What Kings & Convicts Brewing does

Kings & Convicts Brewing offers beers. Their products includes sir romeo, captain freelove, k and c ipa, legion lager, captain freelove, sir romeo, king’s seal, hougoumont, johnny goodspeed, stew’s brew, toughtown, and bold jack.

Name

Kings & Convicts Brewing

Legal name

Kings & Convicts Brewing Co.

Website

https://kingsandconvicts.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Kings & Convicts Brewing is a brewery.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Taprooms & Brewpubs (CRANACAF)

Keywords

• Craft beer brewing
• Craft brewery products
• Taproom experiences
• Indoor golf entertainment
• Packaged beer sales

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Craft Beer Sales: Direct-to-consumer beer sales at taprooms and packaged beer (cans and draft) sold to consumers. Current beers include K&C IPA, Haze in the Park, Legion Lager, and seasonal/limited releases.
2. Taproom and Events: On-site consumption and events at tasting rooms including food, beverages, and entertainment activities like golf simulators
3. Golf Simulator Rentals: Hourly rental of Full Swing golf simulators at $35/hour, with indoor golf league packages ranging from $1,400 for 4 weeks to $3,600 for 12 weeks

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Kings & Convicts Brewing Co. is a craft brewery that produces a portfolio of year-round and limited-release craft beers — including IPAs, hazy IPAs, lagers, pilsners, blonde ales, and wheat beers — and sells them packaged in cans and on draft at its own taproom locations in Highwood, Illinois and San Diego, California. The company also operates indoor Full Swing golf simulators at its Highwood taproom as a paid entertainment amenity, alongside on-site taproom events and league play.

Product overview

Kings & Convicts Brewing Co. is a craft brewery offering a portfolio of beer products centered around its core IPA offerings (K&C IPA, Haze in the Park, Bold Jack) along with seasonal and limited-release varieties including lagers, pilsners, blonde ales, and wheat beers. The company operates taproom experiences with indoor golf simulators in Highwood, Illinois and San Diego, California. Additionally, the company acquired the Ballast Point Brewing brand, which was previously acquired by Constellation Brands for $1 billion in 2015 and later sold to Kings & Convicts for $17 million in 2019.

Differentiator

Problem solved

Functional benefit

Products and services

• K&C IPA A refreshing India Pale Ale with a juicy, tropical nose at 6.8% ABV and 70.1 IBUs, sold year-round in 16oz cans and on draft to craft beer consumers.
• Haze in the Park An award-winning hazy India Pale Ale at 6.2% ABV and 50 IBUs, sold year-round to craft beer consumers.
• Legion Lager A Helles-style lager at 4.5% ABV and 17 IBUs with a hint of hops, sold as the Official Craft Beer of the San Diego Legion rugby team in limited availability.
• Bold Jack An Imperial India Pale Ale with herbal aromatics at 7.5% ABV and 78 IBUs, sold year-round.
• Captain Freelove A light, full-flavored blonde ale with 35 IBUs, sold year-round.
• Sir Romeo A larger-than-life IPA with hoppy aromatics and fruity notes at 53 IBUs, inspired by Winston Churchill, sold year-round.
• King's Seal A unique IPA with bright, fruity notes and classic hops at 7% ABV and 70 IBUs, sold as the Official Craft Beer of the San Diego Seals lacrosse team year-round.
• Hougoumont A light and refreshing hoppy Pilsner with notes of kiwifruit, citrus, and nectar fruits at 4.8% ABV and 23.1 IBUs, available year-round in 12oz cans and on draft.
• Johnny Goodspeed A Vienna Style Lager characterized by crisp quality, malt aroma, toasty flavor, and slight caramel sweetness at 21.3 IBUs, sold year-round.
• Stew's Brew A refreshing, crisp, easy-drinking wheat beer (Hefeweizen) at 4.7% ABV and 10 IBUs, sold year-round with all proceeds going to the Benny's World pediatric cancer research nonprofit.
• Toughtown A gutsy India Pale Ale at 65.1 IBUs, inspired by the history of Highwood, Illinois, sold year-round.
• Taproom Experiences On-site tasting room services at the Highwood, IL and San Diego, CA taprooms offering craft beer on tap, beer-to-go, food service, and indoor golf simulator entertainment.
• Indoor Golf Simulators Hourly rentals and multi-week indoor golf league bookings on Full Swing golf simulators at the Highwood taproom, with 80+ courses including Pebble Beach and St. Andrew's and 3D swing analysis.
• Ballast Point Brands Craft brewery brand portfolio acquired from Constellation Brands, best known for the award-winning Sculpin IPA, retained by Kings & Convicts alongside the Ballast Point Miramar and Leucadia tasting rooms.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• San Diego LegioncoreGTM or Marketing PartnerOfficial Craft Beer partnership where Kings & Convicts brews Legion Lager, the official craft beer of the San Diego Legion professional rugby team. This is a co-branded product partnership targeting sports fans.
• San Diego SealscoreGTM or Marketing PartnerOfficial Craft Beer partnership where Kings & Convicts brews King's Seal IPA, the official craft beer of the San Diego Seals professional lacrosse team. Includes sponsorship and branding on team materials.
• NUBS and Zach GelfandminorStrategic or Co-development PartnerCollaboration brewers for Stew's Brew, a hefeweizen created to support pediatric cancer research. All proceeds from this beer go to Benny's World nonprofit foundation.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Stone Brewing: San Diego-based craft brewery with similar scale, regional taproom presence, and award-winning IPA portfolio. Operates as a comparable independently-positioned craft brand in the same West Coast craft segment as K&C.
• Karl Strauss Brewing Company: Pioneering San Diego craft brewery with multiple brewpub locations and a taproom-forward DTC model. Directly comparable in size, geography, and on-premise sales strategy.
• Green Flash Brewing Company: San Diego craft brewery that has undergone significant restructuring and ownership changes in recent years. Comparable to K&C in market geography and the broader craft beer headwinds narrative.
• Revolution Brewing: Independent Chicago-area craft brewery with a taproom-forward model and award-winning IPAs. Closely comparable in scale and DTC operating model to K&C's Illinois operations.
• Half Acre Beer Company: Independent Chicago craft brewery with taprooms and packaged distribution. Comparable in size, geography, and operational footprint to K&C's Highwood presence.
• Alpine Beer Company: San Diego-area craft brewery known for IPAs and acquired by Green Flash/Alpine ownership group. Comparable as a small, IPAs-forward San Diego craft peer with similar consolidation dynamics.

Broad incumbents

• Goose Island Beer Company: Chicago-based craft brewery (now owned by Anheuser-Busch InBev) with a taproom and branded products across the Midwest. Comparable for K&C's Highwood, IL market and targets overlapping craft beer consumers.
• BrewDog: Multi-national craft brewery with a strong storytelling-driven brand identity, multiple taproom locations, and a brewery-plus-hospitality experiential model. Comparable to K&C's narrative branding and taproom-led DTC strategy at a larger scale.
• Lagunitas Brewing Company: Large independent craft brewery (now part of Heineken) with an IPA-heavy portfolio and national distribution. Comparable for category positioning and IPA-led product mix, though at significantly greater scale.

Emerging players

• Athletic Brewing Company: Acquired the Ballast Point production facility from K&C in 2024. Notable as a counterparty that now controls the production capacity K&C previously relied upon — making it both a peer in the craft brewing space and a structural relationship for K&C.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/KINGSnCONVICTS
• YouTubeyoutube.com/channel/UCN-pHztqSwFYSWM0kGwXkYw?view_as=subscriber
• Facebookfacebook.com/KingsandConvicts
• Instagraminstagram.com/kingsandconvicts
• LinkedInlinkedin.com/company/kings-and-convicts-brewing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kings & Convicts Brewing