kidSAFE Seal Program
kidSAFE Seal Program, operated by Samet Privacy, LLC in Arlington, VA, is a private trustmark and certification service for child-directed digital technologies, offering seven seal products covering COPPA, FERPA, cybersecurity, and AI safety, serving 1,000+ companies across 190+ countries since 2010.
- Company typePrivate
- Founded2010
- HeadquartersArlington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What kidSAFE Seal Program does
kidSAFE Seal Program, operated by Samet Privacy, LLC, is a private trustmark and certification service for child-directed digital technologies, founded in 2010 and headquartered in Arlington, Virginia. The company issues seven seal products — +COPPA CERTIFIED, +EDU CERTIFIED, SAFE CERTIFIED, CYBER SECURED (in partnership with TUV Rheinland), LISTED, CREATOR, and AI DEVELOPER — covering U.S. COPPA safe harbor protection, FERPA/student privacy compliance, baseline online safety best practices, cybersecurity certification, and participation status for AI developers and content creators serving children and families. kidSAFE has held FTC-approved COPPA Safe Harbor accreditation since 2014, providing member companies with direct regulatory protection from FTC enforcement.
The business model is built on recurring seal certification fees and membership subscriptions, supplemented by episodic compliance consulting engagements for companies needing pre-certification readiness or audit support. Go-to-market is consultative and event-driven: companies apply through the kidSAFE website, are guided through a third-party audit, and are listed in the publicly searchable member directory (1,000+ members), which functions as the primary organic discovery and social-proof channel. kidSAFE supplements direct sales and self-service applications with the kidTECH conference series (eighth edition held May 12-13, 2026 in Los Angeles), webinars, and testimonials from anchor customers including ABCmouse, Tinkercad, HOMER, Reading Eggs, HappyKids, Age of Learning, Buddy.ai, Kidoodle.TV, Zigazoo, GoNoodle, and CamblyKids. Operating geography spans 190+ countries, with 89M+ monthly seal impressions and 700K+ monthly website visits, positioning kidSAFE as a recognized third-party trust intermediary in the children's digital product category.
kidSAFE Seal Program firmographics
Firmographics- Name
- kidSAFE Seal Program
- Legal name
- Samet Privacy, LLC
- Website
- https://kidsafeseal.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- kidSAFE Seal Program, operated by Samet Privacy, LLC in Arlington, VA, is a private trustmark and certification service for child-directed digital technologies, offering seven seal products covering COPPA, FERPA, cybersecurity, and AI safety, serving 1,000+ companies across 190+ countries since 2010.
- Ownership category
- akta.pro rank
kidSAFE Seal Program industry classification
Industry- Product category
- Online Safety Certification
- NAICS
- Educational Support Services (61171), Educational Support Services (6117), Testing Laboratories and Services (54138)
- SIC
- Services-Educational Services (8200), Services-Testing Laboratories (8734)
- akta.pro primary industry
- Safeguarding, Student Welfare & Child Protection Compliance Audits (EDADAGAI)
- akta.pro secondary industries
- Policy, Documentation & Recordkeeping Compliance (forms, logs, retention) (EDACAKAJ), Training & Credential Compliance Tracking (PD registry alignment) (EDACAKAH)
Keywords
Where kidSAFE Seal Program is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Markets served
kidSAFE Seal Program business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Seal Certification Fees: Companies pay for third-party auditing and certification services to obtain kidSAFE seals for their child-directed digital products. Certification provides regulatory safe harbor protection and trust signals for customers.
- Compliance Consulting Services: For businesses not ready for or comfortable with third party auditing or certification, or needing additional compliance support, kidSAFE provides consulting services.
- Membership Programs: Badge and non-badge membership programs providing access to the kidSAFE community, member directory listing, and resources.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
kidSAFE Seal Program product offering
Product offeringCore offering
kidSAFE Seal Program is an independent safety certification and trustmark provider that audits and certifies child-directed digital products and services, granting recognized seals (such as +COPPA CERTIFIED, +EDU CERTIFIED, SAFE CERTIFIED, CYBER SECURED, LISTED, CREATOR, and AI DEVELOPER) that demonstrate compliance with COPPA, FERPA, and other online safety best practices. The company also offers compliance consulting services to businesses needing readiness support, and convenes the industry through the kidTECH conferences and member community.
Product overview
kidSAFE Seal Program is a trustmark and certification program that offers multiple distinct seal products for child-directed technologies. The core portfolio consists of seven certification seals: the +COPPA CERTIFIED Seal (FTC-approved safe harbor), +EDU CERTIFIED Seal (FERPA compliance), SAFE CERTIFIED Seal (baseline safety practices), CYBER SECURED Seal (cybersecurity best practices with TUV Rheinland), LISTED Seal (developer community), CREATOR Seal (content creator community), and AI DEVELOPER Seal (AI safety community). The company also offers Compliance Services for organizations needing consulting support, and hosts kidTECH conferences. Founded in 2010, kidSAFE has served over 1,000 members across 190+ countries, achieving 89M+ monthly seal impressions.
Differentiator
Problem solved
Functional benefit
Products and services
- +COPPA CERTIFIED Seal
Quantifiable outcome
- FTC enforcement protection through safe harbor certification
- +3 more outcomes
Companies that use kidSAFE Seal Program
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
kidSAFE Seal Program technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
kidSAFE Seal Program partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TUV RheinlandcorekidSAFE partnered with TUV Rheinland for the CYBER SECURED Seal program. TUV Rheinland provides cybersecurity expertise for the certification of adherence to cyber security best practices. This partnership enables kidSAFE to offer internationally recognized cyber security certification alongside their other child safety seals.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
kidSAFE Seal Program competitors and assessment
Company assessmentDirect peers
- BBB National Programs - CARU (Children's Advertising Review Unit): CARU operates the BBB Children's Privacy Program, an FTC-approved COPPA Safe Harbor that reviews children's advertising and privacy practices. It directly competes with kidSAFE for COPPA certification engagements and shares its regulatory self-regulatory positioning.
- Privo (PRIVO iCOPPA): Privo is an FTC-approved COPPA Safe Harbor provider and competitor in kids' privacy certification, serving many of the same app developers, gaming companies, and ed-tech platforms that kidSAFE targets.
- ESRB Privacy Certified (Entertainment Software Rating Board): ESRB's Privacy Certified program is another FTC-approved COPPA Safe Harbor covering child-directed interactive entertainment and games. It overlaps directly with kidSAFE's gaming and kids' entertainment customer base (e.g., Kidoodle.TV).
- TrustArc (TRUSTe Children's Privacy Program): TrustArc operates one of the original FTC-approved COPPA Safe Harbor programs alongside kidSAFE. Both certify child-directed digital products for COPPA compliance and compete directly for the same member companies across app, ed-tech, and gaming verticals.
Others
- FOSI (Family Online Safety Institute): FOSI is a leading children's online safety industry association that hosts events, research, and policy work. It overlaps with kidSAFE's kidTECH conference and policy/thought-leadership role, though it is not a competing certifier.
- kidguard / Veratad (age and identity verification for COPPA): Vendors in the parental consent / age verification ecosystem that kidSAFE's members rely on for verifiable parental consent. Adjacent ecosystem participants in the same COPPA compliance workflow rather than direct certification competitors.
Emerging players
- Common Sense Media (Common Sense Privacy): Common Sense Media evaluates children's digital products and issues privacy assessments that overlap with kidSAFE's mission, addressing parent trust and child safety. While not an FTC Safe Harbor, it operates as an adjacent trustmark provider influencing the same buyer market.
Regional players
- Children's Online Privacy Protection Act (COPPA) Safe Harbor program at iKeepSafe (legacy): iKeepSafe historically operated as an FTC-approved COPPA Safe Harbor and education-focused kids' safety nonprofit, overlapping with kidSAFE's mission. While the certification role has diminished, the organization remains a peer in the child-online-safety advocacy space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
kidSAFE Seal Program social profiles
Digital presencekidSAFE Seal Program compliance and trust
Trust signalCompliance3 records
kidSAFE Seal Program financial estimates
Financial estimateRevenue estimate
Valuation estimate
kidSAFE Seal Program leadership team
Management profileNumber of profiles
Profiles1 record
kidSAFE Seal Program funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
kidSAFE Seal Program M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about kidSAFE Seal Program
What does kidSAFE Seal Program do?
kidSAFE Seal Program is an independent safety certification and trustmark provider that audits and certifies child-directed digital products and services, granting recognized seals (such as +COPPA CERTIFIED, +EDU CERTIFIED, SAFE CERTIFIED, CYBER SECURED, LISTED, CREATOR, and AI DEVELOPER) that demonstrate compliance with COPPA, FERPA, and other online safety best practices. The company also offers compliance consulting services to businesses needing readiness support, and convenes the industry through the kidTECH conferences and member community.
Is kidSAFE Seal Program a public or private company?
kidSAFE Seal Program is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was kidSAFE Seal Program founded?
kidSAFE Seal Program was founded in 2010. It employs 1 to 10 people.
Where is kidSAFE Seal Program based?
kidSAFE Seal Program is headquartered in Arlington, United States, in the North America region.
How does kidSAFE Seal Program make money?
Three revenue lines are on record. Seal Certification Fees are the primary driver. The others are compliance Consulting Services and membership Programs.
Who are kidSAFE Seal Program's main competitors?
Direct peers on record are BBB National Programs - CARU (Children's Advertising Review Unit), Privo (PRIVO iCOPPA), ESRB Privacy Certified (Entertainment Software Rating Board) and TrustArc (TRUSTe Children's Privacy Program). Others are FOSI (Family Online Safety Institute) and kidguard / Veratad (age and identity verification for COPPA). Common Sense Media (Common Sense Privacy) is listed as an emerging player. Children's Online Privacy Protection Act (COPPA) Safe Harbor program at iKeepSafe (legacy) is listed as a regional player.
Does kidSAFE Seal Program have an API?
No public API is recorded for kidSAFE Seal Program.
What industry is kidSAFE Seal Program in?
kidSAFE Seal Program's product category is Online Safety Certification. Its primary akta.pro industry code is EDADAGAI, Safeguarding, Student Welfare & Child Protection Compliance Audits, with a secondary code of EDACAKAJ, Policy, Documentation & Recordkeeping Compliance (forms, logs, retention). Its NAICS code is 61171 and its SIC code is 8200.