Singapore Ballet Academy

What Singapore Ballet Academy does

Singapore Ballet Academy (SBA), established in 1958, is Singapore's oldest ballet school and a private for-profit dance education institution operating from studios on Waterloo Street in Singapore. The academy's core offering is structured classical ballet training delivered through the Royal Academy of Dance (RAD) Syllabus from Pre-Primary through Advanced levels, supplemented by RAD examinations held annually in April and a biennial school concert. Adjacent products include an annual five-day Dance Masterclass Series, school holiday workshops (occasionally staged at off-site venues such as Capitol Theatre), specialty seminars (e.g., pointe shoes, sports nutrition), Open Contemporary Nights for adult recreational dancers, and parent-and-child workshops. The institute also maintains a strategic 'in association with' relationship with Singapore Ballet (formerly Singapore Dance Theatre), through which students attend professional productions and present workshop culminations at SDT studios.

The business model is direct-to-consumer and diversified across recurring tuition fees for graded classes, one-time workshop and masterclass tuition (typically S$25–S$525 per session), RAD examination fees, and biennial school concert participation fees. Pricing is granular and transaction-level; there is no subscription platform, no app, and no disclosed enterprise or institutional contracts. Distribution is single-country (Singapore) and conducted via the academy's own studios, with marketing handled through the company website, email newsletter, Instagram, Facebook, Eventbrite, Peatix, and participation in community events such as the National Arts Council's Got to Move festival. Recommended partners include physiotherapy clinics (Moving Space, Olympus Wellness) and a preferred dancewear retailer (Sonata Rainbow Dancewear).

Leadership comprises Director Ms. Goh Soo Khim (Principal from 1971 for over three decades, co-founder of Singapore Dance Theatre, recipient of the Asian Grand Prix 2017 Lifetime Achievement Award) and Principal Mr. Han Kee Juan (appointed August 2016; SBA alumnus, 28+ years of teaching experience, honoured as 'Teacher of Men' by Dance Teacher magazine USA). School operations are supported by a School Manager and Administrative Executive. SBA is privately held by its founders' successors and current management, with no evidence of venture capital, private equity, or institutional ownership, and no subsidiaries, M&A activity, or external funding rounds.

Name

Singapore Ballet Academy

Legal name

Singapore Ballet Academy

Website

https://singaporeballetacademy.com.sg

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Singapore Ballet Academy is Singapore's oldest ballet school, founded in 1958, delivering Royal Academy of Dance classical ballet training from Pre-Primary to Advanced levels to children, youth, and adults, plus workshops, examinations, and performances.

Ownership category

akta.pro rank

Product category

Dance Education

NAICS

Fine Arts Schools (61161), Fine Arts Schools (611610)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Classical Ballet (Full-Length & Repertoire) (MPAGADAA), Contemporary & Modern Dance (MPAGADAB)

Keywords

• Classical ballet training
• Dance education
• RAD syllabus
• Ballet instruction
• Dance workshops

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Class Tuition Fees: Recurring tuition fees for regular ballet classes following the RAD graded syllabus. Students pay for ongoing training sessions throughout the academic year.
2. Dance Masterclass Series: Annual intensive workshop programmes (5-day workshops) offering ballet, jazz, contemporary, and repertoire classes. Features multiple sessions (Week 1 and Week 2) with intensive programmes available.
3. RAD Examination Fees: Fees for Royal Academy of Dance examinations conducted in April at the SBA studios. Students receive certificates of achievement upon passing.
4. School Concert Participation: School concerts staged every two years (alternating with RAD examinations) require a participation fee to defray theatre, production costs, and additional faculty hours for rehearsals.
5. Holiday Workshop Programmes: Shorter programmes including holiday workshops, seminars (pointe shoes, nutrition), and masterclasses with guest instructors for deepening dance knowledge and technique.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Singapore Ballet Academy provides classical ballet training for students from Pre-Primary to Advanced levels, structured around the Royal Academy of Dance (RAD) Syllabus. Its offering includes recurring graded tuition classes, intensive workshops and masterclasses (e.g., annual Dance Masterclass Series, holiday workshops, contemporary nights), specialty seminars (pointe shoes, nutrition), and RAD examinations held annually in April, culminating in biennial school concerts. The academy operates physical studios in Singapore and enrolls students through direct placement assessments.

Product overview

Singapore Ballet Academy offers a comprehensive ballet education programme centred on the Royal Academy of Dance (RAD) Syllabus, providing graded classical ballet training from Pre-Primary to Advanced levels. The academy's core product is its RAD Graded Classes, supplemented by periodic workshops and seminars including the annual Dance Masterclass Series, Open Contemporary Nights, School Holiday Dance Workshops, and specialty seminars on pointe shoes and nutrition. The academy also facilitates RAD examinations held annually in April and stages a school concert every two years alternating with exam years.

Differentiator

Problem solved

Functional benefit

Products and services

• RAD Graded Classes Recurring classical ballet training from Pre-Primary through Advanced levels based on the Royal Academy of Dance (RAD) Syllabus, with structured progression and placement assessments. Targeted at children, youth, and serious students.
• Dance Masterclass Series Annual intensive five-day workshop programme featuring ballet, jazz, contemporary, and repertoire classes, with multiple level tiers (Grades 2-3, Grades 4-5, Intermediate Foundation to Advanced). Culminates in a final showcase for family and friends.
• Pointe Shoes Seminar Educational seminar on pointe shoe fitting and pointe work techniques presented by an SBA alumna who is a physiotherapist and pointe shoe fitter. Targeted at students preparing for or currently dancing en pointe.
• Open Contemporary Nights Weekly open contemporary dance classes covering basic contemporary techniques (flow, groundedness, spine articulation), conducted by SBA Junior Faculty. Available as single class or four-class package; open to SBA and non-SBA students.
• Parent & Child Ballet Workshop Intergenerational dance and art-making workshop for children aged 5 and above together with their parents, featuring basic ballet movements and costume creation. Targeted at families seeking shared dance experiences.
• Nutrition for Athletes Seminar Educational seminar on sports nutrition tailored for dancers, presented by a senior consultant and director of a hospital sports medicine centre. Targeted at dance students and parents interested in supporting athletic performance.
• 5 Days of Dance Workshop Intensive five-day multi-genre dance workshop covering classical ballet, jazz, contemporary dance, and musical theatre, conducted by SBA faculty and guest instructors across multiple level tiers.
• School Holiday Dance Workshops Holiday dance programmes featuring Nutcracker-themed ballet workshops, masterclasses, and parent-child workshops. Designed for all ages including parents; held at external venues such as Capitol Theatre.
• RAD Examinations Annual Royal Academy of Dance examinations held in April at SBA studios, with separate examination fees and certificates of achievement awarded to passing students. Available to enrolled SBA students progressing through the RAD syllabus.
• School Concerts Biennial staged performances staged by the academy alternating with RAD examination years, with participation fees covering theatre, production, and additional faculty rehearsal hours. Available to enrolled SBA students.
• Guest Masterclasses One-off single-session masterclasses led by distinguished guest instructors (e.g., Prof Patricia Hon), offered at SBA studios with differentiated SBA student, non-SBA student, and observer pricing. Targeted at intermediate and advanced dancers.

Quantifiable outcome

• RAD examinations held annually in April with certificate of achievement awarded to passing students
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and recommended.

• National Arts Council SingaporecoreGTM or Marketing Partner · 1 January 2019SBA participates in Got to Move, a nationwide dance festival organized by the National Arts Council Singapore. This partnership provides community outreach opportunities and visibility for the academy.
• Moving Space Sports & PhysiotherapyrecommendedOthersRecommended physiotherapist partner for injury management and quality care outside of dance training. Contact Vivien Koh at 9367 8087 or 6610 9327. Located at Block 3 Queen's Road #02-161, Farrer Gardens, Singapore 260003.
• Olympus Wellness & Rehab Pte. LtdrecommendedOthersRecommended physiotherapist partner for injury prevention and dance-related physiotherapy. Contact Sharmila Pillay at 9183 0730. Located at 70 Shenton Way, Eon Shenton, #16-03, Singapore 079118.
• Sonata Rainbow DancewearcoreChannel Partner/ Reseller/ DistributorPreferred partner for ballet attire and dancewear. Located at 107 North Bridge Road, #02-25, Funan, Singapore 179105. Contact: +65 6738 2018 / 6447 0070. Shop online or visit flagship store.
• Singapore Ballet (formerly Singapore Dance Theatre)coreStrategic or Co-development PartnerSingapore Ballet Academy operates in association with Singapore Ballet (formerly Singapore Dance Theatre). Students benefit from performance excursions to SDT productions (e.g., Swan Lake, Cinderella, Sleeping Beauty, The Nutcracker). Workshops culminate in presentations at Singapore Dance Theatre studios.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Australian Ballet School: Australia's national ballet training institution offering pre-professional and full-time programs. Comparable to SBA as a structured ballet academy with graded progression pathways; Mr. Han Kee Juan himself trained here, providing a direct alumni linkage.
• National Ballet School of Canada: Canada's premier ballet academy delivering graded and professional training pathways. Comparable in academic rigor and curriculum-led progression to SBA, but at a much larger institutional scale.
• The Royal Ballet School: UK-based elite ballet training institution associated with The Royal Ballet. Comparable to SBA in its role as a feeder for national-level professional dancers, though operating at substantially greater scale and recognition.
• School of American Ballet: The official training academy of New York City Ballet and a leading US ballet school. Comparable to SBA in classical ballet pedagogy focus, though operating at far larger scale with a stronger conservatory orientation.
• Beijing Dance Academy: China's premier dance institution delivering comprehensive training across classical ballet and other dance forms. Comparable as a longstanding ballet education institution with a teaching heritage, though a state-affiliated conservatory at far greater scale.

Others

• Royal Academy of Dance (RAD): The international awarding body whose syllabus underpins SBA's graded classical training from Pre-Primary to Advanced. Not a direct competitor but the governing ecosystem player whose standards and examinations drive SBA's curriculum and credentialing value.
• Singapore Ballet (formerly Singapore Dance Theatre): Singapore's national ballet company formally associated with SBA through shared heritage and performance pathways. Functions as a complementary institution rather than competitor, but represents the adjacent professional outcome for SBA's top students.

Direct peers

• Elmhurst Ballet School: UK-based ballet training school delivering RAD-aligned vocational training. Comparable to SBA in curriculum framework and student progression logic, though operating at significantly greater scale and as a full-time specialist institution.
• Boston Ballet School: US-based ballet training program with graded children's division through pre-professional tracks. Comparable to SBA in structured progression for young students and in using established syllabus frameworks to deliver classical ballet education.

Regional players

• Crestar Hup Koon School of the Performing Arts: Major Singapore-based performing arts school offering dance, music, and other enrichment classes. Competes locally with SBA for parent-discretionary arts spending, though broader in scope than SBA's classical ballet focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/singaporeballetacademy
• Instagraminstagram.com/singaporeballetacademy
• LinkedInlinkedin.com/company/singapore-dance-theatre

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singapore Ballet Academy