Sowell Realtors

What Sowell Realtors does

Sowell Realtors is a Memphis-based residential and commercial real estate brokerage founded in 1980 by Linda Sowell. The firm is family-owned and woman-owned, headquartered at 54 South Cooper Street in Midtown Memphis's Overton Square district, where it has operated for more than 30 years. It employs approximately 39 licensed real estate agents with an average of 15 years of experience, supported by 4 administrative staff, and is also known by the trade name Sowell & Company Realtors. The firm's primary customer segment is individual home buyers and sellers across the Greater Memphis area, spanning Downtown, Midtown, East Memphis, and suburban submarkets including Germantown and Collierville, with a stated specialty in historic properties and homes of distinction.

The company's core product offering is full-service residential and commercial property sales, delivered through a traditional agent-led model. Supporting products include an online property search platform with MLS integration (covering residential, land, condos, rental, commercial, multi-family, and duplex categories), an agent-matching service, open house coordination, relocation services, a client portal called mySowell for saved searches and favorites, virtual tour capabilities, and an email newsletter (Sowell Insider Enews). Distribution is built on the Multiple Listing Service (MLS), Loopnet for commercial listings, and consumer portals Zillow.com and Realtor.com. The firm is accredited by the Better Business Bureau, is a member of the National Association of Realtors (NAR) and the Memphis Area Association of REALTORS (MAAR), and displays HUD partnership branding.

Sowell Realtors generates revenue through traditional real estate commissions on completed buy and sell transactions. A secondary channel serves corporate relocation clients, with established referral relationships with major Memphis-area employers including St. Jude, FedEx, Medtronic, Rhodes College, the University of Memphis, and the University of Tennessee. The firm also markets to consumers through its website, blog, email newsletter, TikTok presence (@sowellrealtors), Facebook, and community event sponsorships. Pricing is commission-based and not publicly disclosed at specific rates.

Name

Sowell Realtors

Legal name

Sowell Realtors

Website

https://sowellrealtors.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Sowell Realtors is a Memphis-based, family-owned real estate brokerage founded in 1980, employing 39 licensed agents to serve residential buyers, sellers, and corporate relocation clients across the Greater Memphis area through MLS and consumer portal distribution.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate brokerage
• Commercial property sales
• Property listing search
• Relocation assistance services
• Real estate agent services

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue from buying and selling residential properties. Agents earn commission on completed transactions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sowell Realtors is a Memphis-based real estate brokerage that provides buy- and sell-side representation for residential and commercial properties across the Greater Memphis area. The firm operates through a team of professional agents (25-39) and uses the Multiple Listing Service (MLS), Loopnet for commercial listings, and an online property search platform to source, market, and close transactions. Complementary services include relocation assistance, open house coordination, agent matching, and a client portal (mySowell).

Product overview

Sowell Realtors is a full-service real estate company offering residential and commercial property sales in the Memphis, Tennessee area. The company operates primarily as a traditional real estate brokerage with a team of 25-39 professional agents serving clients from Downtown to East Memphis and surrounding suburbs. Their core product offering centers on residential property sales and purchases, supported by an online property search platform accessible through their website. The company provides complementary services including agent matching, relocation assistance, open house coordination, and a client portal (mySowell). Properties are marketed through Multiple Listing Service (MLS), Loopnet for commercial listings, Zillow, and Realtor.com. The firm has been serving the Memphis market since 1980.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Full-service residential real estate sales assistance for buyers and sellers in the Greater Memphis area, including Downtown, Midtown, East Memphis, and surrounding suburbs such as Germantown and Collierville.
• Commercial Property Sales Buy- and sell-side representation for commercial properties listed through the Loopnet Commercial Listing Service and shared via MLS for broker cooperation.
• Online Property Search Platform Web-based IDX search tool that allows users to filter MLS-sourced listings by area, ZIP, subdivision, MLS number, property type, price range, bedrooms, bathrooms, square footage, year built, and amenities.
• Relocation Services Assistance for individuals, families, and corporate transferees relocating to Memphis, including neighborhood guides, community information, moving resources, and emergency/medical facility contacts.
• Open House Services Organized open house events and scheduling services for listed properties to facilitate in-person buyer viewings.

Quantifiable outcome

• Successfully helped individuals and families buy and sell homes in Memphis for more than 25 years

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• National Association of RealtorscoreOthersAll agents at Sowell Realtors belong to the National Association of Realtors, adhering to NAR's Code of Ethics and standards of professional conduct.
• Memphis Area Association of REALTORS (MAAR)coreOthersActive membership in local MLS and professional association providing market data and networking opportunities.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Crye-Leike Realtors: Headquartered in Memphis, Crye-Leike is the largest independent regional brokerage in the Mid-South, directly competing with Sowell for residential listings and buyer-side representation across the same Memphis submarkets.
• Howard Hanna Real Estate Services: Howard Hanna is a large regional brokerage with Southeastern U.S. presence, offering comparable full-service residential agent representation and competing for relocations into Mid-South metros.

Broad incumbents

• Compass: Compass is a national technology-driven brokerage with growing Memphis-area presence, competing for top-producing agents and luxury listings that overlap with Sowell's Midtown historic homes segment.
• Redfin: Redfin is a tech-enabled residential brokerage that operates in Memphis, offering lower-commission and digital-first alternatives to traditional agents like Sowell, pressuring fee structures and lead generation.

Emerging players

• Opendoor: Opendoor is an iBuyer offering instant cash offers to Memphis-area sellers, competing directly with traditional brokerages like Sowell by removing agents from the seller-side transaction flow.

Others

• Realtracs / Mid-South Regional MLS: Realtracs is the regional MLS provider serving the Memphis/Mid-South area, enabling listing distribution for Sowell and its competitors; included as the critical infrastructure ecosystem on which the firm depends.

Direct peers

• RE/MAX Memphis: RE/MAX franchise offices in the Memphis area provide traditional full-service residential brokerage with comparable commission economics and agent-empowered operating model.
• Berkshire Hathaway HomeServices (Memphis): Berkshire Hathaway HomeServices franchise in Memphis competes directly for residential listings and buyers in the same metro, with similar full-service agent representation and comparable price-tier focus.
• Keller Williams Realty Memphis: Keller Williams operates franchise offices in the Memphis metro, offering residential brokerage services with a similar agent-driven, commission-based model and overlapping mid-market customer base.
• Coldwell Banker (Memphis offices): Coldwell Banker operates Memphis-area franchise offices offering residential brokerage with similar agent-based service model and comparable mid-to-upper-tier listing focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@sowellrealtors
• Xx.com/sowellrealtors

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sowell Realtors