable as a regional JCC operating an integrated mix of community, recreation, and education services.

Others

• JCC Association of North America: Umbrella association representing JCCs across North America. Relevant as the institutional framework through which Simon Family JCC connects with peer JCCs, shares programming, and accesses federation-level resources.
• Jewish Federation of North America: National umbrella for Jewish federations including UJFT (Simon Family JCC's parent). Relevant as the funding and governance ecosystem that supports the JCC's operating model and capital initiatives.
• Jewish Book Council: National organization promoting Jewish literature, analogous to the Jaffe Jewish Book Festival operated by Simon Family JCC. Relevant as a programmatic peer in Jewish cultural content delivery.

Regional players

• YMCA of South Hampton Roads: Regional branch of the national YMCA network serving the same Hampton Roads geography. Comparable as a membership-based community recreation organization with fitness, aquatics, camp, and family programming in the same local market.

Broad incumbents

• YMCA (National): National non-profit network of community recreation centers offering fitness, aquatics, child care, and youth programs. Comparable as a membership-based community center model with broader demographic appeal than a faith-based JCC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/simonfamily
• Facebookfacebook.com/simonfamilyj
• Instagraminstagram.com/simonfamilyj
• LinkedInlinkedin.com/company/marilyn-and-marvin-simon-family-jewish-community-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simon Family