Schulverlag Plus

What Schulverlag Plus does

Schulverlag Plus AG is a privately held Swiss educational publishing company (Lehrmittelverlag) that develops, produces, and distributes curriculum-aligned teaching materials for primary schools in German-speaking Switzerland. It is jointly owned by the cantons of Aargau and Bern (50% each), and operates from a headquarters in Bern and a 2,600-pallet warehouse and logistics facility in Buchs AG with 51 staff (45 permanent plus 6 apprentices). The portfolio spans core primary-school subjects — mathematics (MATHWELT, mathbuch, Tiptopf), language (SPRACHWELT), natural sciences and humanities (WeitBlick NMG, NaTech), economics and household (WAH, Greentopf) — together with career orientation (BERUFSWAHLTAGEBUCH), professional journals (PROFIL, 4 bis 8, Milles Feuilles, Clin d'œil), and a digital licenses platform.

The company's commercial model rests on three revenue streams: one-time sales of physical textbooks and learning materials (Tiptopf, MATHWELT, SPRACHWELT) priced in CHF including VAT; recurring annual or multi-year digital licenses distributed to schools and teachers through a centralized license management platform; and a professional services layer of continuing education, webinars, and consulting for teachers, including events such as the magistra26 exhibition. Distribution is hybrid: schools and teachers can buy directly via the e-shop (shop.schulverlag.ch), but the dominant institutional channel runs through cantonal educational material offices (Lehrmittelstellen) across all German-speaking Swiss cantons, which centrally procure and assign digital licenses using a role-based Material Manager System for order approvals and consolidated ordering.

The go-to-market combines direct-to-consumer e-commerce with a deeply embedded B2G channel-partner model. Marketing leverages a website, Mailchimp newsletter, social channels (Facebook, Instagram, LinkedIn, YouTube), educational exhibitions, and free support webinars. International shipping is available to eight European countries. The company is processing roughly 43,000 orders and 300,000 letters/parcels per year, and has actively refreshed its product and platform surface in 2026 with a MATHWELT beta, a new digital licensing system, and a game-based learning environment ('Bitte einsteigen!').

Name

Schulverlag Plus

Legal name

Schulverlag plus AG

Website

https://schulverlag.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Schulverlag Plus AG is a Swiss educational publisher jointly owned by the cantons of Aargau and Bern, producing curriculum-aligned textbooks, digital licenses, journals, and professional development for primary schools in German-speaking Switzerland, distributed via cantonal material offices and a direct e-shop.

Ownership category

akta.pro rank

Product category

K-12 Educational Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (513120)

SIC

Books: Publishing Or Publishing & Printing (2731), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)

akta.pro secondary industry

K–12 Textbook Publishing (Core Curriculum) (MPAJABAA)

Keywords

• Educational publishing
• Primary school textbooks
• Digital learning materials
• Curriculum aligned content
• Teacher journals

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Physical Educational Materials Sales: Sale of textbooks and physical learning materials for primary schools in German-speaking Switzerland, including titles like Tiptopf, Greentopf, MATHWELT, and SPRACHWELT. Prices are in CHF including VAT.
2. Digital Licenses: Annual or multi-year licenses for online learning materials and digital educational content. License validity is stated in product descriptions. Multi-user licenses are available for schools.
3. Continuing Education and Consulting: Professional development courses, webinars, and consulting services for teachers, including events like the magistra26 exhibition and support webinars.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Schulverlag Plus AG is a Swiss educational publisher that develops, produces, and distributes printed and digital teaching materials for primary schools in German-speaking Switzerland. Its catalogue covers subjects such as mathematics, German language, natural sciences/technology, home economics, and French as a foreign language, alongside teacher journals and class materials. The company sells its products directly to schools, teachers, and students, and through the cantonal educational material offices (Lehrmittelstellen).

Product overview

Schulverlag Plus is a Swiss educational publishing company jointly owned by the cantons of Aargau and Bern. The company operates a multi-product portfolio including core curriculum materials (MATHWELT, SPRACHWELT, WeitBlick, NaTech, WAH, Tiptopf, Greentopf, BERUFSWAHLTAGEBUCH, mathbuch), professional publications (PROFIL, 4 bis 8, Milles Feuilles, Clin d'œil), digital platforms (E-Shop, Digital Licenses Platform), and subscription services (Flatrate). Products span print and digital formats across languages, mathematics, natural sciences, humanities, economics, and household management for Swiss primary and secondary schools (kindergarten through grade 9 and secondary II).

Differentiator

Problem solved

Functional benefit

Products and services

• MATHWELT Mathematics teaching materials (textbook and digital components) for primary school students in German-speaking Switzerland, aligned with the Lehrplan 21 curriculum.
• SPRACHWELT German language teaching materials for primary school students in German-speaking Switzerland, covering reading, writing, and language skills in line with the Lehrplan 21 curriculum.
• WeitBlick Teaching materials for the NMG (Natur, Mensch, Gesellschaft) interdisciplinary subject at primary school level, aligned with Lehrplan 21.
• NaTech Teaching materials for natural sciences and technology at primary school level, aligned with the Lehrplan 21 curriculum.
• WAH Teaching materials for the WAH (Wirtschaft, Arbeit, Haushalt) subject covering economics, work, and household topics at primary school level.
• Tiptopf Workbook and class cookbook used in primary school home economics (HA) classrooms, designed for student use in class.
• Der kleine Tiptopf Simpler companion workbook to the Tiptopf, used in primary school home economics classes for younger or less advanced learners.
• Greentopf Vegetable-focused workbook/cookbook extension within the Tiptopf family of primary school home economics materials.
• BERUFSWAHLTAGEBUCH Workbook supporting students' career-choice (Berufswahl) process at upper primary and lower secondary level, used in classrooms and counselling.
• mathbuch Established mathematics textbook series for primary school mathematics instruction, distributed alongside the newer MATHWELT line.
• Lesen - Das Selbstlernheft Self-study reading booklet for primary school students to practice reading independently.
• MiniMax Compact reference/workbook for primary school students, used as a quick-reference learning aid across subjects.
• PROFIL (journal) Professional journal for teachers and educators, published by Schulverlag Plus as part of its portfolio.
• 4 bis 8 (journal) Teacher professional journal covering the primary school level (kindergarten through grade 2/4), published by Schulverlag Plus.
• Milles Feuilles French-as-a-foreign-language teaching materials for primary school students in German-speaking Switzerland.
• Clin d'œil French-as-a-foreign-language teaching materials for primary school students in German-speaking Switzerland.
• Digital Licenses (Digitale Lizenzen) Platform for purchasing and managing digital licenses to Schulverlag Plus learning content, structured for purchase by schools, classes, teachers, and students.
• Flatrate (subscription) Subscription model providing class-wide digital access to Schulverlag Plus learning materials for a defined period, simplifying digital procurement for schools.
• Online-Shop (E-Shop) Online store at schulverlag.ch where customers (schools, teachers, parents) can order Schulverlag Plus printed books and digital products.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Swiss Cantonal Educational Material OfficescoreChannel Partner/ Reseller/ DistributorNetwork of cantonal educational material offices (Lehrmittelstellen) across German-speaking Switzerland that handle centralized procurement and distribution of digital licenses to schools within their respective cantons.
• StripesupportingTechnology or IntegrationPayment processing provider for subscription management and credit card payments for the '4bis8' magazine subscription service.
• MicrosoftsupportingTechnology or IntegrationMicrosoft Teams is used to conduct webinars, video conferences, and online meetings for professional development and support.
• MailchimpsupportingTechnology or IntegrationEmail marketing platform used for newsletter distribution to subscribers.
• Smallinvoice (Lourens Systems GmbH)supportingTechnology or IntegrationInvoice payment processing service for handling invoice-based payments for subscriptions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lehrmittelverlag Zürich: Cantonal educational publisher serving primary and secondary schools in the Canton of Zürich with curriculum-aligned Lehrmittel. Directly comparable to Schulverlag Plus in terms of product scope (Lehrmittel, digital licenses, journals) and Swiss-German public-school channel.
• hep verlag: Swiss educational publisher specializing in teacher education, pedagogy, and school-related publications. Comparable to Schulverlag Plus's professional publications and consulting services line, with similar Swiss institutional customer base.
• Editions LEP (Loisirs et Pédagogie): Swiss-based educational and pedagogical publisher producing textbooks and teaching materials primarily for French-speaking Switzerland. Comparable in scope to Schulverlag Plus for the French-language Swiss market and professional publications.
• Helbling: Swiss/European educational publisher with K-12 course materials, digital learning tools, and teacher resources. Comparable in combining textbooks, digital platforms, and professional services for schools across German-speaking markets.
• Lehrmittelverlag St. Gallen: Cantonal educational publisher serving schools in Eastern Switzerland with locally adapted Lehrmittel. Directly comparable to Schulverlag Plus's cantonal publishing model and curriculum-aligned product approach.

Broad incumbents

• Klett Verlag: One of the largest German-language educational publishers, producing textbooks, digital learning materials, and teacher training across German-speaking markets. Broader and broader-geography incumbent offering identical product categories to Schulverlag Plus.
• Cornelsen Verlag: Major German educational publisher with comprehensive K-12 textbook lines, digital platforms, and teacher services. Comparable product mix and go-to-market overlap with Schulverlag Plus, but at a much larger scale and primarily in Germany.
• Westermann Gruppe: Established German educational publisher (Schroedel, Diesterweg, Westermann) producing K-12 textbooks, digital learning platforms, and educational magazines. Closely comparable to Schulverlag Plus in product architecture, especially its affiliated trade publications.

Others

• Orell Füssli Thalia: Swiss bookstore and publisher with educational titles and school supply distribution. Comparable as a Swiss distribution channel for educational materials, although not a direct Lehrmittel publishing competitor.

Regional players

• Lehrmittelverlag des Kantons Luzern: Cantonal publisher for the Canton of Luzern producing primary school Lehrmittel. Comparable to Schulverlag Plus in product type and Swiss-cantonal GTM, but operating in a different German-speaking Swiss geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLzUgb-pLdJrO-OiRFbeDFw
• Facebookfacebook.com/schulverlag
• LinkedInlinkedin.com/company/schulverlag
• Instagraminstagram.com/schulverlag_plus/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schulverlag Plus