Mainstream Living
- Company typePrivate
- Founded1975
- HeadquartersAmes, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Mainstream Living does
Mainstream Living, Inc. is an Iowa-based nonprofit human services organization founded in 1975 by four families (Hadwigers, Julius, Chevilles, and Samuelsons) to create community living options for children with intellectual disabilities. Headquartered in Ames with a second office in Des Moines, the organization employs between 501 and 1,000 staff and delivers a comprehensive portfolio of disability and behavioral health services across central Iowa. Its service lines include community housing (including a specialized medically fragile track), supported community living, day habilitation through 'The Center,' employment supports, residential care for persons with mental illness (RCF-PMI), and habilitation services. Primary customers are individuals with intellectual and developmental disabilities and individuals with mental illness, with secondary stakeholders including families, guardians, and referring state agencies.
The organization's underlying service methodology is the Positive Behavior Supports (PBS) framework, reinforced through monthly staff training on crisis prevention, reframing, and behavior management, and through the LEAP internal leadership development program. Mainstream Living holds CARF accreditation from the Commission on Accreditation of Rehabilitation Facilities and operates under a Board of Directors governance model typical of nonprofit human services agencies. Its only documented technology footprint consists of an ADP-based recruiting platform, a WordPress website, and standard social media profiles on Facebook, LinkedIn, and YouTube; no proprietary software, AI, or data platform capabilities are disclosed.
Revenue is generated through government-funded programs, primarily Medicaid waivers and Iowa state disability and mental health services contracts, reimbursing the organization for direct service delivery. The organization does not disclose pricing and does not appear to accept direct private payment at scale. Customer acquisition is driven by referrals from families, guardians, healthcare providers, and state agencies, supported by advocacy partnerships with the Iowa Association of Care Providers (IACP) and the American Network of Community Options and Resources (ANCOR). As a private 501(c)-style nonprofit without outside equity investors, growth is funded operationally through contract revenue, donations, and an endowment program.
Mainstream Living firmographics
Firmographics- Name
- Mainstream Living
- Legal name
- Mainstream Living, Inc.
- Website
- https://mainstreamliving.org
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Mainstream Living industry classification
Industry- Product category
- Disability and Mental Health Services
- NAICS
- Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Residential Intellectual and Developmental Disability Facilities (62321), Other Residential Care Facilities (623990), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Disability Services & Independent Living Support (BPAGAEAG)
- akta.pro secondary industry
- Disability Services & Independent Living Support (BPAGACAG)
Keywords
Where Mainstream Living is headquartered
LocationHeadquarters
- HQ city
- Ames
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mainstream Living business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Human Services Contracts: Mainstream Living generates revenue through government-funded programs including Medicaid waivers, state disability services contracts, and mental health services funding. As a nonprofit, the organization receives reimbursement for services provided to individuals with disabilities and mental illness through public healthcare programs.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Mainstream Living product offering
Product offeringCore offering
Mainstream Living provides community-based disability and behavioral health services in Iowa, including residential housing, supported community living, day habilitation, and employment supports for individuals with intellectual and developmental disabilities and mental illness. The organization delivers person-centered, individually tailored programs funded through Medicaid waivers, state disability contracts, and mental health services funding.
Product overview
Mainstream Living is a mission-driven human services organization providing disability and mental health services in Iowa. The organization operates a comprehensive portfolio of residential, dayhabilitation, employment, and habilitation services for individuals with disabilities and mental illness. Services include community housing (standard and medically fragile), supported community living, community integration programs (The Center), employment supports, residential care facilities for mental health, and habilitation services. The organization also provides employee training through its LEAP program. The company was founded in 1975 and celebrated its 50th anniversary in 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Community Housing (Disability Services)
Companies that use Mainstream Living
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Mainstream Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mainstream Living partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Iowa Association of Care Providers (IACP)coreIACP represents over 130 community organizations and 30,000 employees supporting over 160,000 Iowans needing mental health and disability services. Members serve all 99 Iowa counties and contribute over $1.3 billion annually to Iowa's economy. Mainstream Living works with IACP on state-level public policy advocacy.
- American Network of Community Options and Resources (ANCOR)coreANCOR promotes and supports a national network of private community providers of services to people with intellectual, developmental, and other significant disabilities. They work to shape public policy that impacts the disability community through support and engagement of community stakeholders.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Mainstream Living competitors and assessment
Company assessmentMarket position
Strengths6 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Mainstream Living social profiles
Digital presenceMainstream Living compliance and trust
Trust signalCompliance1 record
Mainstream Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mainstream Living leadership team
Management profileNumber of profiles
Mainstream Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mainstream Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mainstream Living
What does Mainstream Living do?
Mainstream Living provides community-based disability and behavioral health services in Iowa, including residential housing, supported community living, day habilitation, and employment supports for individuals with intellectual and developmental disabilities and mental illness. The organization delivers person-centered, individually tailored programs funded through Medicaid waivers, state disability contracts, and mental health services funding.
Is Mainstream Living a public or private company?
Mainstream Living is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Mainstream Living founded?
Mainstream Living was founded in 1975. It employs 501 to 1,000 people.
Where is Mainstream Living based?
Mainstream Living is headquartered in Ames, United States, in the North America region.
How does Mainstream Living make money?
One revenue line is on record: human Services Contracts.
Does Mainstream Living have an API?
No public API is recorded for Mainstream Living.
What industry is Mainstream Living in?
Mainstream Living's product category is Disability and Mental Health Services. Its primary akta.pro industry code is BPAGAEAG, Disability Services & Independent Living Support, with a secondary code of BPAGACAG, Disability Services & Independent Living Support. Its NAICS code is 6232 and its SIC code is 8300.