Marcia Daszko & Associates

What Marcia Daszko & Associates does

Marcia Daszko & Associates is a private, founder-owned leadership consulting practice headquartered in Santa Clara, California (Silicon Valley), founded in 1994 by Marcia Daszko, a protégé of Dr. W. Edwards Deming. The firm serves Fortune 500 boards, C-suite executives, enterprise leadership teams, corporate divisions, private startups, government agencies, and non-profits, with a stated 25+ year track record of guiding strategic innovation, leadership transformation, and organizational change. Its core service offerings include one-on-one executive advisory and strategic consulting, keynote and conference speaking, customized workshop facilitation, executive transition coaching, and book royalties from the published works 'Pivot Disrupt Transform' and 'Turning Ideas into Impact.' The firm's underlying methodology is grounded in W. Edwards Deming's systems thinking and quality management principles, codified into proprietary frameworks including the 'Pivot Disrupt Transform' approach and the 'Strategic Compass' tool, with a more recent 'AI Leadership Integration Framework' extending the offering into AI governance advisory.

The business model is professional services, revenue-light and founder-centric: consulting fees from project-based and multi-year retainer engagements with enterprise clients, supplemented by speaking fees for virtual and live keynotes, workshop fees for customized facilitation, executive transition coaching fees, and modest book royalty income. Pricing is custom and quote-based with no publicly disclosed tiers. Go-to-market is relationship-driven and content-amplified — Marcia Daszko-led business development supported by an active thought leadership motion including a weekly Leadership Q&A blog (heavily themed around AI adoption and future leadership in 2026), 25+ podcast appearances on executive-focused shows, a Business Journals columnist column, LinkedIn presence, newsletter subscriptions, and downloadable lead magnets (speaker sheet, strategic advisor sheet, Zoho-based leadership assessment survey). Distribution channels are direct and founder-delivered: direct consulting engagements initiated via [email protected] and phone, conference and corporate event speaking, on-site or virtual workshop facilitation, and transition coaching — with no digital product, self-serve channel, or third-party reseller model evidenced.

Customer base includes named enterprise logos spanning multiple industries — enterprise technology (AT&T, Apple, Cisco, HP, Intuit, NetApp), healthcare (Blue Shield, American Medical Response, Varian, PAMF), chemicals (Dow Chemical), staffing (Pasona), and fleet management (Leales Fleet) — alongside documented case-study outcomes including revenue growth from $30M to $300M in three years, five-fold profit growth for a 40-year-old division, turnover reduction from 30%+ to 1% monthly, revenue scaling from $500M to $1B, and 50% time-to-market reduction for a Fortune 50 R&D function. The firm has co-founded two Deming Users Groups and the non-profit In2In Thinking, and operates globally through virtual delivery while maintaining no disclosed physical offices beyond its Silicon Valley base.

Name

Marcia Daszko & Associates

Legal name

Marcia Daszko & Associates

Website

https://mdaszko.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Marcia Daszko & Associates is a private Silicon Valley leadership consulting practice serving Fortune 500 boards, C-suite executives, and enterprise teams with advisory engagements, keynote speaking, workshops, and executive coaching grounded in W. Edwards Deming's systems thinking methodology.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro industry

PRIMARYBPAHACAD

Organization Design & Change Management Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPAHAGAC

Change Management & Transformation Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Human Capital & Organizational Consulting

SECONDARYBPAHAGAD

Leadership Development & Executive Coaching

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Human Capital & Organizational Consulting

SECONDARYBPAHAGAB

Organization Design & Operating Model Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Human Capital & Organizational Consulting

SECONDARYBPACAJAB

Organization Design & Restructuring

Business & Public Services/HR, Staffing & Recruitment Services/HR Consulting & Advisory (HR Strategy, Org Design, Change)

Keywords

• Executive leadership consulting
• Organizational transformation advisory
• C-suite strategic advisory
• Leadership workshop facilitation
• Keynote speaking services

Headquarters

HQ city

Santa Clara

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Executive Consulting & Advisory Services: One-on-one strategic advising to boards, C-suite executives, and their teams.Engagements focus on designing leadership and decision systems, governing AI and risk, and scaling enterprise performance. Revenue generated through consulting fees typically structured as project-based or retainer arrangements.
2. Keynote & Conference Speaking: Virtual and live keynotes, workshop facilitation, and open space facilitation at corporate events and conferences. Revenue generated through speaking fees.
3. Workshop Facilitation: Customized interactive workshops for leadership teams focusing on communication, planning, and leadership skill development. Revenue through workshop engagement fees.
4. Book Royalties: Sales of 'Pivot Disrupt Transform: How Leaders Beat the Odds and Survive' through Amazon and Barnes & Noble. Co-author contributions to 'Turning Ideas into Impact: Insights from 16 Silicon Valley Consultants'.
5. Transition Coaching: Career transition and pivot coaching services for executives moving to new roles, companies, encore careers, or retirement.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Marcia Daszko & Associates is a boutique leadership consulting firm that provides one-on-one strategic advisory to boards, CEOs, and executive teams on leadership transformation, AI governance, decision systems, and enterprise performance scaling. The firm delivers customized interactive workshops, keynote and conference speaking, and executive transition coaching grounded in Dr. W. Edwards Deming's systems thinking methodology.

Product overview

Marcia Daszko & Associates is a leadership consulting and advisory firm offering speaking engagements, workshop facilitation, strategic consulting, and executive coaching services. The core offerings include keynote speaking, customized interactive workshops, C-suite advisory services on leadership and AI governance, and career transition coaching. The firm also publishes the bestselling book 'Pivot Disrupt Transform' and maintains a weekly leadership innovation blog addressing topics including AI adoption, team productivity, and organizational transformation.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Advisory & Consulting One-on-one strategic advising for boards, C-suite executives, and leadership teams covering leadership transformation, decision system design, AI and risk governance, and enterprise performance scaling. Engagements are project-based or retainer-structured and customized to client scope.
• Keynote & Conference Speaking Virtual and live keynote presentations, open space facilitation, and live stream sessions delivered at corporate events and conferences worldwide on leadership, innovation, and organizational transformation.
• Workshop Facilitation Customized interactive workshops for executive and leadership teams focusing on communication, strategic planning, decision-making, and leadership skill development. Delivered at client sites or virtually.
• Transition Coaching One-on-one executive coaching for leaders navigating career transitions, pivots to new roles or companies, encore careers, or retirement.
• Pivot Disrupt Transform (Book) Bestselling book by Marcia Daszko outlining the leadership thinking required for people and organizations to survive and thrive through transformation. Available on Amazon and Barnes & Noble.

Quantifiable outcome

• Revenue growth from $30M to $300M in 3 years
• +7 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bain & Company: Top-tier global strategy and organizational consulting firm with deep leadership and transformation capabilities. Competes for the same Fortune 500 transformation mandates, but with a multi-partner, global delivery model.
• McKinsey & Company: Global management consulting incumbent with a large leadership, organizational, and transformation practice. Comparable as a buyer of the same C-suite advisory work Marcia Daszko & Associates targets, though operating at vastly greater scale and breadth.
• Deloitte (Human Capital practice): Big-4 advisory firm with a large human capital and transformation practice offering leadership development, change management, and organizational design services to enterprise buyers.

Direct peers

• DDI (Development Dimensions International): Global leadership and talent development consultancy offering leadership assessment, executive development, and transformation services to large enterprise clients. Comparable on methodology-driven leadership consulting engagements.
• Korn Ferry: Global organizational consulting firm with a dedicated leadership and talent advisory practice serving boards, CEOs, and executive teams. Most directly comparable on the executive advisory and leadership development offering.
• RHR International: Boutique leadership advisory firm focused on executive team effectiveness, top-team development, and CEO succession for enterprise clients. Comparable as a similarly-sized specialty leadership consultancy serving boards and C-suites.
• Heidrick & Struggles: Executive search and leadership advisory firm with a strong practice in leadership assessment, succession, and culture. Comparable buyer of C-suite leadership and organizational advisory engagements.
• Marshall Goldsmith Partners: Executive coaching and leadership development firm founded by a globally recognized thought leader. Comparable as a personal-brand-led advisory practice selling executive coaching, workshops, and content to enterprise buyers.
• Center for Creative Leadership: Nonprofit leadership research and executive development provider offering assessments, coaching, and customized programs to enterprise clients. Comparable on the leadership methodology, training, and executive coaching offering.
• FranklinCovey: Global leadership development and execution consulting firm selling content-driven programs and workshops to enterprise leadership teams. Directly comparable on the workshop-facilitation, leadership-development, and content-licensing go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marcia Daszko & Associates