Gissler & Pass

What Gissler & Pass does

Gissler & Pass is a German family-owned packaging manufacturer founded in 1882 by Hermann Gissler and Carl Wilhelm Pass, currently led by Thomas Gissler-Weber. The company produces corrugated board packaging and point-of-sale (POS) display solutions from two production facilities in Jülich (headquarters) and Rodenberg, Germany, employing approximately 500 people. Gissler & Pass targets international branded companies and private label manufacturers across more than 25 European countries, leveraging its membership in the Alliabox network since 1997. Its product portfolio spans transport packaging, sales packaging, special-purpose packaging, shelf-ready packaging (SRP), and a full range of POS displays including pallet, floor, counter, promotional displays, and POS systems. Notable enterprise customers include L'Oréal, Kellogg's, Pringles, Pernod Ricard, Moët Hennessy, Paulmann, Ramazzotti, dalli Group, and Revell.

The company operates an integrated production platform comprising two corrugator lines (F, E, B, C-flute and double-flute combinations), three offset printing machines (up to 10 colors), two flexo printing machines (up to 7 colors), four lamination lines, and rotary/flat-bed die-cutting with multi-part gluing. Gissler & Pass has developed proprietary innovations including Hygienewelle® (food-safe kraftliner packaging compliant with EC Regulation 1935/2004 and EU Regulation 2023/2006), the Wheel-Box promotional display, water-resistant flower trays replacing plastic alternatives, and Grass Paper (approximately 40% sun-dried grass fibers). The company holds ISO 14001 (since 2001), ISO 50001 (since 2013), and FSC certifications, and joined the Science Based Targets initiative (SBTi) in December 2023 with a 42% Scope 1 and Scope 2 CO2 reduction commitment by 2030.

The business model is B2B project-based custom manufacturing under a quote-based pricing structure with standard payment terms (2% discount for payment within 14 days, net 30). Revenue streams comprise packaging manufacturing, POS display production, co-packing services, consulting/development, and integrated logistics including EDI solutions. The company reports approximately €108-110 million in annual revenue and distributes via direct manufacturing delivery combined with the Alliabox channel network for pan-European coverage. Recent industry recognition includes the display Superstar Award Gold (2023, The Kraken display), three POPAI D-A-CH Bronze awards (2023), and VDW Corrugated Board Innovation Award 1st place (2021, Ramazzotti OnPack).

Name

Gissler & Pass

Legal name

GISSLER & PASS GmbH

Website

https://gissler-pass.de

Company type

Private

Founded year

1882

Operating status

Operating

Headcount range

251–500 employees

Short description

Gissler & Pass is a German family-owned corrugated board packaging and POS display manufacturer founded in 1882, serving international branded companies and private label manufacturers across more than 25 European countries from Jülich and Rodenberg, with approximately 500 employees.

Ownership category

akta.pro rank

Product category

Corrugated Board Packaging & POS Displays

NAICS

Corrugated and Solid Fiber Box Manufacturing (322211), Paperboard Container Manufacturing (32221), Packaging and Labeling Services (56191)

SIC

Paperboard Containers & Boxes (2650)

akta.pro primary industry

Corrugated Packaging (Boxes, Sheets, Pads) (IMALACAA)

akta.pro secondary industries

Custom Engineered Transit Packaging & Packaging Design Services (IMALAFAM), Protective Paper Packaging (Honeycomb, Paper Cushioning, Paper Wrap) (IMALACAH)

Keywords

• Corrugated board packaging
• POS display manufacturing
• Shelf-ready packaging
• Custom packaging solutions
• Co-packing services

Headquarters

HQ city

Jülich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Packaging manufacturing and sales: Core revenue from manufacturing and selling corrugated board packaging including transport packaging, sales packaging, special-purpose packaging, and Shelf-Ready Packaging (SRP). Revenue generated through custom orders for B2B customers.
2. POS-Display manufacturing and sales: Production and sale of point-of-sale displays including pallet displays, floor displays, counter displays, promotional displays, and POS systems. Custom-designed and manufactured for customer requirements.
3. Co-packing services: Contract packing services including professional setup, installation, and filling of POS displays and packaging, shipping preparations, and transportation of filled displays to marketplace. Part of full-service offering.
4. Consulting services: Packaging consultation services including material advice, printing and processing technique recommendations, logistical issue guidance, and sustainability counseling. Part of the integrated service offering.
5. Logistics services: Integrated logistics services including comprehensive logistics concepts, EDI solutions, and distribution support. Offered as part of end-to-end service offering.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Gissler & Pass manufactures custom corrugated board packaging (transport, sales, special-purpose, and shelf-ready) and point-of-sale displays (pallet, floor, counter, promotion, POS systems) for international branded companies and private label manufacturers. The offering is delivered through an integrated full-service model spanning consulting, product development, printing and finishing, co-packing, and logistics across more than 25 European countries via the Alliabox network.

Product overview

Gissler & Pass is a German family-owned packaging manufacturer founded in 1882, offering a comprehensive portfolio of corrugated board packaging and display solutions. The product lineup centers on two core categories: (1) Packaging products including Transport Packaging, Sales Packaging, Special-Purpose Packaging, and Shelf-Ready Packaging (SRP); and (2) POS Displays encompassing Pallet Displays, Floor Displays, Counter Displays, Promotion Displays, and POS Systems. Supporting these core offerings are services including Consulting, Development, Co-Packing, and Logistics. The company also develops innovative solutions such as Hygienewelle® (food-safe corrugated board), Grass Paper (sustainable material with grass fibers), Climate Neutral Packaging, and specialized products like Wheel-Box and Water-Resistant Flower Trays. All products leverage in-house manufacturing capabilities including corrugated board production, offset and flexo printing, refinement (UV varnishing, embossing, holograms), die cutting, and gluing.

Differentiator

Problem solved

Functional benefit

Products and services

• Transport Packaging (Transportverpackungen) Customized corrugated transport packaging solutions engineered to safely deliver products, handling heavy, fragile, or unusually shaped items.
• Sales Packaging (Verkaufsverpackungen)
• Special-Purpose Packaging (Spezialverpackungen)
• Shelf-Ready Packaging (SRP)
• Pallet Displays (Palettendisplays)
• Floor Displays (Bodendisplays)
• Counter Displays (Thekendisplays)
• Promotion Displays
• POS Systems
• Co-Packing Services
• Consulting Services
• Development Services
• Logistics Services
• Climate Neutral Packaging
• Hygienewelle® Hygienic corrugated board made from virgin kraftliner paper without recycled content, meeting food contact regulations (EC 1935/2004 and EU 2023/2006 GMP); serves as a clean alternative to solid cardboard for food industry and Shelf-Ready applications.
• Wheel-Box Promotional display designed to attach to steering wheels for presenting giveaways; 100% recyclable, available in multiple sizes and individually printable.
• Water-Resistant Flower Tray (Nassfestes Blumentray) Recyclable replacement for traditional plastic flower trays featuring a 2-fold lacquer coating on the outside for water repellency, allowing plants to be watered directly in the trays; individually printable unlike plastic versions.
• Suit Packaging (Anzugsverpackung) Packaging solution for suits and garments ensuring secure transport without shifting or wrinkling, with practical add-on elements for shirts, garment bags, and ties.
• Grass Paper (Graspapier) Sustainable paper material consisting of approximately 40% sun-dried grass and 60% FSC-certified pulp, offering improved ecological balance with reduced water and energy consumption.

Quantifiable outcome

• 42% CO2 emission reduction target by 2030 (vs 2021 baseline)
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Science Based Targets initiative (SBTi)coreStrategic or Co-development Partner · 1 December 2023Global partnership joining CDP, UN Global Compact, World Resources Institute (WRI), and WWF to develop climate targets aligned with Paris Agreement requirements. GISSLER & PASS committed to 42% CO2 reduction by 2030.
• AlliaboxcoreStrategic or Co-development Partner · 1 January 1997European network company composed of independent, family-owned packaging manufacturers producing corrugated board packaging and displays for international branded companies and private label manufacturers. GISSLER & PASS has been a member since 1997, enabling production and delivery across more than 25 European countries.
• ClimatePartnerminorStrategic or Co-development PartnerClimate partnership for calculating and offsetting emissions of promotional displays. Cooperated on the L'Oréal promotion display, offsetting emissions via Forest Protection project in Papua New Guinea.
• FSC (Forest Stewardship Council)coreStrategic or Co-development PartnerWood raw material sourced exclusively from FSC-certified forests, ensuring responsible forest management.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stora Enso: Nordic-listed renewable packaging and biomaterials group producing corrugated packaging and consumer board. Operates at much larger scale but competes for the same European brand-owner packaging and display business.
• Smurfit Kappa: One of the world's largest listed corrugated packaging manufacturers with extensive European production footprint. A broad incumbent against whom G&P competes for multinational brand-owner volume, though Smurfit Kappa operates at vastly greater scale.
• DS Smith: Major European-listed corrugated and recyclable packaging supplier with strong presence in retail-ready and display packaging. Directly competes for the same brand-owner packaging and POS display briefs that G&P serves.
• Mondi: Global packaging and paper group with significant corrugated and kraftliner operations in Europe. Comparable in serving FMCG and brand-owner accounts, but at much larger scale and across more geographies than G&P.

Direct peers

• Model Group: Swiss family-owned corrugated packaging producer with European converting operations. Comparable mid-cap independent competing for branded FMCG and display business in the same European markets.
• Mayr-Melnhof Karton: Austrian-listed folding carton and recycled containerboard producer with European converting operations. Comparable mid-cap European player serving FMCG and cosmetics packaging customers similar to G&P's blue-chip roster.
• Klingele Papierwerke: German family-owned corrugated packaging manufacturer of comparable size, similarly independent and serving branded customers across Europe. Closest like-for-like peer given shared family-ownership profile, German base, and corrugated/display focus.

Others

• Alliabox (network): European alliance of independent corrugated packaging manufacturers of which G&P is a member. Peer as an industry network model for mid-sized converters seeking pan-European reach without M&A.
• Packaging Valley e.V. Cluster/network of German packaging machinery and converting companies. Relevant industry ecosystem comparable to G&P's Alliabox affiliation, though oriented around machinery rather than converters.

Regional players

• Palmia Group: Family-owned German corrugated packaging group serving branded customers, including display solutions. Comparable in ownership structure and DACH-centric footprint, though concentrated in a different regional subcluster.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0MVYrb9YDMZ3IcHrgTIzdA
• Facebookfacebook.com/gissler.pass.gmbh
• LinkedInlinkedin.com/company/gissler&pass-gmbh
• Instagraminstagram.com/gissler.pass

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gissler & Pass