AP Racing

Motorsport Braking and Clutch Systemsheylink.me

AP Racing is a Coventry-based designer and manufacturer of high-performance brake, clutch, and damper systems for motorsport. Founded in 1920 and part of Brembo Group, it supplies braking solutions to 8 of 11 Formula 1 teams in 2026.

Company typePrivate
Founded1920
HeadquartersCoventry, United Kingdom
Headcount101–250
GTM typeB2B
OfferingHardware or Manufacturing

What AP Racing does

AP Racing is a Coventry, United Kingdom-based designer and manufacturer of high-performance braking systems, clutches, and dampers for motorsport applications. Founded in 1920, the firm operates as a private, for-profit company with 101–250 employees and is a brand within the Brembo Group portfolio of motorsport-focused businesses. Its commercial footprint is global and its go-to-market is direct B2B supply to racing teams rather than consumer-facing channels.

The company's core technology centers on advanced brake calipers — including redesigned units with up to eight pistons and four pads — developed under the 2026 Formula 1 technical regulations, which for the first time in 30 years permit design freedom in braking architectures. AP Racing has also engineered hybrid braking systems optimized for the extended hybrid braking phase introduced by these regulations, addressing higher electrical power demands on F1 vehicles. The firm supplies braking solutions to 8 of the 11 Formula 1 teams in the 2026 season as part of Brembo Group's expanded role in F1 (Brembo Group brands collectively serve all 11 teams, with Öhlins covering 5 in overlapping supply).

AP Racing's business model is direct enterprise supply with no publicly disclosed pricing. Its primary customer segment is elite Formula 1 racing teams, and revenue mechanics rely on long-cycle technical partnerships and homologated product integration rather than transactional sales. Operating geographies are global through Brembo's corporate distribution and supply agreements. Leadership is headed by Managing Director David Hamblin.

AP Racing firmographics

Firmographics

Name: AP Racing
Website: https://heylink.me
Company type: Private
Founded year: 1920
Operating status: Operating
Headcount range: 101–250 employees
Short description: AP Racing is a Coventry-based designer and manufacturer of high-performance brake, clutch, and damper systems for motorsport. Founded in 1920 and part of Brembo Group, it supplies braking solutions to 8 of 11 Formula 1 teams in 2026.
Ownership category
akta.pro rank

AP Racing industry classification

Industry

Product category: Motorsport Braking and Clutch Systems
NAICS: Motor Vehicle Brake System Manufacturing (33634), Motor Vehicle Brake System Manufacturing (336340)
akta.pro primary industry: Hydraulic Brake Systems (Master Cylinders/Calipers/Lines/Boosters) (IMACAIAD)
akta.pro secondary industries: Brake-Based Active Safety Hardware Manufacturing (ABS/ESC/AEB Actuators & Modulators) (IMACAMAH), Brake Control & Modulation Systems (ABS/ESC/EBD Modules & Hydraulics) (IMACAIAF)

Keywords

Motorsport brake systems
High-performance clutches
Racing dampers
Formula 1 brakes
Vehicle braking components

Where AP Racing is headquartered

Location

Headquarters

HQ city: Coventry
HQ country: United Kingdom
HQ region: Europe

Markets served

AP Racing business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Distribution channels1 record

AP Racing product offering

Product offering

Core offering

AP Racing designs, develops, and manufactures high-performance brake systems, clutches, and dampers primarily for motorsport applications. As a brand within the Brembo Group portfolio, it supplies braking solutions to 8 of the 11 Formula 1 teams competing in the 2026 season under new technical regulations that allow brake design freedom for the first time in 30 years.

Product overview

HeyLink.me is a link-in-bio platform that provides a single customizable link solution for managing online presence. The core platform is complemented by template libraries, business tools, and e-commerce features. The product portfolio includes a free Starter tier and paid Pro tier ($7-9/month), plus specialized offerings: Agency for multi-account management, Enterprise for white-label solutions with API access, and a Marketplace with 100+ app integrations. Associated sub-brands include KODE.link (QR codes, digital cards), BabyPassportMaker.com (photo tools), and RapidWombat (SEO). The platform integrates with Google AdSense for monetization, supports 200+ third-party integrations in Enterprise, and is available in 29 languages serving over 11.7 million customers across 195 countries.

Differentiator

Problem solved

Functional benefit

Products and services

Formula 1 Brake Calipers High-performance Formula 1 brake calipers redesigned under new 2026 technical regulations, featuring up to eight pistons and four pads. Built for elite Formula 1 racing teams requiring cutting-edge braking technology under the most demanding motorsport conditions.
Hybrid Braking Systems

Companies that use AP Racing

Customer profile

Segments1 record

Ideal customer profiles1 record

AP Racing technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

AP Racing partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Brembo GroupcoreTechnology or Integration · 2 March 2026AP Racing is a brand within the Brembo Group portfolio. In 2026 Formula 1, Brembo Group announced its expanded role supplying braking solutions, clutches, and dampers to all 11 F1 teams. AP Racing supplies 8 of these teams while Öhlins supplies 5 teams, strengthening the Group's offering under new technical regulations allowing design freedom for the first time in 30 years.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

AP Racing competitors and assessment

Company assessment

Direct peers

Wilwood Engineering: US-based manufacturer of high-performance disc brake calipers, rotors and master cylinders for motorsport, custom and performance-car applications. Wilwood overlaps with AP Racing in caliper design and motorsport aftermarket distribution.
Alcon Components: UK-based specialist manufacturer of high-performance brake calipers, discs and pads for motorsport and high-performance road cars. Alcon is one of AP Racing's closest direct competitors in F1, GT and endurance racing brake supply.
Öhlins Racing: Swedish suspension and damper specialist, also owned by Brembo Group. Öhlins supplies 5 F1 teams in 2026 alongside AP Racing, making it both a sibling brand under the same parent and a direct competitor for F1 component supply.
Movit: German specialist in motorsport and high-performance brake and clutch systems. Movit competes with AP Racing in formula and GT racing categories with overlapping caliper and clutch product portfolios.

Emerging players

Stoptech: High-performance brake systems brand owned by Power Stop, focused on track-day and motorsport brake kits. Stoptech competes with AP Racing in the upper-tier aftermarket and amateur motorsport brake segment.

Broad incumbents

ZF Friedrichshafen (TRW): Global Tier-1 automotive supplier with brake caliper, EPB and brake-by-wire product lines. ZF is comparable as a broad chassis and brake incumbent whose technology roadmap increasingly overlaps with AP Racing's hybrid braking direction.
Akebono Brake Industry: Japanese brake specialist supplying OE and aftermarket friction and caliper products globally. Akebono is comparable to AP Racing as a brake-focused manufacturer, though with a much broader road-car OE footprint than motorsport focus.
Brembo: Parent company and the world's most recognized high-performance brake manufacturer. Brembo directly competes with AP Racing in motorsport calipers and is the broader incumbent in automotive brake systems, sharing technology, customers and now F1 team supply across the Group portfolio.
Knorr-Bremse: World-leading manufacturer of braking systems for commercial vehicles and rail. Knorr-Bremse is comparable as a brake-specialist incumbent, though its primary end-markets (truck and rail) differ from AP Racing's motorsport focus.
Continental (Brake Systems): Tier-1 automotive supplier producing brake calipers, ESC modules and brake-by-wire systems. Continental competes with AP Racing primarily through adjacent active-safety and brake electronics, not direct motorsport calipers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

AP Racing financial estimates

Financial estimate

Revenue estimate

Valuation estimate

AP Racing leadership team

Management profile

Number of profiles

Profiles1 record

AP Racing funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

AP Racing M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AP Racing

What does AP Racing do?

Is AP Racing a public or private company?

AP Racing is a private company. It is classified as corporate owned and is currently operating.

When was AP Racing founded?

AP Racing was founded in 1920. It employs 101 to 250 people.

Where is AP Racing based?

AP Racing is headquartered in Coventry, United Kingdom, in the Europe region.

Who are AP Racing's main competitors?

Direct peers on record are Wilwood Engineering, Alcon Components, Öhlins Racing and Movit. Stoptech is listed as an emerging player. Broad incumbents are ZF Friedrichshafen (TRW), Akebono Brake Industry, Brembo, Knorr-Bremse and Continental (Brake Systems).

Does AP Racing have an API?

Yes. HeyLink.me Enterprise offers robust API integration for seamless connectivity. The API allows integration of HeyLink.me's powerful features directly into existing systems, ensuring a smooth, efficient, and tailored user experience.

What industry is AP Racing in?

AP Racing's product category is Motorsport Braking and Clutch Systems. Its primary akta.pro industry code is IMACAIAD, Hydraulic Brake Systems (Master Cylinders/Calipers/Lines/Boosters), with a secondary code of IMACAMAH, Brake-Based Active Safety Hardware Manufacturing (ABS/ESC/AEB Actuators & Modulators). Its NAICS code is 33634.