Leaf Home Enhancements

What Leaf Home Enhancements does

Leaf Home Enhancements is a direct-to-consumer home improvement provider that sells and professionally installs branded residential solutions across four core categories: gutter protection (anchored by the LeafFilter® system), water treatment (softeners, salt-free conditioners, well-water systems, reverse osmosis, UV and advanced filtration), accessibility stair lifts (straight, curved, and outdoor configurations), and walk-in bath solutions under the Aqualuxe brand. The company positions itself as North America's largest home improvement company and operates as the umbrella brand for LeafFilter, Aqualuxe, and an Erie Home roofing cross-promotion. Underlying delivery is a physical, in-home service: field sales representatives conduct on-site consultations followed by trained installer crews who commit to leaving the home cleaner than they found it.

Name

Leaf Home Enhancements

Legal name

Leaf Home

Website

https://leafhomeenhancements.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Leaf Home Enhancements is a direct-to-consumer home improvement company selling and professionally installing gutter protection, water treatment, stair lifts, and bath solutions to residential homeowners across 260 U.S. and Canadian locations via in-home sales consultations.

Ownership category

akta.pro rank

Product category

Residential Home Improvement Services

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Gutter Guards & Leaf Protection Systems (HSAGAIAG)

Keywords

• Gutter protection systems
• Water treatment solutions
• Stair lift installation
• Bathroom accessibility products
• Residential home improvements

Headquarters

HQ city

Hudson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Sale of home improvement products including gutter protection systems, water softeners, water filtration systems, stair lifts, and bath solutions. Products are sold directly to consumers with professional installation included or available.
2. Installation Services: Professional in-home installation services for all product lines. Installation is performed by trained expert installers who commit to leaving spaces cleaner than they found them.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Leaf Home Enhancements sells branded residential home improvement products directly to homeowners and provides professional in-home installation. Core offerings span four product categories: gutter protection (LeafFilter®), water solutions (softeners, salt-free conditioners, reverse osmosis, UV and well water filtration), stair lifts (straight, curved, outdoor), and bath solutions (Aqualuxe walk-in baths), supported by full gutter replacement and outdoor lighting.

Product overview

Leaf Home is North America's largest home improvement company offering a portfolio of home improvement products and installation services. The company provides four core product categories: (1) Gutter protection featuring the LeafFilter® Gutter Protection system and Full Gutter Replacement services; (2) Water Solutions including water softening systems (traditional, salt-free, well water softeners) and water filtration systems (reverse osmosis, UV filtration, advanced filtration, well water filtration); (3) Stair Lift Solutions covering straight, curved, and outdoor stair lifts for mobility assistance; and (4) Bath Solutions featuring Aqualuxe walk-in baths. The company operates across 260 office locations in the U.S. and Canada and serves over 2 million customers, emphasizing in-home installation services with professional expert installers.

Differentiator

Problem solved

Functional benefit

Brands

• LeafFilter®: Gutter protection product line
• Aqualuxe
• Erie Home

Products and services

• LeafFilter® Gutter Protection Micro-mesh gutter protection system designed to prevent twigs, leaves, and debris from clogging gutters, protecting the home from roof to foundation. Sold directly to residential homeowners with professional in-home installation.
• Full Gutter Replacement Complete gutter system replacement service for residential homes requiring entirely new gutters, delivered with professional installation.
• Water Softening Systems Water treatment solutions that reduce water hardness through ion exchange, including traditional softening systems, salt-free conditioners, and well water softeners. Sold to homeowners with professional installation.
• Water Filtration Systems Advanced water purification solutions including reverse osmosis, UV filtration, advanced filtration, and well water filtration systems for residential homeowners.
• Well Water Systems Specialized water treatment systems for properties on private wells, combining softening and filtration tailored to well water conditions.
• Straight Stair Lift Motorized chair lift system for straight staircases, enabling mobility-impaired homeowners to safely navigate between floors, with professional delivery and installation.
• Curved Stair Lift Custom motorized chair lift designed for curved or multi-landing residential staircases, with professional delivery and installation.
• Outdoor Stair Lift Weather-resistant motorized stair lift designed for outdoor stairs and raised residential entrances, including professional installation.
• Aqualuxe Bath Solutions Bathroom remodeling solution offering walk-in baths and accessible bathing products for residential homeowners focused on accessibility and safety.
• Outdoor Lighting Exterior lighting solutions for residential outdoor spaces.

Quantifiable outcome

• Over 2 million homeowners served
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Bath Fitter: Bath Fitter sells and installs acrylic bath and shower liners through in-home sales consultations with one-day professional installation, closely mirroring Leaf Home's Aqualuxe walk-in bath sales motion and customer profile.
• Bruno Independent Living Aids: Bruno designs, sells, and installs stair lifts and vehicle lifts through a dealer network for residential customers, overlapping with Leaf Home's stair lift product category and aging-in-place customer segment.
• Culligan Water: Culligan is a leading direct-to-consumer water treatment company selling softening and filtration systems through in-home consultation and dealer network, directly comparable to Leaf Home's Water Solutions business and overlapping customer demographic.
• Gutter Helmet: Gutter Helmet is a long-established gutter protection brand with a national dealer-installed model, directly competing with LeafFilter for the same residential gutter guard category and in-home sales channel.
• Acorn Stairlifts: Acorn Stairlifts is the leading direct-to-consumer stair lift manufacturer selling through in-home consultation to aging-in-place customers, directly comparable to Leaf Home's stair lift business line.
• Kinetico: Kinetico manufactures and sells water softening and filtration systems through a dealer-installed model targeting residential customers, directly comparable to Leaf Home's water treatment product line.
• LeafGuard (by Englert): LeafGuard is one of the original branded gutter protection systems sold through in-home sales and installed nationwide, directly competing with LeafFilter on product, channel, and customer.

Broad incumbents

• Home Depot: Home Depot is the largest U.S. home improvement retailer offering products and installation services across all of Leaf Home's categories, representing the primary big-box and DIY alternative to Leaf Home's professional installation model.
• Roto-Rooter: Roto-Rooter operates a national in-home service franchise model for plumbing and drain services, sharing Leaf Home's field-sales-led motion, national footprint approach, and residential homeowner target customer.
• Lowe's: Lowe's is the second-largest U.S. home improvement retailer competing across Leaf Home's product categories with both DIY retail and pro-installation services, representing the other primary big-box threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/leaf-home-enhance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leaf Home Enhancements