Terawatt Solar
Terawatt Solar Inc. is a privately held Ontario solar installer (founded 2016, Markham) selling and installing rooftop, ground-mount, and battery storage systems for residential and small commercial customers across the GTA and broader Ontario, using in-house ESA-licensed electricians and Longi/SolarEdge hardware.
- Company typePrivate
- Founded2016
- HeadquartersMarkham, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Terawatt Solar does
Terawatt Solar Inc. is a privately held, Ontario-based solar photovoltaic (PV) installer founded in 2016 and headquartered at 7030 Woodbine Ave, Suite 500, Markham. The company designs, sells, and installs rooftop and ground-mount solar systems — and increasingly paired battery energy storage — for residential homeowners and, to a lesser extent, commercial customers across Ontario, with primary concentration in the Greater Toronto Area, Halton Region, and Waterloo Region. Every installation is performed by an in-house Master Electrician and ESA-certified crew under the company's ECRA/ESA Electrical Contractor license; no subcontractors are used.
The technical stack is built on third-party Tier-1 hardware — Longi Solar high-efficiency bifacial panels rated for -40°C operation and 5,400 Pa snow loads, paired with SolarEdge Home Hub inverters — wrapped in proprietary service workflows covering satellite roof analysis, 12-month utility bill auditing, design, permitting, and end-to-end interconnection management with utilities including Alectra, Toronto Hydro, Burlington Hydro, and Oakville Hydro. The company also manages Ontario's Home Renovation Savings Program rebate application (up to $10,000) on behalf of customers and provides a free real-time monitoring app post-installation.
Commercially, Terawatt operates a sales-led, direct-to-consumer model with an in-house discovery-call funnel, a self-serve price calculator, Performance Max paid acquisition, and a $750 referral program. Revenue is generated through one-time system sales ($2.42-$3.05/W; $18k-$24k for a typical 7.5 kW system, $24k-$35k for a 10 kW system before rebates) plus professional installation services and 0% in-house financing. An 8-year labor warranty and 25-year manufacturer performance warranty underpin a 7-12 year customer payback claim. No external funding rounds, M&A activity, or institutional ownership has been disclosed.
Terawatt Solar firmographics
Firmographics- Name
- Terawatt Solar
- Legal name
- Terawatt Solar Inc.
- Website
- https://terawattsolar.ca
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Terawatt Solar Inc. is a privately held Ontario solar installer (founded 2016, Markham) selling and installing rooftop, ground-mount, and battery storage systems for residential and small commercial customers across the GTA and broader Ontario, using in-house ESA-licensed electricians and Longi/SolarEdge hardware.
- Ownership category
- akta.pro rank
Terawatt Solar industry classification
Industry- Product category
- Solar Installation Services
- NAICS
- Solar Electric Power Generation (221114)
- akta.pro industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System)Energy, Utilities & Environment/Renewable Energy (Solar, Wind, Hydro & Geothermal)/Solar Energy (PV, CSP, Rooftop & Utility-Scale)Solar Roofing & Roof-Mounted PV SystemsRenewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro)Energy, Utilities & Environment/Electric Power Generation/Distributed & Behind-the-Meter Power Generation (Microgrids, DG)
Keywords
Where Terawatt Solar is headquartered
LocationHeadquarters
- HQ city
- Markham
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Terawatt Solar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Solar Panel System Sales: One-time sale of solar panel systems including equipment (panels, inverters, mounting hardware) and installation services. Pricing ranges from $2.42 to $3.05 per watt. Standard 7.5 kW systems range $18,000-$24,000, 10 kW systems $24,000-$35,000 before incentives.
- Solar Installation Services: Professional installation services performed by in-house Master Electrician and ESA-certified crew. Includes site assessment, design, permitting, interconnection application management, and post-installation support.
- Financing Services: In-house financing options allowing customers to trade their hydro bill for a lower solar panel payment. Offers 0% interest financing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Residential solar installation per watt |
| Unit Pricing | Pay-as-you-go | Standard 7.5 kW residential system |
| Unit Pricing | Pay-as-you-go | Larger 10 kW residential system |
| Other | Pay-as-you-go | Ontario Home Renovation Savings Program rebate |
| Other | One time/ perpetual license | Referral reward |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Terawatt Solar product offering
Product offeringCore offering
Terawatt Solar is a turnkey solar PV installation company serving residential and commercial customers across Ontario. The company designs, sells, and installs rooftop solar, ground mount, and battery storage systems using Longi Solar high-efficiency panels and SolarEdge Home Hub inverters, manages the full utility interconnection and permitting process, and offers in-house 0% interest financing. Headquartered in Markham, Ontario, the company has been operating since 2016.
Product overview
Terawatt Solar offers a comprehensive solar energy solution portfolio centered on residential and commercial solar installation services. The core offering consists of turnkey solar panel installations (rooftop and ground mount) with battery storage integration. The company provides a full-service experience from initial solar assessment and system design through installation by in-house certified electricians, supported by proprietary tools including a Solar Price Calculator and customer monitoring app. Additional services include net metering and load displacement program management, utility interconnection handling, and in-house financing. The company positions itself as Ontario's longest-running solar installer since 2016, using Longi Solar high-efficiency panels and SolarEdge Home Hub inverters.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Solar Installation
Quantifiable outcome
- Reduces electricity bills by 70-90%
- +5 more outcomes
Companies that use Terawatt Solar
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Terawatt Solar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Terawatt Solar partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Alectra UtilitiescoreUtility partner for interconnection process. Terawatt Solar manages the full interconnection application process including grid capacity approvals for Alectra customers.
- Toronto HydrocoreUtility partner for net metering and grid interconnection. Terawatt manages complete interconnection process from application to meter swap for Toronto Hydro customers.
- Burlington HydrocoreUtility partner for DER projects 10kW or less. Manages interconnection and permitting for Burlington Hydro customers.
- Oakville HydrocoreUtility partner for net metering projects. Handles full interconnection and permitting process for Oakville Hydro customers.
- Longi SolarcoreEquipment supplier providing high-efficiency solar panels. Longi panels are premium, high-efficiency panels used in all Terawatt installations.
- SolarEdgecoreEquipment partner providing SolarEdge Home Hub inverters. SolarEdge is a leading inverter brand consistent with top-tier Ontario climate conditions.
- Ontario Home Renovation Savings ProgramcoreGovernment incentive program offering up to $10,000 for solar and battery storage. Terawatt manages full application process, pre-installation forms, grid capacity and permitting approvals, and post-installation documentation for auditors.
- ECRA/ESA (Electrical Safety Authority)coreRegulatory body licensing electrical contractors in Ontario. Terawatt is an ESA-licensed electrical contractor, verified through ESA Contractor Locator Tool.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Terawatt Solar competitors and assessment
Company assessmentDirect peers
- Polaron Energy: Ontario-based residential and commercial solar installer offering rooftop solar, battery storage, and EV charging across the GTA and surrounding regions. Closest direct comparable given overlapping Ontario geography, similar product mix, and identical customer base of homeowners seeking bill-reduction solutions.
- Enbridge Home Solutions: Canadian energy utility's residential solar and home-energy solutions division, including solar panel and battery installation in Ontario. Comparable in target market (Ontario homeowners), service model (turnkey install), and reliance on provincial incentives.
Broad incumbents
- Tesla Energy: Offers Solar Roof, Powerwall, and integrated energy products targeting residential and commercial customers in North America. A scaled incumbent in residential distributed solar with brand, capital, and software advantages Terawatt lacks.
- Sunrun: Largest US residential solar, battery, and energy services company with national operations and an asset-financed subscription model. Comparable product offering (rooftop solar + battery) and similar homeowner customer, though larger scale and primarily US footprint.
Regional players
- SkyFire Energy: Alberta-based commercial and utility-scale solar EPC serving western Canada. Comparable EPC/installation capabilities for distributed solar, but operates in a different geography (primarily Alberta/Saskatchewan) and tilts toward larger commercial projects.
Others
- Enphase Energy: Leading microinverter and home battery (IQ Battery) manufacturer with deep ties to the residential solar installer channel. Comparable as Terawatt's inverter peer/competitor choice (Terawatt uses SolarEdge) and as an enabler of the same homeowner solar-plus-storage value proposition.
- SolarEdge Technologies: Supplier of the Home Hub inverter platform used by Terawatt across all installations. Comparable as a technology supplier/ecosystem participant whose product roadmap directly affects Terawatt's installation economics and differentiation.
- Canadian Solar: Major solar module manufacturer with project development arms in Canada and globally. Comparable as a potential upstream supplier (vs. Terawatt's current use of Longi) and as an adjacent vertically integrated player competing for distributed solar and battery projects.
- Longi Green Energy: Global Tier-1 solar module manufacturer whose high-efficiency bifacial panels are the standard product Terawatt installs. Comparable as a key supplier/ecosystem participant and as a benchmark for premium residential panel performance.
- Natural Resources Canada — Canada Greener Homes Initiative: Federal program administering retroactive and complementary grants that influence Ontario residential solar demand alongside the provincial Home Renovation Savings Program. Comparable as the policy/ecosystem counterparty shaping Terawatt's customer ROI and rebate stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Terawatt Solar social profiles
Digital presenceTerawatt Solar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Terawatt Solar leadership team
Management profileNumber of profiles
Terawatt Solar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Terawatt Solar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Terawatt Solar
What does Terawatt Solar do?
Terawatt Solar is a turnkey solar PV installation company serving residential and commercial customers across Ontario. The company designs, sells, and installs rooftop solar, ground mount, and battery storage systems using Longi Solar high-efficiency panels and SolarEdge Home Hub inverters, manages the full utility interconnection and permitting process, and offers in-house 0% interest financing. Headquartered in Markham, Ontario, the company has been operating since 2016.
Is Terawatt Solar a public or private company?
Terawatt Solar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Terawatt Solar founded?
Terawatt Solar was founded in 2016. It employs 1 to 10 people.
Where is Terawatt Solar based?
Terawatt Solar is headquartered in Markham, Canada, in the North America region.
How does Terawatt Solar make money?
Three revenue lines are on record. Solar Panel System Sales are the primary driver. The others are solar Installation Services and financing Services.
Who are Terawatt Solar's main competitors?
Direct peers on record are Polaron Energy and Enbridge Home Solutions. Broad incumbents are Tesla Energy and Sunrun. SkyFire Energy is listed as a regional player. Others are Enphase Energy, SolarEdge Technologies, Canadian Solar, Longi Green Energy and Natural Resources Canada — Canada Greener Homes Initiative.
Does Terawatt Solar have an API?
No public API is recorded for Terawatt Solar.
What industry is Terawatt Solar in?
Terawatt Solar's product category is Solar Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of IMADAFAO, Solar Roofing & Roof-Mounted PV Systems. Its NAICS code is 221114.