Ooms Avenhorn Holding India

What Ooms Avenhorn Holding India does

Ooms Avenhorn Holding India operates Ooms Polymer Modified Bitumen Pvt. Ltd., a PAN India manufacturer and solution provider of performance-grade bituminous materials for highways, expressways, airport runways, defence airfields, and urban/rural roads. Established in 1999 as the Indian arm of Dutch multinational Ooms International Holdings BV (founded 1913) and wholly Indian-owned since 2015 under Managing Director Rajeev Kathal, the company runs five strategically located manufacturing plants (Mathura, Chennai, Durgapur, Mumbai, Jabalpur) with a 150,000+ MT per annum production capacity, integrated NABL-accredited QA labs, and an owned transport fleet for direct delivery.

The product portfolio spans four core lines: Modified Bitumen (PG-PMB, PMB, CRMB, AeroPave Max runway-grade, VG-grade), Bitumen Emulsions (Rapid/Medium/Slow Setting, Polymer Modified, Cold Mix Binder), REJUBIT (an indigenous bitumen rejuvenator co-developed with CSIR-CRRI enabling up to 60% RAP utilization and nationally launched in February 2025), and Specialty Products (RoadGuard PR/CS/B, Ooms GlassGrid OG100/OG50, HydroTuff, Industrial Bitumen). These are complemented by six solution services covering SAMI/ARI interlayers, on-site assistance, crack filling, mix design, NABL third-party testing, and pothole filling.

Ooms India operates a B2B, project-based commercial model with revenue generated through one-time product sales, technical service engagements, and NABL-accredited testing. The go-to-market is enterprise field sales targeting government agencies (NHAI, state PWDs, BRO), airport authorities, defence establishments, and major EPC contractors (L&T, Tata Projects, Adani Enterprises), supported by event-driven PR and government launch participation. Customer count exceeds 400 globally with 1,000+ projects supplied across marquee infrastructure such as the Ganga Expressway, Delhi-Vadodara Expressway, Bandra-Worli Sea Link, Buddh International Circuit, and major international airports. Pricing is quote-based and project-specific, with no public tier structure.

Name

Ooms Avenhorn Holding India

Legal name

Ooms Polymer Modified Bitumen Pvt. Ltd. and Ooms Avenhorn Holdings India Pvt. Ltd.

Website

https://oomsindia.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Ooms India is a PAN India manufacturer of polymer modified bitumen, bitumen emulsions, and specialty pavement products (including the CSIR-CRRI co-developed REJUBIT rejuvenator), serving NHAI, airport authorities, defence, and major EPC contractors through five manufacturing plants and on-site technical services.

Ownership category

akta.pro rank

Product category

Bituminous Pavement Materials

NAICS

Asphalt Paving, Roofing, and Saturated Materials Manufacturing (32412)

SIC

Chemicals & Allied Products (2800)

akta.pro primary industry

Polymer-Modified Asphalt (PMB) & Modified Binders (SBS/Crumb Rubber/Plastomers) (EUALAKAD)

akta.pro secondary industries

Asphalt Emulsions (Cationic/Anionic, CRS/SS, Specialty Emulsions) (EUALAKAB), Asphalt Additives & Performance Enhancers (Anti-strip, Warm-mix, Fibers, Rejuvenators) (EUALAKAH), Industrial & Waterproofing Bitumen Products (Roofing, Membranes, Shingles, Sealants) (EUALAKAF), Modified Bitumen Roofing (IMADAFAG)

Keywords

• Bituminous materials manufacturing
• Polymer modified bitumen
• Pavement construction solutions
• Runway grade bitumen
• Road infrastructure materials

Headquarters

HQ city

Haryana

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Modified Bitumen Products (PMB, CRMB, PG-PMB, AeroPave Max): Manufacturing and sale of performance-grade, polymer-modified bitumen products for highways, expressways, airport runways, and urban roads. Revenue is generated through direct product sales to contractors, EPC firms, government agencies (NHAI, PWDs), and airport authorities. Products are delivered via the company's own transport fleet from manufacturing plants across India.
2. Bitumen Emulsions (Rapid, Medium, Slow Setting; Polymer Modified): Sale of bitumen emulsions for tack coats, prime coats, surface dressing, cold mix, SAMI layers, and specialized airport/highway applications. Sold in bulk, drums, and tankers. Revenue is transaction-based per delivery.
3. REJUBIT Rejuvenator: Sale of REJUBIT bitumen rejuvenator co-developed with CSIR-CRRI. Enables up to 60% RAP utilization in hot mix asphalt. Revenue from product sales of rejuvenator dosage (customized per RAP quality and mix design) to contractors and government road projects.
4. Specialty Products (RoadGuard PR/CS/B, GlassGrid, HydroTuff, Industrial Bitumen): Sale of specialty pavement maintenance and repair products including cold pothole mix, crack sealants, tack enhancers, fiberglass grids, waterproofing coatings, and industrial bitumen. Products sold in pre-packed units (20-25 kg bags, 200 kg drums) and bulk. Revenue is per-transaction.
5. Technical Services (On-Site Assistance, Mix Design, Testing): On-site technical assistance, mix design consultation, and NABL-accredited third-party testing services for bituminous products. Services include product application guidance, on-ground supervision, material optimization, real-time troubleshooting, and QA protocol implementation. Revenue generated through service contracts and per-engagement fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Ooms India manufactures and supplies performance-grade bituminous materials including polymer modified bitumen (PMB), crumb rubber modified bitumen (CRMB), bitumen emulsions, the REJUBIT rejuvenator, and specialty pavement products (RoadGuard series, GlassGrid, HydroTuff, Industrial Bitumen). The company complements its materials portfolio with technical services such as NABL-accredited third-party testing, mix design assistance, on-site application support, crack filling, pothole filling, and SAMI/ARI interlayer installation for road and runway infrastructure projects across India.

Product overview

Ooms India is a manufacturer and solution provider of bituminous materials for road and runway infrastructure, offering a comprehensive portfolio organized into four core product lines: Modified Bitumen (PG PMB, PMB, AeroPave Max, CRMB, VG Bitumen), Bitumen Emulsions (Rapid Setting, Medium Setting, Slow Setting, Polymer Modified, Cold Mix Binder), REJUBIT (sustainable road rejuvenator co-developed with CSIR-CRRI), and Specialty Products (RoadGuard PR, RoadGuard CS, RoadGuard B, Industrial Bitumen, GlassGrid, HydroTuff). The company complements its product portfolio with six solution services including SAMI & ARI interlayers, On-Site Assistance, Crack Filling Services, Mix Design Assistance, Bituminous Products Testing, and Pothole Filling Services. The products work together as an integrated system from material supply through quality testing to application execution, supporting the entire pavement construction and maintenance lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• REJUBIT: A pioneering innovation in road rejuvenation and recycling developed by CSIR-CRRI in collaboration with Ooms India. A scientifically engineered rejuvenating agent that restores properties of aged binder in RAP, enabling reuse of up to 60% Reclaimed Asphalt Pavement.
• RoadGuard PR
• RoadGuard CS
• RoadGuard B
• Ooms GlassGrid
• Ooms HydroTuff
• Ooms AeroPave Max

Products and services

• Modified Bitumen Performance-grade binders including PG PMB, PMB, AeroPave Max, CRMB, and VG-grade paving bitumen for superior pavement life, rut resistance, and durability across roads and runways. Sold to contractors, EPC firms, government agencies, and airport authorities.
• Bitumen Emulsions Full range of bitumen emulsions including Rapid Setting (RS-1, RS-2), Medium Setting, Slow Setting (SS-1, SS-1H, SS-2), and Polymer Modified variants for tack coats, prime coats, surface dressing, SAMI layers, and cold mix applications. Available in bulk, drums, and tankers.
• REJUBIT Bitumen Rejuvenator Sustainable road rejuvenator co-developed with CSIR-CRRI that restores aged, oxidized bitumen in Reclaimed Asphalt Pavement (RAP), enabling up to 60% RAP reuse in hot mix asphalt while maintaining near-virgin performance. Extends pavement life by 40% versus conventional overlays and cuts CO2 emissions by up to 1.5 tons per km.
• Speciality Products Targeted pavement maintenance and repair solutions including RoadGuard PR (cold pothole mix), RoadGuard CS (crack sealant), RoadGuard B (liquid binder), GlassGrid (fiberglass reinforcement), HydroTuff (tack coat), and Industrial Bitumen. Available in pre-packed 20-25 kg bags and 200 kg drums as well as bulk.
• On-Site Technical Assistance Technical expertise delivered directly to project sites ensuring proper product application for roads and runways, including product selection guidance, on-ground supervision, real-time troubleshooting, and QA protocol implementation. Available to contractors, EPC firms, and government agencies.
• Mix Design Assistance Hands-on consultative service helping engineers develop bituminous mix designs tailored for unique project conditions including RAP integration and REJUBIT-based recycling projects.
• Bituminous Products Testing NABL-accredited third-party quality testing for Polymer Modified Bitumen (PMB) and bitumen emulsions ensuring compliance with MoRTH, IS, IRC, and ASTM specifications. Available for contractors, consultants, plant operators, and traders.
• Crack Filling Services Complete machine-led solution for sealing cracks using specialized international crack-filling machine, RoadGuard CS sealant compound, and skilled crew trained for roads and runways.
• Pothole Filling Services Complete field solution bringing RoadGuard PR pre-packed material, application tools, and trained manpower directly to sites for monsoon-ready pothole repairs with traffic reopening in 30-60 minutes.
• SAMI & ARI Interlayer Solutions Stress Absorbing Membrane Interlayer (SAMI) for bituminous over bituminous pavements and Anti-Reflective Interlayer (ARI) for bituminous over concrete pavements to prevent reflective cracking and increase pavement life by 30-50%.
• Ooms GlassGrid Reinforcement Service End-to-end glass grid reinforcement solution including self-adhesive GlassGrid rolls (OG100 and OG50), specialized laying tractor for wrinkle-free installation, and trained crew for execution.

Quantifiable outcome

• Extends pavement life by 30–80% over VG binders (PMB); 40% longer life with REJUBIT vs conventional overlays
• +8 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• CSIR-CRRI (Council of Scientific & Industrial Research – Central Road Research Institute)coreStrategic or Co-development Partner · 7 February 2025Ooms India co-developed REJUBIT, India's first indigenous bitumen rejuvenator, with CSIR-CRRI. REJUBIT enables up to 60% RAP utilization in hot mix asphalt. The product was nationally launched on February 7, 2025 by Hon'ble Minister Shri Nitin Gadkari at CSIR-CRRI, New Delhi. This is a flagship co-development partnership bringing together Ooms' manufacturing and pavement expertise with CSIR-CRRI's research capabilities for sustainable road infrastructure.

Scale indicators14 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Hindustan Colas (HINCOL): HPCL-Colas joint venture manufacturing bitumen emulsions, modified bitumen, and cold mix technologies for Indian roads and airports. HINCOL is Ooms' closest domestic peer in emulsions and PMB with overlapping NHAI/state PWD customer base.
• Tiki Tar Industries: Indian manufacturer of cutback bitumen, emulsions, and modified bitumen products for road construction. Tiki Tar competes head-on with Ooms in VG-grade supply, emulsions, and specialty pavement products across Indian highway projects.
• Parekh Bitumen Products (Tiki Tar Baroda): Indian specialty bitumen manufacturer offering VG bitumen, CRMB, emulsions, and industrial grades. Directly comparable to Ooms on product portfolio and Indian infrastructure customer base.

Broad incumbents

• Indian Oil Corporation (Bitumen Division): India's largest PSU refiner supplying VG-grade paving bitumen and increasingly moving into modified binders. IOCL is both Ooms' primary raw material supplier and a downstream competitor on large highway tenders.
• Hindustan Petroleum Corporation (HPCL): PSU refiner producing VG-grade bitumen and parent of Hindustan Colas. HPCL competes with Ooms on commodity bitumen while HINCOL directly competes on specialty emulsions and PMB.
• Shell Bitumen India: Global bitumen major offering polymer-modified binders, emulsions, and technical services in India. Shell is a scale incumbent competing with Ooms on large airport, expressway, and NHAI projects.
• TotalEnergies Bitumen India: Global integrated energy company supplying premium bitumen binders including PMBs and sustainable solutions. TotalEnergies competes with Ooms on premium highway and airport projects in India.
• CEMEX India (Concrete Roads/Whitetopping): Global cement and concrete supplier active in India's whitetopping and concrete road segments. Thematically adjacent — a shift toward concrete pavements represents a structural threat to bituminous binder demand.

Emerging players

• Oriental Rubber (CRMB-focused): Manufacturer of crumb rubber products including rubber-modified bitumen for road applications. Comparable to Ooms in the CRMB sub-segment and waste-tyre circular economy narrative.

Others

• Fosroc India: Construction chemicals manufacturer offering specialty products for roads, bridges, and infrastructure waterproofing. Adjacent peer with overlap in waterproofing/tack coat and pavement maintenance chemistries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Ooms-India-100067535853723
• LinkedInlinkedin.com/company/ooms-india
• Instagraminstagram.com/oomsindia

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ooms Avenhorn Holding India