Mrael

What Mrael does

MRAEL Limited is an Australian not-for-profit organisation founded in 1985 that operates as a Group Training Organisation (GTO) and Apprentice Employment Service (AES), acting as the legal employer of apprentices and trainees while placing them with host businesses across Queensland and New South Wales. The organisation manages 1,000+ apprentices and trainees with a staff of 160+, delivered through 14+ regional offices spanning Cairns, Townsville, Mackay, Rockhampton, Gladstone, the Sunshine Coast, Brisbane, the Gold Coast, and other Queensland centres. MRAEL also runs a portfolio of government-funded employment programs including Parent Pathways (in partnership with the Australian Government), Get Set for Work and YHARS (in partnership with Queensland Government), and targeted initiatives such as Moving the Mob, Women in Construction, EmpowHER, Revamp Ride Youth Bike Program, and New Energy Sector Apprenticeships.

The core commercial offering is structured around three engagement models for employers: the Apprentice Employment Program (MRAEL as legal employer on an all-inclusive hourly rate covering wages, superannuation and payroll), the Apprentice Management Program (training coordination and compliance support while the employer remains legal employer), and Permanent and Labour Hire recruitment services. Government contracts fund the bulk of wraparound and pre-employment programs targeting at-risk youth (12-21), disengaged youth (15-19), parents/carers of children under six, women in non-traditional trades, and First Nations job seekers. The technology stack is not a differentiator — operations rely on standard workforce management systems, compliance tracking, and government program delivery infrastructure rather than proprietary platforms.

MRAEL became part of the IntoWork Group in 2016 and acquired Capricornia Training Company (CTC) as a wholly-owned subsidiary in 2021, integrating social equity and youth programs under the MRAEL brand and the MRAEL Shaping Futures sub-brand. Jason Allen serves as CEO and David Power as Chair of the Board. Revenue is generated through a mix of managed-services fees on apprentice employment, government program contracts, permanent recruitment placement fees, and labour-hire billings; no public financials are disclosed, and the organisation does not trade on any public exchange.

Name

Mrael

Legal name

MRAEL Limited

Website

https://mrael.com.au

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

MRAEL is an Australian not-for-profit Group Training Organisation and Apprentice Employment Service, founded 1985, managing 1,000+ apprentices and trainees across Queensland and New South Wales while delivering government-funded employment and youth support programs for employers, disadvantaged job seekers, and community participants.

Ownership category

akta.pro rank

Headquarters

HQ city

Mackay

HQ country

Australia

HQ region

Oceania

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Apprentice Employment Services (AES) / Group Training Organisation (GTO): MRAEL acts as the legal employer of apprentices and trainees, managing employment responsibilities including payroll, superannuation, workers compensation, and compliance. Revenue is generated through government-funded AES/GTO arrangements where they employ apprentices on behalf of host employers.
2. GTO Reimbursement Program: Under the Australian Government's GTO Reimbursement Program, eligible businesses with 199 staff or fewer can receive up to $5,000 towards the cost of hiring an apprentice. This government-funded incentive supports the placement of apprentices through AES providers like MRAEL.
3. Labour Hire and Permanent Recruitment: MRAEL provides labour hire solutions and permanent recruitment services to employers, sourcing and screening candidates from their candidate networks for placement in trade and labour roles. Revenue generated through placement fees for permanent hires and hourly rates for labour hire engagements.
4. Government-Funded Support Programs: MRAEL delivers government-funded programs including Parent Pathways (Australian Government), Get Set for Work (Queensland Government's Skilling Queenslanders for Work), and YHARS (Youth Housing and Reintegration Service). These programs provide employment support, training, and wraparound services funded by government contracts.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

MRAEL is a not-for-profit Group Training Organisation and Apprentice Employment Service operating since 1985. It acts as the legal employer of 1,000+ apprentices and trainees across Queensland, managing payroll, superannuation, workers compensation, and compliance while placing them with host employers through its Apprentice Employment Program and Apprentice Management Program. MRAEL also delivers recruitment and labour hire services and a portfolio of government-funded community programs including Parent Pathways, YHARS, Get Set for Work, Shaping Futures, and Moving the Mob.

Product overview

MRAEL is a not-for-profit organization delivering integrated education, training, and employment services across Queensland and New South Wales. The organization's product portfolio centers on three core service areas: (1) Apprenticeships and Traineeships through the Apprentice Employment Program and Apprentice Management Program, where MRAEL acts as legal employer managing payroll, compliance, and support; (2) Employment services including Permanent and Labour Hire recruitment solutions; and (3) Government-funded support programs including Parent Pathways for parents of children under six, Youth Pathways/Shaping Futures (formerly CTC) providing YHARS housing support, Get Set for Work, and various youth employment initiatives. MRAEL also delivers specialized programs such as Moving the Mob for First Nations job seekers, Women in Construction, New Energy Sector Apprenticeships, and the EmpowHER Program. As part of the IntoWork Group, the organization combines local delivery with national capability, operating from multiple locations across Queensland.

Differentiator

Problem solved

Functional benefit

Brands

• Parent Pathways: A free program delivered by MRAEL in partnership with the Australian Government, providing personalised support for unemployed parents and carers of children under six.
• Shaping Futures
• YHARS (Youth Housing and Reintegration Service)
• Get Set for Work

Products and services

• Apprentice Employment Program A full-service apprenticeship employment solution where MRAEL acts as the legal employer of the apprentice, managing payroll, superannuation, workers compensation, training coordination, compliance, and ongoing mentor support. Host businesses receive flexible rotation options to place apprentices with other host businesses when business needs or training requirements change. Billed on an all-inclusive hourly rate covering wages and payroll administration.
• Apprentice Management Program A partial-involvement service for businesses that prefer to retain apprentices as direct employees while outsourcing training coordination, compliance support, regular mentoring, and site visits to MRAEL. Suitable for employers that already have internal HR capability but want expert apprenticeship management support.
• Permanent and Labour Hire Recruitment and labour hire solutions providing flexible workforce options including permanent recruitment, short-term labour, and casual placements. Candidates are sourced from MRAEL's candidate networks and pre-screened against employer requirements. Revenue generated through placement fees for permanent hires and hourly rates for labour hire engagements.
• Parent Pathways A free, voluntary support program delivered by MRAEL in partnership with the Australian Government for unemployed parents and carers of children under six. Provides personalised one-on-one career guidance, childcare support, training assistance, financial help, and flexible support at the participant's pace. Delivered in the Mackay region with mobile outreach across 9 locations.
• YHARS (Youth Housing and Reintegration Service) A free, confidential youth support service for young people aged 12-21 experiencing homelessness or at risk of homelessness in Rockhampton and Central Queensland. Provides accommodation support, education engagement, employment assistance, and wellbeing services funded by the Department of Youth Justice. Self-referral available.
• Get Set for Work A free pre-employment program for young people aged 15-19 who are no longer at school, delivered by MRAEL Shaping Futures as part of the Queensland Government's Skilling Queenslanders for Work initiative. Provides nationally recognised training and pathways into employment or apprenticeships, delivered in Rockhampton and Gladstone.
• Shaping Futures MRAEL's youth pathways program formerly known as Capricornia Training Company (CTC), supporting young people in Central Queensland with housing support, employment programs, and personalised mentoring for work readiness, life skills, and independent living. Delivered via MRAEL Shaping Futures headquarters in Rockhampton.
• Moving the Mob A community-driven initiative co-designed with First Nations facilitators to support First Nations job seekers in a culturally safe environment. Offers employment skills training, cultural connection activities, and personal development support across Bowen, Rockhampton, Mackay, Berri, Murray Bridge, Mount Gambier, and Frankston. 128 participants have successfully completed the program since 2023.
• Women in Construction A pre-employment program for women aged 25 and older providing work readiness training, industry certifications (white card, CPR, working at heights), and pathways into construction and trades careers in Central Queensland, delivered by MRAEL Shaping Futures with Occupational Skills Centre Australia.
• New Energy Sector Apprenticeships Apprenticeship program covering the renewable and clean energy sector, including energy production, storage, efficiency technologies, and clean energy adoption for electric vehicles and industrial operations. Participants gain access to the $10,000 New Energy Apprentice Support Payment.
• EmpowHER Program A Skilling Queenslanders for Work initiative focused on empowering women through industry training, providing certifications in resources and infrastructure, working at heights, gas testing, confined spaces, and forklift operations.
• Women in Trades Support services and programs designed to increase female participation in trades, with MRAEL's female apprentice numbers reported to be above industry average. Provides dedicated ongoing support for women entering non-traditional trades careers.

Quantifiable outcome

• More than 1,000 apprentices completed their apprenticeships within the IntoWork Group in the past financial year
• +3 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, primary and secondary.

• IntoWork GroupcoreStrategic or Co-development Partner · 1 January 2021MRAEL is a controlled entity of IntoWork Group, joining in 2016. IntoWork is a leading provider of employment, skills, education and support services enabling economic and social participation. The group employs 2,600+ staff in 260+ locations across Australia and New Zealand.
• IntoJobs (IntoWork Group)coreStrategic or Co-development PartnerIntoJobs delivers Moving the Mob program in partnership with MRAEL. Both are part of IntoWork Group. IntoJobs provides employment services and referrals to MRAEL programs including Women in Industry.
• Australian Government (Department of Employment and Workplace Relations)coreStrategic or Co-development PartnerAustralian Government through Department of Employment and Workplace Relations funds the GTO Reimbursement Program (up to $5,000 for businesses hiring apprentices) and Parent Pathways program delivered by MRAEL.
• Queensland GovernmentcoreStrategic or Co-development PartnerQueensland Government through Skilling Queenslanders for Work initiative funds Get Set for Work and other youth programs delivered by MRAEL Shaping Futures. YHARS is funded by Department of Youth Justice.
• World Wide Boat BrokersprimaryChannel Partner/ Reseller/ DistributorHost employer engaged with MRAEL's Apprentice Employment Services to support trainee Tessa Wallace. Employer provides workplace training and experience while MRAEL manages employment administration.
• NextGen Skills (IntoWork Group)coreStrategic or Co-development PartnerIntoWork Group business providing apprenticeship training and employment services in Western Australia. Partnered with OTG Hydraulic Design founder Russell Green who trained as apprentice through NextGen Skills.
• HTN (IntoWork Group)coreStrategic or Co-development PartnerIntoWork Group business operating in New South Wales, Western Australia and ACT. Hunter St Hospitality partnered with HTN for apprenticeship program offering hands-on training.
• Occupational Skills Centre AustraliasecondaryImplementation/ SI/ Consulting PartnerCollaborative partner in Women in Construction program alongside MRAEL Shaping Futures. Provides industry-specific training and certifications.
• Women in Industry (Deploy and Harness)secondaryStrategic or Co-development PartnerProgram partners run by Deploy and Harness, focused on training entry level industry skills. Referred Karrina from Moving the Mob program for employment pathway support.
• Girudala Community Co-Operative SocietyprimaryChannel Partner/ Reseller/ DistributorBowen not-for-profit organization where Allira Nea Brown was placed as Trainee Health Worker through IntoJobs/MRAEL referral.
• Mas National (IntoWork Group)coreStrategic or Co-development PartnerIntoWork Group business. Parent Pathways referred Rosemary to Mas Allied Health service for one-on-one intake appointment. Supports participants with mental health and personal development.
• Mas Allied HealthsecondaryImplementation/ SI/ Consulting PartnerService within IntoWork Group providing Allied Health support for Parent Pathways participants, including intake appointments and personal development guidance.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• TAFE Queensland: Government-owned vocational education and training provider that delivers the formal training component behind MRAEL's apprenticeships (e.g., Certificate III in Bicycle Workshop Operations). A large incumbent that competes in adjacent skill-development categories and shapes apprenticeship delivery in the same Queensland geography.

Direct peers

• Sarina Russo Group: Major Australian provider of apprenticeship, traineeship, employment services and vocational education, operating nationally. Directly competes with MRAEL in the GTO space and in government-funded programs targeting disadvantaged job seekers.
• Busy At Work (Sarina Russo Job Access): Australian apprenticeship and employment services provider delivering AES/GTO services, pre-employment programs, and youth pathways. Overlaps with MRAEL across host employer engagement and government-funded program delivery.
• MAS National: Australian apprenticeship, traineeship and employment services provider that is part of the same IntoWork Group as MRAEL. Operates the Group Training Organisation model and delivers co-employment services across multiple states, making it a direct functional peer within the same corporate umbrella.
• MEGT (Australia): One of Australia's largest Group Training Organisations, delivering apprenticeship, traineeship, and employment services across multiple states. Competes directly with MRAEL for host employers, apprentices, and government-funded program contracts under the same AES/GTO framework.
• Apprenticeship Support Australia (ASA): National Australian Apprenticeship Support Network (AASN) provider offering tailored support for apprentices and employers. While more focused on advisory/case management than full co-employment, it operates in the same ecosystem and competes for the same employer and apprentice relationships.
• IntoJobs: Employment services and job-active provider within the IntoWork Group that directly partners with MRAEL to deliver programs like Moving the Mob and Women in Industry. Provides overlapping workforce solutions, labour hire, and government-funded employment programs targeting the same disadvantaged cohorts.
• HTN (Hospitality Training Network): IntoWork Group entity operating in NSW, WA and ACT providing apprenticeship and traineeship employment services in hospitality and related trades. Sister company to MRAEL within IntoWork and operates the same AES/GTO model for similar host employers.
• Australian Training Company (ATCNB): Group Training Organisation and apprenticeship employment services provider that is part of the IntoWork Group alongside MRAEL. Offers the same AES/co-employment model for apprentices and trainees across New South Wales and other states, making it a direct operational peer.

Others

• Group Training Australia (GTA): National industry body representing Group Training Organisations including MRAEL. While not a commercial peer, it is the peak industry association whose advocacy and standards directly shape the operating environment and policy access for MRAEL and its GTO competitors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Customer concentration

• Xx.com/mraelgroup
• Facebookfacebook.com/MRAELGroup
• LinkedInlinkedin.com/company/mrael
• Instagraminstagram.com/mraelgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mrael