Acrobatiq
- Company typePrivate
- Founded2013
- HeadquartersPittsburgh, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Acrobatiq firmographics
Firmographics- Name
- Acrobatiq
- Legal name
- VitalSource Technologies LLC
- Website
- https://acrobatiq.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Acrobatiq industry classification
Industry- Product category
- Adaptive Learning Courseware Software
- NAICS
- Software Publishers (5132), Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Adaptive/Personalized Curriculum & Intelligent Courseware (EDAFACAE)
- akta.pro secondary industries
- Early Warning & Risk Prediction (Dropout/Failure Alerts, Intervention Targeting) (EDAFAFAE), Institutional & Program Analytics (Enrollment, Retention, Outcomes) (EDAFAFAK), Adaptive/Personalized Digital Learning Content (EDAGAEAH)
Keywords
Where Acrobatiq is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Acrobatiq business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Courseware Licensing: Acrobatiq generates revenue through licensing its courseware platform and pre-built adaptive courseware content to educational institutions and publishers. The platform enables conversion of static content to interactive courses and delivery of adaptive learning experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise courseware platform - pricing available via custom quote |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Acrobatiq product offering
Product offeringCore offering
Acrobatiq provides a learning-science based adaptive courseware platform that enables higher education institutions and educational publishers to convert static content into interactive courses using AI-powered automation, deliver active personalized learning through embedded practice, and identify at-risk learners via predictive analytics. The platform is built on 12 years of research from Carnegie Mellon's Open Learning Initiative and is sold primarily through enterprise licensing/subscription to institutions and publishers.
Product overview
Acrobatiq is a unified courseware platform that consists of the core Acrobatiq Interactive Courseware product, augmented by AI-powered tools including SmartStart for automated content conversion and SmartAuthor for course design. The platform is founded on research from Carnegie Mellon's Open Learning Initiative and delivers active, personalized learning through embedded practice, leveraging data analytics to provide predictive Learning Estimates for each student.
Differentiator
Problem solved
Functional benefit
Brands
- SmartStart: AI engine that uses natural language processing and machine learning to automate the conversion of static content into interactive courseware in hours.
- SmartAuthor
Products and services
- Acrobatiq Interactive Courseware A learning-science based creation and delivery platform that converts static content into interactive courses via AI, delivers active personalized learning through embedded practice, and provides predictive analytics to identify at-risk learners. Sold to higher education institutions and educational publishers via enterprise licensing.
Quantifiable outcome
- 6X learning benefit compared to passive reading through the Doer Effect
- +1 more outcomes
Companies that use Acrobatiq
Customer profileSegments2 records
Ideal customer profiles2 records
Acrobatiq technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Acrobatiq partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Carnegie Mellon University - Open Learning InitiativecoreAcrobatiq is founded on 12 years of research conducted at Carnegie Mellon's Open Learning Initiative, which proved strong correlations between learning activities and learning gains. This foundational research underpins Acrobatiq's learning science methodology and the Doer Effect principle.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Acrobatiq competitors and assessment
Company assessmentDirect peers
- Realizeit: Realizeit is an adaptive learning platform that personalizes course content and assessments in real time for higher education and workforce clients. It is a direct competitor to Acrobatiq's adaptive courseware and predictive analytics capabilities.
- Cerego: Cerego provides an adaptive learning platform using AI-driven memory science to personalize content and measure learner knowledge. It competes directly with Acrobatiq in adaptive/personalized course delivery for higher education and enterprise learning.
- Area9 Lyceum: Area9 Lyceum builds AI-driven adaptive learning platforms that personalize competency-based education for higher education and corporate clients. It is a direct competitor to Acrobatiq's adaptive courseware and predictive learning estimates.
- Knewton: Knewton provides an adaptive learning engine that personalizes course content and has been integrated into publisher platforms (acquired by Wiley). It is a direct comparable to Acrobatiq's adaptive technology and analytics stack.
- Smart Sparrow: Smart Sparrow offers an adaptive learning authoring platform for creating personalized courseware, now part of Pearson. It directly overlaps with Acrobatiq's SmartAuthor design canvas and adaptive delivery focus.
- CogBooks: CogBooks provides an adaptive online courseware platform for higher education that personalizes the learning path for each student. It competes directly with Acrobatiq in adaptive courseware for the higher-ed market.
Broad incumbents
- Pearson (MyLab / Revel): Pearson's MyLab and Revel platforms deliver adaptive digital courseware tightly bundled with Pearson textbooks across higher education. As a broad incumbent publisher, it competes with Acrobatiq at scale across institutions and publishers.
- McGraw Hill (Connect / ALEKS): McGraw Hill Connect and ALEKS are widely adopted adaptive learning and homework platforms in higher education, bundled with McGraw Hill textbooks. They represent the dominant incumbent benchmark against which Acrobatiq is positioned.
- Cengage (MindTap): Cengage's MindTap is a digital learning platform with adaptive personalization and analytics tightly integrated with Cengage's higher-ed textbook catalog. It is a key incumbent competitor to Acrobatiq's publisher and institutional offerings.
- Wiley (WileyPLUS / Knewton): WileyPLUS integrates the Knewton adaptive engine with Wiley's higher-ed textbooks, providing personalized courseware at scale. As a broad incumbent publisher, it competes with Acrobatiq across both publisher solutions and institutional deployments.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Acrobatiq social profiles
Digital presenceAcrobatiq financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acrobatiq leadership team
Management profileNumber of profiles
Profiles3 records
Acrobatiq funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acrobatiq M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acrobatiq
What does Acrobatiq do?
Acrobatiq provides a learning-science based adaptive courseware platform that enables higher education institutions and educational publishers to convert static content into interactive courses using AI-powered automation, deliver active personalized learning through embedded practice, and identify at-risk learners via predictive analytics. The platform is built on 12 years of research from Carnegie Mellon's Open Learning Initiative and is sold primarily through enterprise licensing/subscription to institutions and publishers.
Is Acrobatiq a public or private company?
Acrobatiq is a private company. It is classified as corporate owned and is currently operating.
When was Acrobatiq founded?
Acrobatiq was founded in 2013. It employs 11 to 50 people.
Where is Acrobatiq based?
Acrobatiq is headquartered in Pittsburgh, United States, in the North America region.
How does Acrobatiq make money?
One revenue line is on record: courseware Licensing.
Who are Acrobatiq's main competitors?
Direct peers on record are Realizeit, Cerego, Area9 Lyceum, Knewton, Smart Sparrow and CogBooks. Broad incumbents are Pearson (MyLab / Revel), McGraw Hill (Connect / ALEKS), Cengage (MindTap) and Wiley (WileyPLUS / Knewton).
Does Acrobatiq have an API?
No public API is recorded for Acrobatiq.
What industry is Acrobatiq in?
Acrobatiq's product category is Adaptive Learning Courseware Software. Its primary akta.pro industry code is EDAFACAE, Adaptive/Personalized Curriculum & Intelligent Courseware, with a secondary code of EDAFAFAE, Early Warning & Risk Prediction (Dropout/Failure Alerts, Intervention Targeting). Its NAICS code is 5132 and its SIC code is 7372.