AMA Alliance
AMA Alliance is a 100+ year-old nonprofit membership organization affiliated with the American Medical Association that provides community, education, advocacy, and personal development programs for physician spouses, partners, and families across the United States through a federated state and county alliance network.
- Company typePrivate
- Founded1922
- HeadquartersMadison, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What AMA Alliance does
AMA Alliance is a 501(c)(6) nonprofit membership organization, founded in 1922 as the Woman's Auxiliary to the American Medical Association and now operating as an affiliated auxiliary of the AMA, headquartered at 2455 E Sunrise Blvd., Fort Lauderdale, FL. It serves physician spouses, partners, widows/widowers, and family members across the United States through a federated network of state and county medical society alliances, providing community peer-support, education, advocacy, and personal development programming. Its core 'products' are programs rather than software: the Physician Family Experience Survey research initiative, the S.A.V.E. (Stop America's Violence Everywhere) anti-violence initiative launched in 1995, the Leadership Academy certificate program, the triannual Physician Family Alliance in Motion magazine, recurring educational webinars, and the Fix Medicare Now advocacy campaign, plus the Alliance Health Education Initiative (AHEI) charitable sub-entity.
The organization's business model is membership-dues-driven with diversified event and sponsorship revenue. Membership tiers are priced at $15 (Medical Student), $35 (Early-Career), $65 (Regular Individual), with couple tiers at $20, $45, and $100, and a complimentary 3-year membership for Physicians in Training. Annual meeting registration is tiered from $150 (One Day Pass) through $225 (Physician-in-training), $375–$475 (Early Bird / Regular / Late), and $490 (Non-member, which bundles a 1-year membership). Additional revenue comes from advertising and sponsorship placements in the Annual Meeting Book and event materials. The technology stack is non-proprietary: a Webflow-hosted website (amaalliance.org) and a third-party member portal (amaa.memberclicks.net) handle membership, event registration, and merchandise ordering, with no in-house platform, app, or AI/ML capabilities disclosed.
AMA Alliance is governed by a rotating volunteer board (President, Past President, Secretary, Treasurer, and functional Directors covering Events, Programs, Membership/Marketing, Communications, and Advocacy & Legislation) and works in coordination with the AMA, the AMA Foundation, and state/county alliance chapters. It is not a venture-backed or publicly traded entity, has no funding rounds, and reports revenue figures are not publicly disclosed. The organization's strategic focus is on physician family wellness, burnout mitigation, leadership development for medical families, and grassroots advocacy including Medicare payment reform and violence prevention.
AMA Alliance firmographics
Firmographics- Name
- AMA Alliance
- Legal name
- American Medical Association Alliance
- Website
- https://amaalliance.org
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- AMA Alliance is a 100+ year-old nonprofit membership organization affiliated with the American Medical Association that provides community, education, advocacy, and personal development programs for physician spouses, partners, and families across the United States through a federated state and county alliance network.
- Ownership category
- akta.pro rank
Where AMA Alliance is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AMA Alliance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Dues: Annual membership fees from individual and couple memberships across Regular, Early-Career, and Medical Student tiers. Physicians in Training receive complimentary 3-year membership.
- Annual Meeting Revenue: Registration fees for annual in-person and virtual meetings including Early Bird ($375), Regular ($425), Late ($475), Non-member ($490), Physician-in-training ($225), and One Day Pass ($150) pricing tiers.
- Advertising & Sponsorship: Advertising and sponsorship opportunities within the Annual Meeting Book and event materials, allowing members and organizations to recognize leaders and support organizational initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Regular Member - Individual |
| Freemium | Annual | Physicians in Training |
| Subscription | Annual | Early-Career Member |
| Subscription | Annual | Medical Student Member |
| Subscription | Annual | Regular Member Couple |
| Subscription | Annual | Early-Career Member Couple |
| Subscription | Annual | Medical Student Member Couple |
| Other | Pay-as-you-go | 2026 Annual Meeting Registration |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
AMA Alliance product offering
Product offeringCore offering
AMA Alliance is a nationwide nonprofit membership organization (501(c)(6) auxiliary) that provides community connection, education, and advocacy services for physician spouses, partners, and families. It sells annual memberships across individual and couple tiers, hosts an annual meeting, publishes a member magazine, runs educational webinars, and operates programs such as the S.A.V.E. anti-violence initiative, Leadership Academy, and Fix Medicare Now advocacy campaign.
Product overview
AMA Alliance is a nationwide non-profit membership organization that supports physician families through community, resources, and advocacy. Rather than a unified software product, it offers a portfolio of programs and services including: the Physician Family Experience Survey (research initiative on physician family well-being), SAVE Initiative (anti-violence programs since 1995), Fix Medicare Now (advocacy campaign), Leadership Academy (leadership certificate program), Physician Family Alliance in Motion Magazine (triannual publication), and Educational Webinars. The organization also facilitates annual meetings, publishes blog content, and connects members with external resources including financial planning tools, counseling services, and wellness support programs.
Differentiator
Problem solved
Functional benefit
Products and services
- AMA Alliance Membership
- SAVE Initiative (Stop America's Violence Everywhere)
Quantifiable outcome
- 1,756 participants representing every stage of medical journey completed the 2023 Physician Family Experience Survey
- +3 more outcomes
Companies that use AMA Alliance
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
AMA Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AMA Alliance partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- American Medical Association (AMA)flagshipAMA Alliance operates as an affiliated organization of the American Medical Association. The AMA Alliance represents the family of medicine nationally and coordinates closely with AMA on physician wellness, burnout prevention, and advocacy initiatives. AMA Alliance representatives serve on AMA Foundation boards and committees.
- AMA FoundationcoreThe AMA Foundation receives fundraising support from AMA Alliance, including a historic contribution of $1,742,931.68 in the 1980s. The AMA Alliance Grassroots Honor Fund was established in conjunction with the AMA Physicians of Tomorrow Endowment, with initial $10,000 grants awarded in 2015. Alliance representatives serve on AMA Foundation boards.
- Alliance Health Education Initiative (AHEI)coreAHEI was established in the 2010s to promote community health education and charitable endeavors. AMA Alliance members serve on AHEI's board, including roles as Treasurer and Board Chair. AHEI hosts fundraising events like the 'Aloha with a Purpose' fundraiser featuring the South Sea Dancers.
- American Legacy FoundationminorPartnership in the 2000s for the 'Screen Out' advocacy campaign advocating for movies with smoking actors to receive R ratings. Grant funding received to support this tobacco prevention initiative.
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
AMA Alliance competitors and assessment
Company assessmentEmerging players
- PFLAG: National family-focused advocacy and support organization with chapter-based membership model. Shares the family-support, advocacy-driven value proposition although serving a different community.
Broad incumbents
- American Medical Association: Parent affiliate of AMA Alliance and the nation's largest physician membership organization. Comparable as a national professional membership body serving physicians, with which the Alliance shares member base, advocacy platforms, and brand equity.
- American Bar Association: National professional membership association serving lawyers and the legal profession. Analogous professional-family membership model with parallel opportunity for state-level family/alliance auxiliaries.
- American Nurses Association: National professional membership organization for nurses offering advocacy, education, and community. Comparable healthcare-professional membership structure; also represents an adjacent expansion opportunity for AMA Alliance.
- American College of Physicians: Large national physician membership organization offering CME, advocacy, and member benefits. Comparable as a physician-facing professional association sharing overlapping member base with AMA Alliance.
Direct peers
- American Association of University Women (AAUW): National membership organization advancing equity for women through advocacy, research, and community programming. Operates a similar dues-funded, chapter-based model with advocacy and educational programming.
- Blue Star Families: Nonprofit supporting military spouse and family well-being through community programming, research, and advocacy. Mirrors AMA Alliance's family-support value proposition applied to a different professional community.
- Texas Medical Association Alliance: State-level chapter of AMA Alliance serving physician families in Texas. Operates the same membership, advocacy, and community-support model at state scale, making it the closest structural and operational peer.
- National Military Family Association: National nonprofit membership organization supporting military spouses and families with community, resources, and advocacy. Highly comparable in mission, audience (professional spouses), and operating model.
- Military Officers Association of America (MOAA): Member-based association for military officers and their families offering advocacy, benefits, and community. Comparable membership-fee model serving professional families with similar pain points (relocations, isolation, demanding careers).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AMA Alliance social profiles
Digital presenceAMA Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMA Alliance leadership team
Management profileNumber of profiles
Profiles11 records
AMA Alliance subsidiaries and ownership
Company hierarchySubsidiaries2 records
AMA Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMA Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMA Alliance
What does AMA Alliance do?
AMA Alliance is a nationwide nonprofit membership organization (501(c)(6) auxiliary) that provides community connection, education, and advocacy services for physician spouses, partners, and families. It sells annual memberships across individual and couple tiers, hosts an annual meeting, publishes a member magazine, runs educational webinars, and operates programs such as the S.A.V.E. anti-violence initiative, Leadership Academy, and Fix Medicare Now advocacy campaign.
Is AMA Alliance a public or private company?
AMA Alliance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AMA Alliance founded?
AMA Alliance was founded in 1922. It employs 1,001 to 5,000 people.
Where is AMA Alliance based?
AMA Alliance is headquartered in Madison, United States, in the North America region.
How does AMA Alliance make money?
Three revenue lines are on record. Membership Dues are the primary driver. The others are annual Meeting Revenue and advertising & Sponsorship.
Who are AMA Alliance's main competitors?
PFLAG is listed as an emerging player. Broad incumbents are American Medical Association, American Bar Association, American Nurses Association and American College of Physicians. Direct peers are American Association of University Women (AAUW), Blue Star Families, Texas Medical Association Alliance, National Military Family Association and Military Officers Association of America (MOAA).
Does AMA Alliance have an API?
No public API is recorded for AMA Alliance.