KAUT-BULLINGER

What KAUT-BULLINGER does

KAUT-BULLINGER GmbH & Co. KG is a 230-year-old, family-owned German office supplies distributor operating primarily through the e-commerce platform kautbullinger.de. The company offers more than 100,000 articles across core categories including Bürobedarf (office supplies), Tinte & Toner (ink and toner consumables), Bürotechnik (office technology such as printers and scanners), Büromöbel (office furniture), Papiere (papers), Präsentation (presentation equipment), Betriebsausstattung (business/operations equipment), and 3D Druck (3D printing). A private label brand, KABUCO, covers approximately 360 SKUs of competitively priced essentials. Underlying technology includes an HP Multi Jet Fusion industrial 3D printing capability (MJF 1200 and Industrial Filament 600 HT systems) used for both equipment sales and contract manufacturing, alongside a B2B e-procurement integration platform supporting PunchOut/OCI connectivity, electronic catalogues, and marketplace connections.

The company operates a dual go-to-market: a self-serve consumer-facing online shop for B2C and SMB buyers, and a consultative, account-managed B2B motion serving enterprise customers with e-procurement integration, room-concept furniture planning, and 3D printing solutions. Revenue is generated principally through transactional product sales (one-time), recurring B2B e-procurement service relationships, custom printed/branded merchandise (Sonderanfertigungen), and 3D printing hardware sales combined with manufacturing services. Pricing is unit-based with volume bundles, ranging from sub-€5 consumables to €1,000+ executive furniture, and the company offers free Germany-wide shipping above €69, same-day shipping on orders placed before 5 PM, and climate-neutral products and delivery. The company holds ISO certification, has been climate-neutral since 2018, and is a long-standing member of Umweltpakt Bayern. Ownership remains with the founding family with no disclosed institutional investors, and the entity is structured as a German GmbH & Co. KG limited partnership headquartered in Munich/Taufkirchen.

Name

KAUT-BULLINGER

Legal name

KAUT-BULLINGER GmbH & Co. KG

Website

https://kautbullinger.de

Company type

Private

Founded year

1794

Operating status

Operating

Headcount range

11–50 employees

Short description

KAUT-BULLINGER is a 230-year-old German family-owned e-commerce distributor selling over 100,000 office supply, furniture, ink/toner, and industrial 3D printing SKUs to B2B and B2C customers across the DACH region via PunchOut/OCI-integrated procurement platforms.

Ownership category

akta.pro rank

Product category

Office Supplies Retail

NAICS

Office Equipment Merchant Wholesalers (42342), Printing and Related Support Activities (323)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

akta.pro secondary industries

Catalog & eProcurement Enablement (Punchout, Item Master) (BPAAAJAI), Purchase-to-Pay (P2P) Operations (BPAAAJAA)

Keywords

• Office supplies retail
• E-procurement solutions
• Industrial 3D printing
• Office furniture solutions
• Custom promotional products

Headquarters

HQ city

Taufkirchen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct online sales of office supplies, stationery, office furniture, 3D printing equipment and consumables, and business equipment through the kautbullinger.de web shop. The company offers over 100,000 articles across multiple categories including Bürobedarf, Tinte & Toner, Büromöbel, 3D Druck, and Betriebsausstattung. Revenue is generated through individual transactions with pricing ranging from budget economy items to premium branded products.
2. B2B E-Procurement Services: Enterprise e-procurement solutions for business customers including PunchOut/OCI integration, electronic catalogues, and marketplace connectivity. This stream serves medium to large enterprises requiring automated procurement system integration.
3. Custom Printing and Branding: Special custom manufacturing department produces printed materials and office articles with customer logos in company colors. Includes promotional items (Werbemittel) and custom printed office supplies.
4. 3D Printing Solutions and Manufacturing: HP Multi Jet Fusion 3D printing equipment sales combined with manufacturing services for industrial and medical products. Includes 3D printer sales, consumables, post-processing services, and contract manufacturing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

KAUT-BULLINGER operates an e-commerce platform and full-service provider for office supplies, stationery, ink and toner, office technology (printers, scanners, copiers), office furniture, 3D printing solutions, papers, presentation equipment and business equipment, serving both business and consumer customers across the DACH region. The company also offers B2B e-procurement integration via PunchOut/OCI, custom branded printing/manufacturing services, and industrial 3D printing (HP Multi Jet Fusion) with consumables and contract manufacturing.

Product overview

KAUT-BULLINGER is a B2B and B2C office supplies company offering a unified platform of office products across multiple categories. Their portfolio centers on core offerings of Bürobedarf (office supplies), Tinte & Toner (ink/toner), Bürotechnik (office technology), Büromöbel (office furniture), 3D Druck (3D printing), Papiere (papers), Präsentation (presentation equipment), and Betriebsausstattung (business equipment), supplemented by their own KABUCO private label brand for cost-conscious buyers. They provide e-procurement services for business customers and custom manufacturing (Sonderanfertigungen) capabilities. With over 100,000 articles in stock and a catalog exceeding 25,000 items, the company positions itself as a comprehensive one-stop solution for office needs, combining online retail with B2B procurement services and 3D printing technology solutions.

Differentiator

Problem solved

Functional benefit

Brands

• KABUCO: KAUT-BULLINGER's private label brand for office supplies, offering approximately 360 products including pens, paper, folders, and other office essentials at competitive prices while maintaining high quality.

Products and services

• KABUCO Private Label Brand
• 3D Printing Solutions (3D Druck)
• Office Furniture (Büromöbel)
• Office Supplies (Bürobedarf)
• Ink & Toner (Tinte & Toner)
• Office Technology (Bürotechnik)
• Business Equipment (Betriebsausstattung)
• E-Procurement Services
• Custom Manufacturing & Branding (Sonderanfertigungen)

Quantifiable outcome

• Same-day shipping for orders placed before 5 PM Monday-Friday
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• HP (Hewlett-Packard)coreTechnology or IntegrationHP Multi Jet Fusion technology partnership for industrial 3D printing solutions. KAUT-BULLINGER serves as a certified HP partner offering HP MJF 3D printing systems including the MJF 1200 and Industrial Filament 600 HT solutions. The partnership includes access to HP's global service network and materials support.
• PrintingSolutionPartnercoreChannel Partner/ Reseller/ DistributorA dedicated 3D printing solutions partner network operated by KAUT-BULLINGER for providing comprehensive 3D printing equipment, consumables, and manufacturing services to industrial and commercial customers.
• AllianzminorGTM or Marketing PartnerAlliance partnership referenced under e-procurement section, likely related to procurement platform integration or marketplace connectivity.
• LSWBminorGTM or Marketing PartnerPartnership referenced under e-procurement offerings, suggesting marketplace or platform integration partnership for B2B procurement services.

Scale indicators6 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Lyreco: Pan-European B2B office supplies and workplace solutions distributor with catalog, e-procurement (PunchOut/OCI), and facility supplies; the most direct large-scale comparator to KAUT-BULLINGER's B2B office supply business across DACH.
• Staples (Staples Deutschland): Major office supplies retailer operating in Germany with both B2C and B2B channels; comparable breadth of catalog, e-procurement offerings, and same-day shipping competition.
• Office Depot (Office Depot Europe / Viking): Established office supplies and workplace solutions provider with strong B2B catalog and e-procurement capabilities in Europe; overlaps with KAUT-BULLINGER on broad office supplies and enterprise procurement.
• Amazon Business: Marketplace-driven B2B procurement platform in Germany with PunchOut/OCI support and broad office supplies catalog; the principal scale-driven competitive threat to KAUT-BULLINGER's SMB and mid-market office supply business.

Direct peers

• Schäfer Shop: German B2B/B2C office, workshop, and operating equipment supplier with deep catalog, online shop, and business customer services; the closest German direct competitor to KAUT-BULLINGER in office and Betriebsausstattung categories.
• Otto Office (Otto Group): Germany-focused office supplies and workplace solutions retailer serving SMBs and enterprises; comparable catalog breadth, online storefront, and B2B focus in the same DACH market.
• Mercateo (now Conrad Sourcing Platform): European B2B procurement platform with PunchOut/OCI, e-catalogs, and marketplace aggregation for indirect materials; comparable to KAUT-BULLINGER's e-procurement and catalog-enabled procurement offering.

Emerging players

• Drucker channel / TonerPartner: Germany-based specialist retailers in printer consumables (ink/toner), directly competing with KAUT-BULLINGER's Tinte & Toner category through focused assortment and aggressive pricing.

Others

• HP (Hewlett-Packard): Strategic technology partner of KAUT-BULLINGER for Multi Jet Fusion 3D printing equipment and materials; relevant as both supplier and adjacent competitor in industrial 3D printing services.

Regional players

• Sitag (part of Dauphin) / Steelcase Germany: Office furniture manufacturers and dealers in the DACH region providing ergonomic office furniture and room concepts; directly comparable to KAUT-BULLINGER's Büromöbel category and room planning services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KAUT-BULLINGER