What Mortgage Professionals Canada does

Mortgage Professionals Canada (MPC) is Canada's national mortgage industry association, operating as a private non-profit organization headquartered in Vaughan, Ontario, and serving as the largest network of mortgage professionals in the country with over 15,000 individual members and more than 1,000 member firms. Originally operating as the Canadian Association of Accredited Mortgage Professionals (CAAMP), the organization rebranded to its current name in 2017 under CEO Lauren van den Berg (since 2019), with Joe Jacobs serving as Chair of the Board of Directors and Jasmine Toor as Vice President of Public Affairs. MPC's membership spans mortgage brokers and agents, mortgage brokerage firms, banks, lenders, insurers, and service providers across all ten Canadian provinces.

MPC generates revenue primarily through recurring annual membership dues, licensing and continuing education course fees, and event registrations, complemented by partnerships that provide member-exclusive benefits. The core product portfolio is centered on professional development: provincial mortgage broker licensing courses meeting specific regulatory standards in nine provinces, AMPC and PMPC professional designations, a continuing education tracking application (My CE App), and specialized compliance courses covering fraud detection and anti-money laundering. Member benefits include the Prepayment Penalty Mentor (PPM) mortgage penalty calculation platform, a 24/7 legal helpline, group insurance programs, and discount programs. The association's research arm publishes the Semi-Annual State of the Housing Market, the Housing and Mortgage Market Review, and the Loyalty & Lender Performance Study, all built on consumer surveys conducted with Bond Brand Loyalty.

The technology stack is best characterized as an association-management platform augmented by third-party member-benefit integrations rather than proprietary infrastructure. There is no public API, no disclosed AI/ML capability, and no proprietary data model; the Prepayment Penalty Mentor and My CE App are partner-built tools resold or integrated for members. Distribution operates through direct digital channels (mortgageproscan.ca), provincial licensing course delivery (in-person and online), and a national events franchise anchored by the annual National Mortgage Conference, Canadian Mortgage Hall of Fame, and George Street Festival. The consumer-facing findmeabroker.ca platform connects prospective homebuyers with member brokers, serving as the primary downstream referral funnel. The association also conducts formal advocacy at federal and provincial levels, with a notable 2024-2025 federal commitment to partner with MPC on a CRA income verification tool to combat mortgage fraud.

Name

Mortgage Professionals Canada

Legal name

Mortgage Professionals Canada

Website

https://mortgageproscan.ca

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Mortgage Professionals Canada is a non-profit industry association representing 15,000+ individual mortgage professionals and 1,000+ member firms across Canada, providing provincial licensing courses, professional designations, continuing education, advocacy, and member benefits including the Prepayment Penalty Mentor and findmeabroker.ca consumer directory.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Professional Organizations (81392), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Services-Membership Organizations (8600), Loan Brokers (6163)

akta.pro primary industry

Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)

akta.pro secondary industries

Mortgage & Loan Introducers (Residential & Commercial) (FSAEAMAA), Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

Keywords

• Mortgage industry association
• Broker licensing courses
• Continuing education programs
• Professional designations
• Housing market research

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: MPC operates as a non-profit association generating revenue through annual membership fees from individual mortgage brokers, agents, and firms. Members receive discounted pricing on services and access to exclusive member benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mortgage Professionals Canada is a non-profit industry association that represents over 15,000 individual mortgage professionals and 1,000+ member firms across Canada. It delivers provincial mortgage broker licensing courses, continuing education, professional designations (AMPC and PMPC), member benefits (Prepayment Penalty Mentor, Legal Helpline, insurance programs), advocacy at federal and provincial levels, and semi-annual consumer housing market research. Revenue is generated through annual membership dues, course and event registrations, and member services.

Product overview

Mortgage Professionals Canada operates as a member-based industry association offering a portfolio of products and services centered on mortgage broker education, professional development, and member support. The core offerings include licensing courses across all Canadian provinces, professional designation programs (AMPC and PMPC), and continuing education through the My CE App for license tracking. Member benefits encompass the Prepayment Penalty Mentor mortgage-savings calculator platform, Legal Helpline, Insurance Programs, and various business tools. The association also publishes semi-annual housing market research reports and hosts the annual National Mortgage Conference and Canadian Mortgage Hall of Fame. A consumer-facing Find Me a Broker directory connects homebuyers with licensed member brokers. The platform functions as a non-technical association membership system without public API access.

Differentiator

Problem solved

Functional benefit

Brands

• National Mortgage Conference (NMC): Annual national conference for mortgage professionals featuring keynote speakers, tradeshows, education sessions, and networking opportunities.
• Canadian Mortgage Hall of Fame
• AMPC (Accredited Mortgage Professional of Canada)
• PMPC (Preferred Mortgage Professional of Canada)
• Elevate with MPC
• findmeabroker.ca

Products and services

• Provincial Licensing Courses Provincial mortgage broker licensing courses designed to meet specific qualifying standards set by each provincial regulator, offered across Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland and Labrador, Nova Scotia, Ontario, Quebec, and Saskatchewan. Target users are individuals seeking to obtain a mortgage broker license.
• AMPC and PMPC Designation Programs Accredited Mortgage Professional of Canada (AMPC) and Preferred Mortgage Professional of Canada (PMPC) designation programs that provide professional credentials to distinguish mortgage professionals.
• My CE App A continuing education tracking platform that enables mortgage professionals to track courses and credits, manage credentials, upload certificates, and discover relevant training tailored to their licensing requirements. Available to MPC members.
• Prepayment Penalty Mentor (PPM) A mortgage-savings calculator platform that enables mortgage professionals to instantly show clients when breaking or restructuring their mortgage makes sense, featuring interactive charts, predictive penalty tools, and scenario-based calculations. Available exclusively to MPC members with plans starting at $10/month.
• Find Me a Broker A consumer-facing directory service at findmeabroker.ca that connects Canadians with licensed MPC member mortgage brokers across Canada.
• Mortgage Dashboard An online resource available through member accounts providing access to mortgage market data and industry tools for mortgage professionals.
• Fraud Detection and Prevention Course A professional development course developed in partnership with regulators and industry experts to educate mortgage professionals on identifying and preventing mortgage fraud.
• Anti-Money Laundering and Anti-Terrorist Financing Course A professional development course covering AML/ATF compliance requirements for mortgage professionals, developed in partnership with regulators.
• National Mortgage Conference Annual national conference (Elevate with MPC) bringing together mortgage professionals for networking, education sessions, keynote speakers, and industry exhibitions. 2026 conference features early bird pricing.
• Canadian Mortgage Hall of Fame Annual recognition program honoring industry leaders who have made significant contributions to the mortgage profession, conducted as part of the National Mortgage Conference.
• Legal Helpline 24/7 legal support service available to MPC members for professional guidance on mortgage industry matters.
• Insurance Programs Group insurance offerings including E&O (Errors and Omissions), Home & Auto, and Health & Dental coverage available to MPC members.
• Semi-Annual State of the Housing Market Report Semi-annual consumer survey report analyzing housing market conditions, consumer sentiment, and mortgage industry trends, conducted with Bond Brand Loyalty (sample size 2,000+ Canadians).
• Housing and Mortgage Market Review Periodic research publication providing analysis of housing and mortgage market trends in Canada for MPC members.
• Loyalty and Lender Performance Study Research publication analyzing lender performance and consumer loyalty within the mortgage industry, available to MPC members.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Bond Brand LoyaltycoreStrategic or Co-development PartnerResearch partner conducting and tabulating MPC's semi-annual consumer surveys on housing and mortgage market trends. Bond Brand Loyalty conducts MPC's State of the Housing Market surveys with sample sizes of 2,000+ Canadians, providing critical market intelligence and consumer sentiment data that informs MPC's advocacy positions.
• Pollara Strategic InsightscoreStrategic or Co-development PartnerConducted national polling on mortgage fraud in partnership with MPC and MTIIAC in July 2025 (2,022 Canadian adults surveyed). The poll found that 78% of Canadians agree mortgage fraud creates an unfair playing field.
• The Mortgage and Title Insurance Industry Association of Canada (MTIIAC)coreStrategic or Co-development PartnerJoint polling initiative on mortgage fraud prevention. MPC and MTIIAC partnered with Pollara to conduct the 2025 survey on mortgage fraud concerns and CRA income verification support.
• Habitat for HumanityminorStrategic or Co-development PartnerCharitable partnership commitment to build 10 new homes. MPC members support Habitat for Humanity through fundraising and volunteer efforts.
• Canadian Mortgage TrendscoreGTM or Marketing PartnerMPC membership includes a subscription to Canadian Mortgage Trends, keeping members updated on the latest mortgage and broker industry news.
• Prepayment Penalty Mentor (PPM)coreTechnology or IntegrationExclusive member benefit - mortgage penalty calculation platform built for mortgage professionals. PPM empowers brokers to show clients when breaking or restructuring mortgages makes sense, with interactive charts mapping full mortgage life. MPC members save up to 50% on some plans.
• findmeabroker.cacoreChannel Partner/ Reseller/ DistributorConsumer-facing broker locator platform that connects Canadians with MPC member mortgage brokers. This is the primary consumer-facing channel driving homeowners to member brokers.
• Goodlife FitnessminorChannel Partner/ Reseller/ DistributorHealth and wellness member benefit offering discounted fitness memberships to MPC members.
• Perkopolis and MemberDealsminorChannel Partner/ Reseller/ DistributorDiscount programs included in MPC member benefits providing access to various retail and service discounts.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• UK Finance: U.K. trade association for the banking and finance industry, including mortgage providers. Comparable in scale and advocacy scope to a hypothetical expanded MPC mandate but operates on a larger market footprint.
• Canadian Bankers Association (CBA): Trade association representing Canada's chartered banks that collectively dominate mortgage origination. CBA sits on the same regulatory and industry-advocacy playing field as MPC but represents the competing lender/institutional side.

Direct peers

• Mortgage Bankers Association (MBA): U.S. national trade association representing the real estate finance industry, including mortgage brokers, lenders, and servicers. Direct international counterpart to MPC with analogous advocacy, education, and member-benefit mission.
• National Association of Mortgage Brokers (NAMB): U.S. trade association specifically for mortgage brokers (vs. MBA's broader scope), most directly analogous to MPC's broker-centric mission and member-benefit model.
• Mortgage & Finance Association of Australia (MFAA): Australian mortgage and finance industry association performing the same representation, education, and advocacy role for brokers in a comparable common-law regulatory environment.
• Canadian Real Estate Association (CREA): Canada's national trade body for REALTORS, structurally analogous to MPC with federal/provincial advocacy, member benefits, and consumer-facing referral platforms (REALTOR.ca parallels findmeabroker.ca).

Emerging players

• Independent Financial Brokers of Canada (IFB): Canadian association representing independent financial advisors and brokers in adjacent product areas, overlapping in target membership and partially competing for member mindshare with MPC.

Others

• Insurance Bureau of Canada (IBC): National trade association for Canada's private insurers, including mortgage default insurers represented in MPC's membership. Peer in organizational structure and advocacy function across the broader financial services industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mortgageproscan
• Facebookfacebook.com/MortgageProfessionalsCanada
• LinkedInlinkedin.com/company/mortgage-professionals-canada
• Instagraminstagram.com/mortgageproscan
• TikToktiktok.com/@mortgageproscan

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mortgage Professionals Canada