St. John’s-Ravenscourt School

What St. John’s-Ravenscourt School does

St. John's-Ravenscourt School (SJR) is a private, independent, co-educational university-preparatory day and boarding school serving students from Kindergarten through Grade 12 in Winnipeg, Manitoba, Canada. Founded originally as Mission School in 1820, and formed in its current identity by the 1950 merger of St. John's College School (1850) and Ravenscourt School (1929), SJR operates on a 23-acre campus on the banks of the Red River at 400 South Drive. The school serves families seeking premium K-12 education in the Western Canadian market, with a secondary boarding segment for students from outside Winnipeg and internationally, supported by a 1:2 residence staff-to-student ratio. The school's customers are tuition-paying families (day and boarding), with alumni and donors serving as a supplementary revenue and engagement constituency via the SJR Alumni Association.

The school's core offerings include a full K-12 academic program across Junior, Middle, and Senior Schools, an AP College Board authorized curriculum, university advisement, and a broad co-curricular surface spanning athletics (including SJR Evolution Hockey), debating (with 15 individual world champions referenced in the school's record), arts, community service, Concours d'art oratoire French public speaking, and a High Altitude Balloon Club for STEM enrichment. Wellness is delivered through Project 11 mental health programming integrated into classrooms, and historical record-keeping is managed through the accredited Martin H. Ainley Archives Centre (est. 2004) on the Destiny digital cataloging system. Digital operations run on the mySJR student and parent portal, Office 365 for administration, and a privacy framework stated to be compliant with PIPEDA, Manitoba PHIA, and GDPR.

SJR operates a non-profit, tuition-anchored business model under the governance of a Board of Governors. Revenue streams identified are day tuition, boarding fees, voluntary alumni and parent donations (including a structured Patron Program with Platinum $5,000, Gold $2,500, Silver $1,000, and Bronze $500 levels, with cumulative alumni contributions exceeding $500,000), and uniform shop retail sales. The go-to-market is direct-to-consumer via a traditional private school admissions process (inquiry forms, application, tours, open houses), supported by digital marketing, alumni events (Homecoming, Holiday Luncheon, regional chapters in Calgary and Vancouver), and an annual Focus magazine publication. Specific tuition amounts are not publicly disclosed.

Name

St. John’s-Ravenscourt School

Legal name

St. John's-Ravenscourt School

Website

https://sjr.mb.ca

Company type

Private

Founded year

1820

Operating status

Operating

Short description

St. John's-Ravenscourt School is a private, co-educational K-12 university-preparatory day and boarding school in Winnipeg, Manitoba, founded in 1820, serving fee-paying families with a 200-year academic tradition and 100% university acceptance.

Ownership category

akta.pro rank

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Day Tuition: Tuition fees for K-12 day students attending the university preparatory program
2. Boarding Fees: Residential/boarding fees for students living on campus, with a 1:2 residence staff to boarding student ratio
3. Alumni Donations and Patron Program: Voluntary contributions from alumni, parents, and friends through annual giving, capital campaigns, and the Patron Program (Platinum $5,000, Gold $2,500, Silver $1,000, Bronze $500)
4. Uniform Sales: Revenue from on-campus uniform shop sales

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

St. John's-Ravenscourt School is a private independent co-educational university-preparatory day and boarding school offering Kindergarten to Grade 12 education on a 23-acre campus in Winnipeg, Manitoba. The school's core offering is a rigorous K-12 academic program across Junior, Middle, and Senior Schools, complemented by extensive co-curricular programs including athletics (notably SJR Evolution Hockey), debating, arts, and community service, with residential boarding supported by a 1:2 staff-to-student ratio. Supporting services include the mySJR student/parent portal, a University Advisement Program, Project 11 mental health curriculum, an on-campus Uniform Shop, and the Martin H. Ainley Archives Centre documenting over 200 years of school history.

Product overview

St. John's-Ravenscourt School is a private independent co-educational university-preparatory day and boarding school offering Kindergarten to Grade 12 education. The school's core educational offerings include rigorous academic programs across Junior, Middle, and Senior Schools, complemented by extensive co-curricular activities including athletics (notably SJR Evolution Hockey and the High Altitude Balloon Club), arts, debating, and community service. The institution provides specialized support services such as a University Advisement Program, Project 11 mental health programming, and operates The Martin H. Ainley Archives Centre for historical preservation. Additional services include a student/parent portal (mySJR), an annual alumni magazine (Focus), and an on-campus Uniform Shop. The school fosters French language skills through its participation in the national Concours d'art Oratoire competition.

Differentiator

Problem solved

Functional benefit

Brands

• SJR Evolution Hockey: Elite hockey program offered as part of the school's athletics program
• SJR Evolution Hockey

Products and services

• K-12 University Preparatory Day School Program
• Boarding Program
• SJR Evolution Hockey
• High Altitude Balloon Club
• Project 11 Mental Health Programming
• University Advisement Program
• Uniform Shop
• mySJR Student and Parent Portal
• Focus Magazine (Annual Alumni Publication)
• Martin H. Ainley Archives Centre
• SJR Alumni Association Patron Program

Quantifiable outcome

• 100% university acceptance rate for graduates
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor, core and moderate.

• College Board (AP Program)minorOthersSJR is an authorized AP College Board school, offering Advanced Placement courses to students seeking college-level academics while in high school.
• Canadian Independent School AccreditationcoreOthersSJR is accredited and affiliated with CAIS (Canadian Association of Independent Schools), TABS (The Association of Boarding Schools), CIS Ontario, and Round Square - organizations that set standards for independent education excellence.
• Manitoba Independent Schools AssociationcoreOthersSJR is a member of MCIE (Manitoba Independent Schools Association), providing network and resources for independent schools in the province.
• NAIS - National Association of Independent SchoolsminorOthersAffiliation with NAIS provides access to resources, research, and networking for independent school leadership and best practices.
• Round SquaremoderateStrategic or Co-development PartnerInternational network of schools sharing a holistic approach to education based on IDEALS (Internationalism, Democracy, Environment, Adventure, Leadership, Service). SJR students participate in exchanges and conferences.
• Western Boarding Schools AssociationminorOthersMembership in WBSA supports SJR's boarding program through networking with other boarding schools and sharing best practices.
• RRC Polytech (Red River College Polytechnic)minorStrategic or Co-development PartnerSJR students participate in the annual Red River Applied Commerce Competition hosted by RRC Polytech's Applied Commerce Education program.
• Project 11moderateOthersMental health programming integrated into SJR classrooms for over 11 years, bringing professional mental health curriculum to students.
• True North (Winnipeg Jets/Manitoba Moose)minorStrategic or Co-development PartnerSJR students participate in wellness events hosted by True North Sports + Entertainment, including the Wellness Summit at Canada Life Centre.
• Hockey ManitobaminorOthersSJR athletic teams participate in Buddy Check for Jesse mental health initiative promoted by Hockey Manitoba.
• W.P.G. The Wealth Planning Group Inc.moderateGTM or Marketing PartnerPlatinum level patron of the SJR Alumni Association Patron Program. Jason Bonneteau and Mike Silver lead this firm with clients across Canada.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ashbury College: Ottawa independent co-ed school (Grades 4-12) with boarding. Comparable in size, IB/Advanced Placement offerings, and CAIS-accredited university-prep model.
• Havergal College: Toronto independent girls' school (JK-12) with boarding. Comparable in prestige, university-prep curriculum, and alumnae giving model that supports capital campaigns.
• Trinity College School: Independent co-ed boarding and day school in Port Hope, Ontario, offering a university-preparatory K-12 program. SJR's incoming Head of School, Myke Healy, most recently served as Assistant Head - Teaching and Learning there, making it the closest comparable peer.
• Lakefield College School: Lakefield, Ontario independent co-ed boarding/day school (Grades 9-12). Comparable in Round Square affiliation, signature outdoor/adventure programming, and boarding community structure.
• Upper Canada College: Toronto-based independent boys' school (K-12) with boarding, considered one of Canada's most prestigious university-prep institutions. Comparable in heritage, boarding-day mix, and university placement outcomes.
• Bishop Strachan School: Toronto independent girls' day and boarding school (K-12) with AP and university-preparatory focus. Comparable in academic outcomes, co-curricular depth, and CAIS/TABS accreditation profile.
• Branksome Hall: Toronto independent girls' school (K-12) with boarding and IB/Round Square affiliations. Comparable in international student recruitment, boarding model, and signature co-curricular programs.
• St. Andrew's College: Aurora, Ontario independent boys' boarding and day school (K-12) with a strong athletic tradition. Comparable in boarding-staff ratios, Round Square membership, and university placement track record.
• Ridley College: St. Catharines, Ontario independent co-ed boarding/day school with AP and Round Square affiliations. Comparable in international recruitment, signature athletics, and CAIS/TABS accreditation.
• Crescent School: Toronto independent boys' school (Grades 3-12) with a strong university-prep orientation and high athletic profile. Comparable mission, co-curricular emphasis, and CAIS accreditation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SJR_School
• YouTubeyoutube.com/SJRCommunications
• Facebookfacebook.com/SJRWinnipeg
• LinkedInlinkedin.com/school/sjr_school
• Instagraminstagram.com/sjr_school/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. John’s-Ravenscourt School