Webstock
Webstock is a New Zealand-based annual web conference founded in 2006 by Natasha and Ben Lampard, serving web designers, developers, UX professionals, and early-stage start-ups with workshops, talks, and the BNZ Start-up Alley competition.
- Company typePrivate
- Founded2006
- HeadquartersWellington, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Webstock does
Webstock is a privately held New Zealand company founded in 2006 by Natasha Lampard and Ben Lampard, operating an annual web industry conference in Wellington. The company runs a multi-day event format typically comprising three days of hands-on workshops followed by two days of main conference sessions, supplemented by a free online archive of recorded talks hosted on Vimeo (72+ recordings spanning Webstock 06 through 19), branded merchandise, and the BNZ-sponsored Start-up Alley pitch competition. Its customer base is concentrated in New Zealand (about 40% of web traffic from NZ, 20% from the US) and consists of web designers, developers, UX professionals, digital strategists, and early-stage start-ups seeking visibility, alongside a subsidized scholarship track for students, people with disabilities, non-profits, community groups, and Pacific Islands residents.
The business model is event-driven and transactional: revenue is generated primarily through one-time conference ticket sales and workshop fees priced at $375 for a full-day ASP.NET MVC workshop and $650-$795 per workshop for attendees and non-attendees respectively, plus merchandise sales (t-shirts, water bottles, notebooks, bags, socks, compendiums) through a dedicated online shop. Registration is handled through Lil Regie, an event registration platform co-founded by Natasha Lampard, creating internal operational alignment between the two businesses. The conference has historically been hosted at Wellington Town Hall and later St James Theatre, with a 2013-era Webstock API developed by Garage Project used to share conference data with the community.
Strategically, Webstock is in a precarious position. The 2018 edition was flagged as potentially the last at the St James Theatre due to earthquake strengthening work, and blog activity has tapered since 2018. The company has no disclosed funding rounds, no institutional investors, a small core team of approximately four people, and is wholly founder-owned. The associated Lil Regie platform appears to be the more active growth vehicle, while the core conference business is operating at a small scale with high dependency on venue availability and continued community engagement in the New Zealand web ecosystem.
Webstock firmographics
Firmographics- Name
- Webstock
- Legal name
- Webstock
- Website
- https://webstock.org.nz
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Webstock is a New Zealand-based annual web conference founded in 2006 by Natasha and Ben Lampard, serving web designers, developers, UX professionals, and early-stage start-ups with workshops, talks, and the BNZ Start-up Alley competition.
- Ownership category
- akta.pro rank
Webstock industry classification
Industry- Product category
- Web Industry Conferences and Events
- NAICS
- Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Membership Organizations (8600), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)
- akta.pro secondary industries
- Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF), Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)
Keywords
Where Webstock is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Webstock business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Conference Tickets: Main revenue from conference ticket sales including workshops and main sessions
- Workshop Fees: Additional fees for workshop attendance ranging from $375-$795 depending on conference attendance status
- Merchandise Shop: Sale of schwag including t-shirts, water bottles, bags, socks, notebooks, and compendiums
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One-time | Workshop fee for conference attendees |
| One time/ perpetual license | One-time | Workshop fee for non-conference attendees |
| One time/ perpetual license | One-time | Full day workshop with ASP.NET MVC |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Webstock product offering
Product offeringCore offering
Webstock operates an annual multi-day web industry conference in Wellington, New Zealand, combining 3 days of hands-on workshops with 2 days of main-stage talks by international and local speakers, plus networking for designers, developers, UX professionals, and digital strategists. The company also publishes recorded talks online, runs the BNZ Start-up Alley startup competition, and sells branded merchandise.
Product overview
Webstock is an annual New Zealand web conference that has been running since 2006, featuring international speakers, hands-on workshops, and networking opportunities for the web industry. The core offering consists of the main conference events, recorded talks made available online, and educational workshops. Associated products include the BNZ Start-Up Alley startup competition, branded merchandise, and the Lil Regie event registration platform co-founded by the Webstock team. The conference has evolved through multiple editions (W08 through W19) hosted primarily in Wellington at venues including the St James Theatre and Town Hall.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Free recordings available for all past talks, promoting knowledge sharing and goodwill
Companies that use Webstock
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Webstock technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Webstock partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights3 records
Webstock competitors and assessment
Company assessmentDirect peers
- Awwwards Conferences: Awwwards runs conferences and events for web designers and digital creatives, focused on cutting-edge design, UX, and digital craft. Comparable to Webstock in target audience (web designers and digital professionals) and content focus (design-led, inspirational talks), with a global events footprint.
- Web Directions: Web Directions runs multi-track conferences and workshops for web designers, developers, and digital product professionals across Australia, the UK, and the US. Directly comparable to Webstock in target audience (web professionals), content focus (front-end, UX, design systems), and a hybrid workshop/conference operating model.
- Future of Web Apps: Future of Web Apps (now Future of Web) is a conference series for web developers and product builders covering front-end frameworks, design, and product strategy. Comparable to Webstock in target audience (web developers and product professionals) and conference/workshop model, with a more international reach.
- An Event Apart: An Event Apart is a multi-city US conference for web designers and developers featuring focused single-track talks and full-day workshops. Closely comparable to Webstock in content (web standards, design, UX), audience (web professionals), and workshop-integrated format, with a more developed multi-city rotation.
- JSConf: JSConf is a global, community-driven conference series focused on JavaScript and the broader web platform. Comparable to Webstock in its focus on web developers and designers, community-organized model, and a high-quality single-track conference format with associated workshops.
- CSSConf: CSSConf is a single-track, community-organized conference for CSS and front-end professionals, with editions in multiple cities. Directly comparable to Webstock in audience (front-end web professionals), community-driven ethos, and single-track conference format.
- The Next Web (TNW) Conference: TNW Conference is a major European tech event covering web, startups, and digital innovation, with a startup competition component. Comparable to Webstock in its web/tech content focus, presence of a startup showcase (akin to Webstock's Start-up Alley), and digital professional audience.
Broad incumbents
- SXSW Conference: SXSW is a multi-track festival and conference in Austin covering technology, design, music, and film, with a long-running web/tech track. Overlaps with Webstock in web/tech content and audience segment, though at much larger scale and broader scope, representing a high-profile incumbent in the same space.
- Web Summit: Web Summit is one of the largest global tech conferences, covering web, software, startups, and enterprise technology with hundreds of thousands of attendees. Operates in the same broad web/tech conference space as Webstock but at vastly larger scale; a benchmark for what successful scaling of the conference model looks like.
Regional players
- Webstock's NZ web conference peers - Generate Conference: Generate NZ is a New Zealand-based tech conference targeted at developers, designers, and tech leaders. Operates in the same New Zealand market as Webstock with overlapping audience (web professionals and developers), making it the most direct regional competitor for local attendees and sponsors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Webstock social profiles
Digital presenceWebstock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Webstock leadership team
Management profileNumber of profiles
Webstock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Webstock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Webstock
What does Webstock do?
Webstock operates an annual multi-day web industry conference in Wellington, New Zealand, combining 3 days of hands-on workshops with 2 days of main-stage talks by international and local speakers, plus networking for designers, developers, UX professionals, and digital strategists. The company also publishes recorded talks online, runs the BNZ Start-up Alley startup competition, and sells branded merchandise.
Is Webstock a public or private company?
Webstock is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Webstock founded?
Webstock was founded in 2006. It employs 1 to 10 people.
Where is Webstock based?
Webstock is headquartered in Wellington, New Zealand, in the Oceania region.
How does Webstock make money?
Three revenue lines are on record. Conference Tickets are the primary driver. The others are workshop Fees and merchandise Shop.
Who are Webstock's main competitors?
Direct peers on record are Awwwards Conferences, Web Directions, Future of Web Apps, An Event Apart, JSConf, CSSConf and The Next Web (TNW) Conference. Broad incumbents are SXSW Conference and Web Summit. Webstock's NZ web conference peers - Generate Conference is listed as a regional player.
Does Webstock have an API?
Yes. Webstock API introduced at Webstock 2013, developed by Garage Project, designed for sharing conference data including talk recordings, speaker information, and event details. Brewed as a beer-themed API, it was described as a 'conduit for sharing data, information, thoughts, laughs, words and love.'
What industry is Webstock in?
Webstock's product category is Web Industry Conferences and Events. Its primary akta.pro industry code is MPAGAGAM, Conferences & Conventions Operations Services (Registration, AV, Logistics), with a secondary code of THAHACAF, Exhibition & Trade Show Management (Conference-Adjacent). Its NAICS code is 561920 and its SIC code is 8600.