What Sanova does

SANOVA Pharma GesmbH is an Austrian healthcare distribution and medical-technology company headquartered in Vienna, operating three integrated divisions: Healthcare (Brand Management), Medical Systems, and Logistics 360°. The Healthcare division imports and distributes pharmaceuticals, medical devices, food supplements, cosmetics, and biocides to public pharmacies across Austria and into Eastern European and Central Asian markets. The Medical Systems division sells, installs, and services medical devices and diagnostic solutions—including Siemens ACUSON ultrasound systems, MRI accessories up to 7 Tesla, contrast medium injectors, digital pathology systems, ablation systems, negative pressure wound therapy devices, and the proprietary FlowD 8020 X-ray protective clothing inspection system—through a regional field sales force organized across all Austrian federal states and product specialties (Radiology, Pathology, PDx, Ultrasound, X-Ray, Surgery). The Logistics 360° division operates as a commission agent and logistics service provider for pharmaceutical manufacturers, offering temperature-controlled, regulatory-compliant distribution across Austria.

The company is a wholly-owned subsidiary of Herba Chemosan Apotheker-AG, with its headquarters physically embedded within the parent group's building complex, sharing infrastructure, compliance, and distribution capabilities. Operations extend through wholly-owned subsidiaries Menges Medizintechnik Schweiz AG (founded 2014, Schlieren, Switzerland) and MeMed CZ s.r.o. (founded 2010, Chomutov, Czech Republic), which serve Switzerland and Czech Republic/Slovakia respectively; indirect coverage reaches Kazakhstan, Uzbekistan, and Ukraine. SANOVA generates revenue primarily through product margins on wholesale distribution, hardware sales with associated service contracts in medical systems, commission-based logistics fees, and smaller regulatory and scientific services engagements. Pricing is transaction-based and subject to Austrian pharmaceutical price/spread regulations, with B2B customers placing orders subject to a minimum order surcharge of EUR 15 below a EUR 100 order threshold.

Total group headcount sits between 251 and 500 employees, with the Medical Systems division alone surpassing 100 staff in April 2025. Recent strategic activity centers on portfolio expansion: a partnership with GE HealthCare (November 2025) added contrast agents and radiopharmaceuticals, a new ultrasound systems partnership was announced in May 2025, and the Mammotome Prima MR vacuum-assisted breast biopsy system is scheduled for launch in April 2026. The company also operates an officially authorized dosimetry measurement station at its Gallspach facility and holds a SANOVA DIS system for radiation protection compliance, supporting recurring service revenue in hospital and radiology-department relationships.

Name

Sanova

Legal name

SANOVA Pharma GesmbH

Website

https://sanova.at

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

251–500 employees

Short description

SANOVA Pharma GesmbH is an Austrian healthcare company operating three divisions—Healthcare/Brand Management, Medical Systems, and Logistics 360°—distributing pharmaceuticals and medical devices to pharmacies, hospitals, and healthcare facilities across Austria, Switzerland, Czech Republic, and Eastern Europe as a subsidiary of Herba Chemosan.

Ownership category

akta.pro rank

Product category

Healthcare and Pharmaceutical Distribution

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (424210)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Specialty Pharmacy & Biologics Distribution (CRAOAHAD)

akta.pro secondary industries

Specialty Pharma & Biologics Distribution (GDP-compliant) (HLAGAMAD), Pharmaceutical Cold Chain & Temperature-Controlled Distribution (CRAOAHAH)

Keywords

• Pharmaceutical distribution
• Medical device distribution
• Healthcare logistics
• Radiopharmaceutical supply
• Medical imaging equipment

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Healthcare Product Trading & Distribution: SANOVA imports and distributes healthcare products (medicines, medical devices, food supplements, cosmetics, biocides) to pharmacies across Austria and Eastern Europe through its Brand Management division. Revenue is generated through product margins on wholesale sales.
2. Medical Systems Product Sales & Service: Sale, installation, and technical service of medical devices and systems (radiology, pathology, ultrasound, nuclear medicine, surgery equipment) through the Medical Systems division. Includes consumables, spare parts, and service contracts.
3. Logistics 360° Services: Commission agent and logistics service provider for pharmaceutical companies, offering specialized logistics, storage, and distribution services for the healthcare industry in Austria. Acts as a contractual partner for pharmaceutical enterprises in the Logistics 360° business area.
4. Regulatory & Scientific Services: SANOVA provides regulatory strategy and scientific innovation programs to other companies, including assistance with FDA Premarket Tobacco Product Applications (PMTA) and Modified Risk Tobacco Product (MRTP) pathways, demonstrating specialized regulatory expertise.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

SANOVA Pharma GesmbH is an Austrian healthcare company operating three integrated divisions: Healthcare/Brand Management (sourcing and importing pharmaceuticals, medical devices, food supplements, cosmetics and biocides for distribution to pharmacies across Austria and Eastern Europe), Medical Systems (sale, installation and technical service of medical devices and systems covering radiology, pathology, ultrasound, nuclear medicine, surgery, wound care and radiation protection across Austria, Switzerland and the Czech Republic), and Logistics 360° (specialized temperature-controlled and regulatory-compliant pharmaceutical logistics and commission-agent distribution services across Austria).

Product overview

SANOVA is an Austrian healthcare company operating across three main business divisions: Healthcare (Brand Management), Medical Systems, and Logistics 360°. The Medical Systems division offers a comprehensive portfolio of medical devices and diagnostic solutions distributed across Austria and neighboring countries. The product portfolio includes diagnostic imaging equipment (ultrasound systems from Siemens ACUSON), contrast medium injectors for CT/MR/angiography, radiation protection and dosimetry systems (FlowD 8020 quality control, SANOVA DIS personal dosimetry), pathology and lab diagnostics equipment (VOGEL cutting stations, EXAKT saws, digital pathology), nuclear medicine radiopharmaceuticals (Vizamyl, DaTSCAN, Visipaque), MRI accessories and positioning aids, wound care (ATMOS NPWT), surgical and OR solutions (modul technik supply units, video laryngoscopy), and IoT integration solutions (Caresyntax). The company operates through two Austrian locations (Vienna and Gallspach) with subsidiaries in Switzerland (Menges Medizintechnik) and Czech Republic (MeMed CZ).

Differentiator

Problem solved

Functional benefit

Brands

• Logistics 360°: Specialized logistics and distribution services for the healthcare, pharmaceutical, biotechnology, and medical technology industries in Austria.
• Brand Management

Products and services

• Healthcare / Brand Management Pharmaceutical and Health Product Distribution Import and wholesale distribution of pharmaceuticals, medical devices, food supplements, cosmetics and biocides to public pharmacies across Austria and selected Eastern European / Central Asian markets, operated under Austrian pharmaceutical and trading law.
• Logistics 360° Healthcare Distribution Services Commission-agent and specialized logistics services for the pharmaceutical, biotechnology, healthcare and medical technology industries in Austria, including temperature-controlled storage and last-mile distribution.
• FlowD 8020 X-ray Protective Clothing Inspection System Compact, mobile inspection system for quality control of X-ray protective clothing compliant with ÖNORM S 5213. Uses automated algorithms to detect defects and color-code results (green/yellow/red) based on lead equivalence, with QR-code inventory management.
• SANOVA DIS Personal Dosimetry Information System Dosimetry information system managing personal radiation monitoring records for healthcare facilities, supporting EUREF screening and radiation-protection compliance tracking.
• Siemens ACUSON Ultrasound Systems (Juniper, Maple, Origin, Redwood, Sequoia) Distribution, application support and technical service of the Siemens ACUSON ultrasound portfolio covering general imaging, cardiovascular and specialty clinical applications across Austrian, Swiss and Czech markets.
• Visipaque (Iodixanol) X-ray Contrast Agent Distributor-supplied iodinated X-ray contrast agent in 270 mg J/ml and 320 mg J/ml concentrations, used for cardiac and cerebral angiography, peripheral arteriography, urography, venography, CT contrast enhancement, myelography, arthrography and gastrointestinal tract examinations.
• Vizamyl (Flutemetamol 18F) Radiopharmaceutical PET brain-imaging radiopharmaceutical (400 MBq/ml injection solution) used to aid diagnosis of Alzheimer's disease and other causes of memory disorders in adults with cognitive impairment.
• Mammotome Prima MR Vacuum-Assisted Breast Biopsy System First MR-compatible vacuum-assisted breast biopsy system for in-room use during MRI-guided procedures, with an 8-gauge needle, stronger vacuum and 75% fewer tubing connections versus alternative systems.
• ATMOS S 042 NPWT Negative Pressure Wound Therapy Mobile negative pressure wound therapy suction device for stationary and mobile use across hospitals and home-care settings, supporting tissue stimulation, edema reduction and infection control.
• modul technik IV 1054 Wall Supply Units Modular wall-mounted medical supply units providing access to medical gases, electrical power, data and communication connections in single, double or triple channel configurations with extensive customization options for hospital environments.
• VOGEL Cutting Stations and EXAKT Pathology Saws VOGEL cutting stations with odor-free downward-suction filtration paired with EXAKT diamond-blade pathology saws (models 302 and 312) for precise, artifact-free tissue sample preparation for histological assessment.
• Digital Pathology Solutions Digital pathology systems covering tissue processing, embedding, sectioning, staining and microscopic analysis for laboratory diagnostics.
• Contrast Medium Injectors (CT, MR, Angiography) Complete range of contrast medium injectors for CT, MR and angiography procedures, including high-pressure and dual-barrel injectors with accessories for contrast administration.
• Radiation Protection Equipment X-ray protective clothing, thyroid shields, gonad protection, personal dosimetry and quality-control testing systems for radiation protection compliance.
• Cryoablation and Microwave Ablation Systems Tumor ablation systems including cryoablation and microwave ablation platforms for minimally invasive tumor treatment in interventional radiology.
• Caresyntax IoT and Integration Solutions IoT and integration solutions enabling connectivity and data integration for medical devices and systems in surgical and medical environments.
• Medical Systems Technical Service and Application Support Installation, training, preventive maintenance, technical customer service and field-engineering support for SANOVA Medical Systems' installed base across Austria, Switzerland and the Czech Republic.
• Regulatory and Scientific Consulting (FDA PMTA / MRTP Pathways) Regulatory strategy and scientific innovation services supporting health-product companies with FDA Premarket Tobacco Product Application (PMTA) and Modified Risk Tobacco Product (MRTP) pathway submissions.

Quantifiable outcome

• FlowD 8020 inspection completes in 15-20 seconds per protective garment with automated defect detection
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Black Buffalo Inc.minorStrategic or Co-development Partner · 16 December 2025Sanova partnered with Black Buffalo Inc. to support its regulatory, compliance, and scientific research programs related to nicotine products. Sanova assists Black Buffalo through FDA Premarket Tobacco Product Application (PMTA) and Modified Risk Tobacco Product (MRTP) pathways, leveraging Sanova's scientific and regulatory expertise to ensure product safety and regulatory compliance.
• GE HealthCarecoreTechnology or Integration · 1 November 2025SANOVA entered a new partnership with GE HealthCare in the field of contrast agents and radiopharmaceuticals. This partnership expands SANOVA Medical Systems' portfolio in medical imaging contrast solutions and nuclear medicine radiopharmaceutical products.
• Menges Medizintechnik Schweiz AG (Subsidiary)coreOthersWholly-owned subsidiary founded in 2014, headquartered in Schlieren near Zurich, Switzerland. Sales and service team serves all customers in Switzerland.
• MeMed CZ s.r.o. (Subsidiary)coreOthersWholly-owned subsidiary founded in 2010, headquartered in Chomutov, Czech Republic. Sales and service team serves customers in the Czech Republic and Slovakia.
• Herba Chemosan Apotheker-AG (Parent Company)coreOthersHerba Chemosan Apotheker-AG is the parent company and owner of SANOVA. SANOVA's headquarters in Vienna is embedded in the Herba Chemosan building complex. The companies share infrastructure and SANOVA is integrated within the Herba Chemosan group for shared services, compliance, and distribution.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Siemens Healthineers: Global medical technology company whose ACUSON ultrasound portfolio SANOVA distributes in Austria. While SANOVA is a downstream distributor rather than manufacturer, Siemens is the closest comparable for the imaging and medical device component of the Medical Systems division.
• Mediq: Dutch-headquartered healthcare distributor and provider of medical devices, supplies, and home care across European markets. Comparable to SANOVA in medical device distribution and specialized healthcare logistics.
• Alliance Healthcare (Walgreens Boots Alliance): European pharmaceutical wholesaler and pharmacy services group operating across multiple European markets including Germany, France, UK, and others. Comparable to SANOVA in pharmaceutical wholesale and pharmacy distribution, though at materially larger scale.
• PHOENIX Group (PHOENIX Pharmahandel): Pan-European pharmaceutical wholesale and distribution group headquartered in Germany with strong DACH presence, including Austria via wholesale operations. Directly comparable to SANOVA's Healthcare and Logistics 360° divisions in pharmaceutical wholesale and pharmacy supply.
• McKesson Europe (formerly Lloyds Pharmacy / Celesio): Major European pharmaceutical distributor and pharmacy operator with presence in Germany, Austria, France, and other markets through the former Celesio/Lloyds network. Comparable to SANOVA's wholesale and pharmacy distribution business across DACH.

Others

• GE HealthCare: Global medical imaging and radiopharmaceutical company that recently entered a partnership with SANOVA for contrast agents and radiopharmaceuticals in Austria. Comparable as a product/technology partner and as a benchmark for the addressable imaging market SANOVA serves.

Direct peers

• Herba Chemosan Apotheker-AG: Austrian pharmaceutical wholesaler and parent company of SANOVA, serving pharmacies across Austria. Operates an overlapping pharmaceutical distribution business and shares infrastructure with SANOVA; the most directly comparable peer for the Healthcare/Brand Management division.
• HORMEDIA Pharma & Medical Trade: Austrian pharmaceutical and medical device distributor serving pharmacies and healthcare facilities in Austria and Eastern Europe. Closely comparable to SANOVA's combined Healthcare and Medical Systems offering in the Austrian market.

Regional players

• Schülke & Mayr (Air Liquide Healthcare): European specialty healthcare distributor and infection prevention company with strong DACH presence. Comparable to SANOVA's specialized healthcare distribution and brand management of OTC/health products into pharmacy channels.
• Haemopharm Healthcare: Specialized pharmaceutical logistics and distribution provider focused on cold-chain and biologics distribution across European markets. Comparable to SANOVA's Logistics 360° division in providing GDP-compliant pharmaceutical logistics services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookde-de.facebook.com/about/privacy
• LinkedInlinkedin.com/company/sanova-pharma-gesmbh
• YouTubepolicies.google.com/privacy?hl=de&gl=de

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanova