Home Prep

What Home Prep does

Home Prep, operating as AtHomePrep (@HomePrep), is a Knoxville, Tennessee-based online education platform founded in 1998 and operating as a division of Stautzenberger College. The company provides contractor licensing exam preparation, continuing education, and licensing application services to individual trade professionals and small contractors across construction, electrical, HVAC, plumbing, and general building trades throughout all 50 U.S. states. Its catalog spans over 600 online courses, 1,100+ reference books, and 25 industries, supported by 115 state board accreditations.

The core platform is a self-serve web-based learning management system delivering narrated courses, proprietary 'highlighting guides' that direct students to specific passages in reference books, randomly generated practice quizzes, and 365 days of course access. Core products include individual online exam prep courses ($270–$330+), 'Complete Packages' bundling courses with required books and pre-printed tabs ($400–$3,300+), live in-person seminars, an online bookstore, and Application Processing Services for state licensing paperwork. The technology stack is a content- and LMS-driven e-commerce platform rather than an AI-native system.

Home Prep monetizes primarily through direct-to-consumer e-commerce transactions with one-time course/package purchases, supplemented by a Strategic Partnership Program that white-labels its courses to community colleges, home builders associations, and training organizations under custom-branded portals with revenue-share commissions and no setup fees. Customers typically purchase per state and per trade, with pricing varying by jurisdiction and license type. The business carries no venture or private equity investment and operates as a privately held division of Stautzenberger College.

Name

Home Prep

Legal name

At Home Prep

Website

https://athomeprep.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Home Prep (AtHomePrep) is an online education platform founded in 1998 that provides state-approved exam preparation, continuing education, and licensing services to individual contractors and trade professionals across construction, electrical, HVAC, plumbing, and general building trades nationwide.

Ownership category

akta.pro rank

Product category

Professional Trade Licensing Education

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Certification & Exam Prep Course Marketplaces (EDAFAIAJ)

akta.pro secondary industry

Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH)

Keywords

• Contractor exam prep
• Trade licensing courses
• Online continuing education
• Electrical license prep
• HVAC plumbing training

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Online Course Sales: Sale of online exam prep courses ranging from approximately $270 to $3,300+. Courses include various licensing exam preparations for contractors, electricians, HVAC technicians, plumbers, and other construction trades professionals across multiple states.
2. Bookstore Sales: Sale of trade-specific textbooks and reference materials including National Electrical Code, International Building Code, OSHA regulations, and state-specific contractor guides. Over 1,100 books available.
3. Complete Packages: Bundled offerings combining courses with required books, pre-printed tabs, and sometimes shipping. These complete packages provide higher average order values than individual components.
4. Application Processing Services: Assistance with business filings, state applications, certifications, and required paperwork for contractor licensing. Helps streamline the licensing process for customers.
5. Strategic Partnership Revenue Share: Partners receive percentage of course sales made through their strategic partner portal. Partners can include businesses, community colleges, and other organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Home Prep (operating as @HomePrep/AtHomePrep) sells online exam preparation courses, complete bundled packages (courses plus required reference books and pre-printed tabs), trade-specific textbooks, and live in-person seminars for state contractor licensing exams. The platform serves construction trades professionals across electrical, HVAC, plumbing, general building, and 25 other industries with state-approved content covering all 50 states and 115 state board accreditations. Supporting offerings include application processing services for licensing paperwork and a white-label strategic partnership program for resellers.

Product overview

Home Prep (operated as @HomePrep or AtHomePrep) is a comprehensive online education platform for contractor licensing that offers a portfolio of interconnected products and services. The core offerings include Online Exam Prep Courses and Complete Exam Prep Packages, which are bundled solutions combining courses with required textbooks and pre-printed reference tabs. Supporting products include a Bookstore with trade-specific licensing references, Live Seminars for in-person exam preparation, and Application Processing Services to handle licensing paperwork. The platform also offers a Strategic Partnership Program for resellers. Course categories span electrical, HVAC, plumbing, general building, and specialty contractor licensing across 25 industries and all 50 states, with over 1,000 courses and 115 state board accreditations. Key exam prep products include the National Electrical Code exam prep, NASCLA trade examination prep, and state-specific contractor licensing courses for Florida, Georgia, Tennessee, and many other states.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Exam Prep Courses

Quantifiable outcome

• Over 100,000 satisfied students (with more recent count of 350,000)
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

13 partnerships are on record, tiered minor and core.

• NCS (National Contractor Services)minorChannel Partner/ Reseller/ DistributorStrategic partner offering Home Prep courses through their distribution channel.
• IEE (International Education Enterprises)minorChannel Partner/ Reseller/ DistributorEducational partner collaborated with for Massachusetts CSL CE continuing education seminars.
• Digital ConstructiveminorChannel Partner/ Reseller/ DistributorStrategic partner in the contractor training reseller program.
• South Georgia Home Builders AssociationminorChannel Partner/ Reseller/ DistributorHome builders association partner offering training to members.
• Florida Home Builders Association (FHBA)minorChannel Partner/ Reseller/ DistributorState home builders association partner offering training to members.
• BigStepTrainingminorChannel Partner/ Reseller/ DistributorTraining organization partner in the strategic partnership program.
• SEBCminorChannel Partner/ Reseller/ DistributorStrategic partner offering contractor training courses.
• MyCEUDepotminorChannel Partner/ Reseller/ DistributorContinuing education provider partner.
• LeadSmartminorChannel Partner/ Reseller/ DistributorMarketing/sales partner in the training distribution network.
• Gold Coast Builders AssociationminorChannel Partner/ Reseller/ DistributorRegional builders association partner offering training.
• CLCminorChannel Partner/ Reseller/ DistributorStrategic partner in the contractor training reseller program.
• RECIminorChannel Partner/ Reseller/ DistributorTraining and education partner.
• Pellissippi State Community College (PSTCC)coreStrategic or Co-development PartnerPartnership with Tennessee state community college to offer Limited Residential Contractor (BC-A/r) course. Certificate of Completion issued by PSTCC upon course completion. Course covers OSHA Standards, Blueprint Analysis, Contract Management, Tax Basics, and other essential contractor topics.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 1ExamPrep: Online exam prep provider for contractor and trade licensing with courses across states, similar self-serve e-commerce model and bundled packages with books.
• Pace Contractors Licensing: Long-standing contractor licensing school offering exam prep and application processing across multiple states, comparable in business model and target customer to Home Prep.
• CE Source: Provides continuing education and exam prep for licensed contractors and trades professionals, with overlapping course catalog and state-by-state coverage.
• Contractor Training Center: Specialized online contractor licensing exam prep across multiple states and trades, directly competing for the same pool of contractors seeking licensure.
• RocketCert: Direct online competitor offering exam prep courses for electrical, HVAC, plumbing, and general contractor licensing across multiple states. Mirrors Home Prep's core product mix of state-by-state exam prep packages.
• Contractors State License Services (CSLS): Provides contractor licensing exam prep and application processing services across multiple states, with both online courses and in-person seminars — closely aligned with Home Prep's bundled offerings.

Broad incumbents

• Coursera: Major MOOC platform offering professional certificates and specializations, including some construction management and trades-adjacent content relevant to licensed professionals' continuing education.
• Udemy: Large-scale MOOC marketplace that hosts third-party contractor/trade exam prep courses at lower price points, representing a long-tail competitive threat on commodity exam prep content.
• Trade-Schools.net: Broader trade-school directory and resource site that surfaces contractor licensing prep options, partially overlapping with Home Prep's marketing/discovery layer for trades professionals.

Emerging players

• PDH Direct: Online continuing education provider for licensed professionals (engineers, contractors) with state-approved CE courses; overlaps with Home Prep's CE renewal business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=tE-McX54MGs
• Xx.com/athomeprep
• Facebookfacebook.com/athomeprep

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Prep