Mid-Michigan NOW

Name

Mid-Michigan NOW

Legal name

Sinclair Broadcast Group

Website

https://midmichigannow.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA)

akta.pro secondary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local news broadcasting
• Television advertising
• Weather forecasting services
• Digital news platform
• Broadcast media production

Headquarters

HQ city

Flint

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Television Advertising: The station generates primary revenue through selling television commercial airtime to local and regional advertisers. The website features a Money section covering mortgages, investing, and personal finance content, indicating financial services advertising partnerships.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Mid-Michigan NOW is a local NBC-affiliate broadcast television station (FCC-licensed stations WEYI-TV and WSMH) serving the Flint/Saginaw Mid-Michigan market. The station produces and distributes local news, weather, sports, and community content via over-the-air broadcast, cable/satellite carriage, dedicated mobile apps (iOS and Android), and a live streaming/watch platform on its website. Revenue is generated primarily by selling television and digital advertising airtime to local and regional businesses.

Product overview

Mid-Michigan NOW is a local broadcast television station (NBC affiliate WSMH) serving the Flint/Mid-Michigan area, operated by Sinclair Broadcast Group. The offering consists of a primary news website delivering local, state, national, and entertainment news content, supplemented by dedicated mobile applications for news and weather, live video streaming (Watch), and specialized content verticals for weather, sports, and personal finance. The station also provides FCC-regulated broadcast content including emergency alerts and community programming.

Differentiator

Problem solved

Functional benefit

Brands

• NBC Flint: NBC affiliate branding for the Flint market
• WSMH2
• WEYI

Products and services

• Mid-Michigan NOW News Website

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sinclair Broadcast GroupcoreOthersParent company owning and operating Mid-Michigan NOW through subsidiaries. Sinclair Broadcast Group is a major American television broadcasting company headquartered in Baltimore, Maryland, owning multiple local television stations across the United States.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sinclair Broadcast Group: The publicly-traded parent company of Mid-Michigan NOW (NASDAQ: SBGI). Sinclair is the largest US owner of local TV stations and provides shared services, syndicated content, and NewsOn integration. Directly comparable as the operating entity controlling this station's economics and strategy.
• TEGNA: Large US local-TV broadcaster with stations across mid-sized markets. Comparable in network-affiliate economics, local news investment model, and digital-extensions strategy.
• Hearst Television: Operates a portfolio of local TV stations affiliated with major networks (NBC, ABC, CBS, FOX). Comparable business model, content verticals, and multi-platform distribution approach.
• Nexstar Media Group: Largest US local-TV station operator (post-Tribune acquisition), operating hundreds of network-affiliated stations. Directly comparable as a competing large local-TV group with similar affiliate-network economics and advertising-driven revenue model.
• E.W. Scripps Company: Diversified local-media operator with local TV stations (ABC/NBC/CBS/FOX affiliates) and national brands. Operates in similar mid-sized markets with comparable affiliate-network economics.
• Gray Television: Major US local-TV station operator with significant mid-market presence; owns WJRT in the same Flint/Saginaw market as Mid-Michigan NOW. Closest direct market competitor for local ad dollars and audience share in the DMA.

Direct peers

• WJRT-TV (ABC affiliate, Flint): ABC affiliate serving the same Flint/Saginaw DMA as Mid-Michigan NOW, owned by Gray Television. Most direct same-market competitor — competes for the same audience, advertising dollars, and local news exclusivity.
• WNEM-TV (CBS affiliate, Saginaw/Flint): CBS affiliate serving the Flint/Saginaw/Bay City market. Direct market peer competing for identical local-news audience and advertiser budgets across the same DMA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/midmichigannow
• YouTubeyoutube.com/connectmidmichigan
• Facebookfacebook.com/MidMichiganNow
• Instagraminstagram.com/midmichigannow/?hl=en
• TikToktiktok.com/@midmichigannow

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mid-Michigan NOW