Wine and Canvas
Wine and Canvas is a private US franchisor of paint-and-sip entertainment events, licensing its brand and mobile painting-party model to 20+ independent operators across eight states who deliver guided group painting experiences at partner venues, studios, and private events.
- Company typePrivate
- Founded2011
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wine and Canvas does
Wine and Canvas is a private US franchisor of paint-and-sip experiential entertainment, founded in 2011 and headquartered in San Diego. The company licenses the Wine and Canvas brand and operating model to independent operators running 20+ locations across eight states (Arizona, California, Florida, Indiana, Michigan, Minnesota, Nevada, Ohio), with a licensing partner (Painting and Vino) covering Arizona and California. The core product is guided, step-by-step group painting events delivered primarily through a mobile model in which instructors bring all supplies to partner venues — restaurants, breweries, wineries, parks, and corporate offices — with a handful of dedicated studio locations in select markets.
The product portfolio spans six activity types (Canvas Painting, Cookies & Canvas children's events, Board Art, Fluid Pour Art, Wine Glass Painting, and Paint Your Pet) plus private events for corporate team building and adult celebrations, at-home Art Kits To Go (pickup or shipping), virtual on-demand paint-and-sip classes, Mobile Painting Party Packs, and eGift Certificates. Underlying technology is a commodity stack — WordPress with The Events Calendar plugin and WooCommerce checkout — with location-specific websites handling online ticketing and registration.
Wine and Canvas monetizes through per-person ticket sales ($15-$88 depending on market and event), franchise/licensee royalties and fees, kit and merchandise sales, and gift certificate revenue. Customer segments span individual social celebrants (birthdays, bachelorettes, bridal showers), corporate team-building buyers (8-150 guests), families and children (Cookies & Canvas, ages 6+), at-home DIY consumers, and gift purchasers, with a horizontal segmentation approach and no apparent reliance on any single anchor customer.
Wine and Canvas firmographics
Firmographics- Name
- Wine and Canvas
- Legal name
- Wine & Canvas
- Website
- https://wineandcanvas.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wine and Canvas is a private US franchisor of paint-and-sip entertainment events, licensing its brand and mobile painting-party model to 20+ independent operators across eight states who deliver guided group painting experiences at partner venues, studios, and private events.
- Ownership category
- akta.pro rank
Wine and Canvas industry classification
Industry- Product category
- Paint and Sip Event Entertainment Services
- akta.pro primary industry
- Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA)
Keywords
Where Wine and Canvas is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices23 records
Markets served
Wine and Canvas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Public Paint & Sip Event Tickets: Per-person ticket sales for scheduled public painting events at partner venues. Tickets range from $15-$88 depending on location and event type.
- Private Event Booking: Minimum guest requirements (8-10 people) for private parties including birthdays, bachelorettes, bridal showers, team building, and corporate events. Pricing based on per-person rates.
- Art Kits To Go: Pre-sketched take-and-paint kits available for pickup or shipping, enabling at-home creative experiences.
- eGift Certificates: Digital gift certificates sold for use at any location, available for online purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fort Lauderdale public events |
| Unit Pricing | Pay-as-you-go | Fort Myers / Naples events |
| Unit Pricing | Pay-as-you-go | Tampa Bay events |
| Unit Pricing | Pay-as-you-go | Bloomington, IN events |
| Unit Pricing | Pay-as-you-go | South Bend, IN events |
| Unit Pricing | Pay-as-you-go | Kalamazoo community events |
| Unit Pricing | Pay-as-you-go | Lansing events |
| Unit Pricing | Pay-as-you-go | Las Vegas / Henderson events |
| Unit Pricing | Pay-as-you-go | Columbus, OH events |
| Unit Pricing | Pay-as-you-go | Toledo, OH events |
| Unit Pricing | Pay-as-you-go | Cookies & Canvas children's events |
| Unit Pricing | Pay-as-you-go | Team building private events |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Wine and Canvas product offering
Product offeringCore offering
Wine and Canvas organizes guided paint-and-sip experience events at partner venues and dedicated studios across 20+ US locations, supplying all materials (canvases, easels, brushes, paints, aprons) and providing step-by-step professional artist instruction. The portfolio spans multiple activity types including canvas painting, board art, fluid pour, wine glass painting, custom pet portraits, and child-friendly Cookies & Canvas events, complemented by private party bookings, team building events, take-home Art Kits To Go, and eGift Certificates.
Product overview
Wine & Canvas operates a franchise network of in-person paint-and-sip art studios across the United States, offering step-by-step guided painting events at local venues and studio locations. The core product portfolio centers on six main activity types: Canvas Painting (the flagship offering on gallery-wrapped canvases), Cookies & Canvas (child-friendly events with cookies), Board Art (wood-board painting), Fluid Pour Art (acrylic pour techniques), Wine Glass Painting, and Paint Your Pet (custom pet portrait events). These are complemented by private group events for corporate team building, adult celebrations, and children's parties. The company also sells ancillary products including Art Kits To Go for at-home painting, On-Demand virtual classes via an external platform, Mobile Painting Party Packs, and eGift Certificates. The business is structured as a franchise model with independently operated locations in multiple U.S. states.
Differentiator
Problem solved
Functional benefit
Brands
- Cookies & Canvas: Children's painting party brand offering kid-friendly painting events with cookies provided for participants. Designed for ages 6+ and includes 11x14 canvas painting.
Products and services
- Canvas Painting Events Step-by-step guided painting events where participants create artwork on gallery-wrapped canvases, instructed by professional artists. No experience is required and all supplies are provided. Aimed at adults and groups seeking social painting entertainment.
- Cookies & Canvas
- Board Art
- Fluid Pour Art
- Wine Glass Painting
- Paint Your Pet
- Private Events
- Team Building Events
- Art Kits To Go
- On-Demand Paint and Sip
- eGift Certificates
- Mobile Painting Party Pack
Companies that use Wine and Canvas
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
Wine and Canvas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wine and Canvas partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Painting and VinocoreLicensing partner operating in Arizona (Tucson) and California (Los Angeles, Orange County, Sacramento, San Diego, San Francisco Bay). They use the Wine and Canvas brand and model under a licensing agreement.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Wine and Canvas competitors and assessment
Company assessmentDirect peers
- Painting with a Twist: Largest paint-and-sip franchise in the US, offering guided painting events at studio locations with beer and wine. Operates a similar franchise model with comparable products (canvas, wood, glass) and customer segments, making it the closest direct competitor to Wine and Canvas.
- Pinot's Palette: National paint-and-sip franchise with a comparable model of guided painting classes, BYOB events, and private party offerings. Targets the same consumer (adults, parties, corporate) and uses a similar franchise/licensee structure for unit growth.
- Painting and Vino: Direct paint-and-sip operator and active licensing partner of Wine and Canvas, running California and Arizona locations under the Wine and Canvas brand. Also operates its own On-Demand virtual paint-and-sip platform, creating both partnership and direct competitive overlap.
- Bottle & Bottega: Paint-and-sip studio franchise offering guided painting with wine at studio and private event formats. Competes directly for the same adult celebration, date night, and team-building customer segments as Wine and Canvas.
- Muse Paintbar: Paint-and-sip concept with a more upscale studio/café design and full bar. Targets the same group of adult and corporate customers for guided painting events and private parties, with a comparable menu of canvas, glass, and specialty projects.
- Paint Nite: Nationally marketed paint-and-sip event brand that runs events at bars, restaurants, and other partner venues. Directly comparable in mobile, BYOB, per-person ticketing approach and adult social event positioning.
Broad incumbents
- Color Me Mine: Established ceramics/pottery-painting studio franchise. While the medium (ceramics) differs from Wine and Canvas's canvas focus, the customer demographic, franchise model, party/team-building use cases, and family-friendly positioning are highly comparable.
- As You Wish Pottery: Paint-your-own-pottery studio franchise that competes for the same discretionary family, party, and group event spend as Wine and Canvas. While it focuses on ceramics rather than canvas, the experience-based entertainment model overlaps.
Emerging players
- Sip and Paint Studios: Smaller-scale, often independent paint-and-sip operators in local markets. They replicate the same mobile or studio event model and compete with Wine and Canvas at the local licensee level for adult social and team-building events.
- Splatter Painting / Splatter Parties: Emerging experiential art entertainment concept offering group painting, splatter, and art-themed events. Competes for a portion of the same group, party, and team-building market, particularly through a more unconventional format.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wine and Canvas social profiles
Digital presenceWine and Canvas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wine and Canvas leadership team
Management profileNumber of profiles
Wine and Canvas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wine and Canvas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wine and Canvas
What does Wine and Canvas do?
Wine and Canvas organizes guided paint-and-sip experience events at partner venues and dedicated studios across 20+ US locations, supplying all materials (canvases, easels, brushes, paints, aprons) and providing step-by-step professional artist instruction. The portfolio spans multiple activity types including canvas painting, board art, fluid pour, wine glass painting, custom pet portraits, and child-friendly Cookies & Canvas events, complemented by private party bookings, team building events, take-home Art Kits To Go, and eGift Certificates.
Is Wine and Canvas a public or private company?
Wine and Canvas is a private company. It is classified as unknown and is currently operating.
When was Wine and Canvas founded?
Wine and Canvas was founded in 2011. It employs 1 to 10 people.
Where is Wine and Canvas based?
Wine and Canvas is headquartered in San Diego, United States, in the North America region.
How does Wine and Canvas make money?
Four revenue lines are on record. Public Paint & Sip Event Tickets are the primary driver. The others are private Event Booking, art Kits To Go and eGift Certificates.
Who are Wine and Canvas's main competitors?
Direct peers on record are Painting with a Twist, Pinot's Palette, Painting and Vino, Bottle & Bottega, Muse Paintbar and Paint Nite. Broad incumbents are Color Me Mine and As You Wish Pottery. Emerging players are Sip and Paint Studios and Splatter Painting / Splatter Parties.
Does Wine and Canvas have an API?
No public API is recorded for Wine and Canvas.
What industry is Wine and Canvas in?
Wine and Canvas's product category is Paint and Sip Event Entertainment Services. Its primary akta.pro industry code is THAJAKAA, Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture).